Innerstaden, Gotlands län Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Innerstaden, Gotlands län? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $7,391 per year — at a $180 nightly rate, 32.8% occupancy, and a $63 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Innerstaden is a micro-market where selective demand that rewards strong listing quality and pricing strategy.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Innerstaden?
In Innerstaden, the headline Airbnb metrics are $7,391 in average annual revenue,32.8% occupancy, $180 ADR, and $63 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Innerstaden?
Understanding the monthly revenue variations for Airbnb listings in Innerstaden is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Innerstaden is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Innerstaden across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,603+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,845 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,258 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $759, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Innerstaden
What Is the Monthly Airbnb Occupancy Rate in Innerstaden?
Maximize your bookings by understanding the Innerstaden STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Innerstaden:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Innerstaden
What Is the Average Airbnb Nightly Rate in Innerstaden?
Effective short term rental pricing strategy in Innerstaden involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Innerstaden typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $293+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $227 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Innerstaden
What Is the RevPAR for Airbnb in Innerstaden?
RevPAR in Innerstaden is currently $63. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $46 RevPAR.
- Typical properties (Median) generate $57 RevPAR.
- Strong performers (Top 25%) earn $65 RevPAR.
- Best-in-class (Top 10%) achieve $101 RevPAR.
Average Monthly RevPAR Trend in Innerstaden
RevPAR Insights for Innerstaden
- The average RevPAR in Innerstaden is $63. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($101) and bottom 25% ($46) is $55, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Innerstaden benchmarks. If your RevPAR falls below the median of $57, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $65+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Innerstaden?
Innerstaden's peak Airbnb season falls in June, July, December, while the softest stretch is January, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, December)
- Revenue averages $2,718 per month
- Occupancy rates average 42.2%
- Daily rates average $185
Shoulder Season
- Revenue averages $1,252 per month
- Occupancy maintains around 27.8%
- Daily rates hold near $204
Low Season (January, October, November)
- Revenue drops to average $535 per month
- Occupancy decreases to average 9.5%
- Daily rates adjust to average $171
Seasonality Insights for Innerstaden
- Airbnb seasonality in Innerstaden is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Innerstaden's highest earning potential, with monthly revenues climbing to $3,410, occupancy reaching 59.0%, and ADRs peaking at $232.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $251, occupancy could drop to 6.5%, and ADRs may adjust to $164.
- Lower occupancy paired with meaningful seasonality means hosts in Innerstaden need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Innerstaden, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Innerstaden?
Low regulation and minimal registration activity in Innerstaden, Gotlands län, Sweden point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Innerstaden to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Innerstaden?
With a compact short-term rental market, Innerstaden gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Visby | Historic town with medieval architecture and a UNESCO World Heritage site. A popular destination for tourists exploring Gotland's rich history, culture, and annual events. | Visby City Wall, St. Mary's Cathedral, Botanical Garden, Gotland Museum, Visby Medieval Week, Karnhamn Beach |
| Gotland East Coast | Known for its beautiful coastal scenery and charming villages. Attracts visitors seeking a peaceful retreat and outdoor activities like hiking and cycling. | Fårö Island, Lickershamn, Sundre Beach, Käla Nature Reserve, Hiking trails, Raukar rock formations |
| Slite | A quaint fishing village with relaxing beaches and a marina. Offers a quieter alternative for families and those seeking tranquility. | Slite Beach, Slite Harbour, Fishing trips, Local restaurants, Scenic bike paths |
| Hela Hanseatic | Renowned for its vibrant atmosphere and rich history. This area is popular among tourists engaging in cultural and historical tours. | The Hanseatic Museum, Local markets, Historic waterfront, Cafés and bars |
| Visby South | Features charming restaurants and shops, plus proximity to beaches. Ideal for those looking for a mix of urban and beach experiences. | Hunde Beach, Walls of Visby, Shopping boutiques, Café culture |
| Klintehamn | Small town known for its coastal beauty and relaxed atmosphere, ideal for vacations and weekend getaways. | Klintehamn Marina, Tawern Beach, Fishing opportunities, Historic churches |
| Burgsvik | A serene village perfect for relaxation and natural exploration, attracting visitors who enjoy outdoor activities and scenic views. | Burgsvik Beach, Nature walking trails, Local art galleries |
| Lärbro | A quaint village known for its local charm and proximity to nature, welcoming tourists looking for a peaceful rural experience. | Lärbro Church, Scenic walking paths, Local farms, Cultural heritage sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Innerstaden offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Innerstaden?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Innerstaden
- The Innerstaden Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Innerstaden, Apartment/Condo properties are the most common (90.5%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique (combined 9.6%) offer potential for unique stay experiences.
Innerstaden Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Innerstaden
- The dominant room capacity in Innerstaden is 1 bedroom listings, making up 66.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.7% of the active Airbnb listings in Innerstaden, indicating a high concentration in these sizes.
- With over half the market (66.7%) consisting of studios or 1-bedroom units, Innerstaden is particularly well-suited for individuals or couples.
Innerstaden Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Innerstaden
- The most common guest capacity trend in Innerstaden vacation rentals is listings accommodating 2 guests (23.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Innerstaden STR market, accounting for 42.8% of listings.
- 23.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Innerstaden.
- On average, properties in Innerstaden are equipped to host 4.0 guests.
How Do Listings in Innerstaden Compare on Quality?
Listing quality in Innerstaden can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Innerstaden
- The average of 19.3 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 76.2% of listings show their exact location. High transparency here builds guest trust and reduces inquiry-to-booking friction.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Innerstaden averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Innerstaden?
Amenity Prevalence
Amenity Insights for Innerstaden
- Essential amenities in Innerstaden that guests expect include: Wifi, Kitchen, Cooking basics. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Innerstaden: Wifi, Kitchen, Cooking basics.
- Prioritize adding missing essentials: Wifi, Cooking basics.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Innerstaden to stay competitive.
Which Airbnb Amenities Boost Revenue in Innerstaden?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Innerstaden, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Oven | 76.2% | $7,983 | $5,494 | 45.3% |
Paid parking off premises | 57.1% | $8,344 | $6,119 | 36.4% |
Bathtub | 23.8% | $9,097 | $6,857 | 32.7% |
Washer | 61.9% | $7,938 | $6,501 | 22.1% |
Essentials | 57.1% | $7,976 | $6,610 | 20.7% |
Shampoo | 61.9% | $7,845 | $6,653 | 17.9% |
Body soap | 61.9% | $7,845 | $6,653 | 17.9% |
Conditioner | 61.9% | $7,845 | $6,653 | 17.9% |
Coffee | 61.9% | $7,845 | $6,653 | 17.9% |
Shower gel | 61.9% | $7,845 | $6,653 | 17.9% |
Revenue Impact Insights for Innerstaden
- Oven tops the revenue impact list with a 45.3% uplift — listings with this amenity earn $7,983 vs. $5,494 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Innerstaden STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Innerstaden. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsInnerstaden Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Innerstaden
- The typical guest profile for Airbnb in Innerstaden consists of a mix of domestic (58%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 57.6% of guests.
- Key international markets include Sweden (57.6%) and Germany (11.9%).
- Top languages spoken are English (38.6%) followed by Swedish (20%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Innerstaden?
Listings in Innerstaden average 4.66 out of 5 overall, with about 9.1 reviews per active listing and 19.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Innerstaden
- An average rating of 4.66 places Innerstaden in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Value (4.59) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 19.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 19.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Innerstaden Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Innerstaden
- The most common availability pattern in Innerstaden falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Innerstaden (71.4%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Innerstaden?
Average Booking Lead Time by Month
Booking Lead Time Insights for Innerstaden
- The overall average booking lead time for vacation rentals in Innerstaden is 28 days.
- Guests book furthest in advance for stays during February (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (64 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Innerstaden.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Innerstaden averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Innerstaden?
Guests in Innerstaden stay about 4.6 nights on average, generating roughly 170 reservations and 8.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Innerstaden
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Innerstaden
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Feb (19 nights) and shorten in Nov (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Innerstaden Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
14.3% of total
3 Nights
4 listings
19% of total
4-6 Nights
1 listings
4.8% of total
30+ Nights
13 listings
61.9% of total
Key Insights
- The most prevalent minimum stay requirement in Innerstaden is 30+ Nights, adopted by 61.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (14.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (61.9%) caters to monthly stays (30+ nights) in Innerstaden, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 61.9% of Innerstaden hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 61.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Innerstaden.
Innerstaden Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
4.8% of total
Flexible
14 listings
66.7% of total
Firm
6 listings
28.6% of total
Cancellation Policy Insights for Innerstaden
- The prevailing Airbnb cancellation policy trend in Innerstaden is Flexible, used by 66.7% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (28.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 66.7% market standard in Innerstaden.
- Given the high prevalence of Flexible policies (66.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Innerstaden.
How Much Are Airbnb Cleaning Fees in Innerstaden?
Cleaning fees in Innerstaden are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Innerstaden
- About 66.7% of Innerstaden listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $118 is close to the median ($105), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 14.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Innerstaden median of $105. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Innerstaden Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Innerstadenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming top-floor apartment in middle of Visby
Entire Place • 2 bedrooms
Renovated apartment with balcony in Visby
Entire Place • 1 bedroom
Apartment in Visby city center
Entire Place • 2 bedrooms
Sköna Hönors "Bird's Nest"
Entire Place • 1 bedroom
Accommodation in the middle of medieval Visby
Entire Place • 3 bedrooms
Cozy studio in separate building
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Innerstaden?
Learn from the best! This table showcases top-performing Airbnb hosts in Innerstaden based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jonathan | 12 | $95,711 | 91 | 4.55/5.0 |
| Martin | 1 | $10,725 | 7 | 5.00/5.0 |
| Sköna Hönor | 1 | $10,371 | 8 | 4.88/5.0 |
| Peter | 1 | $9,953 | 3 | 4.67/5.0 |
| Novasol | 1 | $8,215 | 1 | Not Rated |
| Lina | 1 | $6,268 | 6 | 5.00/5.0 |
| Marije | 1 | $5,904 | 1 | Not Rated |
| Johan | 1 | $5,557 | 4 | 4.75/5.0 |
| Helena | 1 | $1,868 | 12 | 5.00/5.0 |
| Suleyman | 1 | $630 | 58 | 4.41/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Innerstaden.
Who Are the Airbnb Hosts in Innerstaden?
Innerstaden is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Innerstaden
- With 71.4% Superhosts, Innerstaden has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 61.9% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 85.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Innerstaden averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Innerstaden
These are the highest-grossing professional property management operations in Innerstaden, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jonathan | 12 | $95,711 | $160 | 29.9% | 4.55/5 |
| Novasol | 1 | $8,215 | $206 | 38.1% | N/A |
Management Company Insights for Innerstaden
- The leading management company, Jonathan, operates 12 listings with $95,711 in gross revenue — a useful benchmark for what scale looks like in Innerstaden.
- Top managers average 7 properties each, suggesting professional management in Innerstaden still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.55/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Innerstaden's Airbnb Market Compare to Nearby Cities?
How does the Innerstaden Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Norra Visby, Innerstaden has 11 percentage points lower occupancy and about $71 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Oxelösund | 10 | $2,024 | $212.03 | 33% |
| Trosa kommun | 39 | $1,832 | $296.80 | 31% |
| Nynäshamns kommun | 40 | $1,699 | $274.52 | 32% |
| Nyköpings kommun | 81 | $1,432 | $193.37 | 36% |
| Sandhamn | 31 | $1,247 | $261.77 | 41% |
| Fårösund | 12 | $1,241 | $233.71 | 34% |
| Oxelösunds kommun | 10 | $1,133 | $168.95 | 39% |
| Norra Visby | 19 | $1,112 | $251.56 | 44% |
| Gotland Municipality | 607 | $1,069 | $205.43 | 40% |
| Visby | 533 | $1,048 | $240.13 | 43% |
Frequently Asked Questions About Airbnb in Innerstaden
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Innerstaden.
How much do Airbnb hosts make in Innerstaden?
Innerstaden hosts earn about $7,391 per year on average, with an average nightly rate of $180 and RevPAR of $63. Those figures describe the typical revenue environment for active listings in Innerstaden, Gotlands län, not the ceiling for the best operators. Source: AirROI 2026 data, Innerstaden market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Innerstaden?
The average Airbnb occupancy rate in Innerstaden is 32.8%. June is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Innerstaden?
Listings in Innerstaden average $180 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Innerstaden?
Innerstaden currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Innerstaden?
AirROI currently classifies the short-term rental regulation level in Innerstaden as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Innerstaden?
RevPAR in Innerstaden is about $63. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Innerstaden?
Occupancy of 32.8% means Innerstaden is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,391, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Innerstaden?
The average booking lead time in Innerstaden is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Innerstaden?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Innerstaden include Visby, Gotland East Coast, Slite. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Innerstaden?
entire_home listings make up 100.0% of the active supply in Innerstaden. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Innerstaden compare to nearby Airbnb markets?
Among neighboring markets, Oxelösund posts $24,288 in average annual revenue with 33.4% occupancy, compared to Innerstaden's $7,391 and 32.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Innerstaden?
The average Airbnb stay length in Innerstaden is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Innerstaden?
Airbnb listings in Innerstaden average 4.66 out of 5 overall. About 19.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Innerstaden?
Oven and Paid parking off premises are among the strongest revenue-linked amenities in Innerstaden. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Innerstaden?
Yes. About 66.7% of active Airbnb listings in Innerstaden charge a cleaning fee, and the average fee is $118. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Innerstaden?
A 71.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.