Pasadena, California Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Pasadena, California? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $27,422 per year — at a $245 nightly rate, 44.3% occupancy, and a $107 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Pasadena's 661 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 22.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Pasadena?
In Pasadena, the headline Airbnb metrics are $27,422 in average annual revenue,44.3% occupancy, $245 ADR, and $107 in RevPAR, and guests book about 38 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pasadena?
Understanding the monthly revenue variations for Airbnb listings in Pasadena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pasadena is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pasadena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,995+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,643 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,849 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,476, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pasadena
What Is the Monthly Airbnb Occupancy Rate in Pasadena?
Maximize your bookings by understanding the Pasadena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pasadena:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pasadena
What Is the Average Airbnb Nightly Rate in Pasadena?
Effective short term rental pricing strategy in Pasadena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pasadena typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $442+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
- Typical properties (Median) charge around $200 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Pasadena
What Is the RevPAR for Airbnb in Pasadena?
RevPAR in Pasadena is currently $107. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $54 RevPAR.
- Typical properties (Median) generate $89 RevPAR.
- Strong performers (Top 25%) earn $136 RevPAR.
- Best-in-class (Top 10%) achieve $186 RevPAR.
Average Monthly RevPAR Trend in Pasadena
RevPAR Insights for Pasadena
- The average RevPAR in Pasadena is $107. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($186) and bottom 25% ($54) is $132, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pasadena benchmarks. If your RevPAR falls below the median of $89, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $136+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Pasadena?
Pasadena's peak Airbnb season falls in July, August, December, while the softest stretch is January, February, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, December)
- Revenue averages $4,120 per month
- Occupancy rates average 52.8%
- Daily rates average $250
Shoulder Season
- Revenue averages $3,510 per month
- Occupancy maintains around 48.2%
- Daily rates hold near $261
Low Season (January, February, September)
- Revenue drops to average $2,974 per month
- Occupancy decreases to average 44.7%
- Daily rates adjust to average $242
Seasonality Insights for Pasadena
- The Airbnb seasonality pattern in Pasadena shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pasadena's highest earning potential, with monthly revenues climbing to $4,717, occupancy reaching 57.7%, and ADRs peaking at $303.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,667, occupancy could drop to 38.8%, and ADRs may adjust to $237.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pasadena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Pasadena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Pasadena?
With 21% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Pasadena. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pasadena to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 21% licensed listings)
What Are the Best Neighborhoods for Airbnb in Pasadena?
Location within Pasadena matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Pasadena | Historic shopping district with a vibrant atmosphere, offering a mix of upscale dining, entertainment, and unique shops. A must-visit for tourists exploring Pasadena's charm. | Pasadena Playhouse, The Old Pasadena Historic District, Vroman's Bookstore, The Norton Simon Museum, City Hall |
| South Pasadena | Charming residential neighborhood known for its tree-lined streets and historic homes. A well-connected area with easy access to LA and a quieter feel, ideal for families and business travelers alike. | South Pasadena Farmers' Market, Eagle Rock Brewery, Ecolibrary, Arroyo Seco, Pasadena's Arts District |
| Pasadena Civic Center | Home to stunning architecture and cultural landmarks, this area attracts tourists for conventions and events, making it a prime spot for short-term rentals. | Pasadena Civic Center, The Pasadena Museum of California Art, The Pasadena Convention Center, California Institute of Technology (Caltech), The Pacific Asia Museum |
| Huntington Library Area | A beautiful area dominated by the Huntington Library and Gardens, attracting visitors interested in art, literature, and botany; perfect for hosting unique stays. | The Huntington Library, The Botanical Gardens, The Southwest Museum, The Pasadena Art Museum, The LA County Arboretum |
| Rose Bowl District | Famous for the Rose Bowl Stadium and annual events, this area is perfect for hosting stays for sports events, concerts, and festivals, attracting a diverse range of guests. | Rose Bowl Stadium, Brookside Park, Tournament of Roses, Rose Bowl Flea Market, Hahamongna Watershed Park |
| San Gabriel Valley | Diverse area with a mix of cultures and cuisines, providing visitors with authentic dining experiences. Popular for extended stays and family-friendly accommodations. | The Santa Anita Park, Westfield Santa Anita, Los Angeles County Arboretum and Botanic Garden, The Huntington Beach, Local Cuisine Variety |
| Pasadena Museum Area | An area rich in cultural attractions, offering convenient access to museums and galleries. Ideal for art enthusiasts and visitors looking for enriching experiences. | Charnock and Co, Parker Center, Pasadena Museum, Art Center College of Design, Pacific Asia Museum |
| Brookside Area | A beautiful residential neighborhood with parks and close proximity to the Rose Bowl. Great for families and those seeking a tranquil stay while still being near attractions. | Brookside Park, Huntington Library, Clevenger Hall, Family Fun Center, Nearby Golf Course |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Pasadena offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Pasadena?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pasadena
- The Pasadena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.5% of the 661 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pasadena, House properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 55.2% portion, catering likely to families or larger groups.
- The presence of 10.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Pasadena Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pasadena
- The dominant room capacity in Pasadena is 1 bedroom listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.7% of the active Airbnb listings in Pasadena, indicating a high concentration in these sizes.
- A significant 20.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pasadena.
Pasadena Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pasadena
- The most common guest capacity trend in Pasadena vacation rentals is listings accommodating 4 guests (19.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pasadena STR market, accounting for 36.6% of listings.
- 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pasadena.
- On average, properties in Pasadena are equipped to host 3.8 guests.
How Do Listings in Pasadena Compare on Quality?
Listing quality in Pasadena can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Pasadena
- At 26.9 photos per listing on average, Pasadena hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Pasadena averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Pasadena?
Amenity Prevalence
Amenity Insights for Pasadena
- Essential amenities in Pasadena that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pasadena: Air conditioning, Wifi, Smoke alarm, Heating, Carbon monoxide alarm.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, Heating, Carbon monoxide alarm.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pasadena to stay competitive.
Which Airbnb Amenities Boost Revenue in Pasadena?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Pasadena, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Life size gamesHigh opportunity | 0.8% | $109,485 | $26,797 | 308.6% |
Theme roomHigh opportunity | 1.5% | $65,338 | $26,840 | 143.4% |
Pool viewHigh opportunity | 1.4% | $62,432 | $26,939 | 131.8% |
Free parking on premises | 82.1% | $30,479 | $13,356 | 128.2% |
Hot water | 92.0% | $28,665 | $13,164 | 117.7% |
Outdoor kitchenHigh opportunity | 2.0% | $57,314 | $26,822 | 113.7% |
TV | 92.4% | $28,537 | $13,799 | 106.8% |
Noise decibel monitors on property | 4.7% | $52,334 | $26,196 | 99.8% |
Game console | 1.4% | $51,974 | $27,083 | 91.9% |
Hair dryer | 88.8% | $28,940 | $15,378 | 88.2% |
Revenue Impact Insights for Pasadena
- Life size games tops the revenue impact list with a 308.6% uplift — listings with this amenity earn $109,485 vs. $26,797 without it.
- High-opportunity amenities — Life size games, Theme room, Pool view — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Free parking on premises, Hot water, TV, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Life size games — it has the best combination of high revenue impact and low market saturation in Pasadena.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Pasadena STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pasadena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPasadena Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pasadena
- The typical guest profile for Airbnb in Pasadena consists of primarily domestic travelers (88%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.7% of guests.
- Key international markets include United States (87.7%) and China (1.8%).
- Top languages spoken are English (58.9%) followed by Spanish (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Pasadena?
Listings in Pasadena average 4.83 out of 5 overall, with about 78.4 reviews per active listing and 40.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Pasadena
- With an overall rating of 4.83, Pasadena listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Pasadena Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pasadena
- The most common availability pattern in Pasadena falls within the 271-366 days range, representing 43.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pasadena (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Pasadena?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pasadena
- The overall average booking lead time for vacation rentals in Pasadena is 38 days.
- Guests book furthest in advance for stays during September (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (46 days avg.) sees the longest lead times, while Spring (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Pasadena.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Pasadena averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Pasadena?
Guests in Pasadena stay about 8.1 nights on average, generating roughly 13,337 reservations and 20.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Pasadena
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Pasadena
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 20.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (9.2 nights) and shorten in May (5.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Pasadena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
121 listings
18.3% of total
2 Nights
101 listings
15.3% of total
3 Nights
34 listings
5.1% of total
4-6 Nights
28 listings
4.2% of total
7-29 Nights
131 listings
19.8% of total
30+ Nights
246 listings
37.2% of total
Key Insights
- The most prevalent minimum stay requirement in Pasadena is 30+ Nights, adopted by 37.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.2%) caters to monthly stays (30+ nights) in Pasadena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.2% of Pasadena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pasadena.
Pasadena Airbnb Cancellation Policy Trends Analysis (2026)
Limited
48 listings
7.3% of total
Flexible
121 listings
18.3% of total
Moderate
179 listings
27.1% of total
Firm
229 listings
34.6% of total
Strict
84 listings
12.7% of total
Cancellation Policy Insights for Pasadena
- The prevailing Airbnb cancellation policy trend in Pasadena is Firm, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (45.4%) and stricter (47.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.6% market standard in Pasadena.
- Using a Strict policy might deter some guests, as only 12.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pasadena.
How Much Are Airbnb Cleaning Fees in Pasadena?
Cleaning fees in Pasadena are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Pasadena
- 87.6% of listings charge a cleaning fee, making it standard practice in Pasadena. Guests expect it and factor it into their booking decisions.
- The gap between the average ($1,026) and median ($138) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Pasadena median of $138. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Pasadena Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pasadenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Havens Collective by Rosebowl
Entire Place • 6 bedrooms
Hillside Pasadena Oasis w/ Pool, Spa + Lush Garden
Entire Place • 3 bedrooms
1922 Landmark Historic District Pasadena Home!
Entire Place • 4 bedrooms
Beautiful Home in Pasadena (Outside Los Angeles)
Entire Place • 4 bedrooms
Sable House - Stunning Private Home, Huge Backyard
Entire Place • 4 bedrooms
Designer 4B3B Home｜Prime Location in Pasadena
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Pasadena?
Learn from the best! This table showcases top-performing Airbnb hosts in Pasadena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| D | 15 | $659,880 | 536 | 4.72/5.0 |
| Alexa | 16 | $640,808 | 953 | 4.96/5.0 |
| LAhome | 24 | $613,567 | 539 | 4.77/5.0 |
| Fenix | 26 | $540,020 | 486 | 4.72/5.0 |
| Cheryl | 4 | $391,603 | 428 | 4.97/5.0 |
| Amy | 11 | $374,763 | 667 | 4.88/5.0 |
| Jack | 8 | $292,674 | 539 | 4.83/5.0 |
| Host | 4 | $284,876 | 390 | 4.94/5.0 |
| James | 6 | $245,182 | 2345 | 4.89/5.0 |
| Russ | 2 | $235,983 | 77 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pasadena.
Who Are the Airbnb Hosts in Pasadena?
Pasadena is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Pasadena
- With 56.6% Superhosts, Pasadena has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 42.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Pasadena averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Pasadena
These are the highest-grossing professional property management operations in Pasadena, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| GnG Vacation-Daniel | 6 | $149,899 | $535 | 28.6% | 4.32/5 |
| Evolve | 3 | $125,130 | $489 | 36.8% | 4.89/5 |
| Andrew | 1 | $32,697 | $289 | 34.1% | 4.67/5 |
| Raya | 1 | $25,450 | $262 | 45.8% | 4.70/5 |
| Courtyard By Marriott LA Pasad | 3 | $23,628 | $236 | 13.0% | 4.56/5 |
| Kate | 1 | $20,912 | $303 | 42.9% | 4.85/5 |
| RoomPicks | 5 | $18,455 | $327 | 7.9% | 4.54/5 |
| Hotel Dena, Pasadena Los Ange | 2 | $15,386 | $185 | 16.2% | 4.71/5 |
| TravelSGV | 1 | $13,107 | $183 | 46.1% | N/A |
| Blueground | 3 | $5,876 | $157 | 21.9% | N/A |
Management Company Insights for Pasadena
- The leading management company, GnG Vacation-Daniel, operates 6 listings with $149,899 in gross revenue — a useful benchmark for what scale looks like in Pasadena.
- Top managers average 3 properties each, suggesting professional management in Pasadena still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.66/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 4.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Pasadena's Airbnb Market Compare to Nearby Cities?
How does the Pasadena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with La Palma, Pasadena has 11 percentage points lower occupancy and about $157 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Montecito | 138 | $10,187 | $978.17 | 49% |
| Malibu | 271 | $9,389 | $1261.02 | 37% |
| Newport Beach | 1,308 | $8,856 | $773.44 | 46% |
| La Palma | 12 | $7,798 | $401.33 | 55% |
| Manhattan Beach | 293 | $7,310 | $607.51 | 48% |
| Avalon | 253 | $6,916 | $718.96 | 38% |
| Summerland | 89 | $6,751 | $522.03 | 49% |
| Toro Canyon | 32 | $6,534 | $776.38 | 41% |
| Unincorporated Santa Monica Mountains | 106 | $6,231 | $681.58 | 40% |
| Encinitas | 558 | $5,677 | $568.79 | 49% |
Frequently Asked Questions About Airbnb in Pasadena
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Pasadena.
How much do Airbnb hosts make in Pasadena?
Pasadena hosts earn about $27,422 per year on average, with an average nightly rate of $245 and RevPAR of $107. Those figures describe the typical revenue environment for active listings in Pasadena, California, not the ceiling for the best operators. Source: AirROI 2026 data, Pasadena market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Pasadena?
The average Airbnb occupancy rate in Pasadena is 44.3%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Pasadena?
Listings in Pasadena average $245 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Pasadena?
Pasadena currently has about 661 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Pasadena?
AirROI currently classifies the short-term rental regulation level in Pasadena as Moderate. The dataset also shows about 20.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Pasadena?
RevPAR in Pasadena is about $107. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Pasadena?
At 44.3% occupancy, Pasadena can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,422, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Pasadena?
The average booking lead time in Pasadena is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Pasadena?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Pasadena include Old Town Pasadena, South Pasadena, Pasadena Civic Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Pasadena?
entire_home listings make up 80.5% of the active supply in Pasadena. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Pasadena compare to nearby Airbnb markets?
Among neighboring markets, Montecito posts $122,249 in average annual revenue with 48.9% occupancy, compared to Pasadena's $27,422 and 44.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Pasadena?
The average Airbnb stay length in Pasadena is about 8.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Pasadena?
Airbnb listings in Pasadena average 4.83 out of 5 overall. About 40.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Pasadena?
Life size games and Theme room are among the strongest revenue-linked amenities in Pasadena. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Pasadena?
Yes. About 87.6% of active Airbnb listings in Pasadena charge a cleaning fee, and the average fee is $1,026. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Pasadena?
A 56.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.