Beach townsMassachusetts2026

Massachusetts Beach Towns

Provincetown, Barnstable and Dennis were the most booked of the 28 beach towns in Massachusetts on Airbnb in the 12 months to October 2026, with an estimated 15,243, 10,685 and 10,527 stays. August is the busiest month across them, and the typical stay is 5.5 nights.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Figures are AirROI estimates. How they are made

Among the 18 towns with 200+ homes

Most booked of these 18: Provincetown 15,243 stays
Highest revenue per home of these 18: Edgartown $69,525 a year
Highest rated of these 18: Provincetown 4.90 out of 5
Lowest nightly rate of these 18: Rockport $422 a night
Longest typical stay of these 18: Sandwich 6.3 nights

Ranking

Massachusetts Beach Towns Ranked by Airbnb Stays

Every one of the beach and coastal towns in Massachusetts with 100 or more Airbnb homes and recent stays, most booked first.

Massachusetts Beach Towns ranked by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating

1	Provincetown	15,243	728	5.4 nights	August	$481	43%	$55,363	4.90
2	Barnstable. Includes Hyannis, Barnstable Village and Cotuit.	10,685	623	5.3 nights	July	$514	42%	$47,891	4.85
3	Dennis	10,527	673	5.4 nights	August	$431	41%	$38,290	4.85
4	Falmouth	10,171	599	5.5 nights	August	$498	39%	$44,046	4.84
5	Yarmouth	10,145	595	5.4 nights	August	$438	43%	$43,620	4.85
6	Chatham	7,138	380	6.0 nights	August	$621	44%	$67,217	4.88
7	Plymouth	6,850	310	5.1 nights	August	$441	42%	$49,405	4.88
8	Gloucester	6,454	271	5.3 nights	August	$503	44%	$54,072	4.88
9	Harwich	5,732	335	5.9 nights	August	$539	43%	$55,793	4.88
10	Oak Bluffs	5,717	375	5.3 nights	August	$689	42%	$59,650	4.84
11	Eastham	5,418	343	5.9 nights	August	$436	44%	$46,119	4.84
12	Rockport	5,049	206	5.0 nights	August	$422	46%	$46,484	4.89
13	Brewster	4,471	263	6.1 nights	August	$442	43%	$43,576	4.87
14	Revere	4,369	142	5.7 nights	October	$272	51%	$38,833	4.80
15	Marblehead	4,346	153	4.9 nights	October	$452	47%	$58,040	4.90
16	Wellfleet	4,118	261	6.0 nights	August	$458	46%	$46,164	4.83
17	Sandwich	4,043	276	6.3 nights	August	$486	40%	$45,266	4.84
18	Truro	3,867	247	5.7 nights	August	$451	45%	$43,923	4.84
19	Edgartown	3,458	257	6.1 nights	August	$907	41%	$69,525	4.88
20	Mashpee	3,231	213	5.1 nights	August	$577	39%	$45,021	4.85
21	Tisbury	2,986	186	5.8 nights	August	$706	43%	$63,312	4.87
22	Bourne	2,874	157	5.1 nights	August	$452	42%	$42,111	4.85
23	Wareham	2,827	178	5.4 nights	July	$377	42%	$33,944	4.87
24	Orleans	2,752	185	5.9 nights	July	$541	45%	$52,363	4.83
25	Scituate	2,728	117	4.7 nights	July	$583	41%	$62,044	4.90
26	Newburyport	2,661	116	5.5 nights	August	$323	41%	$34,972	4.85
27	Salisbury	2,564	123	5.1 nights	August	$418	41%	$50,412	4.82
28	West Tisbury	1,495	106	6.0 nights	August	$700	44%	$56,388	4.92

Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so Barnstable and rows like it cover several towns.

Town by town

Where the Top Towns Stand Out

7 of 8 are busiest in August. Barnstable peaks in July. Among guests who left a review, Boston is the top home city in 7 of the 8. Houses are the largest home type in 7 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Provincetown
Of the 18 beach towns in Massachusetts with 200 or more homes, Provincetown had the most Airbnb homes, at 728, and had the highest guest rating, at 4.90, in the 12 months to October 2026. Apartments and condos were the largest home type in Provincetown, at 51% of homes. Among guests who left a review, New York was the top home city for Provincetown, at 15%.

When to go

Busiest and Quietest Months

August, July and June rank as the busiest months for Airbnb nights across the beach towns in Massachusetts, and January and February as the quietest. August is the busiest month in 22 of the 28, while Revere and Marblehead peak in October, and Barnstable in July. Across the 28 towns, nightly rates run lowest in March, at about $442, and highest in July, at about $621. Across the 28 towns, stays run longest in July, at 7.5 nights, and shortest in October, at 3.6 nights.

August ranks first, February last

Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

Month by month: rank, typical stay and nightly rate

Months in Massachusetts by rank
Rank	Month	Typical stay	Nightly rate
1	August	5.7 nights	$614
2	July	7.5 nights	$621
3	June	5.3 nights	$567
4	September	3.7 nights	$509
5	October	3.6 nights	$465
6	May	4.7 nights	$484
7	November	4.5 nights	$451
8	April	5.7 nights	$452
9	December	4.0 nights	$452
10	March	4.7 nights	$442
11	January	5.7 nights	$455
12	February	4.4 nights	$448

Who comes

Where Guests Come From

Among guests who left a review, 94.3% come from within the United States. Among those guests, the largest groups from abroad come from the United Kingdom and Canada. The top home cities among those guests are Boston and New York. Chatham draws the most from abroad, at 7.5%, among towns with 200 or more homes.

Top countries abroad

Among guests who left a review

United Kingdom 1.6%
Canada 1%

Top home cities

Among guests who left a review

94.3% from within the United States

Boston 7.8%
New York 7.1%

The money view

Revenue, Occupancy and Nightly Rate

Among the 18 towns with 200 or more Airbnb homes, Edgartown has the highest estimated revenue per home, at $69,525 a year. Of those 18, Rockport and Wellfleet share the highest occupancy, at 46%, and Rockport has the lowest nightly rate on Airbnb, at $422. The most booked of the 28, Provincetown, earns about $55,363 per home.

Highest revenue per home of these 18

A year, AirROI estimate

Edgartown $69,525
Chatham $67,217
Oak Bluffs $59,650
Harwich $55,793
Provincetown $55,363

Highest occupancy of these 18

Nights booked, AirROI estimate

Lowest nightly rate of these 18

On Airbnb, AirROI estimate

Rockport $422
Dennis $431
Eastham $436
Yarmouth $438
Plymouth $441

FAQ

Frequently Asked Questions

What is the most popular beach town in Massachusetts?

By AirROI's estimates, Provincetown is the most booked of the 28 beach towns in Massachusetts, with 15,243 Airbnb stays in the 12 months to October 2026. Barnstable is second, with 10,685. This counts Airbnb bookings only.

What is the most affordable beach town in Massachusetts?

By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among beach towns in Massachusetts with 200 or more homes, the lowest are Rockport ($422), Dennis ($431) and Eastham ($436). That is the average asking price on booked nights, not what it costs to live or buy there.

What are some small beach towns in Massachusetts?

By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 28 beach towns it lists in Massachusetts are West Tisbury (106), Newburyport (116) and Scituate (117). AirROI's list starts at 100 homes, so smaller places are not on it.

What beach towns in Massachusetts offer the strongest Airbnb returns?

Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among beach towns in Massachusetts with 200 or more homes, the highest are Edgartown ($69,525), Chatham ($67,217) and Oak Bluffs ($59,650). Among the same towns, Rockport and Wellfleet share the highest occupancy, at 46%.

Method

How These Lists and Numbers Are Made

How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.

How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 455,755 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.