Beach and coastal townsMaine2026

Maine Beach and Coastal Towns

Portland, Bar Harbor and Old Orchard Beach were the most booked of the 24 beach and coastal towns in Maine on Airbnb in the 12 months to October 2026, with an estimated 30,211, 16,104 and 11,544 stays. August is the busiest month across them, and the typical stay is 5.2 nights.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Figures are AirROI estimates. How they are made

Among the 9 towns with 200+ homes

Most booked of these 9: Portland 30,211 stays
Highest revenue per home of these 9: Kennebunk $64,967 a year
Highest rated of these 9: Southwest Harbor 4.89 out of 5
Lowest nightly rate of these 9: Old Orchard Beach $373 a night
Longest typical stay of these 9: Old Orchard Beach and York 5.7 nights

Ranking

Maine Beach and Coastal Towns Ranked by Airbnb Stays

Every one of the beach and coastal towns in Maine with 100 or more Airbnb homes and recent stays, most booked first.

Maine Beach and Coastal Towns ranked by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating

1	Portland	30,211	875	4.7 nights	August	$399	51%	$53,494	4.87
2	Bar Harbor	16,104	559	4.7 nights	August	$454	58%	$63,093	4.88
3	Old Orchard Beach	11,544	652	5.7 nights	August	$373	46%	$38,396	4.79
4	Wells	7,996	451	5.2 nights	August	$403	42%	$41,625	4.79
5	York	6,956	425	5.7 nights	July	$579	42%	$53,151	4.84
6	Southwest Harbor	6,596	271	5.0 nights	August	$439	54%	$53,969	4.89
7	Kennebunk	5,432	241	4.8 nights	August	$599	43%	$64,967	4.88
8	Mount Desert	4,842	220	5.6 nights	August	$489	51%	$59,319	4.83
9	Ogunquit	4,286	253	5.5 nights	August	$484	40%	$46,897	4.84
10	Tremont	4,225	174	5.2 nights	August	$418	55%	$51,276	4.89
11	Trenton	4,171	146	4.6 nights	August	$421	56%	$58,799	4.88
12	Boothbay Harbor	3,376	190	4.7 nights	July	$394	42%	$36,049	4.83
13	Camden	3,307	167	5.8 nights	August	$359	44%	$35,763	4.88
14	Gouldsboro	3,202	155	4.7 nights	August	$390	45%	$42,233	4.89
15	Scarborough	3,062	155	6.4 nights	July	$458	47%	$46,796	4.89
16	South Portland	3,010	115	6.0 nights	August	$282	48%	$34,711	4.89
17	Kennebunkport	2,903	169	5.2 nights	August	$752	40%	$68,008	4.88
18	Lamoine	2,881	109	5.1 nights	August	$376	56%	$52,964	4.89
19	Belfast	2,805	118	5.4 nights	August	$296	50%	$36,347	4.92
20	Harpswell	2,767	193	6.7 nights	August	$448	45%	$40,245	4.87
21	Saco	2,656	136	5.7 nights	August	$405	46%	$44,248	4.86
22	Brunswick	2,543	103	5.5 nights	July	$275	50%	$34,527	4.87
23	Biddeford	1,996	107	6.1 nights	August	$436	46%	$43,582	4.86
24	Boothbay	1,838	135	5.7 nights	August	$402	40%	$32,789	4.85

Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5.

Town by town

Where the Top Towns Stand Out

7 of 8 are busiest in August. York peaks in July. Among guests who left a review, New York is the top home city in 4 of the 8. Houses are the largest home type in 7 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Portland
Of the 9 beach and coastal towns in Maine with 200 or more homes, Portland had the most Airbnb homes, at 875, and had the biggest share of apartments and condos, at 67%, in the 12 months to October 2026.
Bar Harbor
Of the 9 beach and coastal towns in Maine with 200 or more homes, Bar Harbor had the highest occupancy, at 58%, and was booked furthest ahead, about 93 days before arrival, in the 12 months to October 2026.
Old Orchard Beach
Of the 9 beach and coastal towns in Maine with 200 or more homes, Old Orchard Beach had the lowest nightly rate, at $373, in the 12 months to October 2026.
5
York
Of the 9 beach and coastal towns in Maine with 200 or more homes, York had the biggest share of homes that sleep 8 or more, at 48%, and had the biggest share of houses, at 75%, in the 12 months to October 2026. Among guests who left a review, Boston was the top home city for York, at 5.4%.
6
Southwest Harbor
Of the 9 beach and coastal towns in Maine with 200 or more homes, Southwest Harbor had the highest guest rating, at 4.89, in the 12 months to October 2026.
7
Kennebunk
Of the 9 beach and coastal towns in Maine with 200 or more homes, Kennebunk had the highest nightly rate, at $599, in the 12 months to October 2026. Among guests who left a review, Boston was the top home city for Kennebunk, at 8%.

When to go

Busiest and Quietest Months

August, July and September rank as the busiest months for Airbnb nights across the beach and coastal towns in Maine, and January and February as the quietest. August is the busiest month in 20 of the 24, while York, Boothbay Harbor and Scarborough peak in July. Across the 24 towns, nightly rates run lowest in February, at about $373, and highest in July, at about $532. Across the 24 towns, stays run longest in April, at 6.4 nights, and shortest in September, at 3.7 nights.

August ranks first, February last

Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

Month by month: rank, typical stay and nightly rate

Months in Maine by rank
Rank	Month	Typical stay	Nightly rate
1	August	4.7 nights	$523
2	July	6.2 nights	$532
3	September	3.7 nights	$466
4	June	4.9 nights	$483
5	October	3.8 nights	$413
6	May	5.0 nights	$412
7	November	4.8 nights	$387
8	April	6.4 nights	$381
9	December	4.2 nights	$387
10	March	5.6 nights	$374
11	January	5.1 nights	$380
12	February	4.5 nights	$373

Who comes

Where Guests Come From

Among guests who left a review, 95.2% come from within the United States. Among those guests, the largest groups from abroad come from Canada and the United Kingdom. The top home cities among those guests are New York, Boston and Washington. Old Orchard Beach draws the most from abroad, at 9.3%, among towns with 200 or more homes.

Top countries abroad

Among guests who left a review

Canada 1.6%
United Kingdom 1%

Top home cities

Among guests who left a review

95.2% from within the United States

New York 5.4%
Boston 4.5%
Washington 1.3%

The money view

Revenue, Occupancy and Nightly Rate

Among the 9 towns with 200 or more Airbnb homes, Kennebunk has the highest estimated revenue per home, at $64,967 a year. Of those 9, Bar Harbor has the highest occupancy, at 58%, and Old Orchard Beach has the lowest nightly rate on Airbnb, at $373. The most booked of the 24, Portland, earns about $53,494 per home.

Highest revenue per home of these 9

A year, AirROI estimate

Kennebunk $64,967
Bar Harbor $63,093
Mount Desert $59,319
Southwest Harbor $53,969
Portland $53,494

Highest occupancy of these 9

Nights booked, AirROI estimate

Lowest nightly rate of these 9

On Airbnb, AirROI estimate

FAQ

Frequently Asked Questions

What is the most popular beach and coastal town in Maine?

By AirROI's estimates, Portland is the most booked of the 24 beach and coastal towns in Maine, with 30,211 Airbnb stays in the 12 months to October 2026. Bar Harbor is second, with 16,104. This counts Airbnb bookings only.

What is the most affordable beach and coastal town in Maine?

By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among beach and coastal towns in Maine with 200 or more homes, the lowest are Old Orchard Beach ($373), Portland ($399) and Wells ($403). That is the average asking price on booked nights, not what it costs to live or buy there.

What are some small beach and coastal towns in Maine?

By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 24 beach and coastal towns it lists in Maine are Brunswick (103), Biddeford (107) and Lamoine (109). AirROI's list starts at 100 homes, so smaller places are not on it.

What beach and coastal towns in Maine offer the strongest Airbnb returns?

Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among beach and coastal towns in Maine with 200 or more homes, the highest are Kennebunk ($64,967), Bar Harbor ($63,093) and Mount Desert ($59,319). Among the same towns, Bar Harbor has the highest occupancy, at 58%.

Method

How These Lists and Numbers Are Made

How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.

How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 507,950 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.