Murphys, California Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Murphys, California? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $35,710 per year — at a $335 nightly rate, 33.5% occupancy, and a $109 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 117 active listings, Murphys is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 64.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Murphys?
In Murphys, the headline Airbnb metrics are $35,710 in average annual revenue,33.5% occupancy, $335 ADR, and $109 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Murphys?
Understanding the monthly revenue variations for Airbnb listings in Murphys is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murphys is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murphys across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,377+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,523 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,935 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,793, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murphys
What Is the Monthly Airbnb Occupancy Rate in Murphys?
Maximize your bookings by understanding the Murphys STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murphys:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murphys
What Is the Average Airbnb Nightly Rate in Murphys?
Effective short term rental pricing strategy in Murphys involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murphys typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $489+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $390 or more.
- Typical properties (Median) charge around $312 per night.
- Entry-level properties (Bottom 25%) earn around $237 per night.
Average Daily Rate (ADR) Trend by Month in Murphys
What Is the RevPAR for Airbnb in Murphys?
RevPAR in Murphys is currently $109. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $70 RevPAR.
- Typical properties (Median) generate $99 RevPAR.
- Strong performers (Top 25%) earn $140 RevPAR.
- Best-in-class (Top 10%) achieve $175 RevPAR.
Average Monthly RevPAR Trend in Murphys
RevPAR Insights for Murphys
- The average RevPAR in Murphys is $109. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($175) and bottom 25% ($70) is $105, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Murphys benchmarks. If your RevPAR falls below the median of $99, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $140+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Murphys?
Murphys's peak Airbnb season falls in August, July, May, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, May)
- Revenue averages $4,190 per month
- Occupancy rates average 39.7%
- Daily rates average $332
Shoulder Season
- Revenue averages $3,454 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $329
Low Season (January, February, March)
- Revenue drops to average $2,697 per month
- Occupancy decreases to average 27.1%
- Daily rates adjust to average $327
Seasonality Insights for Murphys
- The Airbnb seasonality pattern in Murphys shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murphys's highest earning potential, with monthly revenues climbing to $4,406, occupancy reaching 42.8%, and ADRs peaking at $349.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,542, occupancy could drop to 23.0%, and ADRs may adjust to $315.
- Lower occupancy paired with meaningful seasonality means hosts in Murphys need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Murphys seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Murphys?
Low regulation and minimal registration activity in Murphys, California, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Murphys to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Murphys?
Murphys is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Murphys | The heart of Murphys, filled with charming shops, restaurants, and wine tasting rooms. Ideal for tourists looking to experience the local culture and community vibe. | Murphys Historic Hotel, Ironstone Vineyards, Murphys Community Park, Wineries, Local shops and restaurants |
| Big Trees State Park | A stunning natural area offering outdoor activities like hiking and sightseeing among giant sequoias. Very appealing for nature lovers and outdoor enthusiasts. | Giant Sequoias, Trails for hiking and biking, Campgrounds, Scenic vistas |
| Calaveras Big Trees State Park | Known for its ancient giant sequoias and beautiful landscapes, this area attracts visitors for its natural beauty and recreational opportunities. | Giant Sequoia trees, Picnic areas, Visitor center, Nature trails |
| Wine Country | Murphys is at the center of California's Gold Country wine region, making it attractive for wine tourism with numerous wineries and tasting rooms. | Local wineries, Wine tasting events, Wine tours, Gastronomy events |
| Angels Camp | Nearby town with historic significance and access to great outdoor activities. Perfect for visitors looking for adventure and history. | Mark Twain Cabin, Angels Camp Museum, Outdoor recreation, Golf |
| Lake Alpine | A beautiful alpine lake offering boating, fishing, and hiking. This area attracts those looking for a relaxing getaway in nature. | Alpine Lake activities, Hiking trails, Fishing, Scenic views |
| Murphys Community Park | A local park that hosts events and offers recreational facilities, making it a good spot for families visiting the area. | Picnic areas, Playgrounds, Community events, Walking trails |
| Historic Gold Mining Towns | Murphys is located near several historic mining towns that attract visitors interested in the Gold Rush history and unique architecture. | California Gold Rush history, Historic buildings, Tours of old mines, Local art and crafts shops |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Murphys offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Murphys?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murphys
- The Murphys Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.1% of the 117 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murphys, House properties are the most common (73.5%), reflecting the local real estate landscape.
- Houses represent a significant 73.5% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays (combined 8.5%) offer potential for unique stay experiences.
Murphys Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murphys
- The dominant room capacity in Murphys is 3 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 59.8% of the active Airbnb listings in Murphys, indicating a high concentration in these sizes.
- A significant 55.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murphys.
Murphys Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murphys
- The most common guest capacity trend in Murphys vacation rentals is listings accommodating 6 guests (34.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Murphys STR market, accounting for 61.6% of listings.
- 64.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murphys.
- On average, properties in Murphys are equipped to host 5.6 guests.
How Do Listings in Murphys Compare on Quality?
Listing quality in Murphys can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Murphys
- At 28.7 photos per listing on average, Murphys hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Murphys averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Murphys?
Amenity Prevalence
Amenity Insights for Murphys
- Essential amenities in Murphys that guests expect include: Air conditioning, Smoke alarm, Carbon monoxide alarm, Heating, Coffee maker, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murphys: Air conditioning, Smoke alarm, Carbon monoxide alarm, Heating, Coffee maker, Wifi.
- Prioritize adding missing essentials: Air conditioning, Carbon monoxide alarm, Heating, Coffee maker, Wifi.
- Consider adding popular differentiators like Refrigerator or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murphys to stay competitive.
Which Airbnb Amenities Boost Revenue in Murphys?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Murphys, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 94.0% | $37,158 | $12,945 | 187.0% |
Kitchen | 93.2% | $36,754 | $21,482 | 71.1% |
Oven | 87.2% | $37,404 | $24,187 | 54.6% |
Dishwasher | 73.5% | $39,143 | $26,184 | 49.5% |
Dryer | 70.1% | $39,413 | $27,034 | 45.8% |
Pool table | 6.0% | $49,610 | $34,825 | 42.5% |
Hot tub | 13.7% | $47,706 | $33,809 | 41.1% |
Washer | 70.1% | $38,840 | $28,376 | 36.9% |
BBQ grill | 77.8% | $37,911 | $28,006 | 35.4% |
Dining table | 69.2% | $38,815 | $28,723 | 35.1% |
Revenue Impact Insights for Murphys
- TV tops the revenue impact list with a 187.0% uplift — listings with this amenity earn $37,158 vs. $12,945 without it.
- TV, Kitchen, Oven — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Murphys STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murphys. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurphys Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Murphys
- The typical guest profile for Airbnb in Murphys consists of primarily domestic travelers (98%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and United Kingdom (0.3%).
- Top languages spoken are English (69.7%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and San Jose.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Murphys?
Listings in Murphys average 4.92 out of 5 overall, with about 78.8 reviews per active listing and 63.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Murphys
- With an overall rating of 4.92, Murphys listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 63.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Murphys Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murphys
- The most common availability pattern in Murphys falls within the 181-270 days range, representing 45.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murphys (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Murphys?
Average Booking Lead Time by Month
Booking Lead Time Insights for Murphys
- The overall average booking lead time for vacation rentals in Murphys is 64 days.
- Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Murphys.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Murphys averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Murphys?
Guests in Murphys stay about 2.9 nights on average, generating roughly 3,576 reservations and 30.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Murphys
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Murphys
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 30.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (3.6 nights) and shorten in Feb (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Murphys Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
34.2% of total
2 Nights
49 listings
41.9% of total
30+ Nights
28 listings
23.9% of total
Key Insights
- The most prevalent minimum stay requirement in Murphys is 2 Nights, adopted by 41.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.1%) of the Murphys Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.9%) caters to monthly stays (30+ nights) in Murphys, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.9% of Murphys hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murphys.
Murphys Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
5 listings
4.3% of total
Flexible
21 listings
17.9% of total
Moderate
40 listings
34.2% of total
Firm
45 listings
38.5% of total
Strict
6 listings
5.1% of total
Cancellation Policy Insights for Murphys
- The prevailing Airbnb cancellation policy trend in Murphys is Firm, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (52.1%) and stricter (43.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.5% market standard in Murphys.
- Using a Strict policy might deter some guests, as only 5.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Murphys.
How Much Are Airbnb Cleaning Fees in Murphys?
Cleaning fees in Murphys are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Murphys
- 94.9% of listings charge a cleaning fee, making it standard practice in Murphys. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $163 is close to the median ($150), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 13.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Murphys median of $150. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Murphys Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murphysbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Murphy's View- stunning views, A/C
Entire Place • 4 bedrooms
Murphys Wine Villa - Walk to Main Street!
Entire Place • 4 bedrooms
Stylish Murphys Farmhouse, 5 min walk to Downtown
Entire Place • 3 bedrooms
Ultimate Group Getaway: Pool, Games, Epic Views!
Entire Place • 4 bedrooms
All the Amenities - Walk to Murphy's Main Street!
Entire Place • 3 bedrooms
Steps to Dtwn Murphys: Cottage w/ Furnished Porch
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Murphys?
Learn from the best! This table showcases top-performing Airbnb hosts in Murphys based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 20 | $818,925 | 1237 | 4.92/5.0 |
| V Vacation Rentals | 12 | $372,346 | 72 | 4.85/5.0 |
| Jeanette | 5 | $245,671 | 1014 | 4.99/5.0 |
| Cedar Creek Realty | 3 | $183,701 | 59 | 4.91/5.0 |
| Evolve | 4 | $148,619 | 108 | 4.65/5.0 |
| Lorena | 2 | $115,762 | 463 | 4.97/5.0 |
| Kathryn | 1 | $103,066 | 51 | 5.00/5.0 |
| Janet | 3 | $95,657 | 476 | 4.95/5.0 |
| Erin And Jennifer | 2 | $92,995 | 95 | 4.97/5.0 |
| Stay Sonora | 2 | $90,922 | 96 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murphys.
Who Are the Airbnb Hosts in Murphys?
Murphys is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Murphys
- With 76.9% Superhosts, Murphys has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 15.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Murphys averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Murphys
These are the highest-grossing professional property management operations in Murphys, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Anna | 20 | $818,925 | $337 | 35.8% | 4.92/5 |
| Cedar Creek Realty | 3 | $183,701 | $547 | 34.9% | 4.91/5 |
| Evolve | 4 | $148,619 | $362 | 26.5% | 4.65/5 |
| Erin And Jennifer | 2 | $92,995 | $338 | 38.2% | 4.97/5 |
| Stay Sonora | 2 | $90,922 | $323 | 35.8% | 4.96/5 |
| Greg | 1 | $51,359 | $612 | 24.4% | 5.00/5 |
| Coasting Properties | 1 | $23,989 | $297 | 20.6% | 4.98/5 |
| Sierra Vacation Rentals | 1 | $19,909 | $792 | 12.2% | 4.75/5 |
Management Company Insights for Murphys
- The leading management company, Anna, operates 20 listings with $818,925 in gross revenue — a useful benchmark for what scale looks like in Murphys.
- Top managers average 4 properties each, suggesting professional management in Murphys still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.89/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 15.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Murphys's Airbnb Market Compare to Nearby Cities?
How does the Murphys Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Yosemite West, Murphys has 16 percentage points lower occupancy and about $92 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wawona | 66 | $7,385 | $561.09 | 45% |
| Yosemite National Park | 227 | $6,930 | $517.88 | 44% |
| Zephyr Cove | 188 | $6,675 | $655.42 | 37% |
| Glenbrook | 29 | $6,658 | $837.03 | 33% |
| Meyers | 164 | $5,993 | $519.64 | 41% |
| Yosemite West | 29 | $5,872 | $426.81 | 50% |
| Homewood | 147 | $5,789 | $627.41 | 39% |
| Carnelian Bay | 344 | $5,442 | $584.98 | 38% |
| Incline Village-Crystal Bay | 193 | $5,320 | $610.45 | 35% |
| Tahoma | 192 | $5,132 | $635.46 | 35% |
Frequently Asked Questions About Airbnb in Murphys
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Murphys.
How much do Airbnb hosts make in Murphys?
Murphys hosts earn about $35,710 per year on average, with an average nightly rate of $335 and RevPAR of $109. Those figures describe the typical revenue environment for active listings in Murphys, California, not the ceiling for the best operators. Source: AirROI 2026 data, Murphys market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Murphys?
The average Airbnb occupancy rate in Murphys is 33.5%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Murphys?
Listings in Murphys average $335 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Murphys?
Murphys currently has about 117 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Murphys?
AirROI currently classifies the short-term rental regulation level in Murphys as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Murphys?
RevPAR in Murphys is about $109. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Murphys?
Occupancy of 33.5% means Murphys is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $35,710, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Murphys?
The average booking lead time in Murphys is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Murphys?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Murphys include Downtown Murphys, Big Trees State Park, Calaveras Big Trees State Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Murphys?
entire_home listings make up 99.1% of the active supply in Murphys. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Murphys compare to nearby Airbnb markets?
Among neighboring markets, Wawona posts $88,620 in average annual revenue with 44.7% occupancy, compared to Murphys's $35,710 and 33.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Murphys?
The average Airbnb stay length in Murphys is about 2.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Murphys?
Airbnb listings in Murphys average 4.92 out of 5 overall. About 63.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Murphys?
TV and Kitchen are among the strongest revenue-linked amenities in Murphys. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Murphys?
Yes. About 94.9% of active Airbnb listings in Murphys charge a cleaning fee, and the average fee is $163. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Murphys?
A 76.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.