Airbnb market data · 202512 months to July 2025
Naga, Cebu Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Naga brought in ₱151,042 over the 12 months through July 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Naga run through July 2025.
The short answer
Naga Airbnb Market at a Glance
Listings averaged ₱2,465 a night and were booked on 28% of available nights.
Timing matters: in August, the best month, the average listing earned about 2.3 times as much as in June, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Naga is the 16th-largest of 16 Cebu markets AirROI tracks.
Browse the live Naga Airbnb market See Every Naga ListingRevenue
How Much Do Airbnb Hosts Make in Naga?
Gross bookings per Naga listing averaged ₱151,042 over the 12 months to July 2025 (Cebu average: ₱297,455), before cleaning, platform and management costs and taxes.
The average Naga listing brought in ₱33,200 in August, its best month, and ₱14,200 in June, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Naga's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ₱57,300+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn ₱40,000 or more, roughly ₱22,000 a month above the median.
- Typical properties (median) earn about ₱17,700 a month.
- Entry-level properties (bottom 25%) earn ₱7,610 or less, about 43% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 2.3 times what June did
Average revenue per active listing, by month
The dashed line is the average of the months shown, ₱25,200.
Naga Airbnb Data by Month
Latest 12 months in the July 2025 data.
August led on revenue. Nightly rates peaked in June and bookings in October, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Aug 2024 | ₱33,185 | 38.4% | ₱2,448 | 11 days |
| Sep 2024 | ₱24,666 | 34.2% | ₱2,390 | 36 days |
| Oct 2024 | ₱30,772 | 42.6% | ₱2,410 | 40 days |
| Nov 2024 | ₱22,635 | 29.3% | ₱2,429 | 11 days |
| Dec 2024 | ₱32,351 | 42.5% | ₱2,390 | 31 days |
| Jan 2025 | ₱26,859 | 40.3% | ₱2,408 | 22 days |
| Feb 2025 | ₱24,955 | 35.2% | ₱2,379 | 8 days |
| Mar 2025 | ₱24,682 | 32.3% | ₱2,727 | 8 days |
| Apr 2025 | ₱21,656 | 28.5% | ₱2,823 | 11 days |
| May 2025 | ₱26,881 | 27.7% | ₱2,904 | 10 days |
| Jun 2025 | ₱14,200 | 19.6% | ₱2,966 | 19 days |
| Jul 2025 | ₱20,124 | 23.5% | ₱2,918 | 42 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Naga market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Naga Profitable?
Yes, as extra income from a home or room you already have. The average Naga Airbnb took in ₱151,042 in the 12 months to July 2025, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about ₱21,100 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Naga Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | ₱151,042 | ₱342,200 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −₱23,400 | −₱53,000 |
| Utilities and internetAbout 5% of bookings | −₱7,600 | −₱17,100 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₱3,000 | −₱6,800 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₱4,500 | −₱10,300 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₱1,500 | −₱1,500 |
| Permit and registrationWhere one is required | −₱800 | −₱800 |
| Management₱0 when you run it; co-hosts charge from about 10% of nightly bookings | ₱0 | ₱0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₱0 | ₱0 |
| Lodging taxesAdded to the guest's bill and passed on | ₱0 | ₱0 |
| Total running costsAbout 27% of bookings | −₱40,800 | −₱89,500 |
| Left for housing costs, then profit | ₱110,242about ₱9,200 a month | ₱252,700about ₱21,100 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Naga Airbnb Profit
The estimate starts from Naga's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Naga home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Naga's Top Earners Get There
- More nights booked. The busiest quarter of Naga listings are booked on 46% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of ₱2,340 adds about ₱23,400 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ₱3,640 a night or more, against a median of ₱2,340. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₱15,100 a year.
- Open for the busy months. August brought the average listing about ₱33,200, against ₱14,200 in June, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₱28,500 a month, against ₱12,600 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Naga?
Naga listings were booked on 28% of the nights they were open over the past year, in line with the Cebu average and 3 percentage points below the Philippines average (31%). Occupancy climbs to 43% in October and falls to 20% in June.
Across Naga's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 73%+ of open nights, 46 points above the median.
- Strong performers (top 25%) fill 46% or more, roughly three nights a week.
- Typical properties (median) fill about 27% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
October was the busiest month in Naga, June the quietest
Share of open nights booked, by month
The 12-month rate of 28% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Naga?
The average nightly rate in Naga, known as ADR (average daily rate), was ₱2,465 over the past year, about 39% below the Cebu and Philippines averages (₱4,030 and ₱3,920). Rates peak in June and July at about ₱2,965 and bottom out in February and September at about ₱2,380.
Across Naga's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ₱4,855+ a night, about twice the median.
- Strong performers (top 25%) charge ₱3,640 or more, about ₱1,300 above the median.
- Typical properties (median) charge about ₱2,340 a night.
- Entry-level properties (bottom 25%) charge ₱1,500 or less, about two-thirds of the median.
June rates ran 25% above February's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, ₱2,600. The 12-month ADR of ₱2,465 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Naga
With only 18 active listings, the monthly pattern in Naga is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in June.
How Far in Advance Do Guests Book Airbnb in Naga?
Guests book Naga stays 17 days ahead on average (about two weeks), so many trips are booked close to arrival. July stays are booked furthest out, about 42 days ahead, and February stays closest to arrival, about 8 days. A typical July booking is made in early June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 17 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Naga
6% of the 18 active listings in Naga display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Naga.
Neighborhoods
Best Neighborhoods for Airbnb in Naga
AirROI's area guide picks eight Naga neighborhoods that draw short-term rental guests, led by Naga City Center, Bato and Pamplona. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Naga City Center | The bustling center of Naga City is ideal for hosting tourists and business travelers alike. It features shopping malls, restaurants, and accessibility to other attractions in the area. | SM City Naga, Naga City Coliseum, Plaza Quezon, Camsur Watersports Complex, Naga Cathedral |
| Bato | Known for its scenic views and proximity to the beaches, Bato attracts those looking for a more relaxed and nature-oriented stay. It's a perfect getaway from the hustle and bustle of the city. | Bato Church, Beaches of Bato, Scenic viewpoints, Local seafood restaurants |
| Pamplona | A serene area known for its natural beauty and access to outdoor activities, perfect for nature lovers and families looking for a peaceful retreat. | Mt. Isarog National Park, Waterfalls, Local eco-tours, Hiking trails |
| Canaman | Close to Naga, Canaman offers a suburban feel with easy access to city amenities. It's attractive for those who want tranquility while being near urban conveniences. | Local parks, Cafes and restaurants, Social hubs, Community events |
| San Felipe | A quaint and peaceful area known for its agricultural landscape. Suitable for tourists seeking authentic local experiences away from commercialism. | Local farms, Scenic countryside, Traditional Filipino cuisine |
| Balatas | A residential area that provides a glimpse into local life. It appeals to visitors who want to explore cultural sites and engage with the community. | Local markets, Cultural experiences, Traditional crafts |
| Tabuco | A growing area that is developing with new establishments. Suitable for tourists looking for modern accommodations and access to local attractions. | New Cafes, Convenience stores, Accessibility to main roads |
| Naga City Waterfront | Offers stunning views and a relaxing atmosphere. Ideal for tourists looking for places to unwind by the water. | Waterfront parks, Evening markets, Jogging paths, Outdoor dining options |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Naga vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 67 km, Basdiot (49 km away) earned the most per listing, about 3.2 times as much as Naga.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Minglanilla 8 km | 32 | ₱147,483 | ₱2,211 | 33% |
| Cebu City 22 km | 4,374 | ₱236,373 | ₱2,496 | 36% |
| Mandaue City 26 km | 281 | ₱189,985 | ₱2,155 | 38% |
| Lapu-Lapu 29 km | 1,086 | ₱309,963 | ₱3,207 | 33% |
| Moalboal 49 km | 174 | ₱312,999 | ₱3,280 | 32% |
| Basdiot 49 km | 137 | ₱488,108 | ₱3,769 | 39% |
| Tagbilaran 62 km | 102 | ₱152,401 | ₱2,624 | 26% |
| Dauis 67 km | 309 | ₱305,105 | ₱3,492 | 35% |
Other Airbnb Markets in Cebu
- Santa Fe Airbnb data 162 listings
- Talisay Airbnb data 128 listings
- Oslob Airbnb data 110 listings
- San Francisco Airbnb data 75 listings
- Logon Airbnb data 47 listings
See all 16 Cebu Airbnb markets
Markets Similar to Naga
Markets elsewhere in the Philippines with a similar nightly rate and occupancy to Naga:
- Bacolod Airbnb data Philippines · ₱2,472/night · 29.8%
- General Santos Airbnb data Philippines · ₱2,278/night · 26.8%
- Cagayan de Oro Airbnb data Philippines · ₱2,338/night · 29.5%
- Muntinlupa Airbnb data Philippines · ₱2,591/night · 29.8%
- 2nd District Airbnb data Philippines · ₱2,418/night · 30.8%
- Legazpi Airbnb data Philippines · ₱2,793/night · 28.4%
FAQ
Naga Airbnb FAQ
How much do Airbnb hosts make in Naga?
An active Naga Airbnb grossed ₱151,042 on average in the 12 months to July 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₱40,000 or more in a typical month.
How much can I make on Airbnb in Naga?
It depends most on the home's size, location and how it's run. The middle half of Naga listings earn between ₱7,610 and ₱40,000 in a typical month, and the top tenth ₱57,300 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Naga?
Listings in Naga were booked on 28% of available nights over the past year. That compares with 28% for the Cebu average. October was the busiest month.
How much does an Airbnb cost per night in Naga?
The average booked night in Naga cost ₱2,465 before fees. Half of listings charge between ₱1,500 and ₱3,640, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Naga?
In Naga, 6% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Naga?
It can be, as extra income from a home or room you already have. The average Naga Airbnb grossed ₱151,042 in the 12 months to July 2025, 49% below the Cebu average of ₱297,455, though with only 18 active listings a single property can move that figure, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about ₱21,100 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Naga?
August paid best over the past year, at ₱33,200 per active listing, and June paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Naga?
Naga stays were booked 17 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in Naga?
Naga City Center, Bato and Pamplona draw the most short-term rental interest in Naga. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Naga?
AirROI counted 18 active Airbnb listings in Naga as of July 2025. The closest tracked market is Minglanilla, 8 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Naga from August 2024 to July 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Philippine pesos at ₱60.7 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.