Newly built apartment - in the middle of the inner city Entire home · 3 bedrooms Rated 4.70 - Revenue
- kr 453,555
- Occupancy
- 65.2%
- Daily rate
- kr 4,589
Airbnb market data · 202612 months to October 2026
The average Airbnb in Innerstaden brought in kr 154,704 over the 12 months through October 2026, about 30% more than the Gotlands län average of kr 119,044.
The short answer
Rates in Innerstaden run ahead of the Gotlands län average, with bookings close to it. Listings averaged kr 2,449 a night and were booked on 41% of available nights, against kr 1,865 and 42% for the Gotlands län average.
Timing matters: in July, the best month, the average listing earned about 21.3 times as much as in November, the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Innerstaden is the third-largest of 3 Gotlands län markets AirROI tracks.
Browse the live Innerstaden Airbnb market See Every Innerstaden ListingRevenue
Gross bookings per Innerstaden listing averaged kr 154,704 over the 12 months to October 2026 (Gotlands län average: kr 119,044), before cleaning, platform and management costs and taxes.
The average Innerstaden listing brought in kr 55,300 in July, its best month, and kr 2,590 in November, its slowest. The three strongest months bring in 53% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 21.3 times what November did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, kr 21,500.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and bookings; nightly rates peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | kr 7,534 | 14.1% | kr 2,414 | kr 243 | 14 days | 4 nights |
| Nov 2025 | kr 2,591 | 7.8% | kr 2,331 | kr 86 | 14 days | 2 nights |
| Dec 2025 | kr 30,912 | 30.3% | kr 2,329 | kr 997 | 10 days | 6.2 nights |
| Jan 2026 | kr 8,552 | 6.5% | kr 2,279 | kr 276 | – | – |
| Feb 2026 | kr 8,821 | 25.0% | kr 2,241 | kr 315 | 81 days | 19 nights |
| Mar 2026 | kr 13,844 | 31.4% | kr 2,225 | kr 447 | 59 days | 5.3 nights |
| Apr 2026 | kr 14,534 | 30.4% | kr 2,243 | kr 484 | 64 days | 7.1 nights |
| May 2026 | kr 20,864 | 36.5% | kr 2,354 | kr 673 | 59 days | 8.8 nights |
| Jun 2026 | kr 50,295 | 50.0% | kr 3,338 | kr 1,676 | 124 days | 3.3 nights |
| Jul 2026 | kr 55,270 | 62.7% | kr 2,811 | kr 1,783 | 86 days | 5.2 nights |
| Aug 2026 | kr 30,778 | 47.5% | kr 2,314 | kr 993 | 82 days | 3.6 nights |
| Sep 2026 | kr 13,545 | 31.6% | kr 1,818 | kr 451 | 79 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Innerstaden address, run it through the Airbnb revenue calculator.
Profit
Yes, when it's run well. The average Innerstaden Airbnb took in kr 154,704 in the 12 months to October 2026, and run by its owner at everyday costs, about kr 8,400 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about kr 13,000 a month.
Cleaning it yourself keeps the kr 15,500 a year guests pay in cleaning fees, for about kr 9,700 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about kr 7,300 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | kr 139,204 | kr 212,400 |
| Cleaning fees guests pay10% of Innerstaden bookings | kr 15,500 | kr 23,700 |
| Gross bookings | kr 154,704 | kr 236,100 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Innerstaden listings on Simplified Pricing, 3% for the rest | −kr 20,400 | −kr 31,100 |
| Cleaning and laundryPaid for by the cleaning fee; kr 0 if you clean yourself | −kr 15,500 | −kr 23,700 |
| Utilities and internetAbout 5% of bookings | −kr 7,700 | −kr 11,800 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −kr 3,100 | −kr 4,700 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −kr 4,600 | −kr 7,100 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −kr 1,500 | −kr 1,500 |
| Permit and registrationWhere one is required | −kr 800 | −kr 800 |
| Managementkr 0 when you run it; co-hosts charge from about 10% of nightly bookings | kr 0 | kr 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | kr 0 | kr 0 |
| Lodging taxesAdded to the guest's bill and passed on | kr 0 | kr 0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −kr 53,600 | −kr 80,700 |
| Left for housing costs, then profit | kr 101,104about kr 8,400 a month | kr 155,400about kr 13,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Innerstaden's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Innerstaden home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about kr 19,700 a month, against kr 12,900 for the average one.
Occupancy
Innerstaden listings were booked on 41% of the nights they were open over the past year, in line with the Gotlands län average and 2 percentage points above the Sweden average (39%). Occupancy swings from 7% in January to 63% in July.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
July was the busiest month in Innerstaden, January the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Innerstaden, known as ADR (average daily rate), was kr 2,449 over the past year, about 31% above the Gotlands län and Sweden averages (both about kr 1,865). Rates swing with the seasons, from about kr 1,820 in September to about kr 3,340 in June.
Prices span a wide range: the top 10% charge about 3.2 times the rate of the bottom quarter.
June rates ran 84% above September's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, kr 2,390.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Innerstaden it averaged kr 1,120 over the past year, from about kr 86 in November to about kr 1,780 in July.
Per open night, by tier:
July RevPAR was about 20.6 times November's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, kr 702. The 12-month RevPAR of kr 1,120 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 32 active listings, the monthly pattern in Innerstaden is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in November.
Guests book Innerstaden stays 95 days ahead on average (about three months), so guests here plan well ahead. June stays are booked furthest out, about 124 days ahead, and December stays closest to arrival, about 10 days. A typical June booking is made in mid-February.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 95 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 32 active listings in Innerstaden display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Innerstaden.
Neighborhoods
AirROI's area guide picks six Innerstaden neighborhoods that draw short-term rental guests, led by Gotland East Coast, Slite and Hela Hanseatic. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Gotland East Coast | Known for its beautiful coastal scenery and charming villages. Attracts visitors seeking a peaceful retreat and outdoor activities like hiking and cycling. | Fårö Island, Lickershamn, Sundre Beach, Käla Nature Reserve, Hiking trails, Raukar rock formations |
| Slite | A quaint fishing village with relaxing beaches and a marina. Offers a quieter alternative for families and those seeking tranquility. | Slite Beach, Slite Harbour, Fishing trips, Local restaurants, Scenic bike paths |
| Hela Hanseatic | Renowned for its vibrant atmosphere and rich history. This area is popular among tourists engaging in cultural and historical tours. | The Hanseatic Museum, Local markets, Historic waterfront, Cafés and bars |
| Visby South | Features charming restaurants and shops, plus proximity to beaches. Ideal for those looking for a mix of urban and beach experiences. | Hunde Beach, Walls of Visby, Shopping boutiques, Café culture |
| Burgsvik | A serene village perfect for relaxation and natural exploration, attracting visitors who enjoy outdoor activities and scenic views. | Burgsvik Beach, Nature walking trails, Local art galleries |
| Lärbro | A quaint village known for its local charm and proximity to nature, welcoming tourists looking for a peaceful rural experience. | Lärbro Church, Scenic walking paths, Local farms, Cultural heritage sites |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Innerstaden is an entire home: all 32 listings rent the whole place. Apartments and condos account for 88% of the stock; houses come next at 9%.
Every listing rents the whole place
Innerstaden Airbnb listings by room type
Apartments dominate the property mix
Innerstaden Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 87.5% | 28 |
| House | 9.4% | 3 |
| Hotel/Boutique | 3.1% | 1 |
One-bedroom homes are the most common size in Innerstaden (44% of entire homes), followed by two-bedroom homes (25%).
Innerstaden entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 9.4% | 3 |
| 1 bedroom | 43.8% | 14 |
| 2 bedrooms | 25.0% | 8 |
| 3 bedrooms | 21.9% | 7 |
The most common capacity in Innerstaden is six guests (25% of listings), and 34% of listings sleep six or more.
Innerstaden listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 3.1% | 1 |
| 2 guests | 18.8% | 6 |
| 3 guests | 15.6% | 5 |
| 4 guests | 21.9% | 7 |
| 5 guests | 6.3% | 2 |
| 6 guests | 25.0% | 8 |
| 8+ guests | 9.4% | 3 |
Innerstaden hosts set up an average of 3.3 beds per listing, roughly two for every bedroom. 66% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is common in Innerstaden: 72% of listings offer it, and 41% have a patio or balcony.
Share of Innerstaden listings with each common amenity
Guests
Innerstaden splits its demand between home and abroad: 50% of guests who left reviews live outside Sweden, led by visitors from the United States and Finland. Guests speak a mix of languages: English leads at 45%, followed by Swedish and German.
50% of Innerstaden guests are domestic
Where guests who left reviews live
Where Innerstaden guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Stockholm | 23.6% |
| Gothenburg | 3.4% |
| Helsinki | 2.2% |
| Lund | 2.2% |
| Örebro | 2.2% |
Where Innerstaden guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Sweden | 50.0% |
| United States | 6.5% |
| Finland | 6.5% |
| Germany | 4.3% |
| Norway | 3.3% |
Languages spoken by Innerstaden guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 45.4% |
| Swedish | 21.8% |
| German | 5.0% |
| French | 4.2% |
| Spanish | 3.4% |
Innerstaden Airbnbs average 4.66 stars, and 25% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on cleanliness: it scores 4.55, against 4.89 for location.
Location scores highest in Innerstaden; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.64 |
| Cleanliness | 4.55 |
| Communication | 4.76 |
| Location | 4.89 |
| Check-in | 4.78 |
| Value | 4.61 |
Booking patterns
All Innerstaden listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 53% of listings; blocked nights include any the host closes off.
Days a year Innerstaden listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 81.3% | 26 |
| 181-270 days | 18.8% | 6 |
Days a year Innerstaden listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 31.3% | 10 |
| 31-90 days | 53.1% | 17 |
| 1-30 days | 15.6% | 5 |
The average Innerstaden booking lasts 4.7 nights, longest in February and shortest in November. Listings took about 13 bookings each over the year. About seven in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Innerstaden
Average nights per booking, by month of stay
Only 19% of listings in Innerstaden accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Innerstaden listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Innerstaden, used by 59% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: nearly seven in ten listings offer Flexible or Moderate terms, against 25% on Firm or stricter ones.
Cancellation policies of Innerstaden listings, from most to least flexible
Share of listings by the policy they use
More than six in ten Innerstaden listings charge a cleaning fee. The typical fee is about kr 962. Spread over the average stay of 4.7 nights, that adds roughly kr 205 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Innerstaden, a three-bedroom home, took in kr 454,000 over the past year, about three times the city's average of kr 155,000. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Newly built apartment - in the middle of the inner city Entire home · 3 bedrooms Rated 4.70
In The Heart of Visby • 200 sqm Duplex • Terrace Entire home · 3 bedrooms Rated 5.00
Newly Renovated 2-Bedroom Apartment Entire home · 2 bedrooms Rated 5.00
Visby with the ring wall as a neighbor Entire home · 1 bedroom Rated 5.00
Hästgatan 18 Entire home · 3 bedrooms Rated 4.50
Charming top-floor apartment in middle of Visby Entire home · 2 bedrooms Rated 4.92 Professional management companies run 44% of Innerstaden listings. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 19% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
Nearby markets
Innerstaden out-earns every one of the seven nearby markets in the table, all within 99 km; the best of them, Visby, averaged about 15% less per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Visby 1 km | 551 | kr 131,818 | kr 2,347 | 40% |
| Gotland Municipality 19 km | 581 | kr 129,686 | kr 2,018 | 37% |
| Tofta 19 km | 42 | kr 105,347 | kr 1,658 | 42% |
| Klintehamn 30 km | 33 | kr 101,903 | kr 1,562 | 42% |
| Ljugarn 42 km | 32 | kr 105,639 | kr 2,170 | 34% |
| Löttorp 93 km | 70 | kr 114,941 | kr 1,732 | 43% |
| Västervik 99 km | 99 | kr 119,846 | kr 1,676 | 40% |
Markets elsewhere in Sweden with a similar nightly rate and occupancy to Innerstaden:
FAQ
An active Innerstaden Airbnb grossed kr 154,704 on average in the 12 months to October 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in kr 26,200 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Innerstaden listings earn between kr 9,610 and kr 26,200 in a typical month, and the top tenth kr 41,800 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Innerstaden were booked on 41% of available nights over the past year. That compares with 42% for the Gotlands län average. July was the busiest month.
The average booked night in Innerstaden cost kr 2,449 before fees. Half of listings charge between kr 1,320 and kr 2,620, so bedroom count and location move the price more than the average suggests.
None of the active Innerstaden listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Innerstaden Airbnb grossed kr 154,704 in the 12 months to October 2026, 30% above the Gotlands län average of kr 119,044. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, kr 101,104 a year (about kr 8,400 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about kr 13,000 a month. Check a specific home in the Airbnb calculator.
July paid best over the past year, at kr 55,300 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Innerstaden listing was open to book earned kr 1,120 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made kr 1,800 or more.
Innerstaden stays were booked 95 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Innerstaden Airbnb stay lasted 4.7 nights over the past year. A listing took 13 reservations over the year on average.
Guests rate Innerstaden Airbnbs 4.66 out of 5 on average. Guests score location highest and cleanliness lowest.
Gotland East Coast, Slite and Hela Hanseatic draw the most short-term rental interest in Innerstaden. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in Innerstaden as of October 2026. The closest tracked market is Visby, 1 km away.
In Innerstaden, more than six in ten listings add a cleaning fee, and the typical fee is about kr 962.
All of Sweden had 6.6 million international tourist arrivals in 2022, UN Tourism reports, via Our World in Data. AirROI estimates 417 Airbnb stays in Innerstaden, Sweden in the 12 months to October 2026, which counts bookings and not tourists. See Sweden tourism statistics.
Method
Figures on this page cover 32 active Airbnb listings in Innerstaden from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Swedish kronor at kr 9.43 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.