Villa "The Boutique Cappadocia" Entire home · 6 bedrooms Rated 4.86 - Revenue
- ₺5.1M
- Occupancy
- 36.7%
- Daily rate
- ₺49,821
Prices in
Airbnb market data · 202612 months to October 2026
Urgup, Turkey Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Urgup brought in ₺332,768 over the 12 months through October 2026, about 24% less than the Nevşehir average of ₺439,507.
The short answer
Urgup Airbnb Market at a Glance
Listings averaged ₺6,252 a night, about 5% lower than the Nevşehir average of ₺6,585, and were booked on 25% of available nights, close to its 26%.
Timing matters: in July, usually the best month, the average listing earns about three times as much as in February, usually the slowest.
With 102 active listings, Urgup is the fourth-largest of 12 Nevşehir markets AirROI tracks. From a year earlier, average revenue fell 31% while the number of active listings grew 46%.
Browse the live Urgup Airbnb market See Every Urgup ListingRevenue
How Much Do Airbnb Hosts Make in Urgup?
Gross bookings per Urgup listing averaged ₺332,768 over the 12 months to October 2026 (Nevşehir average: ₺439,507), before cleaning, platform and management costs and taxes.
In a typical year, the average Urgup listing brings in ₺81,900 in July, its best month, and ₺28,000 in February, its slowest. August runs within 2% of July, so either can come out on top in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ₺112,000+ a month, about 3.7 times the typical property.
- Strong performers (top 25%) earn ₺59,900 or more, roughly ₺29,000 a month above the median.
- Typical properties (median) earn about ₺30,500 a month.
- Entry-level properties (bottom 25%) earn ₺15,200 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about three times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average ₺89,500 ₺22,500
The dashed line is the average of the months shown, ₺53,200. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Urgup Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in January 2026 and bookings in August 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ₺57,032 | 29.1% | ₺5,783 | ₺1,840 | 63 days | 2.9 nights |
| Nov 2025 | ₺46,596 | 20.7% | ₺5,596 | ₺1,553 | 27 days | 3.2 nights |
| Dec 2025 | ₺29,736 | 18.9% | ₺5,985 | ₺959 | 28 days | 3 nights |
| Jan 2026 | ₺27,431 | 16.4% | ₺6,310 | ₺885 | 26 days | 4.2 nights |
| Feb 2026 | ₺22,520 | 13.2% | ₺6,055 | ₺804 | 28 days | 3.9 nights |
| Mar 2026 | ₺31,719 | 21.5% | ₺6,051 | ₺1,023 | 22 days | 6.1 nights |
| Apr 2026 | ₺50,686 | 27.9% | ₺5,682 | ₺1,690 | 27 days | 4 nights |
| May 2026 | ₺57,092 | 29.6% | ₺5,781 | ₺1,842 | 31 days | 2.5 nights |
| Jun 2026 | ₺64,718 | 33.1% | ₺5,424 | ₺2,157 | 31 days | 4 nights |
| Jul 2026 | ₺89,512 | 37.4% | ₺5,333 | ₺2,887 | 28 days | 4.9 nights |
| Aug 2026 | ₺85,861 | 40.2% | ₺5,304 | ₺2,770 | 35 days | 3.5 nights |
| Sep 2026 | ₺58,145 | 29.2% | ₺5,351 | ₺1,938 | 48 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Urgup listing earns about ₺30,500 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Urgup Profitable?
Yes, when it's run well. The average Urgup Airbnb took in ₺332,768 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ₺654,000, and run by its owner at everyday costs, about ₺39,100 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Urgup Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₺324,368 | ₺637,400 |
| Cleaning fees guests pay3% of Urgup bookings | ₺8,400 | ₺16,600 |
| Gross bookings | ₺332,768 | ₺654,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Urgup listings on Simplified Pricing, 3% for the rest | −₺49,500 | −₺97,400 |
| Cleaning and laundryPaid for by the cleaning fee; ₺0 if you clean yourself | −₺8,400 | −₺16,600 |
| Utilities and internetAbout 5% of bookings | −₺16,600 | −₺32,700 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₺6,700 | −₺13,100 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₺10,000 | −₺19,600 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₺3,300 | −₺3,300 |
| Permit and registrationWhere one is required | −₺1,700 | −₺1,700 |
| Management₺0 when you run it; co-hosts charge from about 10% of nightly bookings | ₺0 | ₺0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₺0 | ₺0 |
| Lodging taxesAdded to the guest's bill and passed on | ₺0 | ₺0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −₺96,200 | −₺184,400 |
| Left for housing costs, then profit | ₺236,568about ₺19,700 a month | ₺469,600about ₺39,100 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Urgup Airbnb Profit
The estimate starts from Urgup's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Urgup home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Urgup's Top Earners Get There
- More nights booked. The busiest quarter of Urgup listings are booked on 38% or more of their nights, against 21% for the median listing. Ten more booked nights a year at the median rate of ₺4,300 adds about ₺43,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ₺6,765 a night or more, against a median of ₺4,300. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₺32,400 a year.
- Open for the busy months. In a typical year, July brings the average listing about ₺81,900, against ₺28,000 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Urgup listings average 4.81 stars, and 42% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₺54,500 a month, against ₺27,700 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Urgup?
Urgup listings were booked on 25% of the nights they were open over the past year, in line with the Nevşehir average and 9 percentage points below the Turkey average (34%). In a typical year, occupancy climbs to 36% in July and falls to 18% in February.
The busiest tenth of listings are booked about 4.7 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 55%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 38% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 21% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
July is usually the busiest month in Urgup, February the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 27% 40% 13%
The 12-month rate of 25% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Urgup?
The average nightly rate in Urgup, known as ADR (average daily rate), was ₺6,252 over the past year, about 5% below the Nevşehir average of ₺6,585 and about 10% below the Turkey average of ₺6,945. In a typical year, rates peak in January at about ₺6,460 and bottom out in October and November at about ₺5,460.
Prices span a wide range: the top 10% charge about 3.4 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ₺9,980+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge ₺6,765 or more, about ₺2,500 above the median.
- Typical properties (median) charge about ₺4,300 a night.
- Entry-level properties (bottom 25%) charge ₺2,955 or less, about two-thirds of the median.
January rates run 18% above October's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average ₺6,610 ₺5,140
The dashed line is the average of the months shown, ₺5,740. The 12-month ADR of ₺6,252 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Urgup?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Urgup it averaged ₺1,590 over the past year, from about ₺1,000 in a typical February to about ₺2,640 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn ₺2,840+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn ₺1,910 or more, about ₺790 a night above the median.
- Typical properties (median) earn about ₺1,120 per open night.
- Entry-level properties (bottom 25%) earn ₺604 or less, about half of the median.
July RevPAR is about 2.6 times February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average ₺2,890 ₺804
The dashed line is the average of the months shown, ₺1,750. The 12-month RevPAR of ₺1,590 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Urgup
Urgup has two high seasons, April–August and October, which makes it a moderately seasonal market. Business is slowest from December to March. A listing earns about 2.4 times as much a month in June through August as in December through February.
Average revenue by month in Urgup
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ₺81,900 ₺28,000
The dashed line is the average of the 12 calendar months, ₺53,200.
Revenue by month in Urgup in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | ₺33,100 |
| February | Low season | ₺28,000 |
| March | Low season | ₺41,300 |
| April | High season | ₺63,900 |
| May | High season | ₺62,000 |
| June | High season | ₺57,600 |
| July | High season | ₺81,900 |
| August | High season | ₺80,400 |
| September | Shoulder season | ₺51,600 |
| October | High season | ₺58,400 |
| November | Shoulder season | ₺49,100 |
| December | Low season | ₺31,400 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonApril–August | ₺69,200 | 33% | ₺5,670 |
| High seasonOctober | ₺58,400 | 30% | ₺5,462 |
| Shoulder seasonSeptember, November | ₺50,400 | 25% | ₺5,478 |
| Low seasonDecember–March | ₺33,500 | 19% | ₺6,036 |
How Far in Advance Do Guests Book Airbnb in Urgup?
Guests book Urgup stays 38 days ahead on average (about five weeks). October stays are booked furthest out, about 57 days ahead, and January stays closest to arrival, about 17 days. A typical October booking is made in mid-August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 32 days 63 days 8 days
The 12-month figure of 38 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Urgup
89% of the 102 active listings in Urgup display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Urgup.
Neighborhoods
Best Neighborhoods for Airbnb in Urgup
AirROI's area guide picks four Urgup neighborhoods that draw short-term rental guests, led by Ürgüp Town Center, Mustafapaşa and Çavuşin. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ürgüp Town Center | The heart of Ürgüp, offering a rich cultural experience with local restaurants, shops, and easy access to the surrounding attractions. Ideal for guests wanting a more local experience. | Temenni Hill, Ürgüp Museum, Old Stone Houses, Turasan Winery, Göreme National Park |
| Mustafapaşa | Once a Greek village, it features stunning architecture and is less crowded than other tourist areas. Ideal for those looking for cultural immersion. | Mustafapaşa Church, Historical Houses, Local Artisan Shops, Scenic Views, Hiking Trails |
| Çavuşin | A small village known for its rock-cut churches and scenic views. Ideal for those interested in local history and hiking. | Çavuşin Church, Zelve Open Air Museum, Hiking Trails, Local Restaurants, Historic Ruins |
| Cavusin | A beautiful area known for its panoramic views and historical significance. Attracts hikers and those interested in Cappadocia's natural beauty. | Cavusin Valley, Viewpoints, Old Cave Houses, Hiking Paths, Photography Spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Urgup Airbnb Listings by Type and Size
Urgup is a room-rental market as much as a whole-home one: private rooms account for 56% of listings, against 43% for entire homes. Hotels, guesthouses and B&Bs are the most common property type at 39%, ahead of houses (29%).
Private rooms are a large share of supply
Urgup Airbnb listings by room type
- Private room 56%
- Entire home 43%
- Shared room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 55.9% | 57 |
| Entire home | 43.1% | 44 |
| Shared room | 1.0% | 1 |
Listings by property type
Urgup Airbnb listings by property type
- Hotel/Boutique 39%
- House 29%
- Apartment/Condo 21%
- Unique stay 10%
- Cabin/Outdoor <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Hotel/Boutique | 39.2% | 40 |
| House | 29.4% | 30 |
| Apartment/Condo | 20.6% | 21 |
| Unique stay | 9.8% | 10 |
| Cabin/Outdoor | 1.0% | 1 |
How Many Bedrooms Do Airbnb Listings in Urgup Have?
Two-bedroom homes are the most common size in Urgup (48% of entire homes), followed by one-bedroom homes (27%). Shares are of the 44 entire homes that give a bedroom count; rented rooms are left out.
Urgup entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
27%
48%
20%
5%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 27.3% | 12 |
| 2 bedrooms | 47.7% | 21 |
| 3 bedrooms | 20.5% | 9 |
| 5+ bedrooms | 4.5% | 2 |
What Each Home Size Earns in Urgup
A typical one-bedroom home in Urgup earned ₺177,000 over the past year, against ₺398,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 12 | ₺177,000 | ₺211,000 | ₺4,527 | 26% |
| 2 bedrooms | 21 | ₺398,000 | ₺433,000 | ₺5,404 | 34% |
How Many Guests Do Airbnbs in Urgup Sleep?
Most Urgup listings are sized for couples and small families: 66% sleep four guests or fewer, and just 10% take eight or more. Shares are of the 61 listings with a guest capacity on file (60% of the market).
Urgup listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
28%
13%
25%
8%
11%
5%
10%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 27.9% | 17 |
| 3 guests | 13.1% | 8 |
| 4 guests | 24.6% | 15 |
| 5 guests | 8.2% | 5 |
| 6 guests | 11.5% | 7 |
| 7 guests | 4.9% | 3 |
| 8+ guests | 9.8% | 6 |
How Urgup Airbnb Listings Are Set Up
Urgup hosts set up an average of 2.6 beds per listing. 57% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 20
- Beds per listing
- 2.6
- Show exact location
- 57%
What Amenities Do Airbnb Listings in Urgup Offer?
Free on-site parking is close to standard in Urgup: 83% of listings offer it, and 64% have an outdoor dining area. Only 45% of listings have air conditioning.
Share of Urgup listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Urgup
Listings in Urgup with a patio or balcony earned about 3.5 times as much a year, on average, as those without: ₺543,000 against ₺153,000. The gap is smaller for outdoor furniture (about 2.8 times as much) and free street parking (about 2.4 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Urgup listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Patio or balcony | 46% | ₺543,000 | ₺153,000 | +254% |
| Outdoor furniture | 49% | ₺493,000 | ₺178,000 | +177% |
| Free street parking | 69% | ₺407,000 | ₺170,000 | +140% |
| Fire pit | 14% | ₺655,000 | ₺281,000 | +133% |
| Mosquito net | 52% | ₺452,000 | ₺204,000 | +121% |
| Backyard | 35% | ₺514,000 | ₺234,000 | +120% |
| Outdoor dining area | 64% | ₺407,000 | ₺202,000 | +101% |
| BBQ grill | 23% | ₺540,000 | ₺273,000 | +98% |
| Pets allowed | 58% | ₺414,000 | ₺222,000 | +86% |
| Air conditioning | 45% | ₺445,000 | ₺241,000 | +85% |
Guests
Who Books Airbnbs in Urgup?
Urgup runs on foreign visitors: 78% of guests who left reviews live outside Turkey. France sends the most guests from abroad, with 12% of reviewers, ahead of the United States at 9%. Guests speak a mix of languages: English leads at 39%, followed by Turkish and French.
78% of Urgup guests come from abroad
Where guests who left reviews live
- International 78%
- Domestic 22%
Where Urgup guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| İstanbul | 7.0% |
| Ankara | 4.2% |
| İzmir | 2.1% |
| London | 2.1% |
Where Urgup guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Turkey | 21.9% |
| France | 12.2% |
| United States | 8.7% |
| Germany | 7.1% |
Languages spoken by Urgup guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 38.8% |
| Turkish | 14.9% |
| French | 8.7% |
| Spanish | 8.7% |
| German | 6.8% |
What Are Airbnb Guest Ratings in Urgup?
Urgup Airbnbs average 4.81 stars, and 42% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.79.
Accuracy and communication score highest in Urgup; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.82 |
| Communication | 4.85 |
| Location | 4.82 |
| Check-in | 4.84 |
| Value | 4.79 |
Booking patterns
How Guests Book in Urgup: Stays, Rules and Fees
Nearly all Urgup listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 46% of listings; blocked nights include any the host closes off.
Days a year Urgup listings are open to guests
Share of listings by days a year
- 271-366 days 79%
- 181-270 days 18%
- 91-180 days 3%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 79.4% | 81 |
| 181-270 days | 17.6% | 18 |
| 91-180 days | 2.9% | 3 |
Days a year Urgup listings are booked or blocked
Share of listings by days a year
- 181-270 days 3%
- 91-180 days 19%
- 31-90 days 32%
- 1-30 days 46%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.9% | 3 |
| 91-180 days | 18.6% | 19 |
| 31-90 days | 32.4% | 33 |
| 1-30 days | 46.1% | 47 |
What Is the Average Length of Stay for Airbnb in Urgup?
The average Urgup booking lasts 3.7 nights, longest in March and shortest in May. Listings took about 13 bookings each over the year, some 1,290 in all. About three-quarters of listings that give a check-in time set it at 2 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Urgup
Average nights per booking, by month of stay
Average 3.2 nights 4.6 nights 2.4 nights
Two-year average by calendar month.
Urgup Airbnb Minimum Stay Requirements
About three-quarters of listings in Urgup accept stays of one or two nights. A smaller group, 15%, takes only stays of 30 nights or more.
Minimum stay set by Urgup listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Urgup?
Moderate is the most common cancellation policy in Urgup, used by 38% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about three-quarters of listings offer Flexible or Moderate terms, against 14% on Firm or stricter ones.
Cancellation policies of Urgup listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Urgup?
Nearly three in ten Urgup listings charge a cleaning fee. The typical fee is ₺941; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 3.7 nights, that adds roughly ₺255 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.
- Median cleaning fee
- ₺941
- Listings charging a fee
- 28.4%
- Share of gross revenue
- 2.5%
Top earners
Top-Earning Airbnbs and Hosts in Urgup
The top-grossing Airbnb in Urgup, a six-bedroom home, took in ₺5,100,000 over the past year, about 15 times the city's average of ₺333,000.
Villa "The Boutique Cappadocia" Entire home · 6 bedrooms Rated 4.86 
Labyrinth Cave House, 4 Bedrooms, 4 Baths Entire home · 3 bedrooms Rated 5.00 - Revenue
- ₺1.6M
- Occupancy
- 64.9%
- Daily rate
- ₺8,034
5 Bedrooms 1 Kitchen for 9 people garden floor Entire home · 5 bedrooms Rated 5.00 - Revenue
- ₺1.5M
- Occupancy
- 40.4%
- Daily rate
- ₺10,986
Dionysos Cave Cappadocia Hotel Private room Rated 5.00 - Revenue
- ₺1.1M
- Occupancy
- 36.0%
- Daily rate
- ₺8,658
Cave-Life House , 2 Bedrooms, 2 Baths Entire home · 2 bedrooms Rated 5.00 - Revenue
- ₺1M
- Occupancy
- 60.6%
- Daily rate
- ₺6,770
Midland Cave Suites Private room · 2 bedrooms Rated 4.87 - Revenue
- ₺923,710
- Occupancy
- 53.5%
- Daily rate
- ₺6,263
Who Are the Top Airbnb Hosts in Urgup?
Hikmet is the top-grossing host in Urgup, with ₺5.21 million in bookings across 7 listings over the past year. The market is concentrated: the ten top-grossing hosts run 41% of its 102 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Hikmet | 7 | ₺5,210,611 | ₺744,373 | 5.00/5 | |
| Derya | 1 | ₺5,102,751 | ₺5,102,751 | 4.86/5 | |
| Dionysos Cave Cappadocia | 9 | ₺3,099,550 | ₺344,394 | 5.00/5 | |
| 4 | Oğuzhan | 7 | ₺2,979,586 | ₺425,655 | 4.83/5 |
| 5 | Barış | 3 | ₺1,856,744 | ₺618,915 | 4.88/5 |
| 6 | Türkan | 5 | ₺1,359,183 | ₺271,837 | 4.79/5 |
| 7 | Ali | 2 | ₺1,121,856 | ₺560,928 | 4.94/5 |
| 8 | Metin | 3 | ₺1,029,149 | ₺343,050 | 4.96/5 |
| 9 | Z&B Home | 4 | ₺972,798 | ₺243,199 | 4.92/5 |
| 10 | Hacer | 1 | ₺785,635 | ₺785,635 | 4.96/5 |
Who Are the Airbnb Hosts in Urgup?
Fewer than 1% of Urgup listings are classed as professionally managed. 58% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 95% of listings.
- Superhosts
- 57.8%
- Professional management
- 1.0%
- Cohosted listings
- 6.9%
- Instant Book enabled
- 41.2%
- Simplified Pricing
- 95.1%
Nearby markets
Urgup vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 17 km, Ortahisar (4 km away, 82 listings) earned the most per listing, about 67% more than Urgup.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ortahisar Beldesi 4 km | 122 | ₺538,356 | ₺6,408 | 29% |
| Ortahisar 4 km | 82 | ₺555,616 | ₺8,071 | 30% |
| Göreme 7 km | 420 | ₺473,981 | ₺6,776 | 27% |
| Uçhisar Beldesi 9 km | 52 | ₺334,382 | ₺6,559 | 23% |
| Avanos 10 km | 30 | ₺195,546 | ₺4,504 | 24% |
| Uçhisar 10 km | 46 | ₺302,554 | ₺6,849 | 22% |
| Nevşehir 10 km | 117 | ₺451,611 | ₺6,715 | 23% |
| Nar Beldesi 17 km | 52 | ₺394,633 | ₺5,011 | 28% |
Markets Similar to Urgup
Markets elsewhere in Turkey with a similar nightly rate and occupancy to Urgup:
- Ardeşen Airbnb data Turkey · ₺6,477/night · 25.4%
- Seferihisar Airbnb data Turkey · ₺6,521/night · 25.7%
- Kumluca Airbnb data Turkey · ₺6,320/night · 27.3%
- Selçuk Airbnb data Turkey · ₺5,699/night · 25.3%
- Çamlıhemşin Airbnb data Turkey · ₺6,882/night · 24.1%
- Didim Airbnb data Turkey · ₺6,538/night · 27.4%
FAQ
Urgup Airbnb FAQ
How much do Airbnb hosts make in Urgup?
An active Urgup Airbnb grossed ₺332,768 on average in the 12 months to October 2026, according to AirROI's tracking of 102 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₺59,900 or more in a typical month.
How much can I make on Airbnb in Urgup?
It depends most on the home's size, location and how it's run. The middle half of Urgup listings earn between ₺15,200 and ₺59,900 in a typical month, and the top tenth ₺112,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Urgup?
Listings in Urgup were booked on 25% of available nights over the past year. That compares with 26% for the Nevşehir average. July is usually the busiest month.
How much does an Airbnb cost per night in Urgup?
The average booked night in Urgup cost ₺6,252 before fees. Half of listings charge between ₺2,955 and ₺6,765, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Urgup?
In Urgup, 89% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Urgup?
Yes, when it's run well. The average Urgup Airbnb grossed ₺332,768 in the 12 months to October 2026, 24% below the Nevşehir average of ₺439,507, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ₺39,100 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Urgup?
July usually pays best, averaging ₺81,900 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Urgup?
Each night a Urgup listing was open to book earned ₺1,590 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₺2,840 or more.
How far in advance do guests book Airbnbs in Urgup?
Urgup stays were booked 38 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Urgup?
The average Urgup Airbnb stay lasted 3.7 nights over the past year. A listing took 13 reservations over the year on average.
How are Airbnbs in Urgup rated?
Guests rate Urgup Airbnbs 4.81 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Urgup?
Ürgüp Town Center, Mustafapaşa and Çavuşin draw the most short-term rental interest in Urgup. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Urgup?
AirROI counted 102 active Airbnb listings in Urgup as of October 2026. The closest tracked market is Ortahisar Beldesi, 4 km away.
How much are Airbnb cleaning fees in Urgup?
In Urgup, nearly three in ten listings add a cleaning fee. The median fee is ₺941; a handful of extreme values pull the simple average far above that, so the median is the better guide.
How many tourists visit Urgup, Turkey?
All of Turkey had 50.5 million international tourist arrivals in 2022, UN Tourism reports, via Our World in Data. AirROI estimates 1,289 Airbnb stays in Urgup, Turkey in the 12 months to October 2026, which counts bookings and not tourists. See Turkey tourism statistics.
Method
About This Data
Figures on this page cover 102 active Airbnb listings in Urgup from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Turkish Lira at ₺44.8 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.