Coastal townsNew England2026

New England Coastal Towns

Portland, Newport and Bar Harbor were the most booked of the 69 coastal towns in New England on Airbnb in the 12 months to October 2026, with an estimated 30,211, 18,543 and 16,104 stays. August is the busiest month across them, and the typical stay is 5.2 nights.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Figures are AirROI estimates. How they are made

Among the 34 towns with 200+ homes

Most booked of these 34: Portland 30,211 stays
Highest revenue per home of these 34: Middletown $76,543 a year
Highest rated of these 34: Salem and Stonington 4.91 out of 5
Lowest nightly rate of these 34: Hampton $327 a night
Longest typical stay of these 34: Sandwich 6.3 nights

Ranking

New England Coastal Towns Ranked by Airbnb Stays

Every one of the coastal and beach towns in New England with 100 or more Airbnb homes and recent stays, most booked first.

New England Coastal Towns ranked by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating

1	Portland, Maine	30,211	875	4.7 nights	August	$399	51%	$53,494	4.87
2	Newport, Rhode Island	18,543	662	4.3 nights	August	$461	41%	$53,599	4.84
3	Bar Harbor, Maine	16,104	559	4.7 nights	August	$454	58%	$63,093	4.88
4	Provincetown, Massachusetts	15,243	728	5.4 nights	August	$481	43%	$55,363	4.90
5	Salem, Massachusetts	12,618	354	4.7 nights	October	$406	53%	$56,375	4.91
6	Middletown, Rhode Island	11,736	427	4.0 nights	August	$643	44%	$76,543	4.86
7	Old Orchard Beach, Maine	11,544	652	5.7 nights	August	$373	46%	$38,396	4.79
8	Barnstable, Massachusetts. Includes Hyannis, Barnstable Village and Cotuit.	10,685	623	5.3 nights	July	$514	42%	$47,891	4.85
9	Dennis, Massachusetts	10,527	673	5.4 nights	August	$431	41%	$38,290	4.85
10	Falmouth, Massachusetts	10,171	599	5.5 nights	August	$498	39%	$44,046	4.84
11	Yarmouth, Massachusetts	10,145	595	5.4 nights	August	$438	43%	$43,620	4.85
12	Stonington, Connecticut	9,769	292	3.9 nights	August	$384	43%	$51,657	4.91
13	Narragansett, Rhode Island	8,876	625	5.9 nights	July	$547	44%	$45,118	4.82
14	Hampton, New Hampshire	8,366	506	5.2 nights	August	$327	40%	$28,227	4.79
15	Wells, Maine	7,996	451	5.2 nights	August	$403	42%	$41,625	4.79
16	Chatham, Massachusetts	7,138	380	6.0 nights	August	$621	44%	$67,217	4.88
17	York, Maine	6,956	425	5.7 nights	July	$579	42%	$53,151	4.84
18	Plymouth, Massachusetts	6,850	310	5.1 nights	August	$441	42%	$49,405	4.88
19	Southwest Harbor, Maine	6,596	271	5.0 nights	August	$439	54%	$53,969	4.89
20	Gloucester, Massachusetts	6,454	271	5.3 nights	August	$503	44%	$54,072	4.88
21	South Kingstown, Rhode Island	5,950	299	5.5 nights	August	$433	47%	$42,659	4.89
22	Harwich, Massachusetts	5,732	335	5.9 nights	August	$539	43%	$55,793	4.88
23	Oak Bluffs, Massachusetts	5,717	375	5.3 nights	August	$689	42%	$59,650	4.84
24	Kennebunk, Maine	5,432	241	4.8 nights	August	$599	43%	$64,967	4.88
25	Eastham, Massachusetts	5,418	343	5.9 nights	August	$436	44%	$46,119	4.84
26	Rockport, Massachusetts	5,049	206	5.0 nights	August	$422	46%	$46,484	4.89
27	Mount Desert, Maine	4,842	220	5.6 nights	August	$489	51%	$59,319	4.83
28	Brewster, Massachusetts	4,471	263	6.1 nights	August	$442	43%	$43,576	4.87
29	Revere, Massachusetts	4,369	142	5.7 nights	October	$272	51%	$38,833	4.80
30	Marblehead, Massachusetts	4,346	153	4.9 nights	October	$452	47%	$58,040	4.90
31	Ogunquit, Maine	4,286	253	5.5 nights	August	$484	40%	$46,897	4.84
32	Tremont, Maine	4,225	174	5.2 nights	August	$418	55%	$51,276	4.89
33	Trenton, Maine	4,171	146	4.6 nights	August	$421	56%	$58,799	4.88
34	Wellfleet, Massachusetts	4,118	261	6.0 nights	August	$458	46%	$46,164	4.83
35	Sandwich, Massachusetts	4,043	276	6.3 nights	August	$486	40%	$45,266	4.84
36	Freeport, Maine	4,002	154	4.3 nights	August	$380	42%	$44,040	4.90
37	Milford, Connecticut	3,966	184	6.4 nights	July	$407	44%	$44,070	4.91
38	Portsmouth, Rhode Island	3,888	142	4.5 nights	July	$500	46%	$60,031	4.89
39	Truro, Massachusetts	3,867	247	5.7 nights	August	$451	45%	$43,923	4.84
40	Westerly, Rhode Island	3,617	176	4.9 nights	August	$517	42%	$46,513	4.90
41	Edgartown, Massachusetts	3,458	257	6.1 nights	August	$907	41%	$69,525	4.88
42	Boothbay Harbor, Maine	3,376	190	4.7 nights	July	$394	42%	$36,049	4.83
43	Camden, Maine	3,307	167	5.8 nights	August	$359	44%	$35,763	4.88
44	Mashpee, Massachusetts	3,231	213	5.1 nights	August	$577	39%	$45,021	4.85
45	Quincy, Massachusetts	3,216	144	6.8 nights	October	$231	44%	$30,180	4.79
46	Gouldsboro, Maine	3,202	155	4.7 nights	August	$390	45%	$42,233	4.89
47	Bristol, Rhode Island	3,064	115	4.4 nights	August	$383	47%	$47,633	4.92
48	Scarborough, Maine	3,062	155	6.4 nights	July	$458	47%	$46,796	4.89
49	South Portland, Maine	3,010	115	6.0 nights	August	$282	48%	$34,711	4.89
50	Tisbury, Massachusetts	2,986	186	5.8 nights	August	$706	43%	$63,312	4.87
51	Kennebunkport, Maine	2,903	169	5.2 nights	August	$752	40%	$68,008	4.88
52	Lamoine, Maine	2,881	109	5.1 nights	August	$376	56%	$52,964	4.89
53	Bourne, Massachusetts	2,874	157	5.1 nights	August	$452	42%	$42,111	4.85
54	Wareham, Massachusetts	2,827	178	5.4 nights	July	$377	42%	$33,944	4.87
55	Belfast, Maine	2,805	118	5.4 nights	August	$296	50%	$36,347	4.92
56	Fairfield, Connecticut	2,793	150	6.4 nights	July	$573	39%	$45,478	4.86
57	Harpswell, Maine	2,767	193	6.7 nights	August	$448	45%	$40,245	4.87
58	Orleans, Massachusetts	2,752	185	5.9 nights	July	$541	45%	$52,363	4.83
59	Scituate, Massachusetts	2,728	117	4.7 nights	July	$583	41%	$62,044	4.90
60	Newburyport, Massachusetts	2,661	116	5.5 nights	August	$323	41%	$34,972	4.85
61	East Lyme, Connecticut	2,659	107	5.5 nights	August	$391	43%	$51,097	4.90
62	Saco, Maine	2,656	136	5.7 nights	August	$405	46%	$44,248	4.86
63	New Shoreham, Rhode Island	2,577	140	4.9 nights	July	$709	42%	$64,847	4.91
64	Salisbury, Massachusetts	2,564	123	5.1 nights	August	$418	41%	$50,412	4.82
65	Brunswick, Maine	2,543	103	5.5 nights	July	$275	50%	$34,527	4.87
66	Biddeford, Maine	1,996	107	6.1 nights	August	$436	46%	$43,582	4.86
67	Norwalk, Connecticut	1,971	117	6.5 nights	June	$335	41%	$28,072	4.88
68	Boothbay, Maine	1,838	135	5.7 nights	August	$402	40%	$32,789	4.85
69	West Tisbury, Massachusetts	1,495	106	6.0 nights	August	$700	44%	$56,388	4.92

Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so Barnstable and rows like it cover several towns.

By region

Stays and Top Town by Region

New England Coastal Towns by region: towns, Airbnb stays and the top town in each
Region	Towns	Stays	Top town
Massachusetts	30	167,753	Provincetown
Maine	25	142,711	Portland
Rhode Island	8	58,251	Newport
Connecticut	5	21,158	Stonington
New Hampshire	1	8,366	Hampton

Town by town

Where the Top Towns Stand Out

6 of 8 are busiest in August. Salem peaks in October, and Barnstable in July. Among guests who left a review, New York is the top home city in 6 of the 8. Apartments and condos are the largest home type in 4 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Portland, Maine
Of the 34 coastal towns in New England with 200 or more homes, Portland (Maine) had the most Airbnb homes, at 875, and had the biggest share of apartments and condos, at 67%, in the 12 months to October 2026.
Bar Harbor, Maine
Of the 34 coastal towns in New England with 200 or more homes, Bar Harbor (Maine) had the highest occupancy, at 58%, in the 12 months to October 2026. Houses were the largest home type in Bar Harbor, at 50% of homes.
6
Middletown, Rhode Island
In the 12 months to October 2026, houses were the largest home type in Middletown, Rhode Island, at 71% of homes.
7
Old Orchard Beach, Maine
In the 12 months to October 2026, houses were the largest home type in Old Orchard Beach, Maine, at 47% of homes.
8
Barnstable, Massachusetts
In the 12 months to October 2026, houses were the largest home type in Barnstable, Massachusetts, at 82% of homes. Among guests who left a review, Boston was the top home city for Barnstable, at 7.1%.

When to go

Busiest and Quietest Months

August, July and September rank as the busiest months for Airbnb nights across the coastal towns in New England, and January and February as the quietest. August is the busiest month in 51 of the 69, while Barnstable and Narragansett peak in July, and Salem in October. Across the 69 towns, nightly rates run lowest in March, at about $406, and highest in July, at about $572. Across the 69 towns, stays run longest in July, at 6.6 nights, and shortest in October, at 3.6 nights.

August ranks first, February last

Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

Month by month: rank, typical stay and nightly rate

Months in New England by rank
Rank	Month	Typical stay	Nightly rate
1	August	5.1 nights	$563
2	July	6.6 nights	$572
3	September	3.7 nights	$486
4	June	5.0 nights	$522
5	October	3.6 nights	$442
6	May	4.7 nights	$449
7	November	4.5 nights	$418
8	April	5.9 nights	$418
9	December	4.1 nights	$417
10	March	5.2 nights	$406
11	January	5.2 nights	$413
12	February	4.4 nights	$407

Who comes

Where Guests Come From

Among guests who left a review, 94.8% come from within the United States. Among those guests, the largest groups from abroad come from Canada and the United Kingdom. The top home cities among those guests are New York, Boston and Washington. Old Orchard Beach (Maine) draws the most from abroad, at 9.3%, among towns with 200 or more homes.

Top countries abroad

Among guests who left a review

Canada 1.3%
United Kingdom 1.2%

Top home cities

Among guests who left a review

94.8% from within the United States

New York 6.7%
Boston 5.5%
Washington 1%

The money view

Revenue, Occupancy and Nightly Rate

Among the 34 towns with 200 or more Airbnb homes, Middletown has the highest estimated revenue per home, at $76,543 a year. Of those 34, Bar Harbor has the highest occupancy, at 58%, and Hampton has the lowest nightly rate on Airbnb, at $327. The most booked of the 69, Portland, earns about $53,494 per home.

Highest revenue per home of these 34

A year, AirROI estimate

Middletown $76,543
Rhode Island
Edgartown $69,525
Massachusetts
Chatham $67,217
Massachusetts
Kennebunk $64,967
Maine
Bar Harbor $63,093
Maine

Highest occupancy of these 34

Nights booked, AirROI estimate

Bar Harbor 58%
Maine
Southwest Harbor 54%
Maine
Salem 53%
Massachusetts
Mount Desert 51%
Maine
Portland 51%
Maine

Lowest nightly rate of these 34

On Airbnb, AirROI estimate

Hampton $327
New Hampshire
Old Orchard Beach $373
Maine
Stonington $384
Connecticut
Portland $399
Maine
Wells $403
Maine

FAQ

Frequently Asked Questions

What is the most popular coastal town in New England?

By AirROI's estimates, Portland (Maine) is the most booked of the 69 coastal towns in New England, with 30,211 Airbnb stays in the 12 months to October 2026. Newport is second, with 18,543. This counts Airbnb bookings only.

What is the most affordable coastal town in New England?

By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among coastal towns in New England with 200 or more homes, the lowest are Hampton (New Hampshire) ($327), Old Orchard Beach (Maine) ($373) and Stonington (Connecticut) ($384). That is the average asking price on booked nights, not what it costs to live or buy there.

What are some small coastal towns in New England?

By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 69 coastal towns it lists in New England are Brunswick (Maine) (103), West Tisbury (Massachusetts) (106) and East Lyme (Connecticut) (107). AirROI's list starts at 100 homes, so smaller places are not on it.

What coastal towns in New England offer the strongest Airbnb returns?

Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among coastal towns in New England with 200 or more homes, the highest are Middletown (Rhode Island) ($76,543), Edgartown (Massachusetts) ($69,525) and Chatham (Massachusetts) ($67,217). Among the same towns, Bar Harbor (Maine) has the highest occupancy, at 58%.

Method

How These Lists and Numbers Are Made

How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.

How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,299,423 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.