Cute Central McPherson Bungalow Entire home · 2 bedrooms Rated 4.92 - Revenue
- $42,212
- Occupancy
- 73.4%
- Daily rate
- $137
Airbnb market data · 202612 months to September 2026
The average Airbnb in McPherson brought in $20,956 over the 12 months through September 2026, about 15% less than the Kansas average of $24,601.
The short answer
McPherson is priced below the Kansas average. Listings averaged $136 a night, about 34% less than that average of $205, and were booked on 44% of available nights, close to its 42% occupancy.
October, usually the best month, brings in about 79% more per listing than January, usually the slowest. With only 35 active listings, a few bookings can reorder the months.
With 35 active listings, McPherson is the 17th-largest of 41 Kansas markets AirROI tracks.
Browse the live McPherson Airbnb market See Every McPherson ListingRevenue
Gross bookings per McPherson listing averaged $20,956 over the 12 months to September 2026 (Kansas average: $24,601), before cleaning, platform and management costs and taxes.
In a typical year, the average McPherson listing brings in $2,500 in October, its best month, and $1,390 in January, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earns about 1.8 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue. Nightly rates peaked in May 2026 and bookings in September 2025, so the best-paying month is not always the busiest or the priciest. Across the past two years, October is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,610 | 58.3% | $124 | $87 | 34 days | 6.8 nights |
| Oct 2025 | $2,698 | 53.9% | $128 | $87 | 37 days | 4 nights |
| Nov 2025 | $2,272 | 48.9% | $126 | $76 | 52 days | 5 nights |
| Dec 2025 | $2,144 | 49.8% | $126 | $69 | 27 days | 5.6 nights |
| Jan 2026 | $1,374 | 34.2% | $122 | $44 | 13 days | 6.3 nights |
| Feb 2026 | $1,390 | 36.7% | $122 | $50 | 16 days | 7.5 nights |
| Mar 2026 | $1,836 | 42.7% | $123 | $59 | 19 days | 5.6 nights |
| Apr 2026 | $1,493 | 35.0% | $128 | $50 | 81 days | 4.2 nights |
| May 2026 | $2,325 | 46.4% | $144 | $75 | 62 days | 3.8 nights |
| Jun 2026 | $2,828 | 55.9% | $143 | $94 | 27 days | 6.2 nights |
| Jul 2026 | $2,340 | 43.9% | $144 | $75 | 43 days | 4.7 nights |
| Aug 2026 | $1,929 | 39.3% | $143 | $62 | 27 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical McPherson listing earns about $1,890 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average McPherson Airbnb took in $20,956 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,150 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,860 a month.
Cleaning it yourself keeps the $1,840 a year guests pay in cleaning fees, for about $1,300 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $990 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $19,116 | $30,680 |
| Cleaning fees guests pay9% of McPherson bookings | $1,840 | $2,950 |
| Gross bookings | $20,956 | $33,630 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of McPherson listings on Simplified Pricing, 3% for the rest | −$2,950 | −$4,730 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,840 | −$2,950 |
| Utilities and internetAbout 5% of bookings | −$1,050 | −$1,680 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$420 | −$670 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$630 | −$1,010 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$210 | −$210 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$7,200 | −$11,350 |
| Left for housing costs, then profit | $13,756about $1,150 a month | $22,280about $1,860 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from McPherson's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one McPherson home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,800 a month, against $1,750 for the average one.
Occupancy
McPherson listings were booked on 44% of the nights they were open over the past year, 2 percentage points above the Kansas average (42%) and 3 points above the U.S. average (41%). In a typical year, occupancy climbs to 56% in September and falls to 35% in January.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
September is usually the busiest month in McPherson, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 44% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in McPherson, known as ADR (average daily rate), was $136 over the past year, about 34% below the Kansas average of $205 and about 57% below the U.S. average of $320. Averaged month by month over the past two years, rates peak in May and June at about $135 and bottom out in September and November at about $115.
The top 10% charge about twice the rate of the bottom quarter.
June rates run 16% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $136 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In McPherson it averaged $65 over the past year, from about $45 in a typical January to about $80 in a typical October.
Per open night, by tier:
October RevPAR is about 1.8 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $65 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 35 active listings, the monthly pattern in McPherson is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in October and bottom out in January.
Average revenue by month in McPherson
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,390 |
| February | $1,480 |
| March | $1,840 |
| April | $1,490 |
| May | $2,170 |
| June | $2,370 |
| July | $2,040 |
| August | $1,980 |
| September | $2,320 |
| October | $2,500 |
| November | $2,300 |
| December | $1,910 |
Guests book McPherson stays 35 days ahead on average (about five weeks). April stays are booked furthest out, about 81 days ahead, and January stays closest to arrival, about 13 days. A typical April booking is made in late January.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 35 active listings in McPherson display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in McPherson.
Neighborhoods
AirROI's area guide picks eight McPherson neighborhoods that draw short-term rental guests, led by Downtown McPherson, Legacy Park and West McPherson. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown McPherson | The heart of McPherson, with a vibrant local atmosphere, shops, and restaurants. Close to major amenities and events, making it appealing for visitors and travelers. | McPherson Opera House, McPherson Museum and Arts Foundation, McPherson Water Park, Downtown Farmers Market, Historic Courthouse |
| Legacy Park | A family-friendly neighborhood with parks and recreational areas. Ideal for families and those looking for outdoor activities, making it a popular choice for family accommodations. | Legacy Park, McPherson Golf Course, McPherson Sports Complex, Walking Trails, Picnic Areas |
| West McPherson | Offers a suburban feel with closer access to residential amenities and a quiet atmosphere. It's great for guests looking for a peaceful retreat while still being near the town's attractions. | Nearby parks, Local eateries, Shopping center, Family-friendly environment |
| East McPherson | This area has a mix of residential and commercial spaces, allowing for easy access to local businesses and a comfortable stay. It has appeal for visitors looking for convenience and accessibility. | Local shops, Restaurants, Cafes, Community events |
| McPherson College Area | Close to the college, making it a prime location for visiting families and college events. The area also attracts young students and visitors, providing a vibrant atmosphere. | McPherson College, Sports events, Cultural activities, Campus facilities |
| Highway Access | Convenient for travelers passing through McPherson who need a hassle-free stay. Proximity to highway access offers convenience for short stays and road trips. | Quick access to restaurants, Gas stations, Nearby attractions |
| Historic McPherson | Rich in history and charm, featuring well-preserved architecture and local stories. Great for history lovers and those wanting a unique overnight experience. | Historic downtown buildings, Museums, Local tours, Cultural heritage activities |
| North McPherson | A quieter area that suits those looking for a relaxed stay away from the busier parts of town. Ideal for longer-term stays and family visits. | Peaceful neighborhoods, Community parks, Nature trails, Local restaurants |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 86% of listings in McPherson, alongside 5 private-room listings (14%). Houses are the most common property type at 74%, about 5 times the share of apartments and condos (14%).
Mostly entire homes, with a private-room segment
McPherson Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 85.7% | 30 |
| Private room | 14.3% | 5 |
Listings by property type
McPherson Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 74.3% | 26 |
| Apartment/Condo | 14.3% | 5 |
| Hotel/Boutique | 5.7% | 2 |
| Cabin/Outdoor | 5.7% | 2 |
The most common size among McPherson's 29 entire homes with a bedroom count is two bedrooms (18 homes).
McPherson entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 3.4% | 1 |
| 2 bedrooms | 62.1% | 18 |
| 3 bedrooms | 13.8% | 4 |
| 4 bedrooms | 17.2% | 5 |
| 5+ bedrooms | 3.4% | 1 |
The most common capacity in McPherson is four or six guests (30% of listings each), and 57% of listings sleep six or more. Shares are of the 30 listings with a guest capacity on file (86% of the market).
McPherson listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 3.3% | 1 |
| 3 guests | 6.7% | 2 |
| 4 guests | 30.0% | 9 |
| 5 guests | 3.3% | 1 |
| 6 guests | 30.0% | 9 |
| 8+ guests | 26.7% | 8 |
McPherson hosts set up an average of 2.8 beds per listing, close to one bed per bedroom. Only 31% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in McPherson: 97% of listings offer it, and 80% have a backyard.
Share of McPherson listings with each common amenity
Guests
McPherson draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Austin is the largest source, at about 3% of reviews.
97% of McPherson guests are domestic
Where guests who left reviews live
Where McPherson guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Austin | 2.6% |
| Wichita | 2.0% |
| Saint Charles | 1.8% |
| Denver | 1.8% |
| Kansas City | 1.5% |
Where McPherson guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.8% |
| Germany | 2.3% |
| Mexico | 0.6% |
| Canada | 0.3% |
Languages spoken by McPherson guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 81.0% |
| Spanish | 9.9% |
| Portuguese | 2.8% |
| German | 2.1% |
| French | 2.1% |
McPherson Airbnbs average 4.92 stars, and 80% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.89. Listings here carry long review histories, about 90 reviews each on average.
Check-in scores highest in McPherson; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.95 |
| Cleanliness | 4.92 |
| Communication | 4.97 |
| Location | 4.91 |
| Check-in | 4.98 |
| Value | 4.89 |
Booking patterns
Nearly seven in ten McPherson listings are open to guests more than 180 days a year, but only 31% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 49% of listings; blocked nights include any the host closes off.
Days a year McPherson listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 20.0% | 7 |
| 181-270 days | 48.6% | 17 |
| 91-180 days | 25.7% | 9 |
| 31-90 days | 5.7% | 2 |
Days a year McPherson listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.7% | 2 |
| 181-270 days | 25.7% | 9 |
| 91-180 days | 48.6% | 17 |
| 31-90 days | 17.1% | 6 |
| 1-30 days | 2.9% | 1 |
The average McPherson booking lasts 5.9 nights, longest in June and shortest in October. Listings took about 27 bookings each over the year. More than seven in ten listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in McPherson
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in McPherson accept stays of one or two nights.
Minimum stay set by McPherson listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in McPherson, used by 37% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than seven in ten listings offer Flexible or Moderate terms, against 23% on Firm or stricter ones.
Cancellation policies of McPherson listings, from most to least flexible
Share of listings by the policy they use
Nearly seven in ten McPherson listings charge a cleaning fee. The typical fee is about $60. Spread over the average stay of 5.9 nights, that adds roughly $10 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in McPherson, a two-bedroom unit, took in $42,200 over the past year, about twice the city's average of $21,000.
Cute Central McPherson Bungalow Entire home · 2 bedrooms Rated 4.92
Immaculate 4 Bedroom Home Centrally Located Entire home · 4 bedrooms Rated 4.98
MAC House (Renovated Home w/Backyard Spa & Dining) Entire home · 3 bedrooms Rated 4.98
Oats & Mo's Place Entire home · 4 bedrooms Rated 4.97
Central Kansas home away from home Entire home · 4 bedrooms Rated 4.86
The Maxwell House No cleaning fees Entire home · 2 bedrooms Rated 5.00 Fewer than 1% of McPherson listings are classed as professionally managed, though 43% of listings have a co-host. Eight in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 29% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
Nearby markets
McPherson earns about as much per listing as Salina, the top earner of the three nearby markets in the table, all within 82 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Hutchinson 42 km | 137 | $16,198 | $155 | 38% |
| Salina 50 km | 79 | $20,176 | $164 | 43% |
| Wichita 82 km | 633 | $18,280 | $149 | 43% |
See all 41 Kansas Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to McPherson:
FAQ
An active McPherson Airbnb grossed $20,956 on average in the 12 months to September 2026, according to AirROI's tracking of 35 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,030 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of McPherson listings earn between $958 and $3,030 in a typical month, and the top tenth $3,930 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in McPherson were booked on 44% of available nights over the past year. That compares with 42% for the Kansas average. September is usually the busiest month.
The average booked night in McPherson cost $136 before fees. Half of listings charge between $96 and $155, so bedroom count and location move the price more than the average suggests.
None of the active McPherson listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average McPherson Airbnb grossed $20,956 in the 12 months to September 2026, 15% below the Kansas average of $24,601. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,756 a year (about $1,150 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,860 a month. Check a specific home in the Airbnb calculator.
October usually pays best, averaging $2,500 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a McPherson listing was open to book earned $65 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $104 or more.
McPherson stays were booked 35 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average McPherson Airbnb stay lasted 5.9 nights over the past year. A listing took 27 reservations over the year on average.
Guests rate McPherson Airbnbs 4.92 out of 5 on average. Guests score check-in highest and value lowest.
Downtown McPherson, Legacy Park and West McPherson draw the most short-term rental interest in McPherson. The neighborhood guide explains what brings guests to each.
AirROI counted 35 active Airbnb listings in McPherson as of September 2026. The closest tracked market is Hutchinson, 42 km away.
In McPherson, nearly seven in ten listings add a cleaning fee, and the typical fee is about $60.
Method
Figures on this page cover 35 active Airbnb listings in McPherson from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.