Airbnb market data · 202612 months to October 2026
Southport, ME Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Southport brought in $48,698 over the 12 months through October 2026, across just 28 active listings, so a single property can move that figure.
The short answer
Southport Airbnb Market at a Glance
Both rates and bookings run ahead of the Maine average. Listings averaged $503 a night and were booked on 49% of available nights, against $390 and 44% for the Maine average.
Timing matters: in August, usually the best month, the average listing earns about 24.9 times as much as in February, usually the slowest. With only 28 active listings, a few bookings can reorder the months.
With 28 active listings, Southport is the 125th-largest of 189 Maine markets AirROI tracks.
Browse the live Southport Airbnb market See Every Southport ListingRevenue
How Much Do Airbnb Hosts Make in Southport?
Gross bookings per Southport listing averaged $48,698 over the 12 months to October 2026 (Maine average: $40,509), before cleaning, platform and management costs and taxes.
In a typical year, the average Southport listing brings in $12,400 in August, its best month, and $497 in February, its slowest. July runs within 3% of August, so either can come out on top in a given year. The three strongest months bring in 58% of a full year's revenue, where an even calendar would give any three months 25%.
Across Southport's 28 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $10,400+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $6,600 or more, roughly $2,400 a month above the median.
- Typical properties (median) earn about $4,170 a month.
- Entry-level properties (bottom 25%) earn $2,830 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 24.9 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Southport Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $3,645 | 33.6% | $440 | $118 | 110 days | 4.2 nights |
| Nov 2025 | $2,980 | 26.1% | $427 | $99 | 78 days | 3.8 nights |
| Dec 2025 | $2,011 | 15.3% | $432 | $65 | 25 days | 1.5 nights |
| Jan 2026 | $968 | 6.5% | $440 | $31 | 10 days | 1.7 nights |
| Feb 2026 | $497 | 6.0% | $445 | $18 | 2 days | 1.3 nights |
| Mar 2026 | $772 | 6.5% | $453 | $25 | 1 day | 1.5 nights |
| Apr 2026 | $1,909 | 23.3% | $456 | $64 | 44 days | 7 nights |
| May 2026 | $3,451 | 23.0% | $478 | $111 | 77 days | 4.2 nights |
| Jun 2026 | $10,437 | 55.5% | $554 | $348 | 121 days | 6.2 nights |
| Jul 2026 | $13,964 | 67.7% | $576 | $450 | 131 days | 8.9 nights |
| Aug 2026 | $14,643 | 76.2% | $580 | $472 | 140 days | 5.5 nights |
| Sep 2026 | $7,308 | 52.4% | $508 | $244 | 106 days | 4.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Southport address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Southport Profitable?
Yes, when it's run well. The average Southport Airbnb took in $48,698 in the 12 months to October 2026, and run by its owner at everyday costs, about $2,610 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,170 a month.
Cleaning it yourself keeps the $4,400 a year guests pay in cleaning fees, for about $2,980 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,250 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Southport Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $44,298 | $70,000 |
| Cleaning fees guests pay9% of Southport bookings | $4,400 | $6,950 |
| Gross bookings | $48,698 | $76,950 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Southport listings on Simplified Pricing, 3% for the rest | −$7,330 | −$11,580 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,400 | −$6,950 |
| Utilities and internetAbout 5% of bookings | −$2,430 | −$3,850 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$970 | −$1,540 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,460 | −$2,310 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$490 | −$490 |
| Permit and registrationWhere one is required | −$240 | −$240 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$17,320 | −$26,960 |
| Left for housing costs, then profit | $31,378about $2,610 a month | $49,990about $4,170 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Southport Airbnb Profit
The estimate starts from Southport's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Southport home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Southport's Top Earners Get There
- More nights booked. The busiest quarter of Southport listings are booked on 44% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of $400 adds about $4,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $545 a night or more, against a median of $400. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $4,430 a year.
- Open for the busy months. In a typical year, August brings the average listing about $12,400, against $497 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Southport listings average 4.86 stars, and 68% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,410 a month, against $4,060 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Southport?
Southport listings were booked on 49% of the nights they were open over the past year, 5 percentage points above the Maine average (44%) and 8 points above the U.S. average (41%). In a typical year, occupancy swings from 6% in February to 69% in August.
Across Southport's 28 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 56%+ of open nights, 25 points above the median.
- Strong performers (top 25%) fill 44% or more, roughly three nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
August is usually the busiest month in Southport, February the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 49% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Southport?
The average nightly rate in Southport, known as ADR (average daily rate), was $503 over the past year, about 29% above the Maine average of $390 and about 50% above the U.S. average of $335. In a typical year, rates peak in July and August at about $540 and bottom out in November at about $405.
Across Southport's 28 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $815+ a night, about twice the median.
- Strong performers (top 25%) charge $545 or more, about $150 above the median.
- Typical properties (median) charge about $400 a night.
- Entry-level properties (bottom 25%) charge $330 or less, about 17% below the median.
July rates run 34% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $503 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Southport?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Southport it averaged $292 over the past year, from about $18 in a typical February to about $399 in a typical August.
Across Southport's 28 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $708+ per open night, about 2.7 times the median.
- Strong performers (top 25%) earn $362 or more, about $100 a night above the median.
- Typical properties (median) earn about $260 per open night.
- Entry-level properties (bottom 25%) earn $120 or less, about half of the median.
August RevPAR is about 22.5 times February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $292 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Southport
With only 28 active listings, the monthly pattern in Southport is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Southport
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Southport in numbers
| Month | Revenue per listing |
|---|---|
| January | $968 |
| February | $497 |
| March | $772 |
| April | $1,790 |
| May | $4,880 |
| June | $8,910 |
| July | $12,100 |
| August | $12,400 |
| September | $6,230 |
| October | $3,950 |
| November | $2,800 |
| December | $2,010 |
How Far in Advance Do Guests Book Airbnb in Southport?
Guests book Southport stays 112 days ahead on average (about three and a half months), so guests here plan well ahead. August stays are booked furthest out, about 129 days ahead, and March stays closest to arrival, about 1 days. A typical August booking is made in early April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 112 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Southport
None of the 28 active listings in Southport display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Southport.
Neighborhoods
Best Neighborhoods for Airbnb in Southport
AirROI's area guide picks seven Southport neighborhoods that draw short-term rental guests, led by Downtown Southport, Southport Island and West Harbor. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Southport | The heart of Southport with charming shops, restaurants, and easy access to ferry services. Ideal for visitors wanting to explore the coastal lifestyle. | Southport Island, Henry's Landing, Southport Village, Maine Maritime Museum, Coastal Maine Botanical Gardens |
| Southport Island | A scenic island known for its beautiful coastlines and outdoor activities. Perfect for nature lovers and those looking for a tranquil getaway. | Boothbay Region Land Trust, Southport Beach, Reeds Head Preserve, Cabbage Island, Harrington's Boat Works |
| West Harbor | Quiet area with stunning ocean views and access to water activities. Great for families and those looking to relax by the sea. | West Harbor Pond, Lobster fishing tours, Paddleboarding, Private beach access, Rope Walk |
| East Boothbay | Nearby East Boothbay offers a mix of charming seaside cottages and modern amenities. Convenient for exploring both Southport and Boothbay Harbor. | East Boothbay Village, Fisherman's Wharf, Walkabout Trails, Ocean Point, Burnt Island Lighthouse |
| Southport Bridge | A picturesque spot known for its iconic bridge and beautiful scenery. Great for photography enthusiasts and nature walks. | Southport Bridge, View of the Damariscotta River, Fishing spots, Hiking trails, Scenic picnic areas |
| Lobstering Docks | Authentic Maine experience where visitors can learn about the local lobster industry and enjoy fresh seafood. Perfect for culinary tourists. | Lobster traps, Local seafood restaurants, Boat tours, Fishing excursions, Marine educational exhibits |
| Coastal Trails | This area features stunning coastal walking trails and is ideal for hikers and outdoor enthusiasts. Attracts visitors seeking active vacations. | Coastal Maine Botanical Gardens, Walking trails, Birdwatching, Photography opportunities, Picnic areas |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Southport vs. Nearby Airbnb Markets
Southport out-earns every one of the eight nearby markets in the table, all within 19 km; the best of them, Georgetown, averaged about 5% less per listing. Bath was the busiest, booked on 52% of nights against 49% in Southport.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Boothbay Harbor 5 km | 190 | $36,049 | $394 | 42% |
| Georgetown 6 km | 50 | $46,194 | $383 | 49% |
| Boothbay 7 km | 135 | $32,789 | $402 | 40% |
| South Bristol 12 km | 33 | $19,838 | $271 | 38% |
| Phippsburg 14 km | 90 | $42,827 | $440 | 43% |
| Bristol 16 km | 92 | $29,396 | $321 | 41% |
| Bath 16 km | 52 | $41,323 | $324 | 52% |
| Edgecomb 19 km | 64 | $23,283 | $257 | 41% |
Other Airbnb Markets in Maine
- Portland Airbnb data 875 listings
- Old Orchard Beach Airbnb data 652 listings
- Bar Harbor Airbnb data 559 listings
- Wells Airbnb data 451 listings
- York Airbnb data 425 listings
- Bethel Airbnb data 337 listings
- Rangeley Airbnb data 326 listings
- Newry Airbnb data 290 listings
See all 189 Maine Airbnb markets
Markets Similar to Southport
Markets elsewhere in the United States with a similar nightly rate and occupancy to Southport:
- Cannon Beach Airbnb data OR · $501/night · 50.0%
- Santa Barbara Airbnb data CA · $489/night · 48.5%
- Carlsbad Airbnb data CA · $474/night · 49.0%
- Sebastopol Airbnb data CA · $490/night · 48.1%
- Pacific Grove Airbnb data CA · $484/night · 50.3%
- Capitola Airbnb data CA · $486/night · 47.9%
FAQ
Southport Airbnb FAQ
How much do Airbnb hosts make in Southport?
An active Southport Airbnb grossed $48,698 on average in the 12 months to October 2026, according to AirROI's tracking of 28 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,600 or more in a typical month.
How much can I make on Airbnb in Southport?
It depends most on the home's size, location and how it's run. The middle half of Southport listings earn between $2,830 and $6,600 in a typical month, and the top tenth $10,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Southport?
Listings in Southport were booked on 49% of available nights over the past year. That compares with 44% for the Maine average. August is usually the busiest month.
How much does an Airbnb cost per night in Southport?
The average booked night in Southport cost $503 before fees. Half of listings charge between $330 and $545, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Southport?
None of the active Southport listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Southport?
Yes, when it's run well. The average Southport Airbnb grossed $48,698 in the 12 months to October 2026, 20% above the Maine average of $40,509, though with only 28 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $31,378 a year (about $2,610 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,170 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Southport?
August usually pays best, averaging $12,400 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Southport?
Each night a Southport listing was open to book earned $292 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $708 or more.
How far in advance do guests book Airbnbs in Southport?
Southport stays were booked 112 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Southport?
The average Southport Airbnb stay lasted 5.9 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in Southport rated?
Guests rate Southport Airbnbs 4.86 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Southport?
Downtown Southport, Southport Island and West Harbor draw the most short-term rental interest in Southport. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Southport?
AirROI counted 28 active Airbnb listings in Southport as of October 2026. The closest tracked market is Boothbay Harbor, 5 km away.
How much are Airbnb cleaning fees in Southport?
In Southport, about nine in ten listings add a cleaning fee, and the typical fee is about $258.
How many tourists visit Southport, ME?
All of the United States had 72.4 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 405 Airbnb stays in Southport, ME in the 12 months to October 2026, which counts bookings and not tourists. See Maine tourism statistics.
Method
About This Data
Figures on this page cover 28 active Airbnb listings in Southport from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.