Tok, Alaska Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Tok, Alaska? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,409 per year — at a $163 nightly rate, 34.7% occupancy, and a $62 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 43 active listings, Tok is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 65.4% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Tok?
In Tok, the headline Airbnb metrics are $14,409 in average annual revenue,34.7% occupancy, $163 ADR, and $62 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Tok?
Understanding the monthly revenue variations for Airbnb listings in Tok is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tok is typically June, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tok across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,036+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,754 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,630 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $815, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tok
What Is the Monthly Airbnb Occupancy Rate in Tok?
Maximize your bookings by understanding the Tok STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tok:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tok
What Is the Average Airbnb Nightly Rate in Tok?
Effective short term rental pricing strategy in Tok involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tok typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Tok
What Is the RevPAR for Airbnb in Tok?
RevPAR in Tok is currently $62. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $55 RevPAR.
- Strong performers (Top 25%) earn $91 RevPAR.
- Best-in-class (Top 10%) achieve $104 RevPAR.
Average Monthly RevPAR Trend in Tok
RevPAR Insights for Tok
- The average RevPAR in Tok is $62. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($104) and bottom 25% ($36) is $68, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Dec, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Tok benchmarks. If your RevPAR falls below the median of $55, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $91+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Tok?
Tok's peak Airbnb season falls in June, July, April, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, April)
- Revenue averages $2,565 per month
- Occupancy rates average 44.1%
- Daily rates average $157
Shoulder Season
- Revenue averages $1,884 per month
- Occupancy maintains around 34.2%
- Daily rates hold near $151
Low Season (January, February, December)
- Revenue drops to average $1,466 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $137
Seasonality Insights for Tok
- Airbnb seasonality in Tok is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Tok's highest earning potential, with monthly revenues climbing to $2,951, occupancy reaching 53.6%, and ADRs peaking at $162.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,318, occupancy could drop to 26.2%, and ADRs may adjust to $135.
- Lower occupancy paired with meaningful seasonality means hosts in Tok need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Tok, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Tok?
Low regulation and minimal registration activity in Tok, Alaska, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tok to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Tok?
With a compact short-term rental market, Tok gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Tok | The central hub of Tok, where travelers can find amenities such as restaurants, shops, and services. It serves as a convenient base for exploring the surrounding wilderness and attractions. | Tok Main Street, Tok Visitor Center, Nearby hiking trails, Historic Alaska Highway, Local gift shops |
| Tok River | A picturesque area along the Tok River, offering beautiful views and outdoor activities such as fishing and kayaking. Attracts nature lovers and adventure seekers. | Tok River, Fishing spots, Kayaking opportunities, Scenic viewpoints, Wildlife watching |
| Mile 1306 of the Alaska Highway | Famous for its unique roadside attractions and proximity to various scenic spots. A travel stop for those driving the Alaska Highway. | Milepost 1306 Sign, Roadside attractions, Historic Alaska Highway perspectives, Local eateries, Scenic pullouts |
| Nearby Wrangell-St. Elias National Park | Close proximity to one of the largest national parks in the U.S., perfect for guests interested in hiking, camping, and exploring vast wilderness. | Wrangell-St. Elias National Park, Hiking trails, Scenic vistas, Wildlife viewing, Glacier tours |
| Tok Seek Point | A tranquil area known for its peace and natural surroundings, ideal for travelers seeking solitude and a natural retreat. | Seek Point Trail, Bird watching, Nature photography, Serene landscapes, Fishing spots |
| Tundra Trails | A beautiful area for winter sports and summer hiking, offering guests a chance to experience Alaska's diverse landscapes. | Winter sports opportunities, Summer hiking trails, Tundra views, Wildflowers in summer, Photography hotspots |
| Local Artisans District | A charming area showcasing local arts and crafts, perfect for visitors interested in finding unique souvenirs and understanding local culture. | Artisan workshops, Local galleries, Craft markets, Cultural events, Meet local artists |
| Historic Tok Townsite | A quaint area that highlights the history of Tok and provides a glimpse into the life on the Alaskan frontier. | Historical sites, Old roadhouses, Local history museums, Photographing historical structures, Exploring the old town |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Tok offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Tok?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tok
- The Tok Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.7% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tok, Outdoor/Unique properties are the most common (65.1%), reflecting the local real estate landscape.
- Houses represent a significant 20.9% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, others (combined 6.9%) offer potential for unique stay experiences.
Tok Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tok
- The dominant room capacity in Tok is 1 bedroom listings, making up 67.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.7% of the active Airbnb listings in Tok, indicating a high concentration in these sizes.
- With over half the market (67.4%) consisting of studios or 1-bedroom units, Tok is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Tok.
Tok Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tok
- The most common guest capacity trend in Tok vacation rentals is listings accommodating 4 guests (39.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tok STR market, accounting for 60.4% of listings.
- 14.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tok.
- On average, properties in Tok are equipped to host 3.7 guests.
How Do Listings in Tok Compare on Quality?
Listing quality in Tok can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Tok
- The average of 12.3 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 23.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Tok averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Tok?
Amenity Prevalence
Amenity Insights for Tok
- Essential amenities in Tok that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tok: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Fire extinguisher or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tok to stay competitive.
Which Airbnb Amenities Boost Revenue in Tok?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tok, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 83.7% | $16,639 | $2,938 | 466.3% |
Heating | 81.4% | $15,969 | $7,581 | 110.7% |
Exterior security cameras on property | 34.9% | $19,622 | $11,616 | 68.9% |
Breakfast | 34.9% | $19,354 | $11,759 | 64.6% |
Hair dryer | 53.5% | $17,308 | $11,075 | 56.3% |
Bathtub | 20.9% | $20,017 | $12,924 | 54.9% |
Private entrance | 53.5% | $17,192 | $11,208 | 53.4% |
Shampoo | 69.8% | $16,044 | $10,634 | 50.9% |
Conditioner | 30.2% | $18,275 | $12,733 | 43.5% |
Essentials | 72.1% | $15,720 | $11,021 | 42.6% |
Revenue Impact Insights for Tok
- Wifi tops the revenue impact list with a 466.3% uplift — listings with this amenity earn $16,639 vs. $2,938 without it.
- Wifi, Heating — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Tok STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tok. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTok Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tok
- The typical guest profile for Airbnb in Tok consists of primarily domestic travelers (88%), often arriving from nearby Anchorage, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.5% of guests.
- Key international markets include United States (87.5%) and Canada (6.8%).
- Top languages spoken are English (68.1%) followed by Spanish (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Anchorage and Juneau.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Tok?
Listings in Tok average 4.92 out of 5 overall, with about 77 reviews per active listing and 67.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Tok
- With an overall rating of 4.92, Tok listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 67.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Tok Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tok
- The most common availability pattern in Tok falls within the 271-366 days range, representing 62.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tok (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Tok?
Average Booking Lead Time by Month
Booking Lead Time Insights for Tok
- The overall average booking lead time for vacation rentals in Tok is 55 days.
- Guests book furthest in advance for stays during August (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Tok.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Tok averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Tok?
Guests in Tok stay about 4.4 nights on average, generating roughly 506 reservations and 11.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Tok
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Tok
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (8.3 nights) and shorten in Aug (1.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Tok Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
95.3% of total
30+ Nights
2 listings
4.7% of total
Key Insights
- The most prevalent minimum stay requirement in Tok is 1 Night, adopted by 95.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.3%) of the Tok Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95.3% of Tok hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tok.
Tok Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
31 listings
72.1% of total
Moderate
10 listings
23.3% of total
Firm
1 listings
2.3% of total
Strict
1 listings
2.3% of total
Cancellation Policy Insights for Tok
- The prevailing Airbnb cancellation policy trend in Tok is Flexible, used by 72.1% of listings.
- The market strongly favors guest-friendly terms, with 95.4% of listings offering Flexible or Moderate policies. This suggests guests in Tok may expect booking flexibility.
- Strict cancellation policies are quite rare (2.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 72.1% market standard in Tok.
- Given the high prevalence of Flexible policies (72.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 2.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tok.
How Much Are Airbnb Cleaning Fees in Tok?
Cleaning fees in Tok are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Tok
- Only 25.6% of listings charge a cleaning fee, suggesting that most hosts in Tok bundle cleaning costs into the nightly rate.
- The average cleaning fee of $26 is close to the median ($25), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Tok median of $25. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Tok Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tokbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Burnt Paw Log Home
Entire Place • 2 bedrooms
Cranberry Cabin-Mountain view, king bedroom
Entire Place • 1 bedroom
Bear Cabin 1 at Roberts Lodge
Entire Place • 2 bedrooms
Bearberry Cabin-custom cabin in Tok, Alaska
Entire Place • 2 bedrooms
Bear Cabin 2 at Roberts Lodge
Entire Place • 1 bedroom
North Country Lodge
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Tok?
Learn from the best! This table showcases top-performing Airbnb hosts in Tok based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matt | 10 | $202,215 | 637 | 4.96/5.0 |
| Deb | 9 | $164,667 | 564 | 4.93/5.0 |
| Seth | 5 | $114,653 | 152 | 4.96/5.0 |
| Shauna | 5 | $62,625 | 329 | 4.88/5.0 |
| Misty | 1 | $13,951 | 19 | 5.00/5.0 |
| Kayla | 2 | $13,496 | 218 | 4.87/5.0 |
| Kris | 1 | $12,002 | 21 | 4.95/5.0 |
| Chris | 4 | $11,319 | 1053 | 4.87/5.0 |
| Ashley | 1 | $9,387 | 21 | 4.95/5.0 |
| Chris | 1 | $5,148 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tok.
Who Are the Airbnb Hosts in Tok?
Tok is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Tok
- With 88.4% Superhosts, Tok has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 14.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 83.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Tok averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Tok
These are the highest-grossing professional property management operations in Tok, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Deb | 9 | $164,667 | $200 | 36.2% | 4.93/5 |
| Seth | 5 | $114,653 | $212 | 37.7% | 4.96/5 |
Management Company Insights for Tok
- The leading management company, Deb, operates 9 listings with $164,667 in gross revenue — a useful benchmark for what scale looks like in Tok.
- Top managers average 7 properties each, suggesting professional management in Tok still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.94/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 14.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
Frequently Asked Questions About Airbnb in Tok
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tok.
How much do Airbnb hosts make in Tok?
Tok hosts earn about $14,409 per year on average, with an average nightly rate of $163 and RevPAR of $62. Those figures describe the typical revenue environment for active listings in Tok, Alaska, not the ceiling for the best operators. Source: AirROI 2026 data, Tok market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Tok?
The average Airbnb occupancy rate in Tok is 34.7%. June is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Tok?
Listings in Tok average $163 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Tok?
Tok currently has about 43 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Tok?
AirROI currently classifies the short-term rental regulation level in Tok as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Tok?
RevPAR in Tok is about $62. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Tok?
Occupancy of 34.7% means Tok is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,409, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Tok?
The average booking lead time in Tok is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Tok?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tok include Downtown Tok, Tok River, Mile 1306 of the Alaska Highway. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Tok?
entire_home listings make up 83.7% of the active supply in Tok. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
What is the average length of stay in Tok?
The average Airbnb stay length in Tok is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Tok?
Airbnb listings in Tok average 4.92 out of 5 overall. About 67.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Tok?
Wifi and Heating are among the strongest revenue-linked amenities in Tok. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Tok?
Yes. About 25.6% of active Airbnb listings in Tok charge a cleaning fee, and the average fee is $26. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Tok?
A 88.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
When is the peak season for Airbnb in Tok?
June is the highest-revenue month in Tok, while December is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.