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Beach townsMorocco2026

Morocco Beach Towns

Agadir, Essaouira and Taghazout were the most booked of the 30 beach towns in Morocco on Airbnb in the 12 months to October 2026, with an estimated 44,242, 40,204 and 17,061 stays. August is the busiest month across them, and the typical stay is 5.9 nights.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Figures are AirROI estimates. How they are made

Among the 17 towns with 200+ homes

Most booked of these 17: Agadir 44,242 stays
Highest revenue per home of these 17: Taghazout MAD 139,899 a year
Highest rated of these 17: Mirleft 4.83 out of 5
Lowest nightly rate of these 17: Tamraght MAD 639 a night
Longest typical stay of these 17: Aourir and El Mansouria 6.8 nights

Ranking

Morocco Beach Towns Ranked by Airbnb Stays

Every one of the beach and coastal towns in Morocco with 100 or more Airbnb homes and recent stays, most booked first.

Morocco Beach Towns ranked by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating

1	Agadir, Souss-Massa	44,242	2,763	6.3 nights	August	MAD 833	39%	MAD 86,358	4.76
2	Essaouira, Marrakech-Safi	40,204	1,872	5.2 nights	August	MAD 1,101	39%	MAD 124,322	4.77
3	Taghazout, Souss-Massa	17,061	674	5.3 nights	August	MAD 1,055	45%	MAD 139,899	4.72
4	Aourir, Souss-Massa	10,472	671	6.8 nights	August	MAD 935	38%	MAD 94,290	4.78
5	Martil, Tangier-Tetouan-Al Hoceima	7,819	838	6.6 nights	August	MAD 685	38%	MAD 45,738	4.65
6	Tamraght, Souss-Massa	7,620	436	6.2 nights	August	MAD 639	42%	MAD 69,450	4.82
7	Imsouane, Souss-Massa	4,758	327	5.1 nights	August	MAD 648	32%	MAD 53,596	4.78
8	Mohammedia, Casablanca-Settat	4,003	366	6.3 nights	August	MAD 740	35%	MAD 53,198	4.78
9	M'diq, Tangier-Tetouan-Al Hoceima	3,755	446	6.2 nights	August	MAD 1,037	35%	MAD 62,481	4.68
10	Asilah, Tangier-Tetouan-Al Hoceima	3,744	365	5.4 nights	August	MAD 851	32%	MAD 58,001	4.71
11	Temara, Rabat-Salé-Kénitra	3,270	297	6.4 nights	August	MAD 888	34%	MAD 59,510	4.73
12	Sidi Kaouki, Marrakech-Safi	2,819	187	5.4 nights	August	MAD 1,296	32%	MAD 118,483	4.83
13	Bouznika, Casablanca-Settat	2,776	327	5.7 nights	August	MAD 1,027	31%	MAD 61,490	4.74
14	Mirleft, Guelmim-Oued Noun	2,724	211	5.9 nights	August	MAD 759	32%	MAD 66,682	4.83
15	Cabo Negro, Tangier-Tetouan-Al Hoceima	2,556	235	6.5 nights	August	MAD 1,129	41%	MAD 87,987	4.77
16	Saïdia, Oriental	2,335	406	6.2 nights	August	MAD 870	34%	MAD 36,363	4.66
17	Al Hoceima, Tangier-Tetouan-Al Hoceima	2,261	294	5.2 nights	August	MAD 703	33%	MAD 33,438	4.64
18	El Jadida, Casablanca-Settat	2,174	199	5.4 nights	August	MAD 592	30%	MAD 37,659	4.73
19	Tamri, Souss-Massa	2,104	170	5.9 nights	August	MAD 935	33%	MAD 87,025	4.80
20	El Mansouria, Casablanca-Settat	1,608	247	6.8 nights	August	MAD 814	32%	MAD 40,889	4.75
21	Anza, Souss-Massa	1,383	108	6.4 nights	August	MAD 574	36%	MAD 47,201	4.78
22	Fnideq, Tangier-Tetouan-Al Hoceima	1,223	189	6.2 nights	August	MAD 1,055	33%	MAD 52,078	4.59
23	Tamaris, Casablanca-Settat	1,188	129	6.7 nights	August	MAD 1,074	36%	MAD 70,995	4.74
24	Oualidia, Casablanca-Settat	1,173	98	4.7 nights	August	MAD 953	28%	MAD 55,447	4.67
25	Harhoura, Rabat-Salé-Kénitra	1,090	98	5.8 nights	August	MAD 1,166	33%	MAD 102,277	4.73
26	Skhirat, Rabat-Salé-Kénitra	1,026	132	6.2 nights	August	MAD 1,240	31%	MAD 67,802	4.76
27	Dar Bouazza, Casablanca-Settat	1,021	129	6.0 nights	August	MAD 1,333	29%	MAD 71,365	4.75
28	Sidi Rahal Chatai, Casablanca-Settat	960	192	5.9 nights	August	MAD 953	30%	MAD 33,697	4.74
29	Cherrat ⵛⵔⴰⵟ الشراط, Casablanca-Settat	880	102	5.3 nights	August	MAD 1,425	28%	MAD 79,371	4.79
30	Oued Laou, Tangier-Tetouan-Al Hoceima	774	108	6.0 nights	August	MAD 694	34%	MAD 35,002	4.52

Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5.

Money figures on this page are in Moroccan dirhams, converted from US dollars at MAD 9.26 per US$, the typical rate from November 2025 to October 2026.

By region

Stays and Top Town by Region

Morocco Beach Towns by region: towns, Airbnb stays and the top town in each
Region	Towns	Stays	Top town
Souss-Massa	7	87,640	Agadir
Marrakech-Safi	2	43,023	Essaouira
Tangier-Tetouan-Al Hoceima	7	22,132	Martil
Casablanca-Settat	9	15,783	Mohammedia
Rabat-Salé-Kénitra	3	5,386	Temara
Guelmim-Oued Noun	1	2,724	Mirleft
Oriental	1	2,335	Saïdia

Town by town

Where the Top Towns Stand Out

All 8 are busiest in August, and among guests who left a review, France is the top home country in each. Apartments and condos are the largest home type in all 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Agadir, Souss-Massa
Of the 17 beach towns in Morocco with 200 or more homes, Agadir (Souss-Massa) had the most Airbnb homes, at 2,763, in the 12 months to October 2026.
Essaouira, Marrakech-Safi
Of the 17 beach towns in Morocco with 200 or more homes, Essaouira (Marrakech-Safi) had the biggest share of homes that sleep 8 or more, at 17%, and was booked furthest ahead, about 46 days before arrival, in the 12 months to October 2026.
Taghazout, Souss-Massa
Of the 17 beach towns in Morocco with 200 or more homes, Taghazout (Souss-Massa) had the highest occupancy, at 45%, in the 12 months to October 2026.
6
Tamraght, Souss-Massa
Of the 17 beach towns in Morocco with 200 or more homes, Tamraght (Souss-Massa) had the lowest nightly rate, at MAD 639, in the 12 months to October 2026.

When to go

Busiest and Quietest Months

August, July and September rank as the busiest months for Airbnb nights across the beach towns in Morocco, and January and February as the quietest. August is the busiest month in every one of them. Across the 30 towns, nightly rates run lowest in March, at about MAD 833, and highest in August, at about MAD 1,083. Across the 30 towns, stays run longest in July, at 7.7 nights, and shortest in September, at 4.4 nights.

August ranks first, February last

Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

Month by month: rank, typical stay and nightly rate

Months in Morocco by rank
Rank	Month	Typical stay	Nightly rate
1	August	5.7 nights	MAD 1,083
2	July	7.7 nights	MAD 1,046
3	September	4.4 nights	MAD 916
4	June	5.6 nights	MAD 926
5	October	5.0 nights	MAD 879
6	May	5.0 nights	MAD 870
7	December	5.6 nights	MAD 888
8	March	5.4 nights	MAD 833
9	April	5.1 nights	MAD 861
10	November	5.6 nights	MAD 851
11	January	5.9 nights	MAD 879
12	February	5.8 nights	MAD 842

Who comes

Where Guests Come From

Among guests who left a review, 90% come from abroad. Among those guests, the largest groups from abroad come from France, the United Kingdom and Germany. The top home cities among those guests are Paris, Casablanca and London. Taghazout (Souss-Massa) and Essaouira (Marrakech-Safi) draw the most from abroad, at 94%, among towns with 200 or more homes.

Top countries abroad

Among guests who left a review

France 38%
United Kingdom 10%
Germany 9.1%
United States 3%
Belgium 1.2%

Top home cities

Among guests who left a review

90% from abroad

Paris 6.6%
Casablanca 3.4%
London 2.5%
Berlin 1%

The money view

Revenue, Occupancy and Nightly Rate

Among the 17 towns with 200 or more Airbnb homes, Taghazout has the highest estimated revenue per home, at MAD 139,899 a year. Of those 17, Taghazout has the highest occupancy, at 45%, and Tamraght has the lowest nightly rate on Airbnb, at MAD 639. The most booked of the 30, Agadir, earns about MAD 86,358 per home.

Highest revenue per home of these 17

A year, AirROI estimate

Taghazout MAD 139,899
Souss-Massa
Essaouira MAD 124,322
Marrakech-Safi
Aourir MAD 94,290
Souss-Massa
Cabo Negro MAD 87,987
Tangier-Tetouan-Al Hoceima
Agadir MAD 86,358
Souss-Massa

Highest occupancy of these 17

Nights booked, AirROI estimate

Taghazout 45%
Souss-Massa
Tamraght 42%
Souss-Massa
Cabo Negro 41%
Tangier-Tetouan-Al Hoceima
Essaouira 39%
Marrakech-Safi
Agadir 39%
Souss-Massa

Lowest nightly rate of these 17

On Airbnb, AirROI estimate

Tamraght MAD 639
Souss-Massa
Imsouane MAD 648
Souss-Massa
Martil MAD 685
Tangier-Tetouan-Al Hoceima
Al Hoceima MAD 703
Tangier-Tetouan-Al Hoceima
Mohammedia MAD 740
Casablanca-Settat

FAQ

Frequently Asked Questions

What is the most popular beach town in Morocco?

By AirROI's estimates, Agadir (Souss-Massa) is the most booked of the 30 beach towns in Morocco, with 44,242 Airbnb stays in the 12 months to October 2026. Essaouira is second, with 40,204. This counts Airbnb bookings only.

What is the most affordable beach town in Morocco?

By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among beach towns in Morocco with 200 or more homes, the lowest are Tamraght (Souss-Massa) (MAD 639), Imsouane (Souss-Massa) (MAD 648) and Martil (Tangier-Tetouan-Al Hoceima) (MAD 685). That is the average asking price on booked nights, not what it costs to live or buy there.

What are some small beach towns in Morocco?

By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 30 beach towns it lists in Morocco are Oualidia (Casablanca-Settat) (98), Harhoura (Rabat-Salé-Kénitra) (98) and Cherrat ⵛⵔⴰⵟ الشراط (Casablanca-Settat) (102). AirROI's list starts at 100 homes, so smaller places are not on it.

What beach towns in Morocco offer the strongest Airbnb returns?

Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among beach towns in Morocco with 200 or more homes, the highest are Taghazout (Souss-Massa) (MAD 139,899), Essaouira (Marrakech-Safi) (MAD 124,322) and Aourir (Souss-Massa) (MAD 94,290). Among the same towns, Taghazout (Souss-Massa) has the highest occupancy, at 45%.

Method

How These Lists and Numbers Are Made

How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.

How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 424,494 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.