A villa in front of the sea, Macaret Entire home · 5 bedrooms Rated 4.88 - Revenue
- €125,046
- Occupancy
- 65.1%
- Daily rate
- €655
Airbnb market data · 202612 months to September 2026
The average Airbnb in Es Mercadal brought in €22,624 over the 12 months through September 2026, about 47% less than the Balearic Islands average of €42,292.
The short answer
Rates and bookings both trail the Balearic Islands average. Listings averaged €311 a night and were booked on 40% of available nights, against €445 and 46% for the Balearic Islands average.
Timing matters: in July, usually the best month, the average listing earns about 10.3 times as much as in December, usually the slowest.
With 63 active listings, Es Mercadal is the 52nd-largest of 103 Balearic Islands markets AirROI tracks. From a year earlier, average revenue rose 14% while the number of active listings shrank 9%.
Browse the live Es Mercadal Airbnb market See Every Es Mercadal ListingRevenue
Gross bookings per Es Mercadal listing averaged €22,624 over the 12 months to September 2026 (Balearic Islands average: €42,292), before cleaning, platform and management costs and taxes.
In a typical year, the average Es Mercadal listing brings in €7,730 in July, its best month, and €748 in December, its slowest. August runs within 5% of July, so either can come out on top in a given year. The three strongest months bring in 53% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 10.3 times what December does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €3,030. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €3,312 | 40.7% | €288 | €110 | 111 days | 5.3 nights |
| Oct 2025 | €2,098 | 34.8% | €248 | €68 | 80 days | 6.6 nights |
| Nov 2025 | €801 | 19.2% | €286 | €27 | 87 days | 5.4 nights |
| Dec 2025 | €588 | 10.7% | €327 | €19 | 24 days | 3.6 nights |
| Jan 2026 | €1,020 | 20.0% | €320 | €33 | 6 days | 3.8 nights |
| Feb 2026 | €1,192 | 17.8% | €308 | €43 | 10 days | 5 nights |
| Mar 2026 | €987 | 14.5% | €298 | €32 | 69 days | 5.8 nights |
| Apr 2026 | €1,991 | 31.4% | €284 | €66 | 47 days | 5.4 nights |
| May 2026 | €3,040 | 37.5% | €294 | €98 | 71 days | 7 nights |
| Jun 2026 | €5,139 | 49.6% | €346 | €171 | 70 days | 6.9 nights |
| Jul 2026 | €9,011 | 61.5% | €390 | €291 | 91 days | 9.1 nights |
| Aug 2026 | €7,375 | 67.8% | €376 | €238 | 121 days | 7.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Es Mercadal address, run it through the Airbnb revenue calculator.
Profit
Yes, when it's run well. The average Es Mercadal Airbnb took in €22,624 in the 12 months to September 2026, and run by its owner at everyday costs, about €1,320 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,190 a month.
Cleaning it yourself keeps the €1,510 a year guests pay in cleaning fees, for about €1,440 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €1,140 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €21,114 | €34,810 |
| Cleaning fees guests pay7% of Es Mercadal bookings | €1,510 | €2,490 |
| Gross bookings | €22,624 | €37,300 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 71% of Es Mercadal listings on Simplified Pricing, 3% for the rest | −€2,700 | −€4,450 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,510 | −€2,490 |
| Utilities and internetAbout 5% of bookings | −€1,130 | −€1,870 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€450 | −€750 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€680 | −€1,120 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€230 | −€230 |
| Permit and registrationWhere one is required | −€110 | −€110 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€6,810 | −€11,020 |
| Left for housing costs, then profit | €15,814about €1,320 a month | €26,280about €2,190 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Es Mercadal's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Es Mercadal home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €3,110 a month, against €1,890 for the average one.
Occupancy
Es Mercadal listings were booked on 40% of the nights they were open over the past year, 6 percentage points below the Balearic Islands average (46%) and 3 points below the Spain average (43%). In a typical year, occupancy swings from 14% in December to 68% in August.
The busiest tenth of listings are booked about 3.6 times as often as the bottom quarter.
August is usually the busiest month in Es Mercadal, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Es Mercadal, known as ADR (average daily rate), was €311 over the past year, about 30% below the Balearic Islands average of €445 and about 68% above the Spain average of €185. In a typical year, rates swing with the seasons, from about €235 in October to about €365 in July and August.
Prices span a wide range: the top 10% charge about 5.4 times the rate of the bottom quarter.
July rates run 56% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €291. The 12-month ADR of €311 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Es Mercadal it averaged €133 over the past year, from about €24 in a typical December to about €249 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 10.3 times December's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €99. The 12-month RevPAR of €133 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Es Mercadal has one high season, June through September, which makes it a highly seasonal market. Business is slowest from October to May. A listing earns about 6.9 times as much a month in June through August as in December through February.
Average revenue by month in Es Mercadal
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €3,090.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €944 |
| February | Low season | €1,150 |
| March | Low season | €2,580 |
| April | Low season | €2,010 |
| May | Low season | €2,830 |
| June | High season | €4,590 |
| July | High season | €7,730 |
| August | High season | €7,380 |
| September | High season | €3,370 |
| October | Low season | €2,200 |
| November | Low season | €1,600 |
| December | Low season | €748 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | €5,770 | 57% | €329 |
| Low seasonOctober–May | €1,760 | 27% | €268 |
Guests book Es Mercadal stays 83 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 137 days ahead, and January stays closest to arrival, about 12 days. A typical August booking is made in late March.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 83 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
92% of the 63 active listings in Es Mercadal display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Es Mercadal.
Neighborhoods
AirROI's area guide picks six Es Mercadal neighborhoods that draw short-term rental guests, led by Cala Mitjana, Es Mercadal Village and Monte Toro. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Cala Mitjana | Beautiful cove known for its turquoise waters and sandy beaches. It's a popular destination for beach lovers and families, ideal for hosting tourists seeking a relaxing vacation. | Cala Mitjana Beach, Cala Galdana, Camí de Cavalls walking path, Snorkeling spots, Restaurants with local cuisine |
| Es Mercadal Village | Charming village with traditional Balearic architecture and a local market. It offers an authentic experience with local shops and eateries, attracting those looking for culture and history. | Mercadal Market, Church of Santa Maria, Local artisan shops, Cycling routes, Traditional festivals |
| Monte Toro | The highest point in Menorca, offering panoramic views and hiking trails. It's a great spot for nature lovers and those interested in outdoor activities. | Monte Toro Sanctuary, Hiking trails, Scenic viewpoints, Picnic areas, Nature reserves |
| Cala Pregonda | Famous for its red sand and unique landscape, attracting nature enthusiasts and photographers. It's less crowded, making it attractive for those seeking tranquility. | Cala Pregonda Beach, Wildlife viewing, Hiking in the surrounding area, Photography spots, Picnic areas |
| Cala Llonga | Stylish area known for upscale homes and proximity to the capital Mahón. Ideal for tourists wanting a luxurious stay close to the amenities of the city. | Cala Llonga Beach, Marinas, Shopping in Mahón, Dining options, Scenic views |
| Es Grau | Lovely coastal village located near the Natural Park of S'Albufera des Grau. It's perfect for nature lovers who enjoy birdwatching and outdoor activities. | S'Albufera des Grau, Es Grau Beach, Birdwatching spots, Nature walks, Local seafood restaurants |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 89% of listings in Es Mercadal, alongside 7 private-room listings (11%). Apartments or condos (51%) and houses (46%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Es Mercadal Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 88.9% | 56 |
| Private room | 11.1% | 7 |
Apartments and houses split the stock
Es Mercadal Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 50.8% | 32 |
| House | 46.0% | 29 |
| Hotel/Boutique | 3.2% | 2 |
Most Es Mercadal homes are built for groups: 58% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (35%). Shares are of the 55 entire homes that give a bedroom count; rented rooms are left out.
Es Mercadal entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 9.1% | 5 |
| 2 bedrooms | 32.7% | 18 |
| 3 bedrooms | 34.5% | 19 |
| 4 bedrooms | 12.7% | 7 |
| 5+ bedrooms | 10.9% | 6 |
A typical two-bedroom home in Es Mercadal earned €6,020 over the past year, against €16,100 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 18 | €6,020 | €17,400 | €263 | 33% |
| 3 bedrooms | 19 | €16,100 | €19,500 | €300 | 37% |
The most common capacity in Es Mercadal is six guests (30% of listings), and 53% of listings sleep six or more. Shares are of the 57 listings with a guest capacity on file (90% of the market).
Es Mercadal listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 12.3% | 7 |
| 3 guests | 1.8% | 1 |
| 4 guests | 24.6% | 14 |
| 5 guests | 8.8% | 5 |
| 6 guests | 29.8% | 17 |
| 8+ guests | 22.8% | 13 |
Es Mercadal hosts set up an average of 3.9 beds per listing. Only 37% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Es Mercadal: 89% of listings have one, and 56% have a barbecue grill.
Share of Es Mercadal listings with each common amenity
Guests
Es Mercadal runs on foreign visitors: 82% of guests who left reviews live outside Spain. France leads with 40% of reviewers, ahead of the United Kingdom at 13%. Guests speak a mix of languages: English leads at 36%, followed by French and Spanish.
82% of Es Mercadal guests come from abroad
Where guests who left reviews live
Where Es Mercadal guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Paris | 4.4% |
| Barcelona | 3.1% |
| Nantes | 2.5% |
| Madrid | 1.9% |
| Lyon | 1.9% |
Where Es Mercadal guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 40.0% |
| Spain | 18.1% |
| United Kingdom | 13.1% |
| Germany | 10.6% |
| Italy | 5.0% |
Languages spoken by Es Mercadal guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 36.0% |
| French | 21.6% |
| Spanish | 18.0% |
| German | 10.1% |
| Italian | 5.8% |
Es Mercadal Airbnbs average 4.73 stars, and 24% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.54, against 4.87 for host communication.
Communication scores highest in Es Mercadal; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.77 |
| Cleanliness | 4.62 |
| Communication | 4.87 |
| Location | 4.75 |
| Check-in | 4.83 |
| Value | 4.54 |
Booking patterns
Nearly all Es Mercadal listings are open to guests more than 180 days a year, but only 5% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 33% of listings; blocked nights include any the host closes off.
Days a year Es Mercadal listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 65.1% | 41 |
| 181-270 days | 30.2% | 19 |
| 91-180 days | 4.8% | 3 |
Days a year Es Mercadal listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 4.8% | 3 |
| 91-180 days | 31.7% | 20 |
| 31-90 days | 33.3% | 21 |
| 1-30 days | 30.2% | 19 |
The average Es Mercadal booking lasts 6.8 nights, longest in February and shortest in December. Listings took about 11 bookings each over the year. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Es Mercadal
Average nights per booking, by month of stay
Two-year average by calendar month.
Only 14% of listings in Es Mercadal accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Es Mercadal listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Es Mercadal, used by 49% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about eight in ten listings use Firm or stricter terms, against 13% on Flexible or Moderate.
Cancellation policies of Es Mercadal listings, from most to least flexible
Share of listings by the policy they use
About two-thirds of Es Mercadal listings charge a cleaning fee. The typical fee is €74; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 6.8 nights, that adds roughly €11 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Es Mercadal, a five-bedroom home, took in €125,000 over the past year, about 5.5 times the city's average of €22,600. Three of the six listings below have five or more bedrooms; the other three have two to four bedrooms.
A villa in front of the sea, Macaret Entire home · 5 bedrooms Rated 4.88
Casa Dina Entire home · 2 bedrooms Rated 4.43
Finca Binimazoch Entire home · 4 bedrooms Rated 3.33
Villa Luminosa by 3 Villas Menorca Entire home · 3 bedrooms Rated 4.73
Finca Es Pi by 3 Villas Menorca Entire home · 5 bedrooms Rated 4.62
12- Guest Villa Pool Tennis Club Walk to beach Entire home · 6 bedrooms Rated 4.76 Only 8% of Es Mercadal listings are classed as professionally managed. Superhosts run 48% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 71% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 17 km, Maó (15 km away) earned the most per listing, about 33% more than Es Mercadal. Platges de Fornells was the busiest, booked on 51% of nights against 40% in Es Mercadal.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| s'Arenal d'en Castell 2 km | 299 | €21,275 | €245 | 46% |
| Platges de Fornells 6 km | 71 | €25,239 | €215 | 51% |
| Fornells 6 km | 70 | €20,221 | €237 | 45% |
| Alaior 14 km | 435 | €26,825 | €294 | 47% |
| es Migjorn Gran 14 km | 31 | €29,070 | €340 | 40% |
| Maó 15 km | 113 | €30,124 | €450 | 40% |
| Cala en Porter 15 km | 44 | €23,431 | €236 | 44% |
| Ferreries 17 km | 59 | €27,238 | €314 | 43% |
See all 103 Balearic Islands Airbnb markets
Markets elsewhere in Spain with a similar nightly rate and occupancy to Es Mercadal:
FAQ
An active Es Mercadal Airbnb grossed €22,624 on average in the 12 months to September 2026, according to AirROI's tracking of 63 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,460 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Es Mercadal listings earn between €1,240 and €3,460 in a typical month, and the top tenth €6,320 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Es Mercadal were booked on 40% of available nights over the past year. That compares with 46% for the Balearic Islands average. August is usually the busiest month.
The average booked night in Es Mercadal cost €311 before fees. Half of listings charge between €130 and €380, so bedroom count and location move the price more than the average suggests.
In Es Mercadal, 92% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Es Mercadal Airbnb grossed €22,624 in the 12 months to September 2026, 47% below the Balearic Islands average of €42,292. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €15,814 a year (about €1,320 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,190 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging €7,730 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Es Mercadal listing was open to book earned €133 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €272 or more.
Es Mercadal stays were booked 83 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Es Mercadal Airbnb stay lasted 6.8 nights over the past year. A listing took 11 reservations over the year on average.
Guests rate Es Mercadal Airbnbs 4.73 out of 5 on average. Guests score communication highest and value lowest.
Cala Mitjana, Es Mercadal Village and Monte Toro draw the most short-term rental interest in Es Mercadal. The neighborhood guide explains what brings guests to each.
AirROI counted 63 active Airbnb listings in Es Mercadal as of September 2026. The closest tracked market is s'Arenal d'en Castell, 2 km away.
In Es Mercadal, about two-thirds of listings add a cleaning fee. The median fee is €74; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 63 active Airbnb listings in Es Mercadal from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.