Mayo, Florida Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Mayo, Florida? Based on AirROI's 2025 dataset (December 2024 – November 2025), the short answer is $20,045 per year — at a $178 nightly rate, 45.1% occupancy, and a N/A RevPAR.
With just 19 active listings, Mayo is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 137.5% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mayo?
In Mayo, the headline Airbnb metrics are $20,045 in average annual revenue,45.1% occupancy, $178 ADR, and $0 in RevPAR, and guests book about 32 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mayo?
Understanding the monthly revenue variations for Airbnb listings in Mayo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mayo is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mayo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,494+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,514 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,353 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,636, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mayo
What Is the Monthly Airbnb Occupancy Rate in Mayo?
Maximize your bookings by understanding the Mayo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mayo:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mayo
What Is the Average Airbnb Nightly Rate in Mayo?
Effective short term rental pricing strategy in Mayo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mayo typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Mayo
What Is the RevPAR for Airbnb in Mayo?
RevPAR in Mayo is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Mayo
RevPAR Insights for Mayo
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mayo benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mayo?
Mayo's peak Airbnb season falls in July, December, June, while the softest stretch is February, April, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, December, June)
- Revenue averages $3,368 per month
- Occupancy rates average 53.3%
- Daily rates average $181
Shoulder Season
- Revenue averages $2,563 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $172
Low Season (February, April, October)
- Revenue drops to average $2,172 per month
- Occupancy decreases to average 51.2%
- Daily rates adjust to average $171
Seasonality Insights for Mayo
- Airbnb seasonality in Mayo is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mayo's highest earning potential, with monthly revenues climbing to $3,943, occupancy reaching 63.1%, and ADRs peaking at $186.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,667, occupancy could drop to 37.1%, and ADRs may adjust to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mayo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mayo, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mayo?
Low regulation and minimal registration activity in Mayo, Florida, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mayo to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mayo?
With a compact short-term rental market, Mayo gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mayo | Mayo is a small town in north-central Florida known for its natural beauty and tranquility. It's ideal for those looking to escape the hustle and bustle, making it an attractive option for nature enthusiasts and quieter vacation seekers. | Mayo Park, Suwannee River, Telford Springs Nature Park, Florida Caverns State Park, Stephen Foster Folk Culture Center State Park |
| Big Pine Key | A beautiful island community located in the Florida Keys. Offers stunning ocean views, water sports, and a laid-back island lifestyle, perfect for vacation rentals that cater to tropical getaway seekers. | Blue Hole, National Key Deer Refuge, Bahia Honda State Park, Looe Key National Marine Sanctuary, Old Wooden Bridge |
| Cedar Key | This charming fishing village is known for its small-town vibe, seafood, and scenic coastal views. It attracts tourists looking for a peaceful retreat by the beach, making it a great spot for Airbnb hosting. | Cedar Key National Wildlife Refuge, Tide Tables Restaurant and Marina, Cedar Key Historical Museum, Apex Boat Ramp, Dover Canal |
| Lake City | A gateway to north Florida's natural attractions and outdoor activities. It's a convenient stop for travelers and offers a variety of cultural and recreational opportunities, suitable for visitors exploring the region. | Olustee Battle Field Historic State Park, Lake City Columbia County Historical Museum, Ichetucknee Springs State Park, Waldo Lake, Osceola National Forest |
| Crystal River | Famous for its springs and manatee tours, Crystal River is a popular destination for outdoor adventures and wildlife experiences, attracting nature-loving visitors year-round. | Crystal River National Wildlife Refuge, Three Sisters Springs, Homosassa Springs Wildlife State Park, Chassahowitzka National Wildlife Refuge, Hunter Springs Park |
| Panacea | This coastal town near the Gulf of Mexico offers beautiful beaches and a peaceful atmosphere. It's ideal for those looking to relax and enjoy nature, catering to beachgoers and fishing enthusiasts. | Ochlockonee River State Park, Mashes Sands Beach, Panacea Historical Museum, Alligator Point Beach, St. Teresa Beach |
| Gainesville | Home to the University of Florida, Gainesville attracts a mix of students, families, and tourists with its vibrant cultural scene and numerous events, making it a great location for short-term rentals. | University of Florida, Florida Museum of Natural History, Kanapaha Botanical Gardens, Hogtown Creek, Devil's Millhopper Geological State Park |
| Fort White | A small community that serves as a gateway to some of Florida's most beautiful rivers and springs, appealing to those looking for outdoor adventures such as kayaking and tubing. | Ichetucknee Springs State Park, Fort White State Park, Suwannee River Springs, Columbia County Historical Museum, Split Oak Forest |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mayo offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mayo?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mayo
- The Mayo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mayo, Outdoor/Unique properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Mayo Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mayo
- The dominant room capacity in Mayo is 3 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 57.9% of the active Airbnb listings in Mayo, indicating a high concentration in these sizes.
- A significant 63.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mayo.
Mayo Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mayo
- The most common guest capacity trend in Mayo vacation rentals is listings accommodating 6 guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Mayo STR market, accounting for 52.7% of listings.
- 63.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mayo.
- On average, properties in Mayo are equipped to host 5.6 guests.
What Amenities Do Airbnb Guests Expect in Mayo?
Amenity Prevalence
Amenity Insights for Mayo
- Popular amenities like BBQ grill, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like BBQ grill or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mayo to stay competitive.
Dive Deeper: Advanced Mayo STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mayo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMayo Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mayo
- The typical guest profile for Airbnb in Mayo consists of primarily domestic travelers (96%), often arriving from nearby Wilson, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and Colombia (1%).
- Top languages spoken are English (75.9%) followed by Spanish (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Wilson and Tampa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Mayo Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mayo
- The most common availability pattern in Mayo falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mayo (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mayo?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mayo
- The overall average booking lead time for vacation rentals in Mayo is 32 days.
- Guests book furthest in advance for stays during November (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (50 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Mayo.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Mayo averages to identify opportunities for dynamic pricing adjustments.
Mayo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
38.9% of total
2 Nights
6 listings
33.3% of total
3 Nights
4 listings
22.2% of total
4-6 Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mayo is 1 Night, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.2%) of the Mayo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.9% of Mayo hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mayo.
Mayo Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
33.3% of total
Moderate
6 listings
33.3% of total
Firm
6 listings
33.3% of total
Cancellation Policy Insights for Mayo
- The prevailing Airbnb cancellation policy trend in Mayo is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Mayo.
- Regularly review your cancellation policy against competitors and market demand shifts in Mayo.
What Do the Top Airbnb Listings in Mayo Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mayobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
15 Acre Water Front Home Suwannee River/Boat dock
Entire Place • 4 bedrooms
Best memories are made on the Suwannee River
Entire Place • 3 bedrooms
Red Bird Cabin-Near River- Special Nov 7-Nov 9
Entire Place • 3 bedrooms
Small Town Charm & Living
Entire Place • 3 bedrooms
Suwannee River Hide Away Cabin
Entire Place • 2 bedrooms
The River House
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mayo?
Learn from the best! This table showcases top-performing Airbnb hosts in Mayo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elizabeth | 2 | $56,088 | 103 | 4.96/5.0 |
| Jacqueline | 1 | $53,068 | 75 | 4.97/5.0 |
| Dorothy | 1 | $42,265 | 158 | 4.91/5.0 |
| Robin | 1 | $39,540 | 105 | 4.96/5.0 |
| Alan & Lynette | 1 | $31,116 | 372 | 4.95/5.0 |
| Michael | 1 | $30,592 | 21 | 4.95/5.0 |
| Glenda | 1 | $28,747 | 124 | 4.99/5.0 |
| Mireya | 2 | $28,206 | 143 | 4.98/5.0 |
| Michelle | 1 | $18,221 | 9 | 5.00/5.0 |
| Christine | 2 | $17,829 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mayo.
How Does Mayo's Airbnb Market Compare to Nearby Cities?
How does the Mayo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Lake Park, Mayo has 5 percentage points lower occupancy and about $43 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint George Island | 147 | $4,990 | $500.48 | 43% |
| Alligator Point | 53 | $4,236 | $310.79 | 47% |
| Saint Teresa | 16 | $3,561 | $329.00 | 38% |
| Cordele | 21 | $3,447 | $327.90 | 43% |
| Lake Park | 23 | $2,812 | $221.02 | 50% |
| Panacea | 66 | $2,728 | $236.62 | 45% |
| Dunnellon | 191 | $2,641 | $231.31 | 43% |
| Quincy | 20 | $2,618 | $229.80 | 39% |
| Rainbow Springs | 31 | $2,571 | $234.24 | 44% |
| High Springs | 78 | $2,361 | $169.20 | 50% |
Frequently Asked Questions About Airbnb in Mayo
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mayo.
How much do Airbnb hosts make in Mayo?
Mayo hosts earn about $20,045 per year on average, with an average nightly rate of $178 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Mayo, Florida, not the ceiling for the best operators. Source: AirROI 2025 data, Mayo market, December 2024 to November 2025.
What is the average Airbnb occupancy rate in Mayo?
The average Airbnb occupancy rate in Mayo is 45.1%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mayo?
Listings in Mayo average $178 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mayo?
Mayo currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mayo?
AirROI currently classifies the short-term rental regulation level in Mayo as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mayo?
RevPAR in Mayo is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mayo?
At 45.1% occupancy, Mayo can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,045, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mayo?
The average booking lead time in Mayo is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mayo?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mayo include Mayo, Big Pine Key, Cedar Key. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mayo?
entire_home listings make up 94.7% of the active supply in Mayo. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mayo compare to nearby Airbnb markets?
Among neighboring markets, Saint George Island posts $59,881 in average annual revenue with 42.7% occupancy, compared to Mayo's $20,045 and 45.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Mayo?
July is the highest-revenue month in Mayo, while April is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-11-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.