Beach townsNorth Florida2026
North Florida Beach Towns
St. Augustine, Fernandina Beach and Jacksonville Beach were the most booked of the 6 beach towns in North Florida on Airbnb in the 12 months to October 2026, with an estimated 100,808, 23,800 and 23,710 stays. March is the busiest month across them, and the typical stay is 5.2 nights.
Figures are AirROI estimates. How they are made
- Most booked of these 6
- St. Augustine 100,808 stays
- Highest revenue per home of these 6
- Vilano Beach $81,198 a year
- Highest rated of these 6
- Jacksonville Beach 4.86 out of 5
- Lowest nightly rate of these 6
- Saint Augustine Beach $318 a night
- Longest typical stay of these 6
- Ponte Vedra Beach 6.3 nights
Ranking
North Florida Beach Towns Ranked by Airbnb Stays
Every one of the beach and coastal towns in North Florida with 100 or more Airbnb homes and recent stays, most booked first.
| 1 | St. Augustine | 100,808 | $334 |
|---|---|---|---|
| 2 | Fernandina Beach | 23,800 | $458 |
| 3 | Jacksonville Beach | 23,710 | $374 |
| 4 | Saint Augustine Beach | 16,109 | $318 |
| 5 | Vilano Beach | 5,117 | $500 |
| 6 | Ponte Vedra Beach | 4,186 | $633 |
Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5.
Town by town
Where the Top Towns Stand Out
3 of 6 are busiest in March. Jacksonville Beach and Vilano Beach peak in June, and Ponte Vedra Beach in July. Among guests who left a review, Jacksonville is the top home city in 3 of the 6. Houses are the largest home type in 4 of the 6. The lines below add what the table can't show, where one of the towns leads its peers or differs from the rest.
- St. Augustine
Of the 6 beach towns in North Florida with 100 or more homes, St. Augustine had the most Airbnb homes, at 3,458, in the 12 months to October 2026.
- Fernandina Beach
In the 12 months to October 2026, apartments and condos were the largest home type in Fernandina Beach, North Florida, at 58% of homes.
- Jacksonville Beach
Of the 6 beach towns in North Florida with 100 or more homes, Jacksonville Beach had the highest guest rating, at 4.86, and had the highest occupancy, at 48%, in the 12 months to October 2026.
- 4Saint Augustine Beach
Of the 6 beach towns in North Florida with 100 or more homes, Saint Augustine Beach had the lowest nightly rate, at $318, and had the biggest share of apartments and condos, at 71%, in the 12 months to October 2026.
- 6Ponte Vedra Beach
Of the 6 beach towns in North Florida with 100 or more homes, Ponte Vedra Beach had the longest typical stay, at 6.3 nights, and had the highest nightly rate, at $633, in the 12 months to October 2026.
When to go
Busiest and Quietest Months
March, June and July rank as the busiest months for Airbnb nights across the beach towns in North Florida, and September and January as the quietest. March is the busiest month in 3 of the 6, while Jacksonville Beach and Vilano Beach peak in June, and Ponte Vedra Beach in July. Across the 6 towns, nightly rates run lowest in September, at about $328, and highest in June, at about $402. Across the 6 towns, stays run longest in February, at 7.9 nights, and shortest in September, at 3.7 nights.
March ranks first, January last
Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
Month by month: rank, typical stay and nightly rate
| Rank | Month | Typical stay | Nightly rate |
|---|---|---|---|
| 1 | March | 5.6 nights | $385 |
| 2 | June | 4.8 nights | $402 |
| 3 | July | 4.9 nights | $395 |
| 4 | April | 4.7 nights | $368 |
| 5 | May | 4.3 nights | $374 |
| 6 | February | 7.9 nights | $359 |
| 7 | December | 4.2 nights | $367 |
| 8 | August | 4.4 nights | $338 |
| 9 | October | 4.0 nights | $343 |
| 10 | November | 4.2 nights | $348 |
| 11 | September | 3.7 nights | $328 |
| 12 | January | 6.9 nights | $350 |
Who comes
Where Guests Come From
Among guests who left a review, 96.7% come from within the United States. The top home cities among those guests are Jacksonville, Orlando and Miami. Ponte Vedra Beach draws the most from abroad, at 3.6%, among towns with 100 or more homes.
Top home cities
Among guests who left a review
96.7% from within the United States
The money view
Revenue, Occupancy and Nightly Rate
Among the 6 towns on this list, Vilano Beach has the highest estimated revenue per home, at $81,198 a year. Of those 6, Jacksonville Beach has the highest occupancy, at 48%, and Saint Augustine Beach has the lowest nightly rate on Airbnb, at $318. The most booked of the 6, St. Augustine, earns about $45,365 per home.
Highest revenue per home of these 6
A year, AirROI estimate
- Vilano Beach $81,198
- Ponte Vedra Beach $78,350
- Jacksonville Beach $55,549
- Fernandina Beach $50,161
- St. Augustine $45,365
Highest occupancy of these 6
Nights booked, AirROI estimate
- Vilano Beach 45%
- St. Augustine 44%
- Fernandina Beach 41%
Lowest nightly rate of these 6
On Airbnb, AirROI estimate
- St. Augustine $334
- Jacksonville Beach $374
- Fernandina Beach $458
- Vilano Beach $500
FAQ
Frequently Asked Questions
What is the most popular beach town in North Florida?
By AirROI's estimates, St. Augustine is the most booked of the 6 beach towns in North Florida, with 100,808 Airbnb stays in the 12 months to October 2026. Fernandina Beach is second, with 23,800. This counts Airbnb bookings only.
What is the most affordable beach town in North Florida?
By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among beach towns in North Florida with 100 or more homes, the lowest are Saint Augustine Beach ($318), St. Augustine ($334) and Jacksonville Beach ($374). That is the average asking price on booked nights, not what it costs to live or buy there.
What beach towns in North Florida offer the strongest Airbnb returns?
Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among beach towns in North Florida with 100 or more homes, the highest are Vilano Beach ($81,198), Ponte Vedra Beach ($78,350) and Jacksonville Beach ($55,549). Among the same towns, Jacksonville Beach has the highest occupancy, at 48%.
Method
How These Lists and Numbers Are Made
How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.
How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 435,442 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.