Airbnb market data · 202512 months to November 2025
Mayo, FL Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Mayo brought in $20,045 over the 12 months through November 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Mayo run through November 2025.
The short answer
Mayo Airbnb Market at a Glance
Listings averaged $178 a night and were booked on 45% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.4 times as much as in April, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Mayo is the 457th-largest of 477 Florida markets AirROI tracks.
Browse the live Mayo Airbnb market See Every Mayo ListingRevenue
How Much Do Airbnb Hosts Make in Mayo?
Gross bookings per Mayo listing averaged $20,045 over the 12 months to November 2025 (Florida average: $39,250), before cleaning, platform and management costs and taxes.
The average Mayo listing brought in $3,940 in July, its best month, and $1,670 in April, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Mayo's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,490+ a month, about twice the typical property.
- Strong performers (top 25%) earn $3,510 or more, roughly $1,200 a month above the median.
- Typical properties (median) earn about $2,350 a month.
- Entry-level properties (bottom 25%) earn $1,640 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.4 times what April did
Average revenue per active listing, by month
Mayo Airbnb Data by Month
Latest 12 months in the November 2025 data.
July led on revenue and nightly rate; bookings peaked in December.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Dec 2024 | $3,380 | 63.1% | $173 | 38 days |
| Jan 2025 | $2,533 | 53.6% | $170 | 39 days |
| Feb 2025 | $2,378 | 58.4% | $167 | 35 days |
| Mar 2025 | $2,482 | 56.2% | $165 | 20 days |
| Apr 2025 | $1,667 | 46.1% | $165 | 30 days |
| May 2025 | $2,641 | 37.1% | $172 | 41 days |
| Jun 2025 | $2,781 | 40.8% | $185 | 37 days |
| Jul 2025 | $3,943 | 56.1% | $186 | 29 days |
| Aug 2025 | $2,627 | 48.7% | $175 | 19 days |
| Sep 2025 | $2,498 | 44.1% | $175 | 27 days |
| Oct 2025 | $2,471 | 49.1% | $180 | 32 days |
| Nov 2025 | $2,598 | 45.2% | $177 | 91 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Mayo home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Mayo Profitable?
Yes, when it's run well. The average Mayo Airbnb took in $20,045 in the 12 months to November 2025, and run by its owner at everyday costs, about $1,220 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,830 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Mayo Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $20,045 | $29,940 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$3,110 | −$4,640 |
| Utilities and internetAbout 5% of bookings | −$1,000 | −$1,500 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$400 | −$600 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$600 | −$900 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$200 | −$200 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$5,410 | −$7,940 |
| Left for housing costs, then profit | $14,635about $1,220 a month | $22,000about $1,830 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Mayo Airbnb Profit
The estimate starts from Mayo's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Mayo home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Mayo's Top Earners Get There
- More nights booked. The busiest quarter of Mayo listings are booked on 69% or more of their nights, against 48% for the median listing. Ten more booked nights a year at the median rate of $165 adds about $1,670 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $195 a night or more, against a median of $165. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,000 a year.
- Open for the busy months. July brought the average listing about $3,940, against $1,670 in April, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,500 a month, against $1,670 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Mayo?
Mayo listings were booked on 45% of the nights they were open over the past year, 3 percentage points above the Florida average (42%) and 4 points above the U.S. average (41%). Occupancy swings from 37% in May to 63% in December.
Across Mayo's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 85%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 69% or more, roughly five nights a week.
- Typical properties (median) fill about 48% of open nights.
- Entry-level properties (bottom 25%) fill 30% or less, under three nights a week.
December was the busiest month in Mayo, May the quietest
Share of open nights booked, by month
The 12-month rate of 45% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Mayo?
The average nightly rate in Mayo, known as ADR (average daily rate), was $178 over the past year, about 47% below the Florida and U.S. averages ($335 and $320). Rates peak in June and July at about $185 and bottom out in March and April at about $165.
Across Mayo's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $260+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $195 or more, about $30 above the median.
- Typical properties (median) charge about $165 a night.
- Entry-level properties (bottom 25%) charge $89 or less, about half of the median.
July rates ran 13% above March's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Mayo
With only 19 active listings, the monthly pattern in Mayo is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in April.
How Far in Advance Do Guests Book Airbnb in Mayo?
Guests book Mayo stays 32 days ahead on average (about five weeks). November stays are booked furthest out, about 91 days ahead, and August stays closest to arrival, about 19 days. A typical November booking is made in mid-August.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 32 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Mayo
None of the 19 active listings in Mayo display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Mayo.
Neighborhoods
Best Neighborhoods for Airbnb in Mayo
AirROI's area guide picks six Mayo neighborhoods that draw short-term rental guests, led by Mayo, Big Pine Key and Cedar Key. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Mayo | Mayo is a small town in north-central Florida known for its natural beauty and tranquility. It's ideal for those looking to escape the hustle and bustle, making it an attractive option for nature enthusiasts and quieter vacation seekers. | Mayo Park, Suwannee River, Telford Springs Nature Park, Florida Caverns State Park, Stephen Foster Folk Culture Center State Park |
| Big Pine Key | A beautiful island community located in the Florida Keys. Offers stunning ocean views, water sports, and a laid-back island lifestyle, perfect for vacation rentals that cater to tropical getaway seekers. | Blue Hole, National Key Deer Refuge, Bahia Honda State Park, Looe Key National Marine Sanctuary, Old Wooden Bridge |
| Cedar Key | This charming fishing village is known for its small-town vibe, seafood, and scenic coastal views. It attracts tourists looking for a peaceful retreat by the beach, making it a great spot for Airbnb hosting. | Cedar Key National Wildlife Refuge, Tide Tables Restaurant and Marina, Cedar Key Historical Museum, Apex Boat Ramp, Dover Canal |
| Crystal River | Famous for its springs and manatee tours, Crystal River is a popular destination for outdoor adventures and wildlife experiences, attracting nature-loving visitors year-round. | Crystal River National Wildlife Refuge, Three Sisters Springs, Homosassa Springs Wildlife State Park, Chassahowitzka National Wildlife Refuge, Hunter Springs Park |
| Panacea | This coastal town near the Gulf of Mexico offers beautiful beaches and a peaceful atmosphere. It's ideal for those looking to relax and enjoy nature, catering to beachgoers and fishing enthusiasts. | Ochlockonee River State Park, Mashes Sands Beach, Panacea Historical Museum, Alligator Point Beach, St. Teresa Beach |
| Gainesville | Home to the University of Florida, Gainesville attracts a mix of students, families, and tourists with its vibrant cultural scene and numerous events, making it a great location for short-term rentals. | University of Florida, Florida Museum of Natural History, Kanapaha Botanical Gardens, Hogtown Creek, Devil's Millhopper Geological State Park |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Mayo vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 64 km, Branford (39 km away, 56 listings) earned the most per listing, about 31% more than Mayo. None of them fills more nights than Mayo (45%); the busiest, Branford and Lake City, each reached 40%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Live Oak 24 km | 58 | $16,273 | $146 | 39% |
| Branford 39 km | 56 | $26,298 | $202 | 40% |
| Perry 41 km | 32 | $17,581 | $196 | 32% |
| Fort White 49 km | 105 | $22,521 | $180 | 37% |
| Steinhatchee 52 km | 177 | $21,436 | $288 | 28% |
| Lake City 52 km | 63 | $16,072 | $144 | 40% |
| Old Town 62 km | 43 | $19,558 | $185 | 34% |
| Lake Park 64 km | 34 | $24,578 | $232 | 37% |
Other Airbnb Markets in Florida
- Kissimmee Airbnb data 10,846 listings
- Four Corners Airbnb data 10,535 listings
- Panama City Beach Airbnb data 10,261 listings
- Miami Airbnb data 9,004 listings
- Miramar Beach Airbnb data 4,860 listings
- Orlando Airbnb data 4,618 listings
- Miami Beach Airbnb data 4,561 listings
- Tampa Airbnb data 4,482 listings
See all 477 Florida Airbnb markets
Markets Similar to Mayo
Markets elsewhere in the United States with a similar nightly rate and occupancy to Mayo:
- Twin Falls Airbnb data ID · $179/night · 44.9%
- Kennewick Airbnb data WA · $177/night · 44.8%
- Frederick Airbnb data MD · $178/night · 45.6%
- Spokane Airbnb data WA · $178/night · 45.6%
- Ferndale Airbnb data MI · $176/night · 44.5%
- Spokane Valley Airbnb data WA · $181/night · 45.5%
FAQ
Mayo Airbnb FAQ
How much do Airbnb hosts make in Mayo?
An active Mayo Airbnb grossed $20,045 on average in the 12 months to November 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,510 or more in a typical month.
How much can I make on Airbnb in Mayo?
It depends most on the home's size, location and how it's run. The middle half of Mayo listings earn between $1,640 and $3,510 in a typical month, and the top tenth $4,490 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Mayo?
Listings in Mayo were booked on 45% of available nights over the past year. That compares with 42% for the Florida average. December was the busiest month.
How much does an Airbnb cost per night in Mayo?
The average booked night in Mayo cost $178 before fees. Half of listings charge between $89 and $195, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Mayo?
None of the active Mayo listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Mayo?
Yes, when it's run well. The average Mayo Airbnb grossed $20,045 in the 12 months to November 2025, 49% below the Florida average of $39,250, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,635 a year (about $1,220 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,830 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Mayo?
July paid best over the past year, at $3,940 per active listing, and April paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Mayo?
Mayo stays were booked 32 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Mayo?
Mayo, Big Pine Key and Cedar Key draw the most short-term rental interest in Mayo. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Mayo?
AirROI counted 19 active Airbnb listings in Mayo as of November 2025. The closest tracked market is Live Oak, 24 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Mayo from December 2024 to November 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.