Westbrook, Lower Connecticut River Valley Planning Region Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Westbrook, Lower Connecticut River Valley Planning Region? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $42,485 per year — at a $416 nightly rate, 43.4% occupancy, and a $185 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 60 active listings, Westbrook is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 71.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Westbrook?
In Westbrook, the headline Airbnb metrics are $42,485 in average annual revenue,43.4% occupancy, $416 ADR, and $185 in RevPAR, and guests book about 76 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Westbrook?
Understanding the monthly revenue variations for Airbnb listings in Westbrook is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Westbrook is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Westbrook across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,644+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,000 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,620 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,273, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Westbrook
What Is the Monthly Airbnb Occupancy Rate in Westbrook?
Maximize your bookings by understanding the Westbrook STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Westbrook:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Westbrook
What Is the Average Airbnb Nightly Rate in Westbrook?
Effective short term rental pricing strategy in Westbrook involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Westbrook typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $717+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $490 or more.
- Typical properties (Median) charge around $331 per night.
- Entry-level properties (Bottom 25%) earn around $244 per night.
Average Daily Rate (ADR) Trend by Month in Westbrook
What Is the RevPAR for Airbnb in Westbrook?
RevPAR in Westbrook is currently $185. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $94 RevPAR.
- Typical properties (Median) generate $153 RevPAR.
- Strong performers (Top 25%) earn $221 RevPAR.
- Best-in-class (Top 10%) achieve $320 RevPAR.
Average Monthly RevPAR Trend in Westbrook
RevPAR Insights for Westbrook
- The average RevPAR in Westbrook is $185. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($320) and bottom 25% ($94) is $227, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Westbrook benchmarks. If your RevPAR falls below the median of $153, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $221+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Westbrook?
Westbrook's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $8,708 per month
- Occupancy rates average 61.4%
- Daily rates average $433
Shoulder Season
- Revenue averages $3,992 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $392
Low Season (January, February, March)
- Revenue drops to average $2,202 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $405
Seasonality Insights for Westbrook
- Airbnb seasonality in Westbrook is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Westbrook's highest earning potential, with monthly revenues climbing to $10,524, occupancy reaching 70.1%, and ADRs peaking at $441.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,874, occupancy could drop to 19.5%, and ADRs may adjust to $354.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Westbrook.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Westbrook, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Westbrook?
Low regulation and minimal registration activity in Westbrook, Lower Connecticut River Valley Planning Region, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Westbrook to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Westbrook?
Westbrook is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Westbrook Town Center | The heart of Westbrook, featuring quaint shops, restaurants, and beautiful views of the Connecticut River. It is a favorite among visitors looking for a charming, small-town experience with convenient access to local amenities. | Westbrook Outlet Center, Katharine Hepburn Cultural Arts Center, Clinton Town Beach, Rocky Neck State Park, Westbrook Village Shopping Center |
| Hammonasset Beach State Park | A stunning beach park that attracts visitors year-round for its natural beauty and outdoor activities. This location is ideal for hosting guests who love nature and beach activities. | Hammonasset Beach, Nature trails, Meigs Point Nature Center, Birdwatching opportunities, Camping facilities |
| Jefferson Beach | A quiet, family-friendly beach that offers a relaxing seaside atmosphere. This is perfect for families or individuals looking to unwind and enjoy the coast. | Jefferson Beach, Local picnic areas, Scenic walking paths, Shell collecting, Less crowded than other beaches |
| Long Island Sound | The waterfront area with access to water activities and picturesque views of the Sound. It's attractive for those looking for a beach vacation and various water sports. | Kayaking and boating, Fishing spots, Scenic views, Local seafood dining, Waterfront parks |
| Katherine Hepburn Arts Center | A well-known cultural center that attracts visitors seeking performing arts shows and exhibitions. This area offers cultural enrichment along with proximity to local dining and shopping. | Theater performances, Art exhibitions, Local dining options, Community events, Workshops |
| Old Saybrook | A nearby town known for its historic sites and charming downtown. Visitors enjoy exploring the unique shops and waterfront views, making it perfect for an Airbnb stay. | Goodspeed Opera House, Old Saybrook Lighthouse, Main Street shops, Local eateries, Historical tours |
| Clinton | A close neighboring town offering beautiful beaches, charming streets, and great dining options. This location is attractive to those wanting to explore the Connecticut shoreline. | Clinton Town Beach, Clinton Crossing Premium Outlets, Local restaurants, Parks and outdoor spaces, Ferry access to other islands |
| Guilford | Another nearby town rich in history and scenic beauty, appealing to tourists interested in local art, historic homes, and coastal walks. Perfect for an authentic New England experience. | Guilford Green, Guilford Harbor, Historic homes, Art galleries, Nature trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Westbrook offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Westbrook?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Westbrook
- The Westbrook Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Westbrook, House properties are the most common (88.3%), reflecting the local real estate landscape.
- Houses represent a significant 88.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 3.4%) offer potential for unique stay experiences.
Westbrook Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Westbrook
- The dominant room capacity in Westbrook is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 61.6% of the active Airbnb listings in Westbrook, indicating a high concentration in these sizes.
- A significant 53.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Westbrook.
Westbrook Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Westbrook
- The most common guest capacity trend in Westbrook vacation rentals is listings accommodating 6 guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Westbrook STR market, accounting for 58.3% of listings.
- 63.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Westbrook.
- On average, properties in Westbrook are equipped to host 5.5 guests.
How Do Listings in Westbrook Compare on Quality?
Listing quality in Westbrook can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Westbrook
- At 31.8 photos per listing on average, Westbrook hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Westbrook averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Westbrook?
Amenity Prevalence
Amenity Insights for Westbrook
- Essential amenities in Westbrook that guests expect include: Air conditioning, TV, Wifi, Smoke alarm, Free parking on premises, Hot water, Heating, Cooking basics, Carbon monoxide alarm, Kitchen. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Westbrook: Air conditioning, TV, Wifi, Smoke alarm, Free parking on premises, Hot water, Heating, Cooking basics, Carbon monoxide alarm, Kitchen.
- Prioritize adding missing essentials: Air conditioning, TV, Free parking on premises, Hot water, Heating, Cooking basics, Carbon monoxide alarm, Kitchen.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Westbrook to stay competitive.
Which Airbnb Amenities Boost Revenue in Westbrook?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Westbrook, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 91.7% | $44,507 | $20,238 | 119.9% |
Stove | 76.7% | $47,783 | $25,079 | 90.5% |
Refrigerator | 86.7% | $45,356 | $23,824 | 90.4% |
Oven | 78.3% | $47,315 | $25,021 | 89.1% |
Dishwasher | 65.0% | $50,483 | $27,632 | 82.7% |
First aid kit | 73.3% | $47,868 | $27,682 | 72.9% |
Washer | 68.3% | $48,838 | $28,776 | 69.7% |
BBQ grill | 75.0% | $47,288 | $28,076 | 68.4% |
Coffee maker | 90.0% | $44,222 | $26,850 | 64.7% |
Dining table | 66.7% | $48,814 | $29,827 | 63.7% |
Revenue Impact Insights for Westbrook
- Dishes and silverware tops the revenue impact list with a 119.9% uplift — listings with this amenity earn $44,507 vs. $20,238 without it.
- Dishes and silverware, Refrigerator, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Westbrook STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Westbrook. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWestbrook Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Westbrook
- The typical guest profile for Airbnb in Westbrook consists of primarily domestic travelers (97%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and Canada (0.9%).
- Top languages spoken are English (69.6%) followed by Spanish (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Westbrook?
Listings in Westbrook average 4.87 out of 5 overall, with about 49.2 reviews per active listing and 53.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Westbrook
- With an overall rating of 4.87, Westbrook listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 53.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Westbrook Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Westbrook
- The most common availability pattern in Westbrook falls within the 271-366 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Westbrook (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Westbrook?
Average Booking Lead Time by Month
Booking Lead Time Insights for Westbrook
- The overall average booking lead time for vacation rentals in Westbrook is 76 days.
- Guests book furthest in advance for stays during August (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (94 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Westbrook.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Westbrook averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Westbrook?
Guests in Westbrook stay about 4.9 nights on average, generating roughly 1,344 reservations and 22.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Westbrook
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Westbrook
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5.4 nights) and shorten in Feb (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Westbrook Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
8.3% of total
2 Nights
9 listings
15% of total
3 Nights
2 listings
3.3% of total
4-6 Nights
6 listings
10% of total
7-29 Nights
1 listings
1.7% of total
30+ Nights
37 listings
61.7% of total
Key Insights
- The most prevalent minimum stay requirement in Westbrook is 30+ Nights, adopted by 61.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (61.7%) caters to monthly stays (30+ nights) in Westbrook, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 61.7% of Westbrook hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 61.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Westbrook.
Westbrook Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
3.3% of total
Flexible
5 listings
8.3% of total
Moderate
13 listings
21.7% of total
Firm
28 listings
46.7% of total
Strict
12 listings
20% of total
Cancellation Policy Insights for Westbrook
- The prevailing Airbnb cancellation policy trend in Westbrook is Firm, used by 46.7% of listings.
- A majority (66.7%) of hosts in Westbrook utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 46.7% market standard in Westbrook.
- Regularly review your cancellation policy against competitors and market demand shifts in Westbrook.
How Much Are Airbnb Cleaning Fees in Westbrook?
Cleaning fees in Westbrook are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Westbrook
- 91.7% of listings charge a cleaning fee, making it standard practice in Westbrook. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $196 is close to the median ($195), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Westbrook median of $195. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Westbrook Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Westbrookbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunset Skies | filmed for TV+walk to Water’s Edge
Entire Place • 6 bedrooms
Duckling Crossing | Beach House on the Sand
Entire Place • 4 bedrooms
Adults Only Toes In The Sand Beachfront Charmer
Entire Place • 4 bedrooms
Gracious Beachfront 9 BR Family Home Sleeps 19
Entire Place • 9 bedrooms
Secluded Family escape w/ pool & jacuzzi
Entire Place • 5 bedrooms
Home Away From Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Westbrook?
Learn from the best! This table showcases top-performing Airbnb hosts in Westbrook based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kelly | 3 | $251,726 | 38 | 5.00/5.0 |
| Jason | 2 | $137,614 | 55 | 4.85/5.0 |
| Fran | 1 | $127,888 | 14 | 5.00/5.0 |
| Evolve | 4 | $127,283 | 80 | 4.67/5.0 |
| Ali & Jim | 3 | $121,332 | 57 | 4.89/5.0 |
| Kiki And Robert Hagemeister | 2 | $98,368 | 427 | 4.90/5.0 |
| Rosie | 1 | $90,606 | 7 | 5.00/5.0 |
| Mark | 1 | $82,817 | 153 | 4.73/5.0 |
| Danyelle | 1 | $73,979 | 79 | 4.99/5.0 |
| Amanda | 1 | $68,884 | 31 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Westbrook.
Who Are the Airbnb Hosts in Westbrook?
Westbrook is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Westbrook
- With 61.7% Superhosts, Westbrook has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Westbrook averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Westbrook
These are the highest-grossing professional property management operations in Westbrook, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jason | 2 | $137,614 | $771 | 22.0% | 4.85/5 |
| Evolve | 4 | $127,283 | $270 | 51.2% | 4.67/5 |
| Meri | 1 | $16,967 | $268 | 26.6% | 4.90/5 |
Management Company Insights for Westbrook
- The leading management company, Jason, operates 2 listings with $137,614 in gross revenue — a useful benchmark for what scale looks like in Westbrook.
- Top managers average 2 properties each, suggesting professional management in Westbrook still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Westbrook's Airbnb Market Compare to Nearby Cities?
How does the Westbrook Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Wellesley, Westbrook has 6 percentage points lower occupancy and about $131 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sag Harbor | 15 | $6,214 | $1281.77 | 40% |
| Town of Ancram | 20 | $6,037 | $540.01 | 38% |
| Town of East Hampton | 1,298 | $5,936 | $1031.25 | 35% |
| Middletown | 395 | $5,624 | $614.86 | 44% |
| Town of Southampton | 1,183 | $5,535 | $1042.68 | 33% |
| Monterey | 39 | $5,492 | $465.09 | 44% |
| Town of Pleasant Valley | 26 | $5,430 | $555.79 | 40% |
| Wellesley | 21 | $5,292 | $546.38 | 49% |
| New Shoreham | 120 | $5,232 | $662.43 | 44% |
| North Andover | 12 | $5,229 | $454.46 | 44% |
Frequently Asked Questions About Airbnb in Westbrook
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Westbrook.
How much do Airbnb hosts make in Westbrook?
Westbrook hosts earn about $42,485 per year on average, with an average nightly rate of $416 and RevPAR of $185. Those figures describe the typical revenue environment for active listings in Westbrook, Lower Connecticut River Valley Planning Region, not the ceiling for the best operators. Source: AirROI 2026 data, Westbrook market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Westbrook?
The average Airbnb occupancy rate in Westbrook is 43.4%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Westbrook?
Listings in Westbrook average $416 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Westbrook?
Westbrook currently has about 60 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Westbrook?
AirROI currently classifies the short-term rental regulation level in Westbrook as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Westbrook?
RevPAR in Westbrook is about $185. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Westbrook?
At 43.4% occupancy, Westbrook can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $42,485, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Westbrook?
The average booking lead time in Westbrook is about 76 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Westbrook?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Westbrook include Westbrook Town Center, Hammonasset Beach State Park, Jefferson Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Westbrook?
entire_home listings make up 93.3% of the active supply in Westbrook. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Westbrook compare to nearby Airbnb markets?
Among neighboring markets, Sag Harbor posts $74,562 in average annual revenue with 39.7% occupancy, compared to Westbrook's $42,485 and 43.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Westbrook?
The average Airbnb stay length in Westbrook is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Westbrook?
Airbnb listings in Westbrook average 4.87 out of 5 overall. About 53.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Westbrook?
Dishes and silverware and Stove are among the strongest revenue-linked amenities in Westbrook. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Westbrook?
Yes. About 91.7% of active Airbnb listings in Westbrook charge a cleaning fee, and the average fee is $196. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Westbrook?
A 61.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.