Princeton Quilters Cottage Entire home · 5 bedrooms Rated 4.94 - Revenue
- $57,744
- Occupancy
- 40.3%
- Daily rate
- $426
Airbnb market data · 202612 months to September 2026
The average Airbnb in Princeton brought in $16,939 over the 12 months through September 2026, about 50% less than the Illinois average of $33,660.
The short answer
Rates and bookings both trail the Illinois average. Listings averaged $202 a night and were booked on 31% of available nights, against $250 and 45% for the Illinois average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in April, usually the slowest. With only 43 active listings, a few bookings can reorder the months.
With 43 active listings, Princeton is the 39th-largest of 120 Illinois markets AirROI tracks. From a year earlier, the number of active listings grew 13%.
Browse the live Princeton Airbnb market See Every Princeton ListingRevenue
Gross bookings per Princeton listing averaged $16,939 over the 12 months to September 2026 (Illinois average: $33,660), before cleaning, platform and management costs and taxes.
In a typical year, the average Princeton listing brings in $2,780 in July, its best month, and $1,360 in April, its slowest. January runs within 1% of April, so either can be the slowest in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least four times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what April does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,210 | 38.4% | $201 | $74 | 96 days | 3 nights |
| Oct 2025 | $2,403 | 40.2% | $202 | $78 | 61 days | 4.6 nights |
| Nov 2025 | $1,875 | 33.9% | $199 | $63 | 58 days | 5.5 nights |
| Dec 2025 | $1,569 | 25.7% | $197 | $51 | 53 days | 3.9 nights |
| Jan 2026 | $1,246 | 26.6% | $191 | $40 | 25 days | 6.3 nights |
| Feb 2026 | $1,680 | 34.9% | $189 | $60 | 22 days | 8.1 nights |
| Mar 2026 | $1,628 | 27.5% | $195 | $53 | 29 days | 4 nights |
| Apr 2026 | $1,298 | 25.9% | $199 | $43 | 55 days | 4.7 nights |
| May 2026 | $1,845 | 25.3% | $211 | $60 | 49 days | 3 nights |
| Jun 2026 | $2,553 | 38.3% | $205 | $85 | 66 days | 3.1 nights |
| Jul 2026 | $2,953 | 43.4% | $207 | $95 | 53 days | 5.7 nights |
| Aug 2026 | $2,670 | 37.6% | $207 | $86 | 37 days | 4.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Princeton home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Princeton Airbnb took in $16,939 in the 12 months to September 2026, and run by its owner at everyday costs, about $970 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,890 a month.
Cleaning it yourself keeps the $1,110 a year guests pay in cleaning fees, for about $1,070 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $840 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $15,829 | $30,350 |
| Cleaning fees guests pay7% of Princeton bookings | $1,110 | $2,120 |
| Gross bookings | $16,939 | $32,470 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 79% of Princeton listings on Simplified Pricing, 3% for the rest | −$2,180 | −$4,180 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,110 | −$2,120 |
| Utilities and internetAbout 5% of bookings | −$850 | −$1,620 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$340 | −$650 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$510 | −$970 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$170 | −$170 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$5,240 | −$9,790 |
| Left for housing costs, then profit | $11,699about $970 a month | $22,680about $1,890 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Princeton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Princeton home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,710 a month, against $1,410 for the average one.
Occupancy
Princeton listings were booked on 31% of the nights they were open over the past year, 14 percentage points below the Illinois average (45%) and 10 points below the U.S. average (41%). In a typical year, occupancy climbs to 43% in July and falls to 26% in April.
The busiest tenth of listings are booked about five times as often as the bottom quarter.
July is usually the busiest month in Princeton, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 31% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Princeton, known as ADR (average daily rate), was $202 over the past year, about 19% below the Illinois average of $250 and about 37% below the U.S. average of $320. In a typical year, rates peak in May and July at about $205 and bottom out in September and November at about $185.
The top 10% charge about 2.2 times the rate of the bottom quarter.
July rates run 11% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Princeton it averaged $61 over the past year, from about $44 in a typical January to about $90 in a typical July.
Per open night, by tier:
July RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 43 active listings, the monthly pattern in Princeton is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in April.
Average revenue by month in Princeton
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,360 |
| February | $1,690 |
| March | $1,560 |
| April | $1,360 |
| May | $1,690 |
| June | $2,300 |
| July | $2,780 |
| August | $2,600 |
| September | $2,360 |
| October | $2,160 |
| November | $1,840 |
| December | $1,630 |
Guests book Princeton stays 55 days ahead on average (about eight weeks). September stays are booked furthest out, about 75 days ahead, and February stays closest to arrival, about 22 days. A typical September booking is made in early July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 55 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 43 active listings in Princeton display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Princeton.
Neighborhoods
AirROI's area guide picks eight Princeton neighborhoods that draw short-term rental guests, led by Downtown Princeton, Lake Princeton and North Princeton. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Princeton | The heart of Princeton, filled with local shops, restaurants, and cultural attractions. Ideal for visitors looking to experience the charm of small-town America. | Princeton Depot, Princeton Historical Society, Earlville Park, Princeton Public Library, Local Dining Options |
| Lake Princeton | A serene location perfect for nature lovers and those looking to escape the hustle of city life. Attracts families and couples looking for outdoor activities. | Lake Princeton Recreation Area, Fishing and Boating, Hiking Trails, Picnic Areas, Wildlife Watching |
| North Princeton | A quiet residential area with easy access to similar amenities as downtown. Attractive for long-term stays and families visiting local relatives. | Eagle Park, Princeton University, Local Shopping Centers, Community Events, Nearby Recreational Facilities |
| Cummings School | A family-friendly neighborhood with excellent schools and parks. Great for families visiting for school events or those relocating. | Princeton Community Park, Cummings School Facilities, Local Restaurants, Playgrounds, Community Gatherings |
| South Princeton | A scenic area with a mix of residential and commercial properties. Good for those seeking a peaceful stay close to local attractions. | Princeton Golf Club, Princeton Laneways, Natural Reserves, Countryside Views, Local Diner |
| West Princeton | Offers a combination of urban convenience and suburban tranquility. An attractive option for business travelers and families alike. | Shopping Outlets, Business Parks, Local Breweries, Cafes and Restaurants, Art Galleries |
| Princeton Farms | A suburban area known for its spacious homes and community feel. Ideal for visitors looking for a longer stay or family-friendly atmosphere. | Community Parks, Walking Trails, Farmers Markets, Family Events, Local Shops |
| Princeton Historic District | Rich in history and character, this area is perfect for guests who appreciate heritage and culture. Close to museums and historical sites. | Historic Buildings Tour, Local Museums, Art Exhibitions, Cultural Festivals, Antique Shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 70% of listings in Princeton, alongside 13 private-room listings (30%). Apartments and condos are the most common property type at 33%, ahead of cabins and other outdoor stays (23%).
Mostly entire homes, with a private-room segment
Princeton Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 69.8% | 30 |
| Private room | 30.2% | 13 |
Listings by property type
Princeton Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 32.6% | 14 |
| Cabin/Outdoor | 23.3% | 10 |
| House | 20.9% | 9 |
| Hotel/Boutique | 16.3% | 7 |
| Others | 7.0% | 3 |
The most common size among Princeton's 28 entire homes with a bedroom count is two bedrooms (15 homes).
Princeton entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 7.1% | 2 |
| 1 bedroom | 17.9% | 5 |
| 2 bedrooms | 53.6% | 15 |
| 3 bedrooms | 14.3% | 4 |
| 4 bedrooms | 3.6% | 1 |
| 5+ bedrooms | 3.6% | 1 |
Most Princeton listings are sized for couples and small families: 73% sleep four guests or fewer, and just 10% take eight or more. Shares are of the 40 listings with a guest capacity on file (93% of the market).
Princeton listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 2.5% | 1 |
| 2 guests | 20.0% | 8 |
| 3 guests | 12.5% | 5 |
| 4 guests | 37.5% | 15 |
| 6 guests | 15.0% | 6 |
| 7 guests | 2.5% | 1 |
| 8+ guests | 10.0% | 4 |
Princeton hosts set up an average of 2.3 beds per listing, close to one bed per bedroom. Only 12% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is close to standard in Princeton: 88% of listings offer it, and 47% have a patio or balcony.
Share of Princeton listings with each common amenity
Guests
Princeton draws mostly domestic guests: 98% of those who left reviews live in the United States. Chicago alone accounts for 14% of reviews. English is spoken by 75% of guests, and Spanish by 11%.
98% of Princeton guests are domestic
Where guests who left reviews live
Where Princeton guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Chicago | 13.7% |
| Denver | 1.4% |
| Indianapolis | 1.4% |
| Tacoma | 1.4% |
| Portland | 1.1% |
Where Princeton guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.5% |
| France | 0.7% |
| India | 0.4% |
| Illinois | 0.4% |
Languages spoken by Princeton guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 75.4% |
| Spanish | 10.8% |
| French | 3.1% |
| German | 2.3% |
| Italian | 2.3% |
Princeton Airbnbs average 4.82 stars, and 63% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.72, against 4.89 for cleanliness.
Cleanliness scores highest in Princeton; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.89 |
| Communication | 4.85 |
| Location | 4.87 |
| Check-in | 4.87 |
| Value | 4.72 |
Booking patterns
Nearly nine in ten Princeton listings are open to guests more than 180 days a year, but only 12% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Princeton listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 69.8% | 30 |
| 181-270 days | 18.6% | 8 |
| 91-180 days | 9.3% | 4 |
| 1-30 days | 2.3% | 1 |
Days a year Princeton listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.3% | 1 |
| 181-270 days | 9.3% | 4 |
| 91-180 days | 20.9% | 9 |
| 31-90 days | 44.2% | 19 |
| 1-30 days | 23.3% | 10 |
The average Princeton booking lasts 4.5 nights, longest in February and shortest in May. Listings took about 18 bookings each over the year. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Princeton
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Princeton accept stays of one or two nights.
Minimum stay set by Princeton listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Princeton, used by 47% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about three-quarters of listings offer Flexible or Moderate terms, against 14% on Firm or stricter ones.
Cancellation policies of Princeton listings, from most to least flexible
Share of listings by the policy they use
About nine in ten Princeton listings charge a cleaning fee. The typical fee is about $46. Spread over the average stay of 4.5 nights, that adds roughly $10 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Princeton, a five-bedroom home, took in $57,700 over the past year, about 3.4 times the city's average of $16,900.
Princeton Quilters Cottage Entire home · 5 bedrooms Rated 4.94
The Yellowstone (Breakfast Bar) Entire home · 2 bedrooms Rated 4.93
Dana's Retreat-glamping/camping @ a WildlifeRescue Entire home Rated 5.00
Pleasant Place (Newly Renovated & Cozy 2 Bed Home) Entire home · 2 bedrooms Rated 5.00
Historical Princeton House! Entire home · 4 bedrooms Rated 4.90
Furnished Rental at Elm Place Entire home · 2 bedrooms Rated 4.93 Only 7% of Princeton listings are classed as professionally managed, though 35% of listings have a co-host. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 79% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 89 km, North Utica (37 km away, 50 listings) earned the most per listing, about 45% more than Princeton. Peoria Heights was the busiest, booked on 46% of nights against 31% in Princeton.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| North Utica 37 km | 50 | $24,637 | $200 | 39% |
| Ottawa 52 km | 162 | $23,389 | $237 | 35% |
| Peoria Heights 70 km | 41 | $22,100 | $161 | 46% |
| Peoria 73 km | 207 | $15,134 | $115 | 42% |
| Le Claire 79 km | 37 | $23,704 | $191 | 40% |
| DeKalb 85 km | 31 | $12,604 | $120 | 34% |
| Bettendorf 88 km | 56 | $22,285 | $196 | 45% |
| Moline 89 km | 49 | $15,271 | $156 | 40% |
See all 120 Illinois Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Princeton:
FAQ
An active Princeton Airbnb grossed $16,939 on average in the 12 months to September 2026, according to AirROI's tracking of 43 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,860 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Princeton listings earn between $712 and $2,860 in a typical month, and the top tenth $4,280 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Princeton were booked on 31% of available nights over the past year. That compares with 45% for the Illinois average. July is usually the busiest month.
The average booked night in Princeton cost $202 before fees. Half of listings charge between $135 and $240, so bedroom count and location move the price more than the average suggests.
None of the active Princeton listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Princeton Airbnb grossed $16,939 in the 12 months to September 2026, 50% below the Illinois average of $33,660. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,699 a year (about $970 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,890 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $2,780 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Princeton listing was open to book earned $61 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $127 or more.
Princeton stays were booked 55 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Princeton Airbnb stay lasted 4.5 nights over the past year. A listing took 18 reservations over the year on average.
Guests rate Princeton Airbnbs 4.82 out of 5 on average. Guests score cleanliness highest and value lowest.
Downtown Princeton, Lake Princeton and North Princeton draw the most short-term rental interest in Princeton. The neighborhood guide explains what brings guests to each.
AirROI counted 43 active Airbnb listings in Princeton as of September 2026. The closest tracked market is North Utica, 37 km away.
In Princeton, about nine in ten listings add a cleaning fee, and the typical fee is about $46.
Method
Figures on this page cover 43 active Airbnb listings in Princeton from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.