Airbnb market data · 202512 months to October 2025
Marshall, IL Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Marshall brought in $17,004 over the 12 months through October 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Marshall run through October 2025.
The short answer
Marshall Airbnb Market at a Glance
Listings averaged $176 a night and were booked on 34% of available nights.
Timing matters: in November, the best month, the average listing earned about 2.6 times as much as in March, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Marshall is the 116th-largest of 120 Illinois markets AirROI tracks.
Browse the live Marshall Airbnb market See Every Marshall ListingRevenue
How Much Do Airbnb Hosts Make in Marshall?
Gross bookings per Marshall listing averaged $17,004 over the 12 months to October 2025 (Illinois average: $36,526), before cleaning, platform and management costs and taxes.
The average Marshall listing brought in $2,590 in November, its best month, and $980 in March, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Marshall's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,090+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn $2,860 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $1,440 a month.
- Entry-level properties (bottom 25%) earn $607 or less, about 42% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
November earned about 2.6 times what March did
Average revenue per active listing, by month
Marshall Airbnb Data by Month
Latest 12 months in the October 2025 data.
November led on revenue and bookings; nightly rates peaked in October.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Nov 2024 | $2,595 | 47.3% | $180 | 44 days |
| Dec 2024 | $1,649 | 36.4% | $178 | 38 days |
| Jan 2025 | $1,258 | 18.5% | $176 | 4 days |
| Feb 2025 | $1,124 | 23.5% | $173 | 20 days |
| Mar 2025 | $980 | 20.4% | $171 | 7 days |
| Apr 2025 | $2,445 | 41.4% | $172 | 26 days |
| May 2025 | $2,120 | 34.8% | $177 | 73 days |
| Jun 2025 | $2,184 | 36.9% | $185 | 65 days |
| Jul 2025 | $1,932 | 33.5% | $181 | 37 days |
| Aug 2025 | $2,234 | 38.5% | $183 | 39 days |
| Sep 2025 | $1,867 | 30.2% | $179 | 82 days |
| Oct 2025 | $2,059 | 34.5% | $186 | 55 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Marshall home could earn, enter its address, bedrooms and guests in the Airbnb profit calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Marshall Profitable?
Yes, when it's run well. The average Marshall Airbnb took in $17,004 in the 12 months to October 2025, and run by its owner at everyday costs, about $1,030 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,080 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Marshall Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $17,004 | $33,820 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$2,640 | −$5,240 |
| Utilities and internetAbout 5% of bookings | −$850 | −$1,690 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$340 | −$680 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$510 | −$1,010 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$170 | −$170 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$4,600 | −$8,880 |
| Left for housing costs, then profit | $12,404about $1,030 a month | $24,940about $2,080 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Marshall Airbnb Profit
The estimate starts from Marshall's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Marshall home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Marshall's Top Earners Get There
- More nights booked. The busiest quarter of Marshall listings are booked on 49% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of $150 adds about $1,490 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $220 a night or more, against a median of $150. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,700 a year.
- Open for the busy months. November brought the average listing about $2,590, against $980 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,820 a month, against $1,420 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Marshall?
Marshall listings were booked on 34% of the nights they were open over the past year, 11 percentage points below the Illinois average (45%) and 7 points below the U.S. average (41%). Occupancy swings from 19% in January to 47% in November.
Across Marshall's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 61%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 49% or more, roughly three nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
November was the busiest month in Marshall, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Marshall?
The average nightly rate in Marshall, known as ADR (average daily rate), was $176 over the past year, about 34% below the Illinois average of $265 and about 47% below the U.S. average of $335. Rates barely change through the year, staying between about $170 and $185.
Across Marshall's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $295+ a night, about twice the median.
- Strong performers (top 25%) charge $220 or more, about $70 above the median.
- Typical properties (median) charge about $150 a night.
- Entry-level properties (bottom 25%) charge $110 or less, about three-quarters of the median.
Average nightly rate by month in Marshall
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Marshall
With only 18 active listings, the monthly pattern in Marshall is noisy, since a few long or pricey stays can lift a month; revenue peaked in November and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Marshall?
Guests book Marshall stays 45 days ahead on average (about six weeks). September stays are booked furthest out, about 82 days ahead, and January stays closest to arrival, about 4 days. A typical September booking is made in late June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 45 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Marshall
None of the 18 active listings in Marshall display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Marshall.
Neighborhoods
Best Neighborhoods for Airbnb in Marshall
AirROI's area guide picks eight Marshall neighborhoods that draw short-term rental guests, led by Downtown Marshall, Parks and Recreation Area and Historical District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Marshall | The heart of Marshall offers easy access to local shops, dining, and entertainment. It's a central hub that attracts visitors seeking convenience and local culture. | Marshall Depot Museum, Festival de la Fête, Wabash River, local restaurants and cafes, annual events and festivals |
| Parks and Recreation Area | This area is perfect for families and outdoor enthusiasts, featuring parks, trails, and recreational activities. It's ideal for guests looking for a nature getaway within town. | Marshall City Park, Lake Marshall, walking and biking trails, sports facilities, scenic picnic spots |
| Historical District | Marshall's historical district offers charm and history, making it appealing to tourists interested in heritage and architecture. Guests enjoy the quaint atmosphere and nearby attractions. | Old Marshall Courthouse, Historic Homes, Civil War Memorial, local antique shops, heritage museums |
| University Area | Home to several nearby educational institutions, this area attracts students, faculty, and visiting families, making it perfect for longer stays and budget travelers. | local campuses, student-friendly cafés, bookstores, University events, community activities |
| Griffin Park Area | A suburban setting that offers a peaceful retreat. It is well-suited for families and travelers looking for a quieter environment, while still being close to town. | Griffin Park, playgrounds, open green spaces, family-friendly restaurants, community events |
| Nearby Rural Areas | Embrace the charm of rural life just outside Marshall. This area appeals to guests looking for tranquility and scenic beauty, ideal for weekend getaways. | farms and orchards, hiking trails, scenic views, local produce markets, outdoor sporting activities |
| Sports Complex Area | Perfect for sports enthusiasts and families attending games or events. This area is bustling during sports seasons and provides easy access to entertainment. | local sports complexes, youth sports leagues, community events, outdoor recreational facilities, convenient dining options |
| Seasonal Event Venues | During specific times of the year, Marshall hosts various events which draws visitors. This makes it a great area for short-term rentals during those peak times. | Seasonal festivals, community fairs, holiday events, local markets, concerts in the park |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Marshall vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 99 km, Greencastle (79 km away, 61 listings) earned the most per listing, about 95% more than Marshall. Terre Haute was the busiest, booked on 44% of nights against 34% in Marshall.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Terre Haute 30 km | 145 | $21,748 | $193 | 44% |
| Robinson 44 km | 42 | $9,668 | $137 | 35% |
| Rockville 62 km | 48 | $23,521 | $199 | 33% |
| Greencastle 79 km | 61 | $33,114 | $355 | 35% |
| Urbana 88 km | 162 | $19,805 | $237 | 43% |
| Shelbyville 90 km | 34 | $19,505 | $194 | 31% |
| Champaign 91 km | 287 | $27,393 | $220 | 41% |
| Crawfordsville 99 km | 35 | $22,395 | $280 | 34% |
Other Airbnb Markets in Illinois
- Chicago Airbnb data 6,433 listings
- Guilford Township Airbnb data 275 listings
- Oak Park Airbnb data 251 listings
- Galena Airbnb data 244 listings
- Rockford Airbnb data 241 listings
- Springfield Airbnb data 224 listings
- Evanston Airbnb data 216 listings
- Peoria Airbnb data 202 listings
See all 120 Illinois Airbnb markets
Markets Similar to Marshall
Markets elsewhere in the United States with a similar nightly rate and occupancy to Marshall:
- Manor Airbnb data TX · $177/night · 33.9%
- Bisbee Airbnb data AZ · $177/night · 34.1%
- Del Rio Airbnb data TX · $187/night · 33.8%
- Fontana Airbnb data CA · $174/night · 35.7%
- Beattyville Airbnb data KY · $163/night · 33.6%
- Mountain View Airbnb data AR · $173/night · 32.0%
FAQ
Marshall Airbnb FAQ
How much do Airbnb hosts make in Marshall?
An active Marshall Airbnb grossed $17,004 on average in the 12 months to October 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,860 or more in a typical month.
How much can I make on Airbnb in Marshall?
It depends most on the home's size, location and how it's run. The middle half of Marshall listings earn between $607 and $2,860 in a typical month, and the top tenth $4,090 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Marshall?
Listings in Marshall were booked on 34% of available nights over the past year. That compares with 45% for the Illinois average. November was the busiest month.
How much does an Airbnb cost per night in Marshall?
The average booked night in Marshall cost $176 before fees. Half of listings charge between $110 and $220, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Marshall?
None of the active Marshall listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Marshall?
Yes, when it's run well. The average Marshall Airbnb grossed $17,004 in the 12 months to October 2025, 53% below the Illinois average of $36,526, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,404 a year (about $1,030 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,080 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Marshall?
November paid best over the past year, at $2,590 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Marshall?
Marshall stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Marshall?
Downtown Marshall, Parks and Recreation Area and Historical District draw the most short-term rental interest in Marshall. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Marshall?
AirROI counted 18 active Airbnb listings in Marshall as of October 2025. The closest tracked market is Terre Haute, 30 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Marshall from November 2024 to October 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.