Airbnb market data · 202612 months to August 2026
Wilton, CT Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Wilton brought in $28,985 over the 12 months through August 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Wilton run through August 2026.
The short answer
Wilton Airbnb Market at a Glance
Listings averaged $391 a night and were booked on 37% of available nights.
Timing matters: in July, usually the best month, the average listing earns about three times as much as in February, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Wilton is the 13th-largest of 13 Connecticut markets AirROI tracks.
Browse the live Wilton Airbnb market See Every Wilton ListingRevenue
How Much Do Airbnb Hosts Make in Wilton?
Gross bookings per Wilton listing averaged $28,985 over the 12 months to August 2026 (Connecticut average: $38,592), before cleaning, platform and management costs and taxes.
In a typical year, the average Wilton listing brings in $7,070 in July, its best month, and $2,380 in February, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Wilton's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $9,600+ a month, about 3.5 times the typical property.
- Strong performers (top 25%) earn $5,040 or more, roughly $2,300 a month above the median.
- Typical properties (median) earn about $2,720 a month.
- Entry-level properties (bottom 25%) earn $1,570 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about three times what February does
Average revenue per active listing, by month, August 2024 to July 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Wilton Airbnb Data by Month
Latest 12 months in the August 2026 data. August's figures are still coming in, so the rows run to July.
July 2026 led on revenue and nightly rate; bookings peaked in November 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Aug 2025 | $4,953 | 37.4% | $384 | $160 | 44 days | 4.1 nights |
| Sep 2025 | $4,406 | 49.4% | $382 | $147 | 30 days | 5.1 nights |
| Oct 2025 | $4,805 | 52.0% | $377 | $155 | 57 days | 7 nights |
| Nov 2025 | $5,866 | 56.7% | $375 | $196 | 34 days | 2.9 nights |
| Dec 2025 | $4,163 | 44.0% | $377 | $134 | 37 days | 4.1 nights |
| Jan 2026 | $1,693 | 28.8% | $367 | $55 | 10 days | 2.6 nights |
| Feb 2026 | $1,919 | 25.4% | $370 | $69 | 29 days | 3.3 nights |
| Mar 2026 | $2,389 | 36.3% | $375 | $77 | 7 days | 3 nights |
| Apr 2026 | $2,170 | 31.7% | $381 | $72 | 22 days | 4.5 nights |
| May 2026 | $4,349 | 48.8% | $387 | $140 | 24 days | 8.3 nights |
| Jun 2026 | $5,659 | 56.7% | $386 | $189 | 35 days | 5.4 nights |
| Jul 2026 | $7,618 | 55.4% | $395 | $246 | 34 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Wilton market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Wilton Profitable?
Yes, when it's run well. The average Wilton Airbnb took in $28,985 in the 12 months to August 2026, and run by its owner at everyday costs, about $1,770 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,320 a month.
Cleaning it yourself keeps the $1,850 a year guests pay in cleaning fees, for about $1,930 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,550 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Wilton Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $27,135 | $50,360 |
| Cleaning fees guests pay6% of Wilton bookings | $1,850 | $3,430 |
| Gross bookings | $28,985 | $53,790 |
| Running costs | ||
| Airbnb's feeAbout 9%: 15.5% for the 45% of Wilton listings on Simplified Pricing, 3% for the rest | −$2,520 | −$4,670 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,850 | −$3,430 |
| Utilities and internetAbout 5% of bookings | −$1,450 | −$2,690 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$580 | −$1,080 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$870 | −$1,610 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$290 | −$290 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 20% of bookings, plus cleaning paid for by the cleaning fee | −$7,700 | −$13,910 |
| Left for housing costs, then profit | $21,285about $1,770 a month | $39,880about $3,320 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Wilton Airbnb Profit
The estimate starts from Wilton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Wilton home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Wilton's Top Earners Get There
- More nights booked. The busiest quarter of Wilton listings are booked on 63% or more of their nights, against 42% for the median listing. Ten more booked nights a year at the median rate of $305 adds about $3,060 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $585 a night or more, against a median of $305. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,710 a year.
- Open for the busy months. In a typical year, July brings the average listing about $7,070, against $2,380 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Wilton listings average 4.88 stars, and 50% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,480 a month, against $2,420 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Wilton?
Wilton listings were booked on 37% of the nights they were open over the past year, 5 percentage points below the Connecticut average (42%) and 4 points below the U.S. average (41%). In a typical year, occupancy climbs to 59% in November and falls to 35% in February.
Across Wilton's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 63% or more, roughly four nights a week.
- Typical properties (median) fill about 42% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
November is usually the busiest month in Wilton, February the quietest
Share of open nights booked, by month, August 2024 to July 2026
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Wilton?
The average nightly rate in Wilton, known as ADR (average daily rate), was $391 over the past year, about the same as the Connecticut average ($375) and about 17% above the U.S. average of $335. Averaged month by month over the past two years, rates peak in June and July at about $390 and bottom out in September and October at about $350.
Across Wilton's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $730+ a night, about 2.4 times the median.
- Strong performers (top 25%) charge $585 or more, about $280 above the median.
- Typical properties (median) charge about $305 a night.
- Entry-level properties (bottom 25%) charge $135 or less, about 44% of the median.
July rates run 11% above October's
Average nightly rate (ADR), by month, August 2024 to July 2026
The 12-month ADR of $391 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Wilton?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Wilton it averaged $149 over the past year, from about $85 in a typical February to about $228 in a typical July.
Across Wilton's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $320+ per open night, about 2.6 times the median.
- Strong performers (top 25%) earn $207 or more, about $85 a night above the median.
- Typical properties (median) earn about $121 per open night.
- Entry-level properties (bottom 25%) earn $59 or less, about half of the median.
July RevPAR is about 2.7 times February's
Revenue per open night (RevPAR), by month, August 2024 to July 2026
The 12-month RevPAR of $149 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Wilton
With only 22 active listings, the monthly pattern in Wilton is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Wilton
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Wilton in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,940 |
| February | $2,380 |
| March | $2,820 |
| April | $2,750 |
| May | $3,710 |
| June | $4,560 |
| July | $7,070 |
| August | $5,150 |
| September | $4,540 |
| October | $4,830 |
| November | $5,200 |
| December | $4,980 |
How Far in Advance Do Guests Book Airbnb in Wilton?
Guests book Wilton stays 37 days ahead on average (about five weeks). July stays are booked furthest out, about 43 days ahead, and March stays closest to arrival, about 11 days. A typical July booking is made in early June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, August 2024 to July 2026
The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Wilton
None of the 22 active listings in Wilton display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Wilton.
Neighborhoods
Best Neighborhoods for Airbnb in Wilton
AirROI's area guide picks eight Wilton neighborhoods that draw short-term rental guests, led by Wilton Center, Candlewood Lake and Weir Farm National Historic Site. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Wilton Center | The heart of Wilton featuring quaint shops, cafes, and proximity to the train station. Ideal for visitors wanting a quiet retreat with easy access to New York City. | Wilton Historical Society, Merwin Meadows Park, Wilton Library, Local boutiques, Dining options in town |
| Candlewood Lake | A popular destination in the summer for lake activities. Great for families and outdoor enthusiasts looking for a lakeside getaway. | Candlewood Lake, Candlewood Lake Marina, Boating and fishing, Picnic areas, Scenic trails nearby |
| Weir Farm National Historic Site | An artist retreat and historic site that attracts art lovers and nature enthusiasts. Ideal for those seeking tranquility and inspiration. | Weir Farm, Art galleries, Nature trails, Photography opportunities, Historical exhibits |
| Wilton's Nature Preserve | Offers beautiful trails and natural beauty, appealing to those wanting to explore and enjoy the outdoors while being close to the town. | Nature trails, Birdwatching, Scenic picnic spots, Wildlife viewing |
| Wilton High School | Attractive to families visiting for school events or sports activities. Offers a neighborhood feel and community atmosphere. | Sports events, School programs, Community events |
| Silver Hill Hospital | A reputable hospital in Wilton, attracting visitors seeking medical care or accompanying friends and family. A necessity for those needing a short-term stay nearby. | Health services, Rehabilitation programs |
| Comstock Community Center | An active community center that hosts various events and activities. Great for visitors looking for community spirit and local culture. | Community events, Classes and workshops, Local gatherings |
| Wilton Old Town Hall | A historical landmark that hosts various events and gatherings. A unique spot that represents Wilton's charm and heritage. | Historical tours, Community activities, Art exhibits |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Wilton vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 25 km, Westport (10 km away, 52 listings) earned the most per listing, about 82% more than Wilton. Stamford and Greenwich were the busiest, each booked on 44% of nights against 37% in Wilton.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Weston 8 km | 30 | $37,194 | $460 | 36% |
| Westport 10 km | 52 | $52,699 | $660 | 38% |
| Norwalk 10 km | 117 | $28,072 | $335 | 40% |
| Stamford 16 km | 229 | $29,520 | $278 | 44% |
| Fairfield 17 km | 150 | $45,478 | $573 | 39% |
| Bridgeport 20 km | 139 | $15,343 | $167 | 35% |
| Greenwich 24 km | 96 | $43,133 | $430 | 44% |
| Danbury 25 km | 59 | $43,539 | $387 | 41% |
Other Airbnb Markets in Connecticut
- Norwich Airbnb data 133 listings
- New Milford Airbnb data 55 listings
- New Fairfield Airbnb data 44 listings
- Montville Airbnb data 39 listings
- Newtown Airbnb data 30 listings
See all 13 Connecticut Airbnb markets
Markets Similar to Wilton
Markets elsewhere in the United States with a similar nightly rate and occupancy to Wilton:
- Bridgton Airbnb data ME · $390/night · 36.6%
- Hartford Airbnb data VT · $385/night · 36.9%
- Durango Airbnb data CO · $392/night · 37.2%
- Blowing Rock Airbnb data NC · $391/night · 36.4%
- Wildwood Airbnb data NJ · $393/night · 37.3%
- Desert Hot Springs Airbnb data CA · $388/night · 36.5%
FAQ
Wilton Airbnb FAQ
How much do Airbnb hosts make in Wilton?
An active Wilton Airbnb grossed $28,985 on average in the 12 months to August 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,040 or more in a typical month.
How much can I make on Airbnb in Wilton?
It depends most on the home's size, location and how it's run. The middle half of Wilton listings earn between $1,570 and $5,040 in a typical month, and the top tenth $9,600 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Wilton?
Listings in Wilton were booked on 37% of available nights over the past year. That compares with 42% for the Connecticut average. November is usually the busiest month.
How much does an Airbnb cost per night in Wilton?
The average booked night in Wilton cost $391 before fees. Half of listings charge between $135 and $585, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Wilton?
None of the active Wilton listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Wilton?
Yes, when it's run well. The average Wilton Airbnb grossed $28,985 in the 12 months to August 2026, 25% below the Connecticut average of $38,592, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $21,285 a year (about $1,770 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,320 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Wilton?
July usually pays best, averaging $7,070 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Wilton?
Each night a Wilton listing was open to book earned $149 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $320 or more.
How far in advance do guests book Airbnbs in Wilton?
Wilton stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Wilton?
The average Wilton Airbnb stay lasted 5.5 nights over the past year. A listing took 19 reservations over the year on average.
How are Airbnbs in Wilton rated?
Guests rate Wilton Airbnbs 4.88 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Wilton?
Wilton Center, Candlewood Lake and Weir Farm National Historic Site draw the most short-term rental interest in Wilton. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Wilton?
AirROI counted 22 active Airbnb listings in Wilton as of August 2026. The closest tracked market is Weston, 8 km away.
How much are Airbnb cleaning fees in Wilton?
In Wilton, nearly all listings add a cleaning fee. The median fee is $109; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Wilton from September 2025 to August 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.