Pearl in Gnisvärd, Tofta Entire home · 3 bedrooms Rated 5.00 - Revenue
- kr 257,003
- Occupancy
- 29.1%
- Daily rate
- kr 3,173
Airbnb market data · 202612 months to October 2026
The average Airbnb in Tofta brought in kr 105,343 over the 12 months through October 2026, about 12% less than the Gotlands län average of kr 119,044.
The short answer
Tofta is priced below the Gotlands län average. Listings averaged kr 1,658 a night, about 11% less than that average of kr 1,865, and were booked on 42% of available nights, close to its 42% occupancy.
Timing matters: in July, the best month, the average listing earned about 10 times as much as in January, the slowest. With only 42 active listings, a few bookings can reorder the months.
With 42 active listings, Tofta is the largest of 3 Gotlands län markets AirROI tracks.
Browse the live Tofta Airbnb market See Every Tofta ListingRevenue
Gross bookings per Tofta listing averaged kr 105,343 over the 12 months to October 2026 (Gotlands län average: kr 119,044), before cleaning, platform and management costs and taxes.
The average Tofta listing brought in kr 46,600 in July, its best month, and kr 4,650 in January, its slowest. The three strongest months bring in 53% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 10 times what January did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, kr 15,600.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | kr 6,368 | 12.9% | kr 1,707 | kr 205 | 2 days | 4 nights |
| Nov 2025 | kr 11,490 | 30.0% | kr 1,712 | kr 383 | 67 days | 9 nights |
| Dec 2025 | kr 19,110 | 28.0% | kr 1,744 | kr 616 | 1 day | 1 night |
| Jan 2026 | kr 4,651 | 6.5% | kr 1,750 | kr 150 | 1 day | 1.5 nights |
| Feb 2026 | kr 8,311 | 13.4% | kr 1,730 | kr 297 | 21 days | 4 nights |
| Mar 2026 | kr 6,334 | 11.0% | kr 1,719 | kr 204 | 39 days | 5.2 nights |
| Apr 2026 | kr 8,837 | 23.6% | kr 1,693 | kr 295 | 18 days | 3.9 nights |
| May 2026 | kr 12,939 | 33.8% | kr 1,724 | kr 417 | 41 days | 7.7 nights |
| Jun 2026 | kr 27,008 | 49.8% | kr 1,905 | kr 900 | 87 days | 7.2 nights |
| Jul 2026 | kr 46,575 | 71.6% | kr 1,994 | kr 1,502 | 115 days | 12.6 nights |
| Aug 2026 | kr 26,693 | 48.3% | kr 1,861 | kr 861 | 90 days | 4.5 nights |
| Sep 2026 | kr 9,260 | 26.7% | kr 1,575 | kr 309 | 59 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Tofta home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Tofta Airbnb took in kr 105,343 in the 12 months to October 2026, and run by its owner at everyday costs, about kr 6,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about kr 9,900 a month.
Cleaning it yourself keeps the kr 9,100 a year guests pay in cleaning fees, for about kr 6,700 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about kr 5,200 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | kr 96,243 | kr 159,000 |
| Cleaning fees guests pay9% of Tofta bookings | kr 9,100 | kr 15,100 |
| Gross bookings | kr 105,343 | kr 174,100 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 71% of Tofta listings on Simplified Pricing, 3% for the rest | −kr 12,600 | −kr 20,800 |
| Cleaning and laundryPaid for by the cleaning fee; kr 0 if you clean yourself | −kr 9,100 | −kr 15,100 |
| Utilities and internetAbout 5% of bookings | −kr 5,300 | −kr 8,700 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −kr 2,100 | −kr 3,500 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −kr 3,200 | −kr 5,200 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −kr 1,100 | −kr 1,100 |
| Permit and registrationWhere one is required | −kr 500 | −kr 500 |
| Managementkr 0 when you run it; co-hosts charge from about 10% of nightly bookings | kr 0 | kr 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | kr 0 | kr 0 |
| Lodging taxesAdded to the guest's bill and passed on | kr 0 | kr 0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −kr 33,900 | −kr 54,900 |
| Left for housing costs, then profit | kr 71,443about kr 6,000 a month | kr 119,200about kr 9,900 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Tofta's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Tofta home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about kr 14,500 a month, against kr 8,800 for the average one.
Occupancy
Tofta listings were booked on 42% of the nights they were open over the past year, in line with the Gotlands län average and 3 percentage points above the Sweden average (39%). Occupancy swings from 6% in January to 72% in July.
The busiest tenth of listings are booked about 2.7 times as often as the bottom quarter.
July was the busiest month in Tofta, January the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Tofta, known as ADR (average daily rate), was kr 1,658 over the past year, about 11% below the Gotlands län and Sweden averages (both about kr 1,865). Rates peak in July at about kr 1,995 and bottom out in September at about kr 1,575.
The top 10% charge about 2.7 times the rate of the bottom quarter.
July rates ran 27% above September's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, kr 1,760. The 12-month ADR of kr 1,658 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Tofta it averaged kr 821 over the past year, from about kr 150 in January to about kr 1,500 in July.
Per open night, by tier:
July RevPAR was about 10 times January's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, kr 512. The 12-month RevPAR of kr 821 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 42 active listings, the monthly pattern in Tofta is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
Guests book Tofta stays 92 days ahead on average (about three months), so guests here plan well ahead. July stays are booked furthest out, about 115 days ahead, and December stays closest to arrival, about 1 days. A typical July booking is made in late March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 92 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 42 active listings in Tofta display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Tofta.
Neighborhoods
AirROI's area guide picks seven Tofta neighborhoods that draw short-term rental guests, led by Tofta Beach, Visby Old Town and Fårö. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Tofta Beach | A beautiful sandy beach area popular for summer vacations, known for its calm waters and family-friendly atmosphere. A prime location for visitors looking for seaside relaxation, swimming, and water activities. | Tofta Beach, Tofta Gård, Gnisvärd Beach, Local restaurants and cafes, Walking trails along the coast |
| Visby Old Town | A UNESCO World Heritage Site, Visby is famous for its medieval architecture and charming cobblestone streets. It's a major tourist destination, drawing visitors interested in history and culture throughout the year. | Historical ruins, Medieval Walls, Saint Mary's Cathedral, Visby Botanical Garden, Local shops and artisan markets |
| Fårö | A picturesque island known for its stunning natural landscapes and unique rock formations, Fårö attracts nature lovers and those looking for peaceful retreats away from the bustle of city life. | Slite Beach, Digerhuvud, The Lighthouse at Fårö, Local nature trails, Cultural events during summer |
| Stånga | A rural area on Gotland that provides a unique glimpse into Sweden's countryside, ideal for those wanting to explore nature and enjoy local agricultural experiences. | Stånga Church, Local farms and markets, Nature walks, Cultural heritage sites, Nearby lakes for fishing |
| Havdhem | A quiet area surrounded by forest and farmlands, perfect for those wanting a tranquil escape and access to outdoor activities such as hiking and biking. | Local nature reserves, Cultural sites, Hiking trails, Fishing spots, Wildlife watching |
| Lärbro | This area offers a mix of rural and coastal experiences, making it attractive to visitors interested in both nature and local culture. | Lärbro Church, Heritage sites, Nearby beaches, Local festivals, Cycling routes |
| Gotlands Tofta Golf Club | A popular destination for golf enthusiasts, the golf club attracts visitors looking for leisure and recreation in beautiful surroundings, alongside its offering of accommodation options. | 18-hole golf course, Clubhouse amenities, Nearby beaches, Scenic views, Golf tournaments and events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Tofta is an entire home: all 42 listings rent the whole place. Cabins and other outdoor stays (45%) and houses (43%) split the stock almost evenly.
Every listing rents the whole place
Tofta Airbnb listings by room type
Cabins and houses split the stock
Tofta Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 45.2% | 19 |
| House | 42.9% | 18 |
| Apartment/Condo | 7.1% | 3 |
| Hotel/Boutique | 4.8% | 2 |
Two-bedroom homes are the most common size in Tofta (37% of entire homes), and 41% have three or more bedrooms.
Tofta entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 22.0% | 9 |
| 2 bedrooms | 36.6% | 15 |
| 3 bedrooms | 29.3% | 12 |
| 4 bedrooms | 9.8% | 4 |
| 5+ bedrooms | 2.4% | 1 |
A typical two-bedroom home in Tofta earned kr 79,600 over the past year, against kr 162,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 15 | kr 79,600 | kr 79,300 | kr 1,638 | 37% |
| 3 bedrooms | 12 | kr 162,000 | kr 159,000 | kr 1,961 | 49% |
The most common capacity in Tofta is four or six guests (34% of listings each), and 51% of listings sleep six or more.
Tofta listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 4.9% | 2 |
| 3 guests | 2.4% | 1 |
| 4 guests | 34.1% | 14 |
| 5 guests | 7.3% | 3 |
| 6 guests | 34.1% | 14 |
| 7 guests | 4.9% | 2 |
| 8+ guests | 12.2% | 5 |
Tofta hosts set up an average of 4.2 beds per listing, roughly two for every bedroom. 67% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Tofta: 71% of listings offer it, and 88% have an outdoor dining area. Only 40% of listings have air conditioning.
Share of Tofta listings with each common amenity
Guests
Most Tofta guests are domestic, but a sizeable minority come from abroad: 34% of those who left reviews live outside Sweden, led by visitors from Germany and Denmark. Guests speak a mix of languages: English leads at 38%, followed by Swedish and German.
66% of Tofta guests are domestic
Where guests who left reviews live
Where Tofta guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Stockholm | 35.2% |
| Gothenburg | 7.0% |
| Uppsala län | 2.8% |
| Karlstad | 2.8% |
| Umeå | 2.8% |
Where Tofta guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Sweden | 66.2% |
| Germany | 9.5% |
| Denmark | 4.1% |
| France | 2.7% |
| Switzerland | 2.7% |
Languages spoken by Tofta guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 38.0% |
| Swedish | 24.1% |
| German | 11.4% |
| French | 10.1% |
| Spanish | 5.1% |
Tofta Airbnbs average 4.85 stars, and 17% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on cleanliness: it scores 4.61, against 4.91 for host communication. Review histories are short, about 8 per listing, so a few stays can move a listing's score.
Communication scores highest in Tofta; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.61 |
| Communication | 4.91 |
| Location | 4.69 |
| Check-in | 4.85 |
| Value | 4.74 |
Booking patterns
All Tofta listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 69% of listings; blocked nights include any the host closes off.
Days a year Tofta listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 90.5% | 38 |
| 181-270 days | 9.5% | 4 |
Days a year Tofta listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 9.5% | 4 |
| 31-90 days | 69.0% | 29 |
| 1-30 days | 21.4% | 9 |
The average Tofta booking lasts 8 nights, longest in July and shortest in December. Listings took about 9 bookings each over the year. More than seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Tofta
Average nights per booking, by month of stay
Only 33% of listings in Tofta accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Tofta listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Tofta, used by 43% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about half of listings use Firm or stricter terms, against 38% on Flexible or Moderate.
Cancellation policies of Tofta listings, from most to least flexible
Share of listings by the policy they use
More than half of Tofta listings charge a cleaning fee. The typical fee is about kr 1,019. Spread over the average stay of 8 nights, that adds roughly kr 125 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in Tofta, a three-bedroom home, took in kr 257,000 over the past year, about 2.4 times the city's average of kr 105,000.
Pearl in Gnisvärd, Tofta Entire home · 3 bedrooms Rated 5.00
Beautiful Gotland house and Attefall Gnisvärd/Tofta Entire home · 5 bedrooms
Wing in Tofta with proximity to the beach Entire home · 3 bedrooms Rated 4.89
Villa Gute, near Tofta Strand, 7 beds Entire home · 3 bedrooms Rated 4.92
Cozy cottage 3 minutes from Tofta Strand Entire home · 3 bedrooms Rated 5.00
Villa Tofta Strand · Dog-friendly Fenced Garden Entire home · 3 bedrooms Rated 4.79 Only 5% of Tofta listings are classed as professionally managed, though 29% of listings have a co-host. Only 7% of listings are run by Superhosts. Most hosts still vet their guests: only 17% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 71% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 94 km, Innerstaden (19 km away, 32 listings) earned the most per listing, about 47% more than Tofta.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Klintehamn 14 km | 33 | kr 101,903 | kr 1,562 | 42% |
| Innerstaden 19 km | 32 | kr 154,704 | kr 2,449 | 41% |
| Visby 19 km | 551 | kr 131,818 | kr 2,347 | 40% |
| Gotland Municipality 22 km | 581 | kr 129,686 | kr 2,018 | 37% |
| Ljugarn 38 km | 32 | kr 105,639 | kr 2,170 | 34% |
| Löttorp 77 km | 70 | kr 114,941 | kr 1,732 | 43% |
| Borgholms kommun 92 km | 291 | kr 119,903 | kr 1,797 | 38% |
| Västervik 94 km | 99 | kr 119,846 | kr 1,676 | 40% |
Markets elsewhere in Sweden with a similar nightly rate and occupancy to Tofta:
FAQ
An active Tofta Airbnb grossed kr 105,343 on average in the 12 months to October 2026, according to AirROI's tracking of 42 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in kr 21,800 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Tofta listings earn between kr 8,760 and kr 21,800 in a typical month, and the top tenth kr 28,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Tofta were booked on 42% of available nights over the past year. That compares with 42% for the Gotlands län average. July was the busiest month.
The average booked night in Tofta cost kr 1,658 before fees. Half of listings charge between kr 1,145 and kr 2,060, so bedroom count and location move the price more than the average suggests.
None of the active Tofta listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Tofta Airbnb grossed kr 105,343 in the 12 months to October 2026, 12% below the Gotlands län average of kr 119,044. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, kr 71,443 a year (about kr 6,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about kr 9,900 a month. Check a specific home in the Airbnb estimator.
July paid best over the past year, at kr 46,600 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Tofta listing was open to book earned kr 821 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made kr 1,590 or more.
Tofta stays were booked 92 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Tofta Airbnb stay lasted 8 nights over the past year. A listing took 9 reservations over the year on average.
Guests rate Tofta Airbnbs 4.85 out of 5 on average. Guests score communication highest and cleanliness lowest.
Tofta Beach, Visby Old Town and Fårö draw the most short-term rental interest in Tofta. The neighborhood guide explains what brings guests to each.
AirROI counted 42 active Airbnb listings in Tofta as of October 2026. The closest tracked market is Klintehamn, 14 km away.
In Tofta, more than half of listings add a cleaning fee, and the typical fee is about kr 1,019.
All of Sweden had 6.6 million international tourist arrivals in 2022, UN Tourism reports, via Our World in Data. AirROI estimates 355 Airbnb stays in Tofta, Sweden in the 12 months to October 2026, which counts bookings and not tourists. See Sweden tourism statistics.
Method
Figures on this page cover 42 active Airbnb listings in Tofta from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Swedish kronor at kr 9.43 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.