Airbnb market data · 202612 months to October 2026
Folsom, LA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Folsom brought in $18,438 over the 12 months through October 2026, across just 27 active listings, so a single property can move that figure.
The short answer
Folsom Airbnb Market at a Glance
Rates and bookings both trail the Louisiana average. Listings averaged $223 a night and were booked on 33% of available nights, against $280 and 40% for the Louisiana average.
June, usually the best month, brings in about 64% more per listing than August, usually the slowest. With only 27 active listings, a few bookings can reorder the months.
With 27 active listings, Folsom is the 47th-largest of 66 Louisiana markets AirROI tracks.
Browse the live Folsom Airbnb market See Every Folsom ListingRevenue
How Much Do Airbnb Hosts Make in Folsom?
Gross bookings per Folsom listing averaged $18,438 over the 12 months to October 2026 (Louisiana average: $33,718), before cleaning, platform and management costs and taxes.
In a typical year, the average Folsom listing brings in $2,650 in June, its best month, and $1,610 in August, its slowest. July runs within 5% of June, so either can come out on top in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
Across Folsom's 27 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,510+ a month, about 2.9 times the typical property.
- Strong performers (top 25%) earn $2,880 or more, roughly $1,300 a month above the median.
- Typical properties (median) earn about $1,580 a month.
- Entry-level properties (bottom 25%) earn $781 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earns about 1.6 times what August does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Folsom Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in September 2026 and bookings in June 2026, so the best-paying month is not always the busiest or the priciest. Across the past two years, June is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,119 | 34.4% | $205 | $68 | 75 days | 2.8 nights |
| Nov 2025 | $2,118 | 34.2% | $206 | $71 | 60 days | 3.6 nights |
| Dec 2025 | $2,120 | 30.7% | $208 | $68 | 32 days | 5.1 nights |
| Jan 2026 | $1,890 | 34.1% | $202 | $61 | 22 days | 3.5 nights |
| Feb 2026 | $1,735 | 37.0% | $203 | $62 | 19 days | 5.9 nights |
| Mar 2026 | $1,795 | 30.4% | $205 | $58 | 38 days | 2.7 nights |
| Apr 2026 | $2,335 | 38.5% | $208 | $78 | 32 days | 4.3 nights |
| May 2026 | $2,255 | 30.6% | $207 | $73 | 43 days | 5.8 nights |
| Jun 2026 | $2,789 | 40.3% | $209 | $93 | 32 days | 4.9 nights |
| Jul 2026 | $3,001 | 32.4% | $209 | $97 | 39 days | 3.6 nights |
| Aug 2026 | $1,929 | 32.8% | $210 | $62 | 15 days | 5.2 nights |
| Sep 2026 | $2,190 | 30.2% | $213 | $73 | 27 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Folsom listing earns about $1,580 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Folsom Profitable?
Yes, when it's run well. The average Folsom Airbnb took in $18,438 in the 12 months to October 2026, and run by its owner at everyday costs, about $940 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,730 a month.
Cleaning it yourself keeps the $2,480 a year guests pay in cleaning fees, for about $1,140 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $800 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Folsom Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $15,958 | $29,090 |
| Cleaning fees guests pay13% of Folsom bookings | $2,480 | $4,520 |
| Gross bookings | $18,438 | $33,610 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Folsom listings on Simplified Pricing, 3% for the rest | −$2,600 | −$4,740 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,480 | −$4,520 |
| Utilities and internetAbout 5% of bookings | −$920 | −$1,680 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$370 | −$670 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$550 | −$1,010 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$7,190 | −$12,890 |
| Left for housing costs, then profit | $11,248about $940 a month | $20,720about $1,730 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Folsom Airbnb Profit
The estimate starts from Folsom's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Folsom home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Folsom's Top Earners Get There
- More nights booked. The busiest quarter of Folsom listings are booked on 48% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of $170 adds about $1,710 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $220 a night or more, against a median of $170. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,600 a year.
- Open for the busy months. In a typical year, June brings the average listing about $2,650, against $1,610 in August, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Folsom listings average 4.90 stars, and 59% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,800 a month, against $1,540 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Folsom?
Folsom listings were booked on 33% of the nights they were open over the past year, 7 percentage points below the Louisiana average (40%) and 8 points below the U.S. average (41%). In a typical year, occupancy climbs to 40% in February and falls to 28% in September.
Across Folsom's 27 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 41 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
February is usually the busiest month in Folsom, September the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Folsom?
The average nightly rate in Folsom, known as ADR (average daily rate), was $223 over the past year, about 20% below the Louisiana average of $280 and about 33% below the U.S. average of $335. Averaged month by month over the past two years, rates peak in June and September at about $210 and bottom out in October and November at about $175.
Across Folsom's 27 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $355+ a night, about twice the median.
- Strong performers (top 25%) charge $220 or more, about $50 above the median.
- Typical properties (median) charge about $170 a night.
- Entry-level properties (bottom 25%) charge $130 or less, about three-quarters of the median.
September rates run 20% above October's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $223 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Folsom?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Folsom it averaged $74 over the past year, from about $52 in a typical August to about $88 in a typical June.
Across Folsom's 27 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $156+ per open night, about 2.9 times the median.
- Strong performers (top 25%) earn $91 or more, about $35 a night above the median.
- Typical properties (median) earn about $54 per open night.
- Entry-level properties (bottom 25%) earn $31 or less, about 57% of the median.
June RevPAR is about 1.7 times August's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $74 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Folsom
With only 27 active listings, the monthly pattern in Folsom is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in June and bottom out in August.
Average revenue by month in Folsom
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Folsom in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,010 |
| February | $1,860 |
| March | $1,980 |
| April | $2,130 |
| May | $2,190 |
| June | $2,650 |
| July | $2,530 |
| August | $1,610 |
| September | $1,830 |
| October | $2,050 |
| November | $2,060 |
| December | $2,130 |
How Far in Advance Do Guests Book Airbnb in Folsom?
Guests book Folsom stays 35 days ahead on average (about five weeks). September stays are booked furthest out, about 81 days ahead, and August stays closest to arrival, about 16 days. A typical September booking is made in late June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 35 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Folsom
None of the 27 active listings in Folsom display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Folsom.
Neighborhoods
Best Neighborhoods for Airbnb in Folsom
AirROI's area guide picks eight Folsom neighborhoods that draw short-term rental guests, led by Lake Pontchartrain, Historic Folsom Village and Nola's Folsom Festival area. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Pontchartrain | A natural getaway with stunning water views. Ideal for those looking for outdoor activities such as fishing, boating, and enjoying nature walks, attracting nature enthusiasts and families alike. | Pelican Park, Cypress Garden, Folsom Lake, Lake Pontchartrain, Parks and Wildlife areas |
| Historic Folsom Village | A quaint neighborhood full of charm, featuring antique shops and local eateries. Perfect for travelers seeking a unique local experience with a small-town feel. | Folsom Historical Society, Local Art Galleries, Shops and Cafes, Community Events, Local Festivals |
| Nola's Folsom Festival area | Known for its lively community festivals and events. Great for those wanting to experience local culture and festivities, drawing crowds during special events. | Annual Folsom Art Festival, Music Events, Seasonal Fairs, Food Truck Gatherings, Craft Fairs |
| Off Road Trails | Surrounded by nature with numerous biking and hiking trails. Attracts outdoor adventurers and nature lovers looking for a rustic retreat away from the city. | Hiking Trails, Biking Routes, Wildlife Viewing, Picnic Areas, Scenic Overviews |
| Rural Retreats | Offers an escape into the countryside with peaceful surroundings and agricultural experiences. Attractions for families and groups looking for retreat-style stays. | Local Farms, Rural Tourism, Agritourism Experiences, Nature Reserves, Scenic Drives |
| Sports and Recreation Complex | A hub for families and sports enthusiasts. Perfect for travelers interested in athletic activities and family-friendly outings. | Folsom Sports Complex, Playgrounds, Community Sports Events, Outdoor Activities |
| Local Wineries and Vineyards | A top destination for wine lovers and those seeking relaxing vineyard experiences. Offers tours and tastings that draw both locals and tourists. | Local Vineyards, Wine Tastings, Grape Picking, Wine Festivals, Scenic Vineyard Views |
| Folsom Wildlife Center | An educational hub that focuses on local wildlife conservation. Attracts families and nature enthusiasts seeking a unique experience. | Wildlife Viewing, Educational Programs, Nature Trails, Family Activities, Conservation Workshops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Folsom vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 65 km, Covington (16 km away, 69 listings) earned the most per listing, about 89% more than Folsom.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Covington 16 km | 69 | $34,844 | $261 | 45% |
| Ponchatoula 27 km | 57 | $27,499 | $244 | 33% |
| Hammond 28 km | 93 | $18,820 | $178 | 35% |
| Tickfaw 30 km | 39 | $11,801 | $178 | 25% |
| Mandeville 31 km | 47 | $23,853 | $201 | 39% |
| Picayune 51 km | 48 | $13,964 | $153 | 36% |
| Slidell 57 km | 92 | $23,791 | $290 | 38% |
| LaPlace 65 km | 34 | $12,877 | $195 | 34% |
Other Airbnb Markets in Louisiana
- New Orleans Airbnb data 5,050 listings
- Baton Rouge Airbnb data 828 listings
- Lafayette Airbnb data 378 listings
- Lake Charles Airbnb data 348 listings
- Shreveport Airbnb data 345 listings
- Many Airbnb data 122 listings
- Monroe Airbnb data 122 listings
- Metairie Airbnb data 116 listings
See all 66 Louisiana Airbnb markets
Markets Similar to Folsom
Markets elsewhere in the United States with a similar nightly rate and occupancy to Folsom:
- Tracy City Airbnb data TN · $224/night · 32.1%
- East Point Airbnb data GA · $218/night · 33.0%
- Tellico Plains Airbnb data TN · $220/night · 32.0%
- Reeds Spring Airbnb data MO · $219/night · 33.5%
- Damascus Airbnb data VA · $214/night · 33.0%
- Cabo Rojo Airbnb data PR · $211/night · 32.7%
FAQ
Folsom Airbnb FAQ
How much do Airbnb hosts make in Folsom?
An active Folsom Airbnb grossed $18,438 on average in the 12 months to October 2026, according to AirROI's tracking of 27 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,880 or more in a typical month.
How much can I make on Airbnb in Folsom?
It depends most on the home's size, location and how it's run. The middle half of Folsom listings earn between $781 and $2,880 in a typical month, and the top tenth $4,510 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Folsom?
Listings in Folsom were booked on 33% of available nights over the past year. That compares with 40% for the Louisiana average. February is usually the busiest month.
How much does an Airbnb cost per night in Folsom?
The average booked night in Folsom cost $223 before fees. Half of listings charge between $130 and $220; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Folsom?
None of the active Folsom listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Folsom?
Yes, when it's run well. The average Folsom Airbnb grossed $18,438 in the 12 months to October 2026, 45% below the Louisiana average of $33,718, though with only 27 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,248 a year (about $940 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,730 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Folsom?
June usually pays best, averaging $2,650 per active listing over the past two years, and August usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Folsom?
Each night a Folsom listing was open to book earned $74 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $156 or more.
How far in advance do guests book Airbnbs in Folsom?
Folsom stays were booked 35 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Folsom?
The average Folsom Airbnb stay lasted 5.4 nights over the past year. A listing took 19 reservations over the year on average.
How are Airbnbs in Folsom rated?
Guests rate Folsom Airbnbs 4.90 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Folsom?
Lake Pontchartrain, Historic Folsom Village and Nola's Folsom Festival area draw the most short-term rental interest in Folsom. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Folsom?
AirROI counted 27 active Airbnb listings in Folsom as of October 2026. The closest tracked market is Covington, 16 km away.
How much are Airbnb cleaning fees in Folsom?
In Folsom, 85% of listings add a cleaning fee, and the typical fee is about $115.
How many tourists visit Folsom, LA?
All of Louisiana had 45 million visitors in 2025, the Louisiana Office of Tourism reports. AirROI estimates 516 Airbnb stays in Folsom, LA in the 12 months to October 2026, which counts bookings and not tourists. See Louisiana tourism statistics.
Method
About This Data
Figures on this page cover 27 active Airbnb listings in Folsom from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.