Airbnb market data · 202512 months to October 2025
Jackson, CA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Jackson brought in $32,637 over the 12 months through October 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Jackson run through October 2025.
The short answer
Jackson Airbnb Market at a Glance
Listings averaged $245 a night and were booked on 41% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.4 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Jackson is the 624th-largest of 643 California markets AirROI tracks.
Browse the live Jackson Airbnb market See Every Jackson ListingRevenue
How Much Do Airbnb Hosts Make in Jackson?
Gross bookings per Jackson listing averaged $32,637 over the 12 months to October 2025 (California average: $46,107), before cleaning, platform and management costs and taxes.
The average Jackson listing brought in $5,460 in July, its best month, and $2,240 in February, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Jackson's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,990+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $4,640 or more, roughly $1,800 a month above the median.
- Typical properties (median) earn about $2,880 a month.
- Entry-level properties (bottom 25%) earn $1,680 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.4 times what February did
Average revenue per active listing, by month
Jackson Airbnb Data by Month
Latest 12 months in the October 2025 data.
July led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Nov 2024 | $2,727 | 38.0% | $252 | 27 days |
| Dec 2024 | $2,946 | 35.0% | $255 | 27 days |
| Jan 2025 | $2,346 | 29.3% | $250 | 10 days |
| Feb 2025 | $2,239 | 34.6% | $251 | 23 days |
| Mar 2025 | $2,380 | 39.2% | $253 | 43 days |
| Apr 2025 | $3,616 | 37.9% | $271 | 58 days |
| May 2025 | $4,305 | 47.0% | $276 | 49 days |
| Jun 2025 | $3,975 | 45.1% | $259 | 57 days |
| Jul 2025 | $5,464 | 61.5% | $251 | 31 days |
| Aug 2025 | $4,962 | 58.3% | $245 | 44 days |
| Sep 2025 | $3,176 | 41.0% | $241 | 59 days |
| Oct 2025 | $3,244 | 42.6% | $232 | 46 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Jackson market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Jackson Profitable?
Yes, when it's run well. The average Jackson Airbnb took in $32,637 in the 12 months to October 2025, and run by its owner at everyday costs, about $1,990 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,220 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Jackson Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $32,637 | $52,470 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$5,060 | −$8,130 |
| Utilities and internetAbout 5% of bookings | −$1,630 | −$2,620 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$650 | −$1,050 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$980 | −$1,570 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$330 | −$330 |
| Permit and registrationWhere one is required | −$160 | −$160 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$8,810 | −$13,860 |
| Left for housing costs, then profit | $23,827about $1,990 a month | $38,610about $3,220 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Jackson Airbnb Profit
The estimate starts from Jackson's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Jackson home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Jackson's Top Earners Get There
- More nights booked. The busiest quarter of Jackson listings are booked on 61% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $230 adds about $2,320 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $345 a night or more, against a median of $230. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,260 a year.
- Open for the busy months. July brought the average listing about $5,460, against $2,240 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,370 a month, against $2,720 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Jackson?
Jackson listings were booked on 41% of the nights they were open over the past year, 2 percentage points below the California average (43%) and in line with the U.S. average. Occupancy swings from 29% in January to 62% in July.
Across Jackson's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 61% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 25% or less, under two nights a week.
July was the busiest month in Jackson, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Jackson?
The average nightly rate in Jackson, known as ADR (average daily rate), was $245 over the past year, about 34% below the California average of $370 and about 27% below the U.S. average of $335. Rates peak in April and May at about $275 and bottom out in October at about $230.
Across Jackson's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $435+ a night, about 1.9 times the median.
- Strong performers (top 25%) charge $345 or more, about $120 above the median.
- Typical properties (median) charge about $230 a night.
- Entry-level properties (bottom 25%) charge $130 or less, about 57% of the median.
May rates ran 19% above October's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Jackson
With only 18 active listings, the monthly pattern in Jackson is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Jackson?
Guests book Jackson stays 42 days ahead on average (about six weeks). September stays are booked furthest out, about 59 days ahead, and January stays closest to arrival, about 10 days. A typical September booking is made in mid-July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 42 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Jackson
None of the 18 active listings in Jackson display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Jackson.
Neighborhoods
Best Neighborhoods for Airbnb in Jackson
AirROI's area guide picks eight Jackson neighborhoods that draw short-term rental guests, led by Jackson Town Center, Lake Tullock and Historic Jackson. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Jackson Town Center | The heart of Jackson, bustling with shops, restaurants, and entertainment. A convenient location for visitors who want to explore the local community and culture. | Jackson City Hall, Amador County Historical Museum, Sutter Creek, Jackson Cinema, Shopping district |
| Lake Tullock | A serene lakeside area perfect for nature lovers and outdoor enthusiasts. Ideal for travelers looking to escape the city and enjoy water sports and peaceful landscapes. | Lake Tullock, Camping sites, Fishing spots, Hiking trails, Picnic areas |
| Historic Jackson | Rich in history and charm, the historic district features beautifully preserved buildings and quaint shops. A unique spot for guests interested in California's Gold Rush history. | Historic downtown, El Dorado County Courthouse, Gold Rush History Museum, Old Courthouse, Sierra Nevada Mountains views |
| Amador County Fairgrounds | A vibrant community center that hosts events and fairs throughout the year. Good for families and visitors looking for activities and outdoor events. | Amador County Fair, Live events, Exhibitions, Outdoor concerts, Food festivals |
| Pine Grove | A beautiful area perfect for those seeking a quieter retreat in nature. Surrounded by forests, it attracts visitors looking for hiking and a peaceful atmosphere. | Hiking trails, Pine Grove Community Park, Historical sites, Local wineries, Nature parks |
| Volcano | A charming small town with rich history and scenic landscapes. It's a great base for those exploring the Gold Country in California. | Historic Volcano Theater, Pioneer Cemetery, Local artist studios, Photography spots, Nature walks |
| Sutter Creek | Known for its wine-tasting rooms and historic gold mining town atmosphere. A popular spot for couples and groups looking for a romantic getaway. | Sutter Creek Theatre, Wine tasting rooms, Historic buildings, Shopping and dining, Local art galleries |
| Mokelumne Hill | A quaint and picturesque town with a relaxed atmosphere. Ideal for those looking for a peaceful retreat while still being close to outdoor activities. | Historic Main Street, Mokelumne River, Local shops and eateries, Scenic viewpoints, Outdoor adventures |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Jackson vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 42 km, Murphys (35 km away) earned the most per listing, about 17% more than Jackson.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Plymouth 17 km | 35 | $35,569 | $366 | 33% |
| Pioneer 22 km | 70 | $32,018 | $283 | 38% |
| Murphys 35 km | 113 | $38,093 | $355 | 34% |
| Angels Camp 37 km | 82 | $19,199 | $258 | 25% |
| Arnold 37 km | 504 | $33,102 | $356 | 30% |
| Placerville 40 km | 102 | $28,295 | $264 | 40% |
| Camino 42 km | 39 | $31,988 | $367 | 30% |
| Camp Connell 42 km | 52 | $31,976 | $332 | 31% |
Other Airbnb Markets in California
- Los Angeles Airbnb data 9,833 listings
- San Diego Airbnb data 9,504 listings
- San Francisco Airbnb data 4,259 listings
- Palm Springs Airbnb data 3,506 listings
- Big Bear Lake Airbnb data 3,211 listings
- Mammoth Lakes Airbnb data 2,696 listings
- San Jose Airbnb data 2,232 listings
- South Lake Tahoe Airbnb data 1,876 listings
See all 643 California Airbnb markets
Markets Similar to Jackson
Markets elsewhere in the United States with a similar nightly rate and occupancy to Jackson:
- Laurel Airbnb data FL · $244/night · 40.7%
- Round Rock Airbnb data TX · $242/night · 40.6%
- Jasper Airbnb data AR · $249/night · 40.6%
- Williams City Limits Airbnb data AZ · $252/night · 40.8%
- Staunton Airbnb data VA · $251/night · 41.1%
- Weatherford Airbnb data TX · $253/night · 40.9%
FAQ
Jackson Airbnb FAQ
How much do Airbnb hosts make in Jackson?
An active Jackson Airbnb grossed $32,637 on average in the 12 months to October 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,640 or more in a typical month.
How much can I make on Airbnb in Jackson?
It depends most on the home's size, location and how it's run. The middle half of Jackson listings earn between $1,680 and $4,640 in a typical month, and the top tenth $6,990 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Jackson?
Listings in Jackson were booked on 41% of available nights over the past year. That compares with 43% for the California average. July was the busiest month.
How much does an Airbnb cost per night in Jackson?
The average booked night in Jackson cost $245 before fees. Half of listings charge between $130 and $345, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Jackson?
None of the active Jackson listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Jackson?
Yes, when it's run well. The average Jackson Airbnb grossed $32,637 in the 12 months to October 2025, 29% below the California average of $46,107, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $23,827 a year (about $1,990 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,220 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Jackson?
July paid best over the past year, at $5,460 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Jackson?
Jackson stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Jackson?
Jackson Town Center, Lake Tullock and Historic Jackson draw the most short-term rental interest in Jackson. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Jackson?
AirROI counted 18 active Airbnb listings in Jackson as of October 2025. The closest tracked market is Plymouth, 17 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Jackson from November 2024 to October 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.