Airbnb market data · 202612 months to April 2026
Market Drayton, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Market Drayton brought in £15,511 over the 12 months through April 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Market Drayton run through April 2026.
The short answer
Market Drayton Airbnb Market at a Glance
Listings averaged £103 a night and were booked on 49% of available nights.
Timing matters: in August, the best month, the average listing earned about 2.2 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Market Drayton is the 1063rd-largest of 1,128 England markets AirROI tracks.
Browse the live Market Drayton Airbnb market See Every Market Drayton ListingRevenue
How Much Do Airbnb Hosts Make in Market Drayton?
Gross bookings per Market Drayton listing averaged £15,511 over the 12 months to April 2026 (England average: £20,990), before cleaning, platform and management costs and taxes.
The average Market Drayton listing brought in £2,260 in August, its best month, and £1,010 in February, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Market Drayton's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £3,340+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn £2,020 or more, roughly £730 a month above the median.
- Typical properties (median) earn about £1,290 a month.
- Entry-level properties (bottom 25%) earn £688 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 2.2 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £1,540.
Market Drayton Airbnb Data by Month
Latest 12 months in the April 2026 data.
August led on revenue and bookings; nightly rates peaked in March.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | £1,621 | 50.3% | £102 | £52 | 51 days | 2.5 nights |
| Jun 2025 | £1,369 | 44.7% | £110 | £46 | 44 days | 3.5 nights |
| Jul 2025 | £1,738 | 52.2% | £110 | £56 | 56 days | 3.3 nights |
| Aug 2025 | £2,258 | 57.3% | £114 | £73 | 51 days | 2.4 nights |
| Sep 2025 | £1,931 | 55.0% | £104 | £64 | 70 days | 3.1 nights |
| Oct 2025 | £1,428 | 45.2% | £104 | £46 | 41 days | 2.3 nights |
| Nov 2025 | £1,367 | 47.7% | £100 | £46 | 24 days | 3.2 nights |
| Dec 2025 | £1,602 | 52.1% | £103 | £52 | 53 days | 2.2 nights |
| Jan 2026 | £1,108 | 38.3% | £109 | £36 | 33 days | 2.8 nights |
| Feb 2026 | £1,011 | 39.5% | £120 | £36 | 41 days | 1.9 nights |
| Mar 2026 | £1,302 | 37.3% | £127 | £42 | 22 days | 1.8 nights |
| Apr 2026 | £1,712 | 51.6% | £125 | £57 | 53 days | 5.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Market Drayton address, run it through the Airbnb estimator.
Profit
Is an Airbnb in Market Drayton Profitable?
Yes, when it's run well. The average Market Drayton Airbnb took in £15,511 in the 12 months to April 2026, and run by its owner at everyday costs, about £860 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,350 a month.
Cleaning it yourself keeps the £1,370 a year guests pay in cleaning fees, for about £970 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £740 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Market Drayton Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £14,141 | £22,140 |
| Cleaning fees guests pay9% of Market Drayton bookings | £1,370 | £2,140 |
| Gross bookings | £15,511 | £24,280 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Market Drayton listings on Simplified Pricing, 3% for the rest | −£2,080 | −£3,260 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,370 | −£2,140 |
| Utilities and internetAbout 5% of bookings | −£780 | −£1,210 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£310 | −£490 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£470 | −£730 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£160 | −£160 |
| Permit and registrationWhere one is required | −£80 | −£80 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −£5,250 | −£8,070 |
| Left for housing costs, then profit | £10,261about £860 a month | £16,210about £1,350 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Market Drayton Airbnb Profit
The estimate starts from Market Drayton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Market Drayton home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Market Drayton's Top Earners Get There
- More nights booked. The busiest quarter of Market Drayton listings are booked on 70% or more of their nights, against 49% for the median listing. Ten more booked nights a year at the median rate of £96 adds about £959 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £125 a night or more, against a median of £96. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,410 a year.
- Open for the busy months. August brought the average listing about £2,260, against £1,010 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Market Drayton listings average 4.91 stars, and 67% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,020 a month, against £1,290 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Market Drayton?
Market Drayton listings were booked on 49% of the nights they were open over the past year, 8 percentage points above the England average (41%) and 8 points above the U.K. average (41%). Occupancy climbs to 57% in August and falls to 37% in March.
Across Market Drayton's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 70% or more, roughly five nights a week.
- Typical properties (median) fill about 49% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
August was the busiest month in Market Drayton, March the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Market Drayton?
The average nightly rate in Market Drayton, known as ADR (average daily rate), was £103 over the past year, about 47% below the England and U.K. averages (both about £195). Rates peak in March and April at about £125 and bottom out in November at about £100.
Across Market Drayton's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £165+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge £125 or more, about £30 above the median.
- Typical properties (median) charge about £96 a night.
- Entry-level properties (bottom 25%) charge £71 or less, about three-quarters of the median.
March rates ran 26% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £111. The 12-month ADR of £103 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Market Drayton?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Market Drayton it averaged £51 over the past year, from about £36 in January to about £73 in August.
Across Market Drayton's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £103+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn £70 or more, about £25 a night above the median.
- Typical properties (median) earn about £45 per open night.
- Entry-level properties (bottom 25%) earn £30 or less, about two-thirds of the median.
August RevPAR was about twice January's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £50.
Seasonality
Best and Worst Months for Airbnb in Market Drayton
With only 18 active listings, the monthly pattern in Market Drayton is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Market Drayton?
Guests book Market Drayton stays 51 days ahead on average (about seven weeks). September stays are booked furthest out, about 70 days ahead, and March stays closest to arrival, about 22 days. A typical September booking is made in early July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 51 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Market Drayton
None of the 18 active listings in Market Drayton display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Market Drayton.
Neighborhoods
Best Neighborhoods for Airbnb in Market Drayton
AirROI's area guide picks eight Market Drayton neighborhoods that draw short-term rental guests, led by Market Drayton Town Centre, The Shropshire Union Canal and Fairfields. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Market Drayton Town Centre | The heart of Market Drayton with shops, restaurants, and local attractions, making it a prime location for visitors exploring the area. | Market Drayton Museum, Festival Drayton Centre, Local Markets, Hawksworth Hall, Reabrook Valley |
| The Shropshire Union Canal | This scenic canal area attracts visitors for walking, cycling, and boating, providing a tranquil setting for relaxation and outdoor activities. | Shropshire Union Canal, Wrest Park, Canal Walks, Fisher's Mill locks |
| Fairfields | A desirable residential area with proximity to parks and schools, appealing to families and long-term guests seeking a homely stay. | Fairfields Park, Local Playgrounds, Close to amenities |
| Longford | A scenic neighborhood near the countryside, offering a peaceful environment while still being close to town amenities, perfect for nature lovers. | Walking trails, Natural reserves, Countryside views |
| Little Drayton | A quaint area known for its rural charm and community feel, popular among those wanting a relaxing stay away from the hustle and bustle. | Local farms, Village attractions, Rural activities |
| Derby Road | A major thoroughfare with easy access to local shops and restaurants, making it convenient for transient guests and short-term stays. | Shopping venues, Restaurants, Transport Links |
| Tern Hill | Offers a more rural retreat vibe with proximity to the Tern Valley and countryside walks, ideal for outdoor enthusiasts and families. | Tern Valley, Countryside walks, Natural scenery |
| Market Drayton Festivals | During festival seasons, Market Drayton transforms with vibrant activities, attracting tourists and creating opportunities for Airbnb hosts. | Market Drayton Food Festival, Local Craft Fairs, Cultural events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Market Drayton vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 28 km, Ellesmere (27 km away, 31 listings) earned the most per listing, about 46% more than Market Drayton. None of them fills more nights than Market Drayton (49%); the busiest, Shrewsbury, reached 45%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| St Helens 17 km | 83 | £11,943 | £130 | 35% |
| Newcastle-under-Lyme 19 km | 80 | £11,073 | £119 | 33% |
| Crewe 22 km | 89 | £6,191 | £93 | 33% |
| Telford and Wrekin 23 km | 48 | £13,578 | £154 | 39% |
| Stoke-on-Trent 24 km | 225 | £9,476 | £111 | 33% |
| Stafford 24 km | 146 | £18,503 | £164 | 38% |
| Ellesmere 27 km | 31 | £22,666 | £199 | 42% |
| Shrewsbury 28 km | 227 | £20,031 | £148 | 45% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
FAQ
Market Drayton Airbnb FAQ
How much do Airbnb hosts make in Market Drayton?
An active Market Drayton Airbnb grossed £15,511 on average in the 12 months to April 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,020 or more in a typical month.
How much can I make on Airbnb in Market Drayton?
It depends most on the home's size, location and how it's run. The middle half of Market Drayton listings earn between £688 and £2,020 in a typical month, and the top tenth £3,340 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Market Drayton?
Listings in Market Drayton were booked on 49% of available nights over the past year. That compares with 41% for the England average. August was the busiest month.
How much does an Airbnb cost per night in Market Drayton?
The average booked night in Market Drayton cost £103 before fees. Half of listings charge between £71 and £125, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Market Drayton?
None of the active Market Drayton listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Market Drayton?
Yes, when it's run well. The average Market Drayton Airbnb grossed £15,511 in the 12 months to April 2026, 26% below the England average of £20,990, though with only 18 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £10,261 a year (about £860 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,350 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Market Drayton?
August paid best over the past year, at £2,260 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Market Drayton?
Each night a Market Drayton listing was open to book earned £51 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £103 or more.
How far in advance do guests book Airbnbs in Market Drayton?
Market Drayton stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Market Drayton?
The average Market Drayton Airbnb stay lasted 3.3 nights over the past year. A listing took 37 reservations over the year on average.
How are Airbnbs in Market Drayton rated?
Guests rate Market Drayton Airbnbs 4.91 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in Market Drayton?
Market Drayton Town Centre, The Shropshire Union Canal and Fairfields draw the most short-term rental interest in Market Drayton. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Market Drayton?
AirROI counted 18 active Airbnb listings in Market Drayton as of April 2026. The closest tracked market is St Helens, 17 km away.
How much are Airbnb cleaning fees in Market Drayton?
In Market Drayton, about half of listings add a cleaning fee. The median fee is £30, and some higher fees lift the average to £41.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Market Drayton from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.