Zacatecas City, Zacatecas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Zacatecas City, Zacatecas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $4,909 per year — at a $61 nightly rate, 29.8% occupancy, and a $17 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Zacatecas City's 342 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 20.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Zacatecas City?
In Zacatecas City, the headline Airbnb metrics are $4,909 in average annual revenue,29.8% occupancy, $61 ADR, and $17 in RevPAR, and guests book about 20 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Zacatecas City?
Understanding the monthly revenue variations for Airbnb listings in Zacatecas City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zacatecas City is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zacatecas City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,134+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $722 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $412 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $190, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zacatecas City
What Is the Monthly Airbnb Occupancy Rate in Zacatecas City?
Maximize your bookings by understanding the Zacatecas City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zacatecas City:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zacatecas City
What Is the Average Airbnb Nightly Rate in Zacatecas City?
Effective short term rental pricing strategy in Zacatecas City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zacatecas City typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $70 or more.
- Typical properties (Median) charge around $47 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Zacatecas City
What Is the RevPAR for Airbnb in Zacatecas City?
RevPAR in Zacatecas City is currently $17. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $8 RevPAR.
- Typical properties (Median) generate $14 RevPAR.
- Strong performers (Top 25%) earn $22 RevPAR.
- Best-in-class (Top 10%) achieve $30 RevPAR.
Average Monthly RevPAR Trend in Zacatecas City
RevPAR Insights for Zacatecas City
- The average RevPAR in Zacatecas City is $17. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($30) and bottom 25% ($8) is $22, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Zacatecas City benchmarks. If your RevPAR falls below the median of $14, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $22+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Zacatecas City?
Zacatecas City's peak Airbnb season falls in December, July, September, while the softest stretch is January, February, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, July, September)
- Revenue averages $697 per month
- Occupancy rates average 37.8%
- Daily rates average $60
Shoulder Season
- Revenue averages $549 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $59
Low Season (January, February, May)
- Revenue drops to average $412 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $59
Seasonality Insights for Zacatecas City
- Airbnb seasonality in Zacatecas City is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Zacatecas City's highest earning potential, with monthly revenues climbing to $825, occupancy reaching 41.4%, and ADRs peaking at $65.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $397, occupancy could drop to 22.9%, and ADRs may adjust to $53.
- Lower occupancy paired with meaningful seasonality means hosts in Zacatecas City need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Zacatecas City, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Zacatecas City?
Low regulation and minimal registration activity in Zacatecas City, Zacatecas, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Zacatecas City to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Zacatecas City?
Location within Zacatecas City matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The heart of Zacatecas, known for its colonial architecture and rich history. Ideal for tourists wanting to explore museums, churches, and vibrant plazas. | Cathedral of Zacatecas, Museo de Ciencias Departamentales, Plaza de Armas, Basilica de Guadalupe, El Eden mine |
| Zacatecas Mall Area | A modern commercial zone with shopping centers and dining options. Attracts families and travelers looking for convenience and amenities. | Zacatecas Mall, Cinemex, Plaza San Luis, restaurants and cafes |
| La Bufa | A popular hill offering panoramic views of the city and surrounding mountains. Great for nature lovers and those looking for outdoor activities. | La Bufa viewpoint, Cable car to the city, Hiking trails, El Cerro de la Bufa |
| Museo Rafael Coronel | Known for its cultural significance and stunning architecture, this area attracts art and history enthusiasts visiting the museum. | Museo Rafael Coronel, Cultural events, Nearby historic buildings |
| Galeana Street | A lively area with shops, restaurants, and local markets. A vibrant spot for tourists who want to experience local culture and cuisine. | Street markets, Restaurants, Local shops, Cafes |
| Colonia Emiliano Zapata | A residential area with a growing number of vacation rentals. Suitable for travelers looking for a quieter, local experience. | Local parks, Community events, Residential charm |
| Cerro de la Bufa | Offers hiking opportunities and breathtaking views, attracting adventure seekers and those interested in the natural beauty of the region. | Hiking trails, Scenic viewpoints, Nature interactions |
| Haciendas and Surroundings | The areas surrounding Zacatecas are known for historic haciendas providing a unique experience for travelers interested in luxury and history. | Haciendas, Rural tourism, Cultural experiences, Wine tours |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Zacatecas City offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Zacatecas City?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zacatecas City
- The Zacatecas City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.9% of the 342 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zacatecas City, Apartment/Condo properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Zacatecas City Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zacatecas City
- The dominant room capacity in Zacatecas City is 2 bedrooms listings, making up 30.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.8% of the active Airbnb listings in Zacatecas City, indicating a high concentration in these sizes.
- A significant 28.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zacatecas City.
Zacatecas City Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zacatecas City
- The most common guest capacity trend in Zacatecas City vacation rentals is listings accommodating 4 guests (23.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Zacatecas City STR market, accounting for 39.5% of listings.
- 34.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zacatecas City.
- On average, properties in Zacatecas City are equipped to host 4.3 guests.
How Do Listings in Zacatecas City Compare on Quality?
Listing quality in Zacatecas City can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Zacatecas City
- At 24 photos per listing on average, Zacatecas City hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Zacatecas City averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Zacatecas City?
Amenity Prevalence
Amenity Insights for Zacatecas City
- Essential amenities in Zacatecas City that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zacatecas City: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zacatecas City to stay competitive.
Which Airbnb Amenities Boost Revenue in Zacatecas City?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Zacatecas City, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
CribHigh opportunity | 1.8% | $14,222 | $4,743 | 199.9% |
Dishes and silverware | 81.3% | $5,488 | $2,394 | 129.2% |
Kitchen | 84.5% | $5,375 | $2,369 | 126.9% |
Cooking basics | 80.1% | $5,521 | $2,444 | 125.9% |
Hot water | 94.7% | $5,055 | $2,277 | 122.0% |
Microwave | 67.0% | $5,981 | $2,736 | 118.6% |
Ceiling fanHigh opportunity | 5.0% | $9,688 | $4,659 | 107.9% |
Stove | 67.5% | $5,866 | $2,917 | 101.1% |
Barbecue utensils | 7.9% | $8,958 | $4,562 | 96.4% |
Movie theater | 1.8% | $9,110 | $4,834 | 88.5% |
Revenue Impact Insights for Zacatecas City
- Crib tops the revenue impact list with a 199.9% uplift — listings with this amenity earn $14,222 vs. $4,743 without it.
- High-opportunity amenities — Crib, Ceiling fan — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Dishes and silverware, Kitchen, Cooking basics, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Crib — it has the best combination of high revenue impact and low market saturation in Zacatecas City.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Zacatecas City STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zacatecas City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZacatecas City Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Zacatecas City
- The typical guest profile for Airbnb in Zacatecas City consists of primarily domestic travelers (86%), often arriving from nearby Zacatecas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 85.9% of guests.
- Key international markets include Mexico (85.9%) and United States (10.7%).
- Top languages spoken are Spanish (58.3%) followed by English (33.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Zacatecas and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Zacatecas City?
Listings in Zacatecas City average 4.81 out of 5 overall, with about 100.4 reviews per active listing and 40.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Zacatecas City
- With an overall rating of 4.81, Zacatecas City listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.87), while Cleanliness (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Zacatecas City Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zacatecas City
- The most common availability pattern in Zacatecas City falls within the 271-366 days range, representing 58.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Zacatecas City (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Zacatecas City?
Average Booking Lead Time by Month
Booking Lead Time Insights for Zacatecas City
- The overall average booking lead time for vacation rentals in Zacatecas City is 20 days.
- Guests book furthest in advance for stays during December (average 23 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (20 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Zacatecas City.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 20 days) to capture early planners.
- Monitor your own booking lead times against these Zacatecas City averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Zacatecas City?
Guests in Zacatecas City stay about 4 nights on average, generating roughly 6,354 reservations and 18.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Zacatecas City
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Zacatecas City
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (3.8 nights) and shorten in Jan (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Zacatecas City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
261 listings
76.3% of total
2 Nights
52 listings
15.2% of total
3 Nights
4 listings
1.2% of total
4-6 Nights
1 listings
0.3% of total
30+ Nights
24 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Zacatecas City is 1 Night, adopted by 76.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.5%) of the Zacatecas City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 76.3% of Zacatecas City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zacatecas City.
Zacatecas City Airbnb Cancellation Policy Trends Analysis (2026)
Limited
5 listings
1.5% of total
Flexible
183 listings
53.8% of total
Moderate
78 listings
22.9% of total
Firm
50 listings
14.7% of total
Strict
24 listings
7.1% of total
Cancellation Policy Insights for Zacatecas City
- The prevailing Airbnb cancellation policy trend in Zacatecas City is Flexible, used by 53.8% of listings.
- The market strongly favors guest-friendly terms, with 76.7% of listings offering Flexible or Moderate policies. This suggests guests in Zacatecas City may expect booking flexibility.
- Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 53.8% market standard in Zacatecas City.
- Given the high prevalence of Flexible policies (53.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Zacatecas City.
How Much Are Airbnb Cleaning Fees in Zacatecas City?
Cleaning fees in Zacatecas City are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Zacatecas City
- About 62.0% of Zacatecas City listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $14 is close to the median ($11), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Zacatecas City median of $11. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Zacatecas City Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zacatecas Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Building for up to 20 people. Historic Center!
Entire Place • 8 bedrooms
Casa Pachita, location, spacious and safe.
Entire Place • 5 bedrooms
NEW AND COMFORTABLE APARTMENT IN THE HEART OF ZAC.
Entire Place • 4 bedrooms
Lancaster House in the heart of downtown, self check-in
Entire Place • 11 bedrooms
Stunning Estate with Garage/Terrace. Downtown
Entire Place • 3 bedrooms
House for up to 30 people
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Zacatecas City?
Learn from the best! This table showcases top-performing Airbnb hosts in Zacatecas City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cynthia | 10 | $98,094 | 569 | 4.90/5.0 |
| Scarlett | 15 | $73,511 | 827 | 4.82/5.0 |
| José | 7 | $46,241 | 789 | 4.93/5.0 |
| Eduardo | 4 | $45,899 | 260 | 4.79/5.0 |
| Gerardo | 3 | $40,744 | 175 | 4.68/5.0 |
| Adrian Isaac | 3 | $38,598 | 218 | 4.88/5.0 |
| Suites Alameda | 5 | $38,076 | 1173 | 4.90/5.0 |
| Gabriel | 4 | $37,387 | 781 | 4.89/5.0 |
| Mily | 3 | $36,969 | 158 | 4.98/5.0 |
| Hidalgo 119 | 6 | $36,880 | 115 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zacatecas City.
Who Are the Airbnb Hosts in Zacatecas City?
Zacatecas City is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Zacatecas City
- With 57.9% Superhosts, Zacatecas City has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 48.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Zacatecas City averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Zacatecas City
These are the highest-grossing professional property management operations in Zacatecas City, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Matiana | 5 | $5,545 | $61 | 14.0% | 4.81/5 |
Management Company Insights for Zacatecas City
- The leading management company, Matiana, operates 5 listings with $5,545 in gross revenue — a useful benchmark for what scale looks like in Zacatecas City.
- Top managers average 5 properties each, suggesting professional management in Zacatecas City still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 0.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Zacatecas City's Airbnb Market Compare to Nearby Cities?
How does the Zacatecas City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Héroes de León, Zacatecas City has 7 percentage points lower occupancy and about $327 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lomas de Comanjilla | 21 | $1,332 | $180.36 | 26% |
| San Juan de los Lagos | 101 | $618 | $97.98 | 25% |
| Héroes de León | 11 | $602 | $387.47 | 37% |
| Guanajuato City | 1,182 | $596 | $80.43 | 30% |
| Jesús María | 12 | $578 | $71.40 | 33% |
| León de los Aldama | 31 | $554 | $99.84 | 33% |
| Ibarrilla | 19 | $537 | $59.80 | 35% |
| Maravillas | 13 | $510 | $78.04 | 34% |
| San José de Gracia | 20 | $469 | $160.55 | 13% |
| San Ignacio | 21 | $457 | $97.04 | 27% |
Frequently Asked Questions About Airbnb in Zacatecas City
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Zacatecas City.
How much do Airbnb hosts make in Zacatecas City?
Zacatecas City hosts earn about $4,909 per year on average, with an average nightly rate of $61 and RevPAR of $17. Those figures describe the typical revenue environment for active listings in Zacatecas City, Zacatecas, not the ceiling for the best operators. Source: AirROI 2026 data, Zacatecas City market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Zacatecas City?
The average Airbnb occupancy rate in Zacatecas City is 29.8%. December is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Zacatecas City?
Listings in Zacatecas City average $61 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Zacatecas City?
Zacatecas City currently has about 342 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Zacatecas City?
AirROI currently classifies the short-term rental regulation level in Zacatecas City as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Zacatecas City?
RevPAR in Zacatecas City is about $17. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Zacatecas City?
Occupancy of 29.8% means Zacatecas City is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,909, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Zacatecas City?
The average booking lead time in Zacatecas City is about 20 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Zacatecas City?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Zacatecas City include Historic Center, Zacatecas Mall Area, La Bufa. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Zacatecas City?
entire_home listings make up 76.9% of the active supply in Zacatecas City. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Zacatecas City compare to nearby Airbnb markets?
Among neighboring markets, Lomas de Comanjilla posts $15,979 in average annual revenue with 25.8% occupancy, compared to Zacatecas City's $4,909 and 29.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Zacatecas City?
The average Airbnb stay length in Zacatecas City is about 4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Zacatecas City?
Airbnb listings in Zacatecas City average 4.81 out of 5 overall. About 40.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Zacatecas City?
Crib and Dishes and silverware are among the strongest revenue-linked amenities in Zacatecas City. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Zacatecas City?
Yes. About 62.0% of active Airbnb listings in Zacatecas City charge a cleaning fee, and the average fee is $14. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Zacatecas City?
A 57.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.