Martigny, Wallis Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Martigny, Wallis? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,215 per year — at a $156 nightly rate, 40.2% occupancy, and a $65 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 43 active listings, Martigny is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 53.6% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Martigny?
In Martigny, the headline Airbnb metrics are $18,215 in average annual revenue,40.2% occupancy, $156 ADR, and $65 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Martigny?
Understanding the monthly revenue variations for Airbnb listings in Martigny is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martigny is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martigny across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,399+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,136 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,704 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $774, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martigny
What Is the Monthly Airbnb Occupancy Rate in Martigny?
Maximize your bookings by understanding the Martigny STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martigny:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martigny
What Is the Average Airbnb Nightly Rate in Martigny?
Effective short term rental pricing strategy in Martigny involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martigny typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Martigny
What Is the RevPAR for Airbnb in Martigny?
RevPAR in Martigny is currently $65. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $23 RevPAR.
- Typical properties (Median) generate $64 RevPAR.
- Strong performers (Top 25%) earn $95 RevPAR.
- Best-in-class (Top 10%) achieve $128 RevPAR.
Average Monthly RevPAR Trend in Martigny
RevPAR Insights for Martigny
- The average RevPAR in Martigny is $65. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($128) and bottom 25% ($23) is $105, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Martigny benchmarks. If your RevPAR falls below the median of $64, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $95+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Martigny?
Martigny's peak Airbnb season falls in August, July, September, while the softest stretch is January, March, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,551 per month
- Occupancy rates average 50.1%
- Daily rates average $156
Shoulder Season
- Revenue averages $2,137 per month
- Occupancy maintains around 43.2%
- Daily rates hold near $156
Low Season (January, March, April)
- Revenue drops to average $1,825 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $158
Seasonality Insights for Martigny
- The Airbnb seasonality pattern in Martigny shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martigny's highest earning potential, with monthly revenues climbing to $2,745, occupancy reaching 53.2%, and ADRs peaking at $174.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,749, occupancy could drop to 33.9%, and ADRs may adjust to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martigny.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Martigny seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Martigny?
Low regulation and minimal registration activity in Martigny, Wallis, Switzerland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Martigny to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Martigny?
With a compact short-term rental market, Martigny gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Martigny Ville | The historic center of Martigny offers charming streets, cultural sites, and easy access to local shops and restaurants, attracting visitors for its rich history and local flavor. | Fondation Pierre Gianadda, Martigny Circus, Hors de la Ville Museum, Valaisan Wine Museum, Barrage de Mauvoisin |
| Thermal Baths Region | With the nearby thermal baths, this area appeals to wellness tourists seeking relaxation and rejuvenation. It's a quiet area perfect for peaceful retreats. | Thermes de St. LUC, Les Bains d'Ovronnaz, Wellness center activities, Spa treatments, Nature trails |
| Château de la Bâtiaz | A medieval castle providing stunning views of the valley and surrounding mountains. It attracts history buffs and tourists interested in local heritage. | Château de la Bâtiaz, Panoramic viewpoints, Historical tours |
| Martigny Combe | Located on the hillside, offering panoramic views and hiking opportunities, this area attracts outdoor enthusiasts and nature lovers seeking adventure. | Hiking trails, St. Bernard Dog Museum, Local wildlife viewing, Photography spots |
| Great St. Bernard Pass | Renowned for its natural beauty and hiking opportunities, this area attracts outdoor adventurers and those looking for scenic experiences. | Great St. Bernard Monastery, Hiking routes, Scenic viewpoints, Nature parks |
| Bourg-St-Pierre | A picturesque village known for its traditional Swiss architecture, attracting tourists keen on experiencing authentic Swiss culture and cuisine. | Local restaurants, Scenic streets, Swiss alpine culture, Village festivals |
| Martigny - Chablais | This region offers a mix of nature and outdoor activities with access to ski slopes in winter and hiking trails in summer, appealing to both winter sports and hiking enthusiasts. | Ski resorts, Hiking paths, Scenic landscapes, Fine dining |
| Les Marécottes | Known for its beautiful landscape and animal park, this area is great for families and those looking for a close-to-nature experience. | Animal park, Local hiking, Family-friendly activities, Natural swimming pools |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Martigny offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Martigny?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martigny
- The Martigny Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.4% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 25.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Martigny, Apartment/Condo properties are the most common (62.8%), reflecting the local real estate landscape.
- Houses represent a significant 16.3% portion, catering likely to families or larger groups.
- The presence of 18.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.3%) offer potential for unique stay experiences.
Martigny Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martigny
- The dominant room capacity in Martigny is 1 bedroom listings, making up 51.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.8% of the active Airbnb listings in Martigny, indicating a high concentration in these sizes.
- With over half the market (51.2%) consisting of studios or 1-bedroom units, Martigny is particularly well-suited for individuals or couples.
Martigny Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martigny
- The most common guest capacity trend in Martigny vacation rentals is listings accommodating 2 guests (37.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Martigny STR market, accounting for 67.4% of listings.
- On average, properties in Martigny are equipped to host 2.7 guests.
How Do Listings in Martigny Compare on Quality?
Listing quality in Martigny can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Martigny
- The average of 17.5 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 20.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Martigny averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Martigny?
Amenity Prevalence
Amenity Insights for Martigny
- Essential amenities in Martigny that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martigny: Heating, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martigny to stay competitive.
Which Airbnb Amenities Boost Revenue in Martigny?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Martigny, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water kettle | 51.2% | $25,769 | $10,302 | 150.1% |
Toaster | 37.2% | $28,842 | $11,918 | 142.0% |
Drying rack for clothing | 34.9% | $28,765 | $12,564 | 129.0% |
Dishwasher | 39.5% | $27,369 | $12,230 | 123.8% |
Free parking on premises | 74.4% | $21,183 | $9,582 | 121.1% |
Oven | 58.1% | $23,615 | $10,716 | 120.4% |
Baking sheet | 37.2% | $27,477 | $12,727 | 115.9% |
Refrigerator | 60.5% | $22,769 | $11,251 | 102.4% |
Crib | 16.3% | $30,839 | $15,761 | 95.7% |
Coffee | 44.2% | $25,034 | $12,818 | 95.3% |
Revenue Impact Insights for Martigny
- Hot water kettle tops the revenue impact list with a 150.1% uplift — listings with this amenity earn $25,769 vs. $10,302 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Martigny STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martigny. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartigny Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Martigny
- The typical guest profile for Airbnb in Martigny consists of predominantly international visitors (69%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 31.4% of guests.
- Key international markets include Switzerland (31.4%) and France (28.8%).
- Top languages spoken are English (35.8%) followed by French (26.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Martigny?
Listings in Martigny average 4.79 out of 5 overall, with about 63.7 reviews per active listing and 39.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Martigny
- An average rating of 4.79 places Martigny in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.88), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 39.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Martigny Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martigny
- The most common availability pattern in Martigny falls within the 271-366 days range, representing 48.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Martigny (25.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Martigny?
Average Booking Lead Time by Month
Booking Lead Time Insights for Martigny
- The overall average booking lead time for vacation rentals in Martigny is 59 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (73 days avg.) sees the longest lead times, while Spring (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Martigny.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Martigny averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Martigny?
Guests in Martigny stay about 6.1 nights on average, generating roughly 843 reservations and 20.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Martigny
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Martigny
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Oct (7.8 nights) and shorten in Mar (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Martigny Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
34.9% of total
2 Nights
8 listings
18.6% of total
3 Nights
5 listings
11.6% of total
4-6 Nights
1 listings
2.3% of total
7-29 Nights
2 listings
4.7% of total
30+ Nights
12 listings
27.9% of total
Key Insights
- The most prevalent minimum stay requirement in Martigny is 1 Night, adopted by 34.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.9%) caters to monthly stays (30+ nights) in Martigny, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.9% of Martigny hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martigny.
Martigny Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
2.3% of total
Limited
3 listings
7% of total
Flexible
16 listings
37.2% of total
Moderate
13 listings
30.2% of total
Firm
7 listings
16.3% of total
Strict
3 listings
7% of total
Cancellation Policy Insights for Martigny
- The prevailing Airbnb cancellation policy trend in Martigny is Flexible, used by 37.2% of listings.
- There's a relatively balanced mix between guest-friendly (67.4%) and stricter (23.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.2% market standard in Martigny.
- Using a Strict policy might deter some guests, as only 7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Martigny.
How Much Are Airbnb Cleaning Fees in Martigny?
Cleaning fees in Martigny are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Martigny
- About 58.1% of Martigny listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($476) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Martigny median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Martigny Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martignybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2.5-room apartment
Entire Place • 1 bedroom
Dolce Vita in the Swiss Alps - Close to 4 Valleys
Entire Place • 1 bedroom
3.5-room apartment - free parking space
Entire Place • 2 bedrooms
Wonderful twin house with parking
Entire Place • 4 bedrooms
Beautiful apartment close to the center.
Entire Place • 1 bedroom
Artist's apartment, downtown
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Martigny?
Learn from the best! This table showcases top-performing Airbnb hosts in Martigny based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jimmy | 2 | $54,828 | 49 | 4.89/5.0 |
| Romain | 1 | $48,225 | 6 | 5.00/5.0 |
| Cedric | 1 | $46,418 | 39 | 4.82/5.0 |
| Özlem | 1 | $43,245 | 54 | 4.83/5.0 |
| Andrea | 1 | $43,006 | 12 | 4.92/5.0 |
| Gerald | 3 | $40,867 | 644 | 4.77/5.0 |
| Marie. | 1 | $39,030 | 106 | 4.95/5.0 |
| Roger | 1 | $36,753 | 37 | 4.95/5.0 |
| Pocky | 1 | $36,161 | 35 | 4.91/5.0 |
| Giselle | 1 | $34,724 | 38 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martigny.
Who Are the Airbnb Hosts in Martigny?
Martigny has a relatively balanced host base.
Host Profile Insights for Martigny
- A 48.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 9.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 37.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Martigny averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Martigny
These are the highest-grossing professional property management operations in Martigny, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jimmy | 2 | $54,828 | $227 | 56.5% | 4.89/5 |
| Cedric | 1 | $46,418 | $189 | 66.7% | 4.82/5 |
| Andrea | 1 | $43,006 | $584 | 55.6% | 4.92/5 |
Management Company Insights for Martigny
- The leading management company, Jimmy, operates 2 listings with $54,828 in gross revenue — a useful benchmark for what scale looks like in Martigny.
- Top managers average 1 properties each, suggesting professional management in Martigny still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.88/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 9.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Martigny's Airbnb Market Compare to Nearby Cities?
How does the Martigny Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Brienzwiler, Martigny has 20 percentage points lower occupancy and about $310 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 11 | $7,716 | $466.57 | 60% |
| Niederried bei Interlaken | 18 | $6,704 | $589.09 | 44% |
| Wengen | 11 | $6,403 | $617.20 | 45% |
| Lauterbrunnen | 538 | $6,264 | $492.54 | 52% |
| Matten bei Interlaken | 64 | $5,682 | $344.21 | 59% |
| Grindelwald | 507 | $5,642 | $411.13 | 56% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Les Clefs | 31 | $5,330 | $333.67 | 47% |
| Oberhofen am Thunersee | 25 | $5,181 | $344.37 | 53% |
| Zermatt | 785 | $5,135 | $523.55 | 45% |
Frequently Asked Questions About Airbnb in Martigny
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Martigny.
How much do Airbnb hosts make in Martigny?
Martigny hosts earn about $18,215 per year on average, with an average nightly rate of $156 and RevPAR of $65. Those figures describe the typical revenue environment for active listings in Martigny, Wallis, not the ceiling for the best operators. Source: AirROI 2026 data, Martigny market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Martigny?
The average Airbnb occupancy rate in Martigny is 40.2%. August is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Martigny?
Listings in Martigny average $156 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Martigny?
Martigny currently has about 43 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Martigny?
AirROI currently classifies the short-term rental regulation level in Martigny as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Martigny?
RevPAR in Martigny is about $65. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Martigny?
At 40.2% occupancy, Martigny can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $18,215, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Martigny?
The average booking lead time in Martigny is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Martigny?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Martigny include Martigny Ville, Thermal Baths Region, Château de la Bâtiaz. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Martigny?
entire_home listings make up 67.4% of the active supply in Martigny. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Martigny compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,589 in average annual revenue with 60.4% occupancy, compared to Martigny's $18,215 and 40.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Martigny?
The average Airbnb stay length in Martigny is about 6.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Martigny?
Airbnb listings in Martigny average 4.79 out of 5 overall. About 39.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Martigny?
Hot water kettle and Toaster are among the strongest revenue-linked amenities in Martigny. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Martigny?
Yes. About 58.1% of active Airbnb listings in Martigny charge a cleaning fee, and the average fee is $476. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Martigny?
A 48.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.