Beach townsSouth2026
Beach Towns in the South
Panama City Beach, Myrtle Beach and Gulf Shores were the most booked of the 203 beach towns in the South on Airbnb in the 12 months to October 2026, with an estimated 206,733, 170,852 and 113,008 stays. June is the busiest month across them, and the typical stay is 5.6 nights.
Figures are AirROI estimates. How they are made
Among the 147 towns with 200+ homes
- Most booked of these 147
- Panama City Beach 206,733 stays
- Highest revenue per home of these 147
- Anna Maria Island $120,620 a year
- Lowest nightly rate of these 147
- Hudson $192 a night
- Longest typical stay of these 147
- Venice 9.7 nights
Ranking
Beach Towns in the South Ranked by Airbnb Stays
Every one of the beach and coastal towns in the South with 100 or more Airbnb homes and recent stays, most booked first.
| 1 | Panama City Beach, Florida | 206,733 | $366 |
|---|---|---|---|
| 2 | Myrtle Beach, South Carolina | 170,852 | $271 |
| 3 | Gulf Shores, Alabama | 113,008 | $433 |
| 4 | Miami Beach, Florida | 112,701 | $409 |
| 5 | St. Augustine, Florida | 100,808 | $334 |
| 6 | Fort Lauderdale, Florida | 97,572 | $400 |
| 7 | Galveston, Texas | 97,249 | $334 |
| 8 | Miramar Beach, Florida | 89,096 | $476 |
| 9 | Destin, Florida | 86,895 | $495 |
| 10 | Hollywood, Florida | 81,028 | $336 |
| 11 | Hilton Head Island, South Carolina | 80,590 | $464 |
| 12 | North Myrtle Beach, South Carolina | 78,044 | $389 |
| 13 | Orange Beach, Alabama | 75,240 | $435 |
| 14 | Santa Rosa Beach, Florida | 72,027 | $613 |
| 15 | Sarasota, Florida | 70,474 | $341 |
| 16 | Pensacola, Florida | 61,405 | $281 |
| 17 | Port Aransas, Texas | 55,622 | $499 |
| 18 | South Padre Island, Texas | 53,620 | $376 |
| 19 | Clearwater, Florida | 50,679 | $308 |
| 20 | Fort Walton Beach, Florida | 50,449 | $363 |
| 21 | Corpus Christi, Texas | 47,640 | $258 |
| 22 | Bradenton, Florida | 43,953 | $339 |
| 23 | Naples, Florida | 41,816 | $389 |
| 24 | Carolina Beach, North Carolina | 39,719 | $377 |
| 25 | Saint Petersburg, Florida | 39,076 | $210 |
| 26 | Tybee Island, Georgia | 36,440 | $457 |
| 27 | Key West, Florida | 35,637 | $691 |
| 28 | West Palm Beach, Florida | 35,121 | $320 |
| 29 | Daytona Beach, Florida | 32,126 | $244 |
| 30 | Navarre, Florida | 31,321 | $410 |
| 31 | Virginia Beach, Virginia | 30,618 | $414 |
| 32 | Folly Beach, South Carolina | 28,752 | $646 |
| 33 | Kill Devil Hills, North Carolina | 28,483 | $357 |
| 34 | Pompano Beach, Florida | 28,013 | $323 |
| 35 | New Smyrna Beach, Florida | 27,845 | $312 |
| 36 | Oak Island, North Carolina | 27,765 | $496 |
| 37 | Saint Simons, Georgia | 27,590 | $400 |
| 38 | Indian Rocks Beach, Florida | 27,519 | $469 |
| 39 | Cocoa Beach, Florida | 27,516 | $343 |
| 40 | Siesta Key, Florida | 26,999 | $551 |
| 41 | Isle of Palms, South Carolina | 25,439 | $804 |
| 42 | Treasure Island, Florida | 24,588 | $341 |
| 43 | Bolivar Peninsula, Texas | 24,088 | $443 |
| 44 | Fernandina Beach, Florida | 23,800 | $458 |
| 45 | Jacksonville Beach, Florida | 23,710 | $374 |
| 46 | Marco Island, Florida | 23,621 | $473 |
| 47 | Fort Myers Beach, Florida | 23,616 | $417 |
| 48 | Port St. Joe, Florida | 21,601 | $484 |
| 49 | Panama City, Florida | 20,288 | $340 |
| 50 | Rockport, Texas | 19,703 | $319 |
| 51 | Sunny Isles Beach, Florida | 19,640 | $309 |
| 52 | Key Largo, Florida | 19,339 | $424 |
| 53 | Pensacola Beach, Florida | 19,298 | $489 |
| 54 | Marathon, Florida | 19,117 | $554 |
| 55 | Hallandale Beach, Florida | 18,797 | $271 |
| 56 | Madeira Beach, Florida | 17,511 | $328 |
| 57 | North Topsail Beach, North Carolina | 17,464 | $492 |
| 58 | Nags Head, North Carolina | 16,560 | $500 |
| 59 | Saint Augustine Beach, Florida | 16,109 | $318 |
| 60 | Delray Beach, Florida | 15,489 | $429 |
| 61 | Gulfport, Mississippi | 15,331 | $270 |
| 62 | Indian Shores, Florida | 15,302 | $350 |
| 63 | Brandenton Beach, Florida | 15,186 | $557 |
| 64 | Palm Coast, Florida | 15,106 | $318 |
| 65 | Surf City, North Carolina | 14,977 | $444 |
| 66 | Daytona Beach Shores, Florida | 14,900 | $284 |
| 67 | Bonita Springs, Florida | 14,044 | $356 |
| 68 | Holmes Beach, Florida | 13,814 | $523 |
| 69 | Dauphin Island, Alabama | 13,526 | $411 |
| 70 | Deerfield Beach, Florida | 13,234 | $314 |
| 71 | Cape Canaveral, Florida | 12,822 | $233 |
| 72 | Rosemary Beach, Florida | 12,687 | $746 |
| 73 | Wrightsville Beach, North Carolina | 12,636 | $581 |
| 74 | Anna Maria Island, Florida | 12,517 | $938 |
| 75 | Seaside, Florida | 12,441 | $896 |
| 76 | Gulf Breeze, Florida | 12,384 | $380 |
| 77 | Saint Pete Beach, Florida | 12,365 | $305 |
| 78 | Melbourne, Florida | 11,860 | $225 |
| 79 | Murrells Inlet, South Carolina | 11,439 | $424 |
| 80 | Englewood, Florida | 11,096 | $272 |
| 81 | Emerald Isle, North Carolina | 11,049 | $451 |
| 82 | Corolla, North Carolina | 10,906 | $600 |
| 83 | Kure Beach, North Carolina | 10,746 | $493 |
| 84 | Ocean Springs, Mississippi | 10,548 | $247 |
| 85 | Ocean Isle Beach, North Carolina | 10,506 | $626 |
| 86 | Kiawah Island, South Carolina | 10,323 | $682 |
| 87 | Surfside Beach, Texas | 10,113 | $354 |
| 88 | Atlantic Beach, North Carolina | 10,031 | $337 |
| 89 | Kitty Hawk, North Carolina | 10,012 | $399 |
| 90 | Bay Saint Louis, Mississippi | 9,935 | $292 |
| 91 | Sanibel, Florida | 9,644 | $433 |
| 92 | Ormond Beach, Florida | 9,458 | $253 |
| 93 | Surfside Beach, South Carolina | 9,295 | $434 |
| 94 | Alys Beach, Florida | 9,232 | $778 |
| 95 | Seacrest Beach, Florida | 9,066 | $672 |
| 96 | Pawleys Island, South Carolina | 8,744 | $407 |
| 97 | Lauderdale-by-the-Sea, Florida | 8,602 | $341 |
| 98 | Lake Worth Beach, Florida | 8,464 | $253 |
| 99 | Tavernier, Florida | 8,144 | $351 |
| 100 | Fort Pierce, Florida | 8,121 | $261 |
| 101 | Biloxi, Mississippi | 7,997 | $210 |
| 102 | Vero Beach, Florida | 7,979 | $297 |
| 103 | Chincoteague, Virginia | 7,838 | $317 |
| 104 | Garden City Beach, South Carolina | 7,610 | $383 |
| 105 | Jupiter, Florida | 7,589 | $371 |
| 106 | Dunedin, Florida | 7,403 | $259 |
| 107 | Captiva, Florida | 7,383 | $747 |
| 108 | Cape Charles, Virginia | 7,378 | $479 |
| 109 | Mexico Beach, Florida | 7,229 | $371 |
| 110 | Boynton Beach, Florida | 7,032 | $347 |
| 111 | Beaufort, North Carolina | 6,965 | $289 |
| 112 | Jensen Beach, Florida | 6,895 | $255 |
| 113 | Venice, Florida | 6,674 | $248 |
| 114 | Palm Harbor, Florida | 6,641 | $295 |
| 115 | Melbourne Beach, Florida | 6,564 | $535 |
| 116 | Sunset Beach, North Carolina | 6,442 | $287 |
| 117 | Seabrook Island, South Carolina | 6,367 | $471 |
| 118 | East Naples, Florida | 6,029 | $312 |
| 119 | Riviera Beach, Florida | 5,988 | $469 |
| 120 | Brunswick, Georgia | 5,974 | $225 |
| 121 | Cedar Key, Florida | 5,932 | $219 |
| 122 | Hampton, Virginia | 5,781 | $284 |
| 123 | Port Isabel, Texas | 5,705 | $275 |
| 124 | Stuart, Florida | 5,631 | $303 |
| 125 | Jamaica Beach, Texas | 5,599 | $443 |
| 126 | Port Orange, Florida | 5,592 | $279 |
| 127 | Boca Raton, Florida | 5,578 | $334 |
| 128 | Dania Beach, Florida | 5,571 | $273 |
| 129 | Key Colony Beach, Florida | 5,552 | $420 |
| 130 | Islamorada, Florida | 5,357 | $684 |
| 131 | Vilano Beach, Florida | 5,117 | $500 |
| 132 | Duck, North Carolina | 4,944 | $518 |
| 133 | Manteo, North Carolina | 4,706 | $312 |
| 134 | Manasota Key, Florida | 4,525 | $347 |
| 135 | Holden Beach, North Carolina | 4,519 | $562 |
| 136 | Pass Christian, Mississippi | 4,475 | $320 |
| 137 | Cudjoe Key, Florida | 4,465 | $414 |
| 138 | Anna Maria, Florida | 4,388 | $928 |
| 139 | Edisto Beach, South Carolina | 4,336 | $371 |
| 140 | Freeport, Texas | 4,334 | $384 |
| 141 | Avon, North Carolina | 4,305 | $403 |
| 142 | Longboat Key, Florida | 4,295 | $409 |
| 143 | Palm Beach, Florida | 4,254 | $347 |
| 144 | Saint Helena Island, South Carolina | 4,240 | $358 |
| 145 | Aventura, Florida | 4,222 | $345 |
| 146 | Fripp Island, South Carolina | 4,203 | $538 |
| 147 | Colonial Beach, Virginia | 4,197 | $248 |
| 148 | Ponte Vedra Beach, Florida | 4,186 | $633 |
| 149 | Saint George Island, Florida | 4,144 | $563 |
| 150 | Flagler Beach, Florida | 4,131 | $380 |
| 151 | Tarpon Springs, Florida | 4,072 | $236 |
| 152 | South Venice, Florida | 3,936 | $237 |
| 153 | Jekyll Island, Georgia | 3,929 | $458 |
| 154 | Redington Shores, Florida | 3,693 | $362 |
| 155 | Sebastian, Florida | 3,608 | $228 |
| 156 | Morehead City, North Carolina | 3,511 | $269 |
| 157 | Perdido Key, Florida | 3,480 | $386 |
| 158 | Rodanthe, North Carolina | 3,417 | $479 |
| 159 | Upper Grand Lagoon, Florida | 3,402 | $305 |
| 160 | Carrabelle, Florida | 3,362 | $242 |
| 161 | Hernando Beach, Florida | 3,312 | $328 |
| 162 | Belleair Beach, Florida | 3,307 | $367 |
| 163 | Eastpoint, Florida | 3,269 | $508 |
| 164 | Crystal Beach, Texas | 3,224 | $466 |
| 165 | Southport, North Carolina | 3,215 | $248 |
| 166 | Watersound, Florida | 3,204 | $557 |
| 167 | Apollo Beach, Florida | 3,186 | $364 |
| 168 | Southern Shores, North Carolina | 3,151 | $498 |
| 169 | Hudson, Florida | 3,082 | $192 |
| 170 | Indian Harbour Beach, Florida | 3,033 | $311 |
| 171 | Long Beach, Mississippi | 2,972 | $251 |
| 172 | Satellite Beach, Florida | 2,892 | $286 |
| 173 | Bald Head Island, North Carolina | 2,888 | $760 |
| 174 | Hammock Beach, Florida | 2,866 | $483 |
| 175 | New Port Richey, Florida | 2,824 | $194 |
| 176 | Aransas Pass, Texas | 2,776 | $186 |
| 177 | Ocracoke, North Carolina | 2,744 | $299 |
| 178 | Inlet Beach, Florida | 2,670 | $594 |
| 179 | Topsail Beach, North Carolina | 2,494 | $488 |
| 180 | Port O'Connor, Texas | 2,489 | $361 |
| 181 | Key Biscayne, Florida | 2,469 | $539 |
| 182 | Fulton, Texas | 2,462 | $238 |
| 183 | Little River, South Carolina | 2,436 | $211 |
| 184 | Big Pine Key, Florida | 2,412 | $319 |
| 185 | Fantasy Harbour, South Carolina | 2,284 | $210 |
| 186 | Grand Isle, Louisiana | 2,255 | $513 |
| 187 | Buxton, North Carolina | 2,232 | $253 |
| 188 | Currituck County, North Carolina. Includes Carova Beach. | 2,204 | $574 |
| 189 | Frisco, North Carolina | 2,190 | $323 |
| 190 | Holiday, Florida | 2,155 | $178 |
| 191 | Litchfield Beach, South Carolina | 2,142 | $449 |
| 192 | Laurel, Florida | 2,112 | $244 |
| 193 | Mary Esther, Florida | 2,100 | $296 |
| 194 | South Bradenton, Florida | 2,086 | $219 |
| 195 | Nokomis, Florida | 2,070 | $314 |
| 196 | North Litchfield Beach, South Carolina | 2,051 | $494 |
| 197 | Sneads Ferry, North Carolina | 2,038 | $282 |
| 198 | Saint James City, Florida | 1,955 | $243 |
| 199 | North Bay Village, Florida | 1,917 | $653 |
| 200 | Edgewater, Florida | 1,903 | $242 |
| 201 | Port Richey, Florida | 1,840 | $209 |
| 202 | Hatteras, North Carolina | 1,837 | $347 |
| 203 | Lantana, Florida | 1,812 | $265 |
Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so Currituck County and rows like it cover several towns.
By region
Stays and Top Town by Region
| Region | Stays | Top town |
|---|---|---|
| Florida | 2,304,197 | Panama City Beach |
| South Carolina | 459,147 | Myrtle Beach |
| Texas | 334,624 | Galveston |
| North Carolina | 284,656 | Carolina Beach |
| Alabama | 201,774 | Gulf Shores |
| Georgia | 73,933 | Tybee Island |
| Virginia | 55,812 | Virginia Beach |
| Mississippi | 51,258 | Gulfport |
| Louisiana | 2,255 | Grand Isle |
Town by town
Where the Top Towns Stand Out
5 of 8 are busiest in June. Miami Beach, St. Augustine and Fort Lauderdale peak in March. Among guests who left a review, Atlanta is the top home city in 2 of the 8. Apartments and condos are the largest home type in 5 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Panama City Beach, Florida
Of the 147 beach towns in the South with 200 or more homes, Panama City Beach (Florida) had the most Airbnb homes, at 10,441, in the 12 months to October 2026.
- 4Miami Beach, Florida
In the 12 months to October 2026, among guests who left a review, New York was the top home city for Miami Beach, Florida, at 7.3%.
- 5St. Augustine, Florida
In the 12 months to October 2026, houses were the largest home type in St. Augustine, Florida, at 58% of homes.
- 6Fort Lauderdale, Florida
In the 12 months to October 2026, houses were the largest home type in Fort Lauderdale, Florida, at 48% of homes.
- 7Galveston, Texas
In the 12 months to October 2026, houses were the largest home type in Galveston, Texas, at 62% of homes. Among guests who left a review, Houston was the top home city for Galveston, at 15%.
When to go
Busiest and Quietest Months
June, July and March rank as the busiest months for Airbnb nights across the beach towns in the South, and December and January as the quietest. June is the busiest month in 48 of the 203, while Miami Beach, St. Augustine and Fort Lauderdale peak in March. Across the 203 towns, nightly rates run lowest in September, at about $343, and highest in June, at about $470. Across the 203 towns, stays run longest in February, at 8.8 nights, and shortest in September, at 4.0 nights.
June ranks first, January last
Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
Month by month: rank, typical stay and nightly rate
| Rank | Month | Typical stay | Nightly rate |
|---|---|---|---|
| 1 | June | 5.2 nights | $470 |
| 2 | July | 5.4 nights | $460 |
| 3 | March | 6.1 nights | $409 |
| 4 | May | 4.8 nights | $411 |
| 5 | August | 4.7 nights | $380 |
| 6 | April | 5.0 nights | $397 |
| 7 | February | 8.8 nights | $389 |
| 8 | September | 4.0 nights | $343 |
| 9 | October | 4.6 nights | $359 |
| 10 | November | 4.9 nights | $355 |
| 11 | December | 5.4 nights | $376 |
| 12 | January | 8.2 nights | $374 |
Who comes
Where Guests Come From
Among guests who left a review, 92.4% come from within the United States. Among those guests, the largest group from abroad comes from Canada. The top home cities among those guests are New York, Atlanta and Houston. Sunny Isles Beach (Florida) draws the most from abroad, at 55%, among towns with 200 or more homes.
Top home cities
Among guests who left a review
92.4% from within the United States
The money view
Revenue, Occupancy and Nightly Rate
Among the 147 towns with 200 or more Airbnb homes, Anna Maria Island has the highest estimated revenue per home, at $120,620 a year. Of those 147, Dunedin has the highest occupancy, at 50%, and Hudson has the lowest nightly rate on Airbnb, at $192. The most booked of the 203, Panama City Beach, earns about $40,080 per home.
Highest revenue per home of these 147
A year, AirROI estimate
- Anna Maria Island $120,620
Florida
- Folly Beach $97,132
South Carolina
- Key West $97,084
Florida
- Isle of Palms $96,553
South Carolina
- Seacrest Beach $86,874
Florida
Highest occupancy of these 147
Nights booked, AirROI estimate
- Dunedin 50%
Florida
- Boynton Beach 49%
Florida
- Delray Beach 49%
Florida
- Jupiter 49%
Florida
Florida
Lowest nightly rate of these 147
On Airbnb, AirROI estimate
- Hudson $192
Florida
- Saint Petersburg $210
Florida
- Biloxi $210
Mississippi
- Cedar Key $219
Florida
- Melbourne $225
Florida
FAQ
Frequently Asked Questions
What is the most popular beach town in the South?
By AirROI's estimates, Panama City Beach (Florida) is the most booked of the 203 beach towns in the South, with 206,733 Airbnb stays in the 12 months to October 2026. Myrtle Beach is second, with 170,852. This counts Airbnb bookings only.
What is the most affordable beach town in the South?
By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among beach towns in the South with 200 or more homes, the lowest are Hudson (Florida) ($192), Saint Petersburg (Florida) ($210) and Biloxi (Mississippi) ($210). That is the average asking price on booked nights, not what it costs to live or buy there.
What are some small beach towns in the South?
By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 203 beach towns it lists in the South are Mary Esther (Florida) (103), North Bay Village (Florida) (104) and Port Richey (Florida) (104). AirROI's list starts at 100 homes, so smaller places are not on it.
What beach towns in the South offer the strongest Airbnb returns?
Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among beach towns in the South with 200 or more homes, the highest are Anna Maria Island (Florida) ($120,620), Folly Beach (South Carolina) ($97,132) and Key West (Florida) ($97,084). Among the same towns, Dunedin (Florida) has the highest occupancy, at 50%.
Method
How These Lists and Numbers Are Made
How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.
How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 8,404,652 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.