Beach townsSouth2026

Beach Towns in the South

Source: AirROI Reviewed by , Founder @ AirROI Updated

Figures are AirROI estimates. How they are made

Among the 147 towns with 200+ homes

Most booked of these 147
Panama City Beach 206,733 stays
Highest revenue per home of these 147
Anna Maria Island $120,620 a year
Lowest nightly rate of these 147
Hudson $192 a night
Longest typical stay of these 147
Venice 9.7 nights

Ranking

Beach Towns in the South Ranked by Airbnb Stays

Every one of the beach and coastal towns in the South with 100 or more Airbnb homes and recent stays, most booked first.

Beach Towns in the South ranked by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating
1Panama City Beach, Florida206,733$366
2Myrtle Beach, South Carolina170,852$271
3Gulf Shores, Alabama113,008$433
4Miami Beach, Florida112,701$409
5St. Augustine, Florida100,808$334
6Fort Lauderdale, Florida97,572$400
7Galveston, Texas97,249$334
8Miramar Beach, Florida89,096$476
9Destin, Florida86,895$495
10Hollywood, Florida81,028$336
11Hilton Head Island, South Carolina80,590$464
12North Myrtle Beach, South Carolina78,044$389
13Orange Beach, Alabama75,240$435
14Santa Rosa Beach, Florida72,027$613
15Sarasota, Florida70,474$341
16Pensacola, Florida61,405$281
17Port Aransas, Texas55,622$499
18South Padre Island, Texas53,620$376
19Clearwater, Florida50,679$308
20Fort Walton Beach, Florida50,449$363
21Corpus Christi, Texas47,640$258
22Bradenton, Florida43,953$339
23Naples, Florida41,816$389
24Carolina Beach, North Carolina39,719$377
25Saint Petersburg, Florida39,076$210

Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so Currituck County and rows like it cover several towns.

By region

Stays and Top Town by Region

Beach Towns in the South by region: towns, Airbnb stays and the top town in each
RegionStaysTop town
Florida2,304,197Panama City Beach
South Carolina459,147Myrtle Beach
Texas334,624Galveston
North Carolina284,656Carolina Beach
Alabama201,774Gulf Shores
Georgia73,933Tybee Island
Virginia55,812Virginia Beach
Mississippi51,258Gulfport
Louisiana2,255Grand Isle

Town by town

Where the Top Towns Stand Out

5 of 8 are busiest in June. Miami Beach, St. Augustine and Fort Lauderdale peak in March. Among guests who left a review, Atlanta is the top home city in 2 of the 8. Apartments and condos are the largest home type in 5 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

  1. Panama City Beach, Florida

    Of the 147 beach towns in the South with 200 or more homes, Panama City Beach (Florida) had the most Airbnb homes, at 10,441, in the 12 months to October 2026.

  2. 4
    Miami Beach, Florida

    In the 12 months to October 2026, among guests who left a review, New York was the top home city for Miami Beach, Florida, at 7.3%.

  3. 5
    St. Augustine, Florida

    In the 12 months to October 2026, houses were the largest home type in St. Augustine, Florida, at 58% of homes.

  4. 6
    Fort Lauderdale, Florida

    In the 12 months to October 2026, houses were the largest home type in Fort Lauderdale, Florida, at 48% of homes.

  5. 7
    Galveston, Texas

    In the 12 months to October 2026, houses were the largest home type in Galveston, Texas, at 62% of homes. Among guests who left a review, Houston was the top home city for Galveston, at 15%.

When to go

Busiest and Quietest Months

June, July and March rank as the busiest months for Airbnb nights across the beach towns in the South, and December and January as the quietest. June is the busiest month in 48 of the 203, while Miami Beach, St. Augustine and Fort Lauderdale peak in March. Across the 203 towns, nightly rates run lowest in September, at about $343, and highest in June, at about $470. Across the 203 towns, stays run longest in February, at 8.8 nights, and shortest in September, at 4.0 nights.

June ranks first, January last

Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months
Month by month: rank, typical stay and nightly rate
Months in the South by rank
RankMonth Typical stay Nightly rate
1June5.2 nights$470
2July5.4 nights$460
3March6.1 nights$409
4May4.8 nights$411
5August4.7 nights$380
6April5.0 nights$397
7February8.8 nights$389
8September4.0 nights$343
9October4.6 nights$359
10November4.9 nights$355
11December5.4 nights$376
12January8.2 nights$374

Who comes

Where Guests Come From

Among guests who left a review, 92.4% come from within the United States. Among those guests, the largest group from abroad comes from Canada. The top home cities among those guests are New York, Atlanta and Houston. Sunny Isles Beach (Florida) draws the most from abroad, at 55%, among towns with 200 or more homes.

Top home cities

Among guests who left a review

92.4% from within the United States

  • New York 1.5%
  • Atlanta 1.2%
  • Houston 1.1%
  • Miami 1%

The money view

Revenue, Occupancy and Nightly Rate

Among the 147 towns with 200 or more Airbnb homes, Anna Maria Island has the highest estimated revenue per home, at $120,620 a year. Of those 147, Dunedin has the highest occupancy, at 50%, and Hudson has the lowest nightly rate on Airbnb, at $192. The most booked of the 203, Panama City Beach, earns about $40,080 per home.

Highest revenue per home of these 147

A year, AirROI estimate

  1. Florida

  2. South Carolina

  3. Key West $97,084

    Florida

  4. South Carolina

  5. Florida

Highest occupancy of these 147

Nights booked, AirROI estimate

  1. Florida

  2. Florida

  3. Florida

  4. Florida

  5. Florida

Lowest nightly rate of these 147

On Airbnb, AirROI estimate

  1. Florida

  2. Florida

  3. Mississippi

  4. Florida

  5. Florida

FAQ

Frequently Asked Questions

What is the most popular beach town in the South?

By AirROI's estimates, Panama City Beach (Florida) is the most booked of the 203 beach towns in the South, with 206,733 Airbnb stays in the 12 months to October 2026. Myrtle Beach is second, with 170,852. This counts Airbnb bookings only.

What is the most affordable beach town in the South?

By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among beach towns in the South with 200 or more homes, the lowest are Hudson (Florida) ($192), Saint Petersburg (Florida) ($210) and Biloxi (Mississippi) ($210). That is the average asking price on booked nights, not what it costs to live or buy there.

What are some small beach towns in the South?

By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 203 beach towns it lists in the South are Mary Esther (Florida) (103), North Bay Village (Florida) (104) and Port Richey (Florida) (104). AirROI's list starts at 100 homes, so smaller places are not on it.

What beach towns in the South offer the strongest Airbnb returns?

Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among beach towns in the South with 200 or more homes, the highest are Anna Maria Island (Florida) ($120,620), Folly Beach (South Carolina) ($97,132) and Key West (Florida) ($97,084). Among the same towns, Dunedin (Florida) has the highest occupancy, at 50%.

Method

How These Lists and Numbers Are Made

How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.

How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 8,404,652 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.