Placerville, California Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Placerville, California? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,944 per year — at a $253 nightly rate, 36.6% occupancy, and a $90 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 101 active listings, Placerville is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply has held steady while nightly rates moved higher — a market where hosts who optimize for bookability can unlock the full value of rising rates. Balancing rate strategy with occupancy is the key lever, and hosts who get it right will outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Placerville?
In Placerville, the headline Airbnb metrics are $23,944 in average annual revenue,36.6% occupancy, $253 ADR, and $90 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Placerville?
Understanding the monthly revenue variations for Airbnb listings in Placerville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Placerville is typically October, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Placerville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,904+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,661 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,146 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,276, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Placerville
What Is the Monthly Airbnb Occupancy Rate in Placerville?
Maximize your bookings by understanding the Placerville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Placerville:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Placerville
What Is the Average Airbnb Nightly Rate in Placerville?
Effective short term rental pricing strategy in Placerville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Placerville typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $457+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $254 or more.
- Typical properties (Median) charge around $179 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Placerville
What Is the RevPAR for Airbnb in Placerville?
RevPAR in Placerville is currently $90. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $43 RevPAR.
- Typical properties (Median) generate $72 RevPAR.
- Strong performers (Top 25%) earn $112 RevPAR.
- Best-in-class (Top 10%) achieve $176 RevPAR.
Average Monthly RevPAR Trend in Placerville
RevPAR Insights for Placerville
- The average RevPAR in Placerville is $90. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($176) and bottom 25% ($43) is $133, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Placerville benchmarks. If your RevPAR falls below the median of $72, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $112+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Placerville?
Placerville's peak Airbnb season falls in October, July, May, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, May)
- Revenue averages $3,465 per month
- Occupancy rates average 43.4%
- Daily rates average $242
Shoulder Season
- Revenue averages $2,937 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $242
Low Season (January, February, March)
- Revenue drops to average $2,125 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $233
Seasonality Insights for Placerville
- The Airbnb seasonality pattern in Placerville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Placerville's highest earning potential, with monthly revenues climbing to $3,635, occupancy reaching 48.9%, and ADRs peaking at $248.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,070, occupancy could drop to 29.6%, and ADRs may adjust to $231.
- Lower occupancy paired with meaningful seasonality means hosts in Placerville need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Placerville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Placerville?
Low regulation and minimal registration activity in Placerville, California, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Placerville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Placerville?
Placerville is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown | Charming area with rich history, local shops, restaurants, and easy access to various attractions. It's a favorite spot for tourists looking to explore Placerville's heritage and quaint atmosphere. | El Dorado County Historical Museum, Bell Tower, Main Street, Historic Gold Rush-era buildings, Local Art Galleries |
| Gold Hill | Scenic neighborhood known for its wineries and beautiful views of the Sierra Nevada mountains. Ideal for visitors who enjoy wine tasting and nature activities. | Gold Hill Vineyards, Scott Harvey Wines, Scenic hiking trails, Local orchards and farms |
| Cedar Ravine | Quiet residential area with a mix of nature and proximity to downtown. Great for families or those looking for a peaceful retreat with easy access to nearby attractions. | Cedar Ravine Trails, Local parks, Quick access to downtown |
| Sierra Springs | A serene area located near the Sierra Nevada foothills, ideal for outdoor enthusiasts. Offers beautiful landscapes and is great for hiking and exploring nature. | Hiking trails, Sierra Springs Community Park, Nearby lakes |
| Placerville Airport Area | Conveniently located near the airport, making it suitable for travelers. Offers quick access to both the city and nature, which appeals to various guests. | Placerville Airport, Nearby vineyards, Local dining options |
| Coloma | Rich in Gold Rush history and outdoor activities. Popular for visitors interested in exploring the American River and local historical sites. | Marshall Gold Discovery State Historic Park, American River rafting, Historic sites, Coloma Resort |
| Apple Hill | Famous for its apple orchards and seasonal festivals. This area attracts visitors looking for agritourism experiences throughout the year. | Apple Hill Growers, Seasonal festivals, Local farms and markets |
| Hangtown Creek | A scenic area offering a mix of nature and quiet living, with access to trails and outdoor activities. Perfect for guests looking to unwind and enjoy the outdoors. | Hangtown Creek Trail, Local wildlife, Scenic views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Placerville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Placerville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Placerville
- The Placerville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.1% of the 101 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Placerville, House properties are the most common (41.6%), reflecting the local real estate landscape.
- Houses represent a significant 41.6% portion, catering likely to families or larger groups.
- The presence of 19.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.0%) offer potential for unique stay experiences.
Placerville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Placerville
- The dominant room capacity in Placerville is 1 bedroom listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.3% of the active Airbnb listings in Placerville, indicating a high concentration in these sizes.
- A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Placerville.
Placerville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Placerville
- The most common guest capacity trend in Placerville vacation rentals is listings accommodating 4 guests (35.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Placerville STR market, accounting for 61.3% of listings.
- 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Placerville.
- On average, properties in Placerville are equipped to host 4.1 guests.
How Do Listings in Placerville Compare on Quality?
Listing quality in Placerville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Placerville
- At 37.7 photos per listing on average, Placerville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 13.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Placerville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Placerville?
Amenity Prevalence
Amenity Insights for Placerville
- Essential amenities in Placerville that guests expect include: Air conditioning, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Carbon monoxide alarm, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Placerville: Air conditioning, Heating, Wifi.
- Prioritize adding missing essentials: Air conditioning, Heating, Wifi.
- Consider adding popular differentiators like Smoke alarm or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Placerville to stay competitive.
Which Airbnb Amenities Boost Revenue in Placerville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Placerville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
High chair | 13.9% | $45,103 | $20,539 | 119.6% |
Exterior security cameras on property | 24.8% | $40,537 | $18,485 | 119.3% |
Pack ’n play/Travel crib | 25.7% | $38,561 | $18,876 | 104.3% |
Hot tub | 12.9% | $41,248 | $21,387 | 92.9% |
Hangers | 85.1% | $25,767 | $13,489 | 91.0% |
Pets allowed | 61.4% | $29,252 | $15,504 | 88.7% |
TV | 83.2% | $25,989 | $13,836 | 87.8% |
Indoor fireplace | 42.6% | $32,471 | $17,622 | 84.3% |
Pocket wifi | 5.9% | $41,491 | $22,835 | 81.7% |
Fire extinguisher | 91.1% | $24,916 | $13,999 | 78.0% |
Revenue Impact Insights for Placerville
- High chair tops the revenue impact list with a 119.6% uplift — listings with this amenity earn $45,103 vs. $20,539 without it.
- Hangers, TV, Fire extinguisher — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Placerville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Placerville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlacerville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Placerville
- The typical guest profile for Airbnb in Placerville consists of primarily domestic travelers (98%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and United Kingdom (0.6%).
- Top languages spoken are English (70.3%) followed by Spanish (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Reno.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Placerville?
Listings in Placerville average 4.85 out of 5 overall, with about 97.2 reviews per active listing and 35.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Placerville
- With an overall rating of 4.85, Placerville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Placerville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Placerville
- The most common availability pattern in Placerville falls within the 271-366 days range, representing 53.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Placerville (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Placerville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Placerville
- The overall average booking lead time for vacation rentals in Placerville is 61 days.
- Guests book furthest in advance for stays during May (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (74 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Placerville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Placerville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Placerville?
Guests in Placerville stay about 4.6 nights on average, generating roughly 2,498 reservations and 24.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Placerville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Placerville
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (4.4 nights) and shorten in Sep (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Placerville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
26.7% of total
2 Nights
32 listings
31.7% of total
3 Nights
5 listings
5% of total
4-6 Nights
1 listings
1% of total
7-29 Nights
6 listings
5.9% of total
30+ Nights
30 listings
29.7% of total
Key Insights
- The most prevalent minimum stay requirement in Placerville is 2 Nights, adopted by 31.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (29.7%) caters to monthly stays (30+ nights) in Placerville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.7% of Placerville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Placerville.
Placerville Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
4 listings
4% of total
Limited
1 listings
1% of total
Flexible
17 listings
16.8% of total
Moderate
29 listings
28.7% of total
Firm
24 listings
23.8% of total
Strict
26 listings
25.7% of total
Cancellation Policy Insights for Placerville
- The prevailing Airbnb cancellation policy trend in Placerville is Moderate, used by 28.7% of listings.
- There's a relatively balanced mix between guest-friendly (45.5%) and stricter (49.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.7% market standard in Placerville.
- Regularly review your cancellation policy against competitors and market demand shifts in Placerville.
How Much Are Airbnb Cleaning Fees in Placerville?
Cleaning fees in Placerville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Placerville
- 74.3% of listings charge a cleaning fee, making it standard practice in Placerville. Guests expect it and factor it into their booking decisions.
- The gap between the average ($297) and median ($110) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Placerville median of $110. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Placerville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Placervillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blue Lead Lodge | outdoor cinema, spa + game room
Entire Place • 4 bedrooms
Fantastic House with Indoor Pool!
Entire Place • 2 bedrooms
Private 5 room Bed and Breakfast for your group
Entire Place • 5 bedrooms
Apple Hill’s Mountain House Retreat
Entire Place • 4 bedrooms
Gold Hill Estate with Pool on Acreage
Entire Place • 4 bedrooms
Breathtaking Cabin With Hot Tub Overlooking River
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Placerville?
Learn from the best! This table showcases top-performing Airbnb hosts in Placerville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Clara | 3 | $227,253 | 337 | 4.80/5.0 |
| Alison | 6 | $172,305 | 205 | 4.88/5.0 |
| Ross Family Rentals | 4 | $137,529 | 407 | 4.94/5.0 |
| Hygge Home Rentals | 1 | $118,184 | 246 | 4.93/5.0 |
| BookitBnB | 6 | $113,586 | 325 | 4.85/5.0 |
| Ryker | 4 | $109,240 | 81 | 4.65/5.0 |
| Linda | 4 | $98,614 | 112 | 4.94/5.0 |
| Nelson | 1 | $92,960 | 151 | 4.91/5.0 |
| Kellen | 1 | $74,300 | 164 | 4.96/5.0 |
| Coloma | 4 | $68,193 | 5 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Placerville.
Who Are the Airbnb Hosts in Placerville?
Placerville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Placerville
- With 67.3% Superhosts, Placerville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 12.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 14.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 52.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 33.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Placerville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Placerville
These are the highest-grossing professional property management operations in Placerville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| BookitBnB | 6 | $113,586 | $172 | 38.0% | 4.85/5 |
| Ryker | 4 | $109,240 | $478 | 32.4% | 4.65/5 |
| Linda | 4 | $98,614 | $198 | 42.8% | 4.94/5 |
| Jennifer | 1 | $28,562 | $202 | 36.4% | 4.92/5 |
| Amber | 2 | $10,241 | $132 | 37.8% | 4.96/5 |
Management Company Insights for Placerville
- The leading management company, BookitBnB, operates 6 listings with $113,586 in gross revenue — a useful benchmark for what scale looks like in Placerville.
- Top managers average 3 properties each, suggesting professional management in Placerville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 12.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Placerville's Airbnb Market Compare to Nearby Cities?
How does the Placerville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Yosemite West, Placerville has 13 percentage points lower occupancy and about $174 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wawona | 66 | $7,385 | $561.09 | 45% |
| Yosemite National Park | 227 | $6,930 | $517.88 | 44% |
| Zephyr Cove | 188 | $6,675 | $655.42 | 37% |
| Glenbrook | 29 | $6,658 | $837.03 | 33% |
| Meyers | 164 | $5,993 | $519.64 | 41% |
| Yosemite West | 29 | $5,872 | $426.81 | 50% |
| Homewood | 147 | $5,789 | $627.41 | 39% |
| Carnelian Bay | 344 | $5,442 | $584.98 | 38% |
| Incline Village-Crystal Bay | 193 | $5,320 | $610.45 | 35% |
| Tahoma | 192 | $5,132 | $635.46 | 35% |
Frequently Asked Questions About Airbnb in Placerville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Placerville.
How much do Airbnb hosts make in Placerville?
Placerville hosts earn about $23,944 per year on average, with an average nightly rate of $253 and RevPAR of $90. Those figures describe the typical revenue environment for active listings in Placerville, California, not the ceiling for the best operators. Source: AirROI 2026 data, Placerville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Placerville?
The average Airbnb occupancy rate in Placerville is 36.6%. October is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Placerville?
Listings in Placerville average $253 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Placerville?
Placerville currently has about 101 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Placerville?
AirROI currently classifies the short-term rental regulation level in Placerville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Placerville?
RevPAR in Placerville is about $90. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Placerville?
Occupancy of 36.6% means Placerville is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $23,944, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Placerville?
The average booking lead time in Placerville is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Placerville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Placerville include Historic Downtown, Gold Hill, Cedar Ravine. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Placerville?
entire_home listings make up 88.1% of the active supply in Placerville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Placerville compare to nearby Airbnb markets?
Among neighboring markets, Wawona posts $88,620 in average annual revenue with 44.7% occupancy, compared to Placerville's $23,944 and 36.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Placerville?
The average Airbnb stay length in Placerville is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Placerville?
Airbnb listings in Placerville average 4.85 out of 5 overall. About 35.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Placerville?
High chair and Exterior security cameras on property are among the strongest revenue-linked amenities in Placerville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Placerville?
Yes. About 74.3% of active Airbnb listings in Placerville charge a cleaning fee, and the average fee is $297. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Placerville?
A 67.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.