Airbnb market data · 202612 months to January 2026
Houlton, ME Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Houlton brought in $13,416 over the 12 months through January 2026, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Houlton run through January 2026.
The short answer
Houlton Airbnb Market at a Glance
Listings averaged $136 a night and were booked on 44% of available nights.
Timing matters: in August, the best month, the average listing earned about 2.8 times as much as in November, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Houlton is the 171st-largest of 189 Maine markets AirROI tracks.
Browse the live Houlton Airbnb market See Every Houlton ListingRevenue
How Much Do Airbnb Hosts Make in Houlton?
Gross bookings per Houlton listing averaged $13,416 over the 12 months to January 2026 (Maine average: $40,509), before cleaning, platform and management costs and taxes.
The average Houlton listing brought in $2,780 in August, its best month, and $1,000 in November, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Houlton's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,340+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $2,510 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $1,380 a month.
- Entry-level properties (bottom 25%) earn $731 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 2.8 times what November did
Average revenue per active listing, by month
Houlton Airbnb Data by Month
Latest 12 months in the January 2026 data.
August led on revenue and bookings; nightly rates peaked in December.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Feb 2025 | $1,798 | 40.3% | $133 | 37 days |
| Mar 2025 | $1,564 | 42.6% | $130 | 12 days |
| Apr 2025 | $1,222 | 28.0% | $125 | 27 days |
| May 2025 | $1,121 | 31.7% | $128 | 18 days |
| Jun 2025 | $1,631 | 48.8% | $129 | 47 days |
| Jul 2025 | $2,148 | 51.8% | $130 | 40 days |
| Aug 2025 | $2,784 | 65.9% | $133 | 39 days |
| Sep 2025 | $1,999 | 45.1% | $136 | 43 days |
| Oct 2025 | $1,827 | 39.9% | $142 | 47 days |
| Nov 2025 | $1,002 | 31.1% | $141 | 26 days |
| Dec 2025 | $1,841 | 37.3% | $146 | 22 days |
| Jan 2026 | $1,605 | 37.8% | $146 | 23 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Houlton listing earns about $1,380 a month, but one property can land well above or below that. The free Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Houlton Profitable?
Yes, when it's run well. The average Houlton Airbnb took in $13,416 in the 12 months to January 2026, and run by its owner at everyday costs, about $820 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,500 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Houlton Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $13,416 | $24,370 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$2,080 | −$3,780 |
| Utilities and internetAbout 5% of bookings | −$670 | −$1,220 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$270 | −$490 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$400 | −$730 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$130 | −$130 |
| Permit and registrationWhere one is required | −$70 | −$70 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$3,620 | −$6,420 |
| Left for housing costs, then profit | $9,796about $820 a month | $17,950about $1,500 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Houlton Airbnb Profit
The estimate starts from Houlton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Houlton home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Houlton's Top Earners Get There
- More nights booked. The busiest quarter of Houlton listings are booked on 61% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $110 adds about $1,100 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $150 a night or more, against a median of $110. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,340 a year.
- Open for the busy months. August brought the average listing about $2,780, against $1,000 in November, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,030 a month, against $1,120 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Houlton?
Houlton listings were booked on 44% of the nights they were open over the past year, in line with the Maine average and 3 percentage points above the U.S. average (41%). Occupancy swings from 28% in April to 66% in August.
Across Houlton's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 76%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 61% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
August was the busiest month in Houlton, April the quietest
Share of open nights booked, by month
The 12-month rate of 44% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Houlton?
The average nightly rate in Houlton, known as ADR (average daily rate), was $136 over the past year, about 65% below the Maine average of $390 and about 59% below the U.S. average of $335. Rates peak in January and December at about $145 and bottom out in April and May at about $125.
Across Houlton's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $255+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $150 or more, about $40 above the median.
- Typical properties (median) charge about $110 a night.
- Entry-level properties (bottom 25%) charge $88 or less, about 20% below the median.
December rates ran 16% above April's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Houlton
With only 19 active listings, the monthly pattern in Houlton is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Houlton?
Guests book Houlton stays 28 days ahead on average (about four weeks). October stays are booked furthest out, about 47 days ahead, and March stays closest to arrival, about 12 days. A typical October booking is made in late August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 28 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Houlton
None of the 19 active listings in Houlton display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Houlton.
Neighborhoods
Best Neighborhoods for Airbnb in Houlton
AirROI's area guide picks eight Houlton neighborhoods that draw short-term rental guests, led by Houlton Downtown, Maine's Aroostook Valley and Meduxnekeag River Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Houlton Downtown | The heart of Houlton, with access to local shops and restaurants, making it ideal for visitors looking to experience the town's culture and community. | Houlton Community Park, Cary Library, Houlton Historical Society, Pioneer Park, Houlton Farms Dairy, Jem Seating |
| Maine's Aroostook Valley | Scenic views and outdoor activities attract nature lovers and those seeking a quiet getaway. | Aroostook Valley Trail, Houlton Wild Blueberry Festival, Houlton Fairgrounds, Local farms, Outdoor hiking trails, Moosehead Lake |
| Meduxnekeag River Park | This area offers beautiful river views and walking trails, appealing to families and outdoor enthusiasts. | Meduxnekeag River, Walking Trails, Family picnic areas, Fishing spots, Wildlife viewing, Educational Nature Center |
| Historic Downtown | Rich in history and architecture, perfect for tourists interested in Houlton's heritage. | Historic buildings, Local museums, Art galleries, River views, Walking tours, Unique shops |
| Houlton Golf Club Area | Attracts golfing enthusiasts and those who enjoy leisurely outdoor activities. | Houlton Golf Club, Scenic landscapes, Nearby parks, Lakes for fishing, Community events, Golfing tournaments |
| Potato Capital of the World | Tourism related to potato farming and local produce, attracting foodies and those interested in agriculture. | Agricultural tours, Local farmers markets, Potato festivals, Food tasting events, Farm-to-table restaurants, Community gatherings |
| Lakeside Retreats | Close to various lakes for fishing, swimming, and relaxing, popular with families and those who want a tranquil escape. | Nearby lakes, Camping spots, Swimming areas, Fishing spots, Nature trails, Boat rentals |
| Aroostook County Fairgrounds | Host to various events and fairs, attracting visitors during the fair season and other community events. | County fair, Music festivals, Local fairs, Carnivals, Seasonal events, Food stalls |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Houlton vs. Nearby Airbnb Markets
Of the four nearby markets in the table, all within 98 km, Fredericton (94 km away) earned the most per listing, about 56% more than Houlton.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Presque Isle 62 km | 44 | $18,385 | $177 | 41% |
| Millinocket 86 km | 69 | $14,656 | $202 | 33% |
| Fredericton Canada · 94 km | 194 | $20,949 | $141 | 50% |
| Dieppe Canada · 98 km | 128 | $14,244 | $118 | 41% |
Other Airbnb Markets in Maine
- Portland Airbnb data 875 listings
- Old Orchard Beach Airbnb data 652 listings
- Bar Harbor Airbnb data 559 listings
- Wells Airbnb data 451 listings
- York Airbnb data 425 listings
- Bethel Airbnb data 337 listings
- Rangeley Airbnb data 326 listings
- Newry Airbnb data 290 listings
See all 189 Maine Airbnb markets
Markets Similar to Houlton
Markets elsewhere in the United States with a similar nightly rate and occupancy to Houlton:
- City of Troy Airbnb data NY · $136/night · 44.5%
- Wichita Falls Airbnb data TX · $138/night · 45.2%
- Silver City Airbnb data NM · $138/night · 45.4%
- El Paso Airbnb data TX · $135/night · 42.9%
- Green Valley Airbnb data AZ · $131/night · 45.4%
- Baldwin Park Airbnb data CA · $147/night · 44.1%
FAQ
Houlton Airbnb FAQ
How much do Airbnb hosts make in Houlton?
An active Houlton Airbnb grossed $13,416 on average in the 12 months to January 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,510 or more in a typical month.
How much can I make on Airbnb in Houlton?
It depends most on the home's size, location and how it's run. The middle half of Houlton listings earn between $731 and $2,510 in a typical month, and the top tenth $3,340 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Houlton?
Listings in Houlton were booked on 44% of available nights over the past year. That compares with 44% for the Maine average. August was the busiest month.
How much does an Airbnb cost per night in Houlton?
The average booked night in Houlton cost $136 before fees. Half of listings charge between $88 and $150, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Houlton?
None of the active Houlton listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Houlton?
Yes, when it's run well. The average Houlton Airbnb grossed $13,416 in the 12 months to January 2026, 67% below the Maine average of $40,509, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $9,796 a year (about $820 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,500 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Houlton?
August paid best over the past year, at $2,780 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Houlton?
Houlton stays were booked 28 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Houlton?
Houlton Downtown, Maine's Aroostook Valley and Meduxnekeag River Park draw the most short-term rental interest in Houlton. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Houlton?
AirROI counted 19 active Airbnb listings in Houlton as of January 2026. The closest tracked market is Presque Isle, 62 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Houlton from February 2025 to January 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.