Rogaška Slatina, Šmarje pri Jelšah Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rogaška Slatina, Šmarje pri Jelšah? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,224 per year — at a $130 nightly rate, 24.3% occupancy, and a $29 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 26 active listings, Rogaška Slatina is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 100.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Rogaška Slatina?
In Rogaška Slatina, the headline Airbnb metrics are $6,224 in average annual revenue,24.3% occupancy, $130 ADR, and $29 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rogaška Slatina?
Understanding the monthly revenue variations for Airbnb listings in Rogaška Slatina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rogaška Slatina is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rogaška Slatina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,142+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,332 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $738 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $359, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rogaška Slatina
What Is the Monthly Airbnb Occupancy Rate in Rogaška Slatina?
Maximize your bookings by understanding the Rogaška Slatina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rogaška Slatina:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rogaška Slatina
What Is the Average Airbnb Nightly Rate in Rogaška Slatina?
Effective short term rental pricing strategy in Rogaška Slatina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rogaška Slatina typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Rogaška Slatina
What Is the RevPAR for Airbnb in Rogaška Slatina?
RevPAR in Rogaška Slatina is currently $29. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $15 RevPAR.
- Typical properties (Median) generate $22 RevPAR.
- Strong performers (Top 25%) earn $38 RevPAR.
- Best-in-class (Top 10%) achieve $57 RevPAR.
Average Monthly RevPAR Trend in Rogaška Slatina
RevPAR Insights for Rogaška Slatina
- The average RevPAR in Rogaška Slatina is $29. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($57) and bottom 25% ($15) is $42, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rogaška Slatina benchmarks. If your RevPAR falls below the median of $22, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $38+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Rogaška Slatina Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Rogaška Slatina?
Rogaška Slatina's peak Airbnb season falls in August, July, September, while the softest stretch is March, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $1,463 per month
- Occupancy rates average 34.0%
- Daily rates average $137
Shoulder Season
- Revenue averages $961 per month
- Occupancy maintains around 26.9%
- Daily rates hold near $110
Low Season (March, April, November)
- Revenue drops to average $684 per month
- Occupancy decreases to average 18.8%
- Daily rates adjust to average $105
Seasonality Insights for Rogaška Slatina
- Airbnb seasonality in Rogaška Slatina is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rogaška Slatina's highest earning potential, with monthly revenues climbing to $1,758, occupancy reaching 37.6%, and ADRs peaking at $138.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $651, occupancy could drop to 17.6%, and ADRs may adjust to $94.
- Lower occupancy paired with meaningful seasonality means hosts in Rogaška Slatina need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rogaška Slatina, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rogaška Slatina?
Low regulation and minimal registration activity in Rogaška Slatina, Šmarje pri Jelšah, Slovenia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rogaška Slatina to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rogaška Slatina?
With a compact short-term rental market, Rogaška Slatina gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rogaška Slatina Center | The heart of Rogaška Slatina known for its wellness tourism and mineral water springs. Ideal for guests seeking relaxation and spa experiences. | Rogaška Mineral Water, Zdravilišče Rogaška Slatina, Park Don Marcello, Celjske toplice, Chalet Rogaška |
| Spa area | Surrounded by lush nature and wellness facilities, this area attracts guests looking for health and relaxation. | Wellness Hotel Sotelia, Terme Olimia, Terme Tuhelj, Pohorje Ski Resort |
| Šmarje pri Jelšah Center | A charming town center that offers a local experience of Slovenia, making it appealing for tourists wanting authenticity. | Museum of Šmarje pri Jelšah, Church of St. James, Local Market, Mali grad |
| Surrounding Nature Parks | Ideal for eco-tourism and outdoor activities, perfect for guests interested in nature and hiking. | Nature Park Slovenske Gorice, Kozjansko Regional Park, Hiking trails, Cycling paths |
| Cultural Heritage Sites | Rich in cultural history, this area draws visitors interested in Slovenia's heritage and traditions. | Šmarje pri Jelšah Castle, Local Festivals, Historic Churches |
| Wine Region | Known for its wines, this area attracts wine lovers and tourists looking for vineyard tours and tastings. | Local Wineries, Wine Tours, Grapes Harvest Festivals |
| Wellness Retreats | Famous for numerous wellness accommodations that offer a peaceful stay. | Spa Hotels, Health Clinics, Relaxation Centers |
| Adventure Sports | Provides opportunities for adventure sports and activities, catering to those seeking excitement and thrill. | Zip-lining, Paragliding, Mountain Biking |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rogaška Slatina offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rogaška Slatina?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rogaška Slatina
- The Rogaška Slatina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rogaška Slatina, Apartment/Condo properties are the most common (53.8%), reflecting the local real estate landscape.
- Houses represent a significant 34.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
Rogaška Slatina Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rogaška Slatina
- The dominant room capacity in Rogaška Slatina is 1 bedroom listings, making up 57.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.6% of the active Airbnb listings in Rogaška Slatina, indicating a high concentration in these sizes.
- With over half the market (57.7%) consisting of studios or 1-bedroom units, Rogaška Slatina is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Rogaška Slatina.
Rogaška Slatina Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rogaška Slatina
- The most common guest capacity trend in Rogaška Slatina vacation rentals is listings accommodating 4 guests (38.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rogaška Slatina STR market, accounting for 53.9% of listings.
- 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rogaška Slatina.
- On average, properties in Rogaška Slatina are equipped to host 4.2 guests.
How Do Listings in Rogaška Slatina Compare on Quality?
Listing quality in Rogaška Slatina can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rogaška Slatina
- At 21.7 photos per listing on average, Rogaška Slatina hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rogaška Slatina averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rogaška Slatina?
Amenity Prevalence
Amenity Insights for Rogaška Slatina
- Essential amenities in Rogaška Slatina that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rogaška Slatina: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rogaška Slatina to stay competitive.
Which Airbnb Amenities Boost Revenue in Rogaška Slatina?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rogaška Slatina, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Shower gel | 26.9% | $13,374 | $3,589 | 272.6% |
Coffee | 19.2% | $14,755 | $4,192 | 252.0% |
Outdoor dining area | 46.2% | $10,108 | $2,894 | 249.3% |
Outdoor furniture | 34.6% | $11,639 | $3,357 | 246.8% |
Patio or balcony | 34.6% | $11,338 | $3,516 | 222.5% |
Hot water kettle | 38.5% | $10,790 | $3,369 | 220.2% |
Cleaning products | 38.5% | $10,553 | $3,518 | 200.0% |
Backyard | 46.2% | $9,575 | $3,351 | 185.7% |
Coffee maker | 38.5% | $10,329 | $3,658 | 182.4% |
Drying rack for clothing | 34.6% | $10,753 | $3,826 | 181.1% |
Revenue Impact Insights for Rogaška Slatina
- Shower gel tops the revenue impact list with a 272.6% uplift — listings with this amenity earn $13,374 vs. $3,589 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rogaška Slatina STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rogaška Slatina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRogaška Slatina Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rogaška Slatina
- The typical guest profile for Airbnb in Rogaška Slatina consists of predominantly international visitors (94%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 6.1% of guests.
- Key international markets include Netherlands (12.1%) and Germany (12.1%).
- Top languages spoken are English (39.1%) followed by German (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rogaška Slatina?
Listings in Rogaška Slatina average 4.88 out of 5 overall, with about 10 reviews per active listing and 7.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rogaška Slatina
- With an overall rating of 4.88, Rogaška Slatina listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.94), while Cleanliness (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 7.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 7.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Rogaška Slatina Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rogaška Slatina
- The most common availability pattern in Rogaška Slatina falls within the 271-366 days range, representing 88.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Rogaška Slatina (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rogaška Slatina?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rogaška Slatina
- The overall average booking lead time for vacation rentals in Rogaška Slatina is 55 days.
- Guests book furthest in advance for stays during December (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (54 days avg.) sees the longest lead times, while Spring (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Rogaška Slatina.
- Target marketing efforts for the Fall season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Rogaška Slatina averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rogaška Slatina?
Guests in Rogaška Slatina stay about 5 nights on average, generating roughly 238 reservations and 9.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Rogaška Slatina
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rogaška Slatina
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Feb (4.8 nights) and shorten in Nov (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rogaška Slatina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
23.1% of total
2 Nights
6 listings
23.1% of total
3 Nights
6 listings
23.1% of total
30+ Nights
8 listings
30.8% of total
Key Insights
- The most prevalent minimum stay requirement in Rogaška Slatina is 30+ Nights, adopted by 30.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.8%) caters to monthly stays (30+ nights) in Rogaška Slatina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.8% of Rogaška Slatina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rogaška Slatina.
Rogaška Slatina Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
7.7% of total
Flexible
12 listings
46.2% of total
Moderate
8 listings
30.8% of total
Firm
4 listings
15.4% of total
Cancellation Policy Insights for Rogaška Slatina
- The prevailing Airbnb cancellation policy trend in Rogaška Slatina is Flexible, used by 46.2% of listings.
- The market strongly favors guest-friendly terms, with 77.0% of listings offering Flexible or Moderate policies. This suggests guests in Rogaška Slatina may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.2% market standard in Rogaška Slatina.
- Regularly review your cancellation policy against competitors and market demand shifts in Rogaška Slatina.
How Much Are Airbnb Cleaning Fees in Rogaška Slatina?
Cleaning fees in Rogaška Slatina are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rogaška Slatina
- About 53.8% of Rogaška Slatina listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $37 is close to the median ($35), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rogaška Slatina median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rogaška Slatina Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rogaška Slatinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Styria Estate, near Terme Olimia Spa Resort
Entire Place • 2 bedrooms
Brajda house overlooking the vineyards
Entire Place • 1 bedroom
Villa de Roya | Luxury One Bedroom Apartment (A)
Entire Place • 1 bedroom
Garden suite with covered terrace & stunning view
Private Room • 1 bedroom
Ranch Stojnšek, holiday house
Entire Place • 3 bedrooms
Villa de Roya | Luxury One Bedroom Apartment (B)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rogaška Slatina?
Learn from the best! This table showcases top-performing Airbnb hosts in Rogaška Slatina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sara | 1 | $42,177 | 50 | 4.98/5.0 |
| Matjaž | 2 | $23,621 | 5 | 5.00/5.0 |
| Ales | 1 | $15,966 | 25 | 4.96/5.0 |
| Infinity | 1 | $12,306 | 42 | 4.57/5.0 |
| Ranč | 1 | $10,010 | 32 | 4.91/5.0 |
| Ervin | 1 | $7,602 | 7 | 4.86/5.0 |
| Martina | 2 | $7,051 | 2 | Not Rated |
| Bojan | 1 | $6,764 | 1 | Not Rated |
| Anna | 2 | $5,589 | 10 | 5.00/5.0 |
| Brigita | 1 | $5,112 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rogaška Slatina.
Who Are the Airbnb Hosts in Rogaška Slatina?
Rogaška Slatina has a relatively balanced host base.
Host Profile Insights for Rogaška Slatina
- Only 3.8% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 15.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 42.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rogaška Slatina averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Rogaška Slatina's Airbnb Market Compare to Nearby Cities?
How does the Rogaška Slatina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Molln, Rogaška Slatina has 27 percentage points lower occupancy and about $49 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Molln | 15 | $2,988 | $178.93 | 51% |
| Bad Sankt Leonhard im Lavanttal | 34 | $2,849 | $312.27 | 35% |
| Zagore | 14 | $2,667 | $378.71 | 40% |
| Spital am Semmering | 24 | $2,635 | $318.25 | 35% |
| Oberwölz | 35 | $2,497 | $364.76 | 30% |
| Hreljin | 13 | $2,302 | $421.14 | 39% |
| Sankt Lambrecht | 30 | $2,295 | $286.11 | 34% |
| Sankt Lorenzen ob Murau | 11 | $2,274 | $346.47 | 34% |
| Sveti Bartul | 22 | $2,181 | $366.40 | 44% |
| Brgod | 19 | $2,180 | $297.68 | 39% |
Frequently Asked Questions About Airbnb in Rogaška Slatina
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rogaška Slatina.
How much do Airbnb hosts make in Rogaška Slatina?
Rogaška Slatina hosts earn about $6,224 per year on average, with an average nightly rate of $130 and RevPAR of $29. Those figures describe the typical revenue environment for active listings in Rogaška Slatina, Šmarje pri Jelšah, not the ceiling for the best operators. Source: AirROI 2026 data, Rogaška Slatina market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rogaška Slatina?
The average Airbnb occupancy rate in Rogaška Slatina is 24.3%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rogaška Slatina?
Listings in Rogaška Slatina average $130 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rogaška Slatina?
Rogaška Slatina currently has about 26 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rogaška Slatina?
AirROI currently classifies the short-term rental regulation level in Rogaška Slatina as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rogaška Slatina?
RevPAR in Rogaška Slatina is about $29. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rogaška Slatina?
Occupancy of 24.3% means Rogaška Slatina is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,224, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rogaška Slatina?
The average booking lead time in Rogaška Slatina is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rogaška Slatina?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rogaška Slatina include Rogaška Slatina Center, Spa area, Šmarje pri Jelšah Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rogaška Slatina?
entire_home listings make up 84.6% of the active supply in Rogaška Slatina. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rogaška Slatina compare to nearby Airbnb markets?
Among neighboring markets, Molln posts $35,855 in average annual revenue with 50.6% occupancy, compared to Rogaška Slatina's $6,224 and 24.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rogaška Slatina?
The average Airbnb stay length in Rogaška Slatina is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rogaška Slatina?
Airbnb listings in Rogaška Slatina average 4.88 out of 5 overall. About 7.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rogaška Slatina?
Shower gel and Coffee are among the strongest revenue-linked amenities in Rogaška Slatina. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rogaška Slatina?
Yes. About 53.8% of active Airbnb listings in Rogaška Slatina charge a cleaning fee, and the average fee is $37. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rogaška Slatina?
Only 3.8% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.