Aura Fold. Entire home · 5 bedrooms Rated 4.80 - Revenue
- zł 174,540
- Occupancy
- 28.5%
- Daily rate
- zł 2,302
Airbnb market data · 202612 months to September 2026
The average Airbnb in Rowy brought in zł 22,395 over the 12 months through September 2026, about 44% less than the Pomeranian Voivodeship average of zł 39,646.
The short answer
Rates and bookings both trail the Pomeranian Voivodeship average. Listings averaged zł 589 a night and were booked on 26% of available nights, against zł 740 and 30% for the Pomeranian Voivodeship average.
Timing matters: in July, usually the best month, the average listing earns about 5.4 times as much as in April, usually the slowest.
With 84 active listings, Rowy is the 12th-largest of 36 Pomeranian Voivodeship markets AirROI tracks.
Browse the live Rowy Airbnb market See Every Rowy ListingRevenue
Gross bookings per Rowy listing averaged zł 22,395 over the 12 months to September 2026 (Pomeranian Voivodeship average: zł 39,646), before cleaning, platform and management costs and taxes.
In a typical year, the average Rowy listing brings in zł 8,550 in July, its best month, and zł 1,580 in April, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 5.4 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, zł 4,050. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in February 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | zł 2,505 | 19.5% | zł 527 | zł 83 | 35 days | 4.5 nights |
| Oct 2025 | zł 5,594 | 30.6% | zł 518 | zł 180 | 5 days | 9 nights |
| Nov 2025 | zł 6,663 | 43.3% | zł 520 | zł 222 | 23 days | 34 nights |
| Dec 2025 | zł 4,381 | 22.4% | zł 613 | zł 141 | 23 days | 2.8 nights |
| Jan 2026 | zł 3,224 | 7.2% | zł 762 | zł 104 | 16 days | 3.1 nights |
| Feb 2026 | zł 6,783 | 12.1% | zł 814 | zł 242 | 1 day | 1.8 nights |
| Mar 2026 | zł 2,806 | 9.0% | zł 767 | zł 91 | 1 day | 2.9 nights |
| Apr 2026 | zł 1,578 | 8.3% | zł 706 | zł 53 | 16 days | 2.9 nights |
| May 2026 | zł 3,658 | 20.8% | zł 645 | zł 118 | 16 days | 5.6 nights |
| Jun 2026 | zł 4,984 | 26.8% | zł 672 | zł 166 | 29 days | 5.7 nights |
| Jul 2026 | zł 10,249 | 48.5% | zł 699 | zł 331 | 68 days | 6.2 nights |
| Aug 2026 | zł 7,127 | 37.1% | zł 688 | zł 230 | 77 days | 4.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Rowy home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Rowy Airbnb took in zł 22,395 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about zł 40,280, and run by its owner at everyday costs, about zł 2,530 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | zł 21,055 | zł 37,870 |
| Cleaning fees guests pay6% of Rowy bookings | zł 1,340 | zł 2,410 |
| Gross bookings | zł 22,395 | zł 40,280 |
| Running costs | ||
| Airbnb's feeAbout 8%: 15.5% for the 38% of Rowy listings on Simplified Pricing, 3% for the rest | −zł 1,740 | −zł 3,130 |
| Cleaning and laundryPaid for by the cleaning fee; zł 0 if you clean yourself | −zł 1,340 | −zł 2,410 |
| Utilities and internetAbout 5% of bookings | −zł 1,120 | −zł 2,010 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −zł 450 | −zł 810 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −zł 670 | −zł 1,210 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −zł 220 | −zł 220 |
| Permit and registrationWhere one is required | −zł 110 | −zł 110 |
| Managementzł 0 when you run it; co-hosts charge from about 10% of nightly bookings | zł 0 | zł 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | zł 0 | zł 0 |
| Lodging taxesAdded to the guest's bill and passed on | zł 0 | zł 0 |
| Total running costsAbout 19% of bookings, plus cleaning paid for by the cleaning fee | −zł 5,650 | −zł 9,900 |
| Left for housing costs, then profit | zł 16,745about zł 1,400 a month | zł 30,380about zł 2,530 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Rowy's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rowy home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about zł 3,360 a month, against zł 1,870 for the average one.
Occupancy
Rowy listings were booked on 26% of the nights they were open over the past year, 4 percentage points below the Pomeranian Voivodeship average (30%) and 7 points below the Poland average (33%). In a typical year, occupancy swings from 7% in January to 44% in July.
The busiest tenth of listings are booked about 3.9 times as often as the bottom quarter.
July is usually the busiest month in Rowy, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 26% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Rowy, known as ADR (average daily rate), was zł 589 over the past year, about 20% below the Pomeranian Voivodeship average of zł 740 and about 6% above the Poland average of zł 555. In a typical year, rates swing with the seasons, from about zł 480 in September and October to about zł 765 in March.
The top 10% charge about 1.8 times the rate of the bottom quarter.
March rates run 60% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, zł 578.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rowy it averaged zł 158 over the past year, from about zł 53 in a typical April to about zł 276 in a typical July.
Per open night, by tier:
July RevPAR is about 5.2 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, zł 133. The 12-month RevPAR of zł 158 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Rowy has two high seasons, July–August and November, which makes it a highly seasonal market. A listing earns about 82% more a month in June through August than in December through February.
Average revenue by month in Rowy
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, zł 4,340.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | zł 2,170 |
| February | Shoulder season | zł 4,210 |
| March | Low season | zł 2,810 |
| April | Low season | zł 1,580 |
| May | Low season | zł 2,980 |
| June | Shoulder season | zł 4,070 |
| July | High season | zł 8,550 |
| August | High season | zł 6,970 |
| September | Low season | zł 3,740 |
| October | Low season | zł 3,960 |
| November | High season | zł 6,660 |
| December | Shoulder season | zł 4,380 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–August | zł 7,760 | 42% | zł 626 |
| High seasonNovember | zł 6,660 | 43% | zł 520 |
| Shoulder seasonFebruary, June, December | zł 4,220 | 20% | zł 625 |
| Low seasonJanuary, March–May, September–October | zł 2,870 | 16% | zł 608 |
Guests book Rowy stays 42 days ahead on average (about six weeks). August stays are booked furthest out, about 67 days ahead, and March stays closest to arrival, about 1 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 42 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 84 active listings in Rowy display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Rowy.
Neighborhoods
AirROI's area guide picks five Rowy neighborhoods that draw short-term rental guests, led by Rowy Beach, Center of Rowy and Łebsko Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Rowy Beach | Rowy Beach is known for its beautiful sandy shores and proximity to the Słowiński National Park, making it a serene getaway for families and nature lovers. | Słowiński National Park, Rowy Lighthouse, Rowy Beach Boardwalk, Local restaurants and cafes, Walking trails in nature |
| Center of Rowy | The center of Rowy offers easy access to shops, cafes, and local amenities, making it a convenient location for tourists looking to explore the area. | Local shops, Restaurants, Cultural events, Nearby parks, Weekly markets |
| Łebsko Lake | Located near the picturesque Łebsko Lake, this area is perfect for water sports enthusiasts and nature lovers looking for a peaceful escape. | Lake Łebsko, Birdwatching, Fishing spots, Cycling routes, Picnic areas |
| Czarna Dąbrówka | Czarna Dąbrówka provides a rural escape with beautiful forests and traditional Polish countryside, perfect for those searching for a unique experience. | Biking trails, Local folklore, Hiking, Nature reserves, Tranquil environment |
| Słowiński National Park | This national park is renowned for its shifting sand dunes and rich biodiversity, attracting nature lovers and adventurers looking to explore this natural wonder. | Shifting sand dunes, Unique flora and fauna, Nature trails, Beach access, Wildlife watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Rowy is an entire home: 96% of listings, with private rooms at 4%. Houses are the most common property type at 56%, about twice the share of apartments and condos (29%).
Nearly all listings rent the whole place
Rowy Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 96.4% | 81 |
| Private room | 3.6% | 3 |
Listings by property type
Rowy Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 56.0% | 47 |
| Apartment/Condo | 28.6% | 24 |
| Cabin/Outdoor | 9.5% | 8 |
| Hotel/Boutique | 6.0% | 5 |
Two-bedroom homes are the most common size in Rowy (57% of entire homes), followed by one-bedroom homes (22%).
Rowy entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 22.2% | 18 |
| 2 bedrooms | 56.8% | 46 |
| 3 bedrooms | 9.9% | 8 |
| 4 bedrooms | 9.9% | 8 |
| 5+ bedrooms | 1.2% | 1 |
A typical one-bedroom home in Rowy earned zł 12,600 over the past year, against zł 10,700 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 18 | zł 12,600 | zł 18,600 | zł 602 | 22% |
| 2 bedrooms | 46 | zł 10,700 | zł 20,300 | zł 536 | 25% |
The most common capacity in Rowy is six guests (44% of listings), and 67% of listings sleep six or more.
Rowy listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 4 guests | 13.6% | 11 |
| 5 guests | 19.8% | 16 |
| 6 guests | 44.4% | 36 |
| 7 guests | 2.5% | 2 |
| 8+ guests | 19.8% | 16 |
Rowy hosts set up an average of 4.2 beds per listing, roughly two for every bedroom. About a third of listings (35%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Rowy: 90% of listings offer it, and 67% have a patio or balcony. Air conditioning is the exception rather than the rule: only 25% of listings have it.
Share of Rowy listings with each common amenity
Guests
Rowy runs on foreign visitors: three-quarters of guests who left reviews live outside Poland. Germany leads with 50% of reviewers, ahead of Czechia at 4%. Guests speak a mix of languages: English leads at 39%, followed by German and Polish.
74% of Rowy guests come from abroad
Where guests who left reviews live
Where Rowy guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Berlin | 14.1% |
| Wrocław | 7.0% |
| Hamburg | 5.6% |
| Warsaw | 2.8% |
| Wroclaw | 2.8% |
Where Rowy guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 50.0% |
| Poland | 25.7% |
| Czechia | 4.1% |
| Sweden | 2.7% |
| Austria | 2.7% |
Languages spoken by Rowy guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 39.4% |
| German | 29.8% |
| Polish | 13.8% |
| Spanish | 5.3% |
| French | 5.3% |
Rowy Airbnbs average 4.81 stars, and 18% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.74, against 4.90 for host communication. Review histories are short, about 7 per listing, so a few stays can move a listing's score.
Communication scores highest in Rowy; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.83 |
| Communication | 4.90 |
| Location | 4.80 |
| Check-in | 4.89 |
| Value | 4.74 |
Booking patterns
All Rowy listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 56% of listings; blocked nights include any the host closes off.
Days a year Rowy listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 96.4% | 81 |
| 181-270 days | 3.6% | 3 |
Days a year Rowy listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 4.8% | 4 |
| 31-90 days | 39.3% | 33 |
| 1-30 days | 56.0% | 47 |
The average Rowy booking lasts 5.3 nights, longest in November and shortest in February. Listings took about 5 bookings each over the year. 55% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Rowy
Average nights per booking, by month of stay
Two-year average by calendar month.
40% of listings in Rowy accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Rowy listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Rowy, used by 45% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 56% of listings use Firm or stricter terms, against 37% on Flexible or Moderate.
Cancellation policies of Rowy listings, from most to least flexible
Share of listings by the policy they use
About three-quarters of Rowy listings charge a cleaning fee. The typical fee is about zł 208. Spread over the average stay of 5.3 nights, that adds roughly zł 40 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in Rowy, a five-bedroom home, took in zł 175,000 over the past year, about 7.8 times the city's average of zł 22,400. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Aura Fold. Entire home · 5 bedrooms Rated 4.80
Green Apartment, Rowy House Entire home · 2 bedrooms Rated 4.91
Hana Entire home · 4 bedrooms Rated 5.00
Slowinska Beztroska Beztroski Cottage Szachulcowa 4a Entire home · 2 bedrooms Rated 4.75
Red House with mezzanine Słowińska Aura Rowy Entire home · 1 bedroom Rated 5.00
Rowy Lofts Apartment 4 Entire home · 1 bedroom Rated 4.96 Only 5% of Rowy listings are classed as professionally managed. Superhosts run 43% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 38% of listings.
Nearby markets
Rowy earns about as much per listing as Jarosławiec, the top earner of the eight nearby markets in the table, all within 48 km. Dębina and Rusinowo were the busiest, each booked on 30% of nights against 26% in Rowy.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Dębina 2 km | 37 | zł 14,769 | zł 842 | 30% |
| Ustka 14 km | 99 | zł 19,395 | zł 910 | 25% |
| Słupsk 20 km | 46 | zł 14,787 | zł 271 | 26% |
| Jarosławiec 35 km | 36 | zł 23,329 | zł 413 | 29% |
| Łeba 36 km | 95 | zł 19,581 | zł 417 | 27% |
| Nowęcin 36 km | 41 | zł 19,559 | zł 512 | 26% |
| Rusinowo 38 km | 38 | zł 15,938 | zł 425 | 30% |
| Darłowo 48 km | 85 | zł 11,961 | zł 407 | 22% |
See all 36 Pomeranian Voivodeship Airbnb markets
Markets elsewhere in Poland with a similar nightly rate and occupancy to Rowy:
FAQ
An active Rowy Airbnb grossed zł 22,395 on average in the 12 months to September 2026, according to AirROI's tracking of 84 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in zł 6,230 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Rowy listings earn between zł 1,840 and zł 6,230 in a typical month, and the top tenth zł 9,840 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Rowy were booked on 26% of available nights over the past year. That compares with 30% for the Pomeranian Voivodeship average. July is usually the busiest month.
The average booked night in Rowy cost zł 589 before fees. Half of listings charge between zł 440 and zł 620, so bedroom count and location move the price more than the average suggests.
None of the active Rowy listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Rowy Airbnb grossed zł 22,395 in the 12 months to September 2026, 44% below the Pomeranian Voivodeship average of zł 39,646, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about zł 2,530 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
July usually pays best, averaging zł 8,550 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Rowy listing was open to book earned zł 158 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made zł 294 or more.
Rowy stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Rowy Airbnb stay lasted 5.3 nights over the past year. A listing took 5 reservations over the year on average.
Guests rate Rowy Airbnbs 4.81 out of 5 on average. Guests score communication highest and value lowest.
Rowy Beach, Center of Rowy and Łebsko Lake draw the most short-term rental interest in Rowy. The neighborhood guide explains what brings guests to each.
AirROI counted 84 active Airbnb listings in Rowy as of September 2026. The closest tracked market is Dębina, 2 km away.
In Rowy, about three-quarters of listings add a cleaning fee, and the typical fee is about zł 208.
Method
Figures on this page cover 84 active Airbnb listings in Rowy from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Polish zlotys at zł 3.64 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.