Airbnb market data · 202512 months to June 2025
Sturminster Newton, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sturminster Newton brought in £12,396 over the 12 months through June 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Sturminster Newton run through June 2025.
The short answer
Sturminster Newton Airbnb Market at a Glance
Listings averaged £95 a night and were booked on 42% of available nights.
May, the best month, brought in about 89% more per listing than December, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Sturminster Newton is the 1089th-largest of 1,128 England markets AirROI tracks.
Browse the live Sturminster Newton Airbnb market See Every Sturminster Newton ListingRevenue
How Much Do Airbnb Hosts Make in Sturminster Newton?
Gross bookings per Sturminster Newton listing averaged £12,396 over the 12 months to June 2025 (England average: £20,990), before cleaning, platform and management costs and taxes.
The average Sturminster Newton listing brought in £1,860 in May, its best month, and £982 in December, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Sturminster Newton's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £2,890+ a month, about three times the typical property.
- Strong performers (top 25%) earn £2,040 or more, roughly £1,100 a month above the median.
- Typical properties (median) earn about £942 a month.
- Entry-level properties (bottom 25%) earn £459 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 1.9 times what December did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £1,370.
Sturminster Newton Airbnb Data by Month
Latest 12 months in the June 2025 data.
May led on revenue. Nightly rates peaked in June and bookings in March, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | £1,149 | 41.4% | £102 | 81 days |
| Aug 2024 | £1,554 | 49.8% | £103 | 66 days |
| Sep 2024 | £1,487 | 49.5% | £102 | 63 days |
| Oct 2024 | £1,619 | 53.3% | £104 | 68 days |
| Nov 2024 | £1,091 | 43.1% | £102 | 28 days |
| Dec 2024 | £982 | 37.2% | £103 | 44 days |
| Jan 2025 | £1,104 | 48.4% | £99 | 47 days |
| Feb 2025 | £1,156 | 45.5% | £91 | 87 days |
| Mar 2025 | £1,393 | 56.4% | £89 | 51 days |
| Apr 2025 | £1,593 | 44.5% | £91 | 48 days |
| May 2025 | £1,856 | 48.6% | £100 | 69 days |
| Jun 2025 | £1,494 | 39.0% | £111 | 42 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Sturminster Newton listing earns about £942 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Sturminster Newton Profitable?
Yes, when it's run well. The average Sturminster Newton Airbnb took in £12,396 in the 12 months to June 2025, and run by its owner at everyday costs, about £750 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,650 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Sturminster Newton Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | £12,396 | £26,810 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −£1,920 | −£4,160 |
| Utilities and internetAbout 5% of bookings | −£620 | −£1,340 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£250 | −£540 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£370 | −£800 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£120 | −£120 |
| Permit and registrationWhere one is required | −£60 | −£60 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings | −£3,340 | −£7,020 |
| Left for housing costs, then profit | £9,056about £750 a month | £19,790about £1,650 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Sturminster Newton Airbnb Profit
The estimate starts from Sturminster Newton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sturminster Newton home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Sturminster Newton's Top Earners Get There
- More nights booked. The busiest quarter of Sturminster Newton listings are booked on 69% or more of their nights, against 47% for the median listing. Ten more booked nights a year at the median rate of £87 adds about £874 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £120 a night or more, against a median of £87. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,240 a year.
- Open for the busy months. May brought the average listing about £1,860, against £982 in December, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,230 a month, against £1,030 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sturminster Newton?
Sturminster Newton listings were booked on 42% of the nights they were open over the past year, in line with the England average and in line with the U.K. average. Occupancy climbs to 56% in March and falls to 37% in December.
Across Sturminster Newton's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 69% or more, roughly five nights a week.
- Typical properties (median) fill about 47% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
March was the busiest month in Sturminster Newton, December the quietest
Share of open nights booked, by month
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Sturminster Newton?
The average nightly rate in Sturminster Newton, known as ADR (average daily rate), was £95 over the past year, about 51% below the England and U.K. averages (both about £195). Rates peak in June at about £110 and bottom out in March at about £89.
Across Sturminster Newton's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £165+ a night, about twice the median.
- Strong performers (top 25%) charge £120 or more, about £35 above the median.
- Typical properties (median) charge about £87 a night.
- Entry-level properties (bottom 25%) charge £69 or less, about three-quarters of the median.
June rates ran 25% above March's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £100.
Seasonality
Best and Worst Months for Airbnb in Sturminster Newton
With only 18 active listings, the monthly pattern in Sturminster Newton is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in December.
How Far in Advance Do Guests Book Airbnb in Sturminster Newton?
Guests book Sturminster Newton stays 58 days ahead on average (about eight weeks). February stays are booked furthest out, about 87 days ahead, and November stays closest to arrival, about 28 days. A typical February booking is made in mid-November.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Sturminster Newton
6% of the 18 active listings in Sturminster Newton display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sturminster Newton.
Neighborhoods
Best Neighborhoods for Airbnb in Sturminster Newton
AirROI's area guide picks six Sturminster Newton neighborhoods that draw short-term rental guests, led by Sturminster Newton Town Centre, Cranborne Chase Area of Outstanding Natural Beauty and North Dorset Trailway. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Sturminster Newton Town Centre | The heart of Sturminster Newton, offering easy access to local shops, restaurants, and amenities. Ideal for visitors looking to explore the local culture and lifestyle. | Sturminster Newton Mill, Blackmore Vale, Sturminster Newton Market, The Exchange, Sturminster Newton Football Club |
| Cranborne Chase Area of Outstanding Natural Beauty | A beautiful natural reserve offering stunning landscapes and walking trails. Perfect for nature lovers and those seeking a peaceful getaway. | Cranborne Chase, Nature trails, Outdoor activities, Wildlife watching, Hiking paths |
| North Dorset Trailway | A scenic route ideal for cycling and walking, connecting various villages and attractions in North Dorset. Great for visitors who enjoy outdoor activities. | North Dorset Trailway, Cycling routes, Walking paths, Local villages, Nature views |
| Gillingham | A market town that offers good transport links and local amenities. Suitable for those looking for a more suburban experience while still accessible to attractions. | Gillingham Market, The Strand, Local parks, Shops and cafes |
| Eggesford Forest | A tranquil forest area ideal for those wanting to escape the hustle and bustle. Appeals to nature enthusiasts and those seeking relaxation. | Eggesford Forest, Nature trails, Wildlife watching, Picnic areas, Forest walks |
| Blandford Forum | A picturesque market town with Georgian architecture and rich heritage, attracting visitors interested in local history and culture. | Blandford Museum, St Peter and St Paul Church, Local shops, The Great Dorset Steam Fair, River Stour |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Sturminster Newton vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 26 km, Sherborne (15 km away, 30 listings) earned the most per listing, about 2.1 times as much as Sturminster Newton.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Easton 7 km | 60 | £17,248 | £177 | 42% |
| Shaftesbury 12 km | 37 | £17,240 | £151 | 41% |
| Sherborne 15 km | 30 | £26,074 | £170 | 47% |
| Bruton 24 km | 36 | £25,589 | £229 | 35% |
| Dorset 24 km | 567 | £20,879 | £229 | 40% |
| Yeovil 24 km | 48 | £7,145 | £101 | 33% |
| Dorchester 25 km | 44 | £14,807 | £144 | 42% |
| Crossways 26 km | 31 | £22,474 | £366 | 33% |
Other Airbnb Markets in England
- London Airbnb data 28,045 listings
- North Norfolk Airbnb data 2,096 listings
- East Suffolk Airbnb data 2,020 listings
- North Devon Airbnb data 1,883 listings
- South Hams Airbnb data 1,755 listings
- Cotswold District Airbnb data 1,701 listings
- West Midlands Airbnb data 1,687 listings
- Bristol Airbnb data 1,603 listings
FAQ
Sturminster Newton Airbnb FAQ
How much do Airbnb hosts make in Sturminster Newton?
An active Sturminster Newton Airbnb grossed £12,396 on average in the 12 months to June 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,040 or more in a typical month.
How much can I make on Airbnb in Sturminster Newton?
It depends most on the home's size, location and how it's run. The middle half of Sturminster Newton listings earn between £459 and £2,040 in a typical month, and the top tenth £2,890 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sturminster Newton?
Listings in Sturminster Newton were booked on 42% of available nights over the past year. That compares with 41% for the England average. March was the busiest month.
How much does an Airbnb cost per night in Sturminster Newton?
The average booked night in Sturminster Newton cost £95 before fees. Half of listings charge between £69 and £120, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Sturminster Newton?
In Sturminster Newton, 6% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Sturminster Newton?
Yes, when it's run well. The average Sturminster Newton Airbnb grossed £12,396 in the 12 months to June 2025, 41% below the England average of £20,990, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £9,056 a year (about £750 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,650 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Sturminster Newton?
May paid best over the past year, at £1,860 per active listing, and December paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Sturminster Newton?
Sturminster Newton stays were booked 58 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Sturminster Newton?
Sturminster Newton Town Centre, Cranborne Chase Area of Outstanding Natural Beauty and North Dorset Trailway draw the most short-term rental interest in Sturminster Newton. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sturminster Newton?
AirROI counted 18 active Airbnb listings in Sturminster Newton as of June 2025. The closest tracked market is Easton, 7 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Sturminster Newton from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.