Airbnb market data · 202612 months to October 2026

Sullivan, ME Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
81
Avg. booking lead time
73 days
Listings showing a permit
0%
Peak revenue month
July
Lowest revenue month
March

The short answer

Sullivan Airbnb Market at a Glance

Sullivan is cheaper but busier than the Maine average. Listings averaged $348 a night and were booked on 50% of available nights, against $390 and 44% for the Maine average.

Timing matters: in July, usually the best month, the average listing earns about 10.8 times as much as in March, usually the slowest.

With 81 active listings, Sullivan is the 43rd-largest of 189 Maine markets AirROI tracks. From a year earlier, average revenue rose 6% while the number of active listings grew 13%.

Map of Airbnb listings in Sullivan Browse the live Sullivan Airbnb market See Every Sullivan Listing

Revenue

How Much Do Airbnb Hosts Make in Sullivan?

Gross bookings per Sullivan listing averaged $32,804 over the 12 months to October 2026 (Maine average: $40,509), before cleaning, platform and management costs and taxes.

In a typical year, the average Sullivan listing brings in $8,530 in July, its best month, and $791 in March, its slowest. The three strongest months bring in 47% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn $9,050+ a month, about 3.1 times the typical property.
  • Strong performers (top 25%) earn $5,140 or more, roughly $2,200 a month above the median.
  • Typical properties (median) earn about $2,910 a month.
  • Entry-level properties (bottom 25%) earn $1,770 or less, about 61% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

July earns about 10.8 times what March does

Average revenue per active listing, by month, October 2024 to September 2026

Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Sullivan Airbnb Data by Month

Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.

July 2026 led on revenue, nightly rate and bookings alike.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Sullivan, Oct 2025 to Sep 2026
MonthAvg. RevenueOccupancyAvg. Nightly RateRevPARBooking Lead TimeAvg. Length of Stay
Oct 2025$4,70357.5%$357$15292 days4.3 nights
Nov 2025$2,71033.7%$345$9034 days4.7 nights
Dec 2025$2,69224.4%$352$8715 days4.1 nights
Jan 2026$1,61917.2%$352$527 days1.9 nights
Feb 2026$1,92820.6%$350$6912 days2.5 nights
Mar 2026$1,01410.6%$349$3326 days4.3 nights
Apr 2026$2,11423.0%$357$7057 days11.2 nights
May 2026$3,58933.8%$362$11656 days6.5 nights
Jun 2026$6,02049.2%$380$20173 days5.1 nights
Jul 2026$9,18768.8%$420$29677 days6.4 nights
Aug 2026$8,11668.4%$416$26280 days4.4 nights
Sep 2026$6,37563.3%$389$21367 days3.7 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

For a figure on one home rather than the whole Sullivan market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.

Profit

Is an Airbnb in Sullivan Profitable?

Yes, when it's run well. The average Sullivan Airbnb took in $32,804 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,720 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,070 a month.

Cleaning it yourself keeps the $3,560 a year guests pay in cleaning fees, for about $2,020 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,480 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.

Sullivan Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Sullivan Airbnb
LineAverage listingTop-quarter listing
Money in
Nightly bookings$29,244$51,610
Cleaning fees guests pay11% of Sullivan bookings$3,560$6,280
Gross bookings$32,804$57,890
Running costs
Airbnb's feeAbout 15%: 15.5% for the 93% of Sullivan listings on Simplified Pricing, 3% for the rest−$4,780−$8,440
Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself−$3,560−$6,280
Utilities and internetAbout 5% of bookings−$1,640−$2,890
Guest suppliesToiletries, coffee, paper goods: about 2%−$660−$1,160
Repairs and upkeepIncluding linens and small replacements: about 3%−$980−$1,740
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−$330−$330
Permit and registrationWhere one is required−$160−$160
Management$0 when you run it; co-hosts charge from about 10% of nightly bookings$0$0
Pricing and messaging toolsOptional; Airbnb's own tools are free$0$0
Lodging taxesAdded to the guest's bill and passed on$0$0
Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee−$12,110−$21,000
Left for housing costs, then profit$20,694about $1,720 a month$36,890about $3,070 a month
Housing costs
Mortgage or rent, property tax, home insurance, HOA or condo feesDepend on the home

Estimate Your Own Sullivan Airbnb Profit

The estimate starts from Sullivan's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Sullivan home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Sullivan's Top Earners Get There

  • More nights booked. The busiest quarter of Sullivan listings are booked on 51% or more of their nights, against 37% for the median listing. Ten more booked nights a year at the median rate of $290 adds about $2,900 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge $420 a night or more, against a median of $290. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,920 a year.
  • Open for the busy months. In a typical year, July brings the average listing about $8,530, against $791 in March, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Sullivan listings average 4.85 stars, and 60% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,820 a month, against $2,730 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Sullivan?

Sullivan listings were booked on 50% of the nights they were open over the past year, 6 percentage points above the Maine average (44%) and 9 points above the U.S. average (41%). In a typical year, occupancy swings from 10% in March to 70% in August.

The busiest tenth of listings are booked about 3.2 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 69%+ of open nights, 32 points above the median.
  • Strong performers (top 25%) fill 51% or more, roughly four nights a week.
  • Typical properties (median) fill about 37% of open nights.
  • Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.

August is usually the busiest month in Sullivan, March the quietest

Share of open nights booked, by month, October 2024 to September 2026

The 12-month rate of 50% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Sullivan?

The average nightly rate in Sullivan, known as ADR (average daily rate), was $348 over the past year, about 11% below the Maine average of $390 and about the same as the U.S. average ($335). In a typical year, rates peak in July and August at about $400 and bottom out in November and December at about $315.

Prices span a wide range: the top 10% charge about 4.1 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge $735+ a night, about 2.5 times the median.
  • Strong performers (top 25%) charge $420 or more, about $130 above the median.
  • Typical properties (median) charge about $290 a night.
  • Entry-level properties (bottom 25%) charge $175 or less, about 61% of the median.

July rates run 27% above November's

Average nightly rate (ADR), by month, October 2024 to September 2026

What Is the RevPAR for Airbnb in Sullivan?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sullivan it averaged $180 over the past year, from about $26 in a typical March to about $275 in a typical July.

Per open night, by tier:

  • Best-in-class properties (top 10%) earn $309+ per open night, about 2.4 times the median.
  • Strong performers (top 25%) earn $210 or more, about $80 a night above the median.
  • Typical properties (median) earn about $131 per open night.
  • Entry-level properties (bottom 25%) earn $95 or less, about three-quarters of the median.

July RevPAR is about 10.8 times March's

Revenue per open night (RevPAR), by month, October 2024 to September 2026

The 12-month RevPAR of $180 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Seasonality

Best and Worst Months for Airbnb in Sullivan

Sullivan has one high season, June through October, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 4.5 times as much a month in June through August as in December through February.

Average revenue by month in Sullivan

Average revenue per active listing, each calendar month averaged over the past two years

Revenue by month in Sullivan in numbers
Average monthly revenue per active listing in Sullivan, by calendar month
MonthSeasonRevenue per listing
JanuaryLow season$1,370
FebruaryLow season$1,290
MarchLow season$791
AprilLow season$2,850
MayShoulder season$3,680
JuneHigh season$5,690
JulyHigh season$8,530
AugustHigh season$7,780
SeptemberHigh season$5,440
OctoberHigh season$4,820
NovemberLow season$2,630
DecemberLow season$2,260
Average monthly Airbnb revenue, occupancy and nightly rate in Sullivan by season
SeasonRevenue per monthOccupancyNightly rate
High seasonJune–October$6,45061%$373
Shoulder seasonMay$3,68035%$358
Low seasonNovember–April$1,87022%$335

How Far in Advance Do Guests Book Airbnb in Sullivan?

Guests book Sullivan stays 73 days ahead on average (about two and a half months), so guests here plan well ahead. April stays are booked furthest out, about 97 days ahead, and January stays closest to arrival, about 9 days. A typical April booking is made in early January.

April stays are booked furthest ahead

Average days between booking and check-in, by month of stay, October 2024 to September 2026

The 12-month figure of 73 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Sullivan

None of the 81 active listings in Sullivan display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Sullivan.

Neighborhoods

Best Neighborhoods for Airbnb in Sullivan

AirROI's area guide picks Sullivan Harbor, Sorrento and Northeast Harbor as the parts of Sullivan that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Sullivan
AreaWho it suitsLandmarks nearby
Sullivan HarborA picturesque small town with scenic waterfront views and access to Acadia National Park. Ideal for visitors seeking tranquility and outdoor activities.Acadia National Park, Schoodic Peninsula, Sullivan Harbor, Canoeing and kayaking, Local seafood dining
SorrentoCharming coastal village known for its historic homes and beautiful harbor views. Perfect for guests looking for a peaceful retreat near nature.Sorrento Beach, Sorrento Harbor, Lamoine State Park, Sunset views, Woods Hole Oceanographic Institution
Northeast HarborAn upscale village offering luxury accommodations and access to sailing and golf. Appeals to those looking for a more refined vacation experience.Asticou Azalea Garden, Northeast Harbor Marina, Sailing tours, Local boutiques, Historic homes

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Sullivan Airbnb Listings by Type and Size

More than nine in ten Airbnbs in Sullivan are entire homes (94%), with private rooms at 6%. Houses are the most common property type at 52%, about 1.6 times the share of cabins and other outdoor stays (32%).

Nearly all listings rent the whole place

Sullivan Airbnb listings by room type

  • Entire home 94%
  • Private room 6%
Room types in numbers
Sullivan Airbnb listings by room type
Room typeShare of listingsListings
Entire home93.8%76
Private room6.2%5

Listings by property type

Sullivan Airbnb listings by property type

  • House 52%
  • Cabin/Outdoor 32%
  • Apartment/Condo 6%
  • Hotel/Boutique 5%
  • Others 5%
Property types in numbers
Sullivan Airbnb listings by property type
Property typeShare of listingsListings
House51.9%42
Cabin/Outdoor32.1%26
Apartment/Condo6.2%5
Hotel/Boutique4.9%4
Others4.9%4

How Many Bedrooms Do Airbnb Listings in Sullivan Have?

Two-bedroom homes are the most common size in Sullivan (37% of entire homes), and 34% have three or more bedrooms. Shares are of the 71 entire homes that give a bedroom count; rented rooms are left out.

Sullivan entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Sullivan entire homes by number of bedrooms
BedroomsShare of entire homes with a bedroom countEntire homes
1 bedroom29.6%21
2 bedrooms36.6%26
3 bedrooms19.7%14
4 bedrooms9.9%7
5+ bedrooms4.2%3

What Each Home Size Earns in Sullivan

A typical one-bedroom home in Sullivan earned $19,400 over the past year, against $29,200 for a three-bedroom home.

What each home size earns in Sullivan
Home sizeListingsTypical annual revenue (median)Average annual revenueAvg. nightly rateOccupancy
1 bedroom21$19,400$21,300$23350%
2 bedrooms26$25,700$33,500$30549%
3 bedrooms14$29,200$33,500$40546%

How Many Guests Do Airbnbs in Sullivan Sleep?

The most common capacity in Sullivan is eight or more guests (24% of listings), and 47% of listings sleep six or more. Shares are of the 76 listings with a guest capacity on file (94% of the market).

Sullivan listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
Sullivan listings by guest capacity
Guest capacityShare of listings with a capacity on fileListings
1 guest1.3%1
2 guests17.1%13
3 guests10.5%8
4 guests14.5%11
5 guests9.2%7
6 guests17.1%13
7 guests6.6%5
8+ guests23.7%18

How Sullivan Airbnb Listings Are Set Up

Sullivan hosts set up an average of 3.3 beds per listing. Only 44% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
34
Beds per listing
3.3
Show exact location
44%

What Amenities Do Airbnb Listings in Sullivan Offer?

Beach access is common in Sullivan: 52% of listings offer it, and 54% have a pet-friendly policy.

Share of Sullivan listings with each common amenity

  • Free parking on premises Nearly all
  • Hot water 99%
  • TV 98%
  • Heating 98%
  • Smoke alarm 94%
  • Wifi 94%
  • Refrigerator 93%
  • Coffee maker 91%
  • Dishes and silverware 91%
  • Carbon monoxide alarm 89%

Guests

Who Books Airbnbs in Sullivan?

Sullivan draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: New York is the largest source, at about 8% of reviews.

97% of Sullivan guests are domestic

Where guests who left reviews live

  • Domestic 97%
  • International 3%

Where Sullivan guests come from: top cities

Share of guests who left reviews

  • New York 8%
  • Boston 4%
  • Portland 2%
  • Chicago 2%
  • Los Angeles 2%
Top origin cities in numbers
Where Sullivan guests come from: top cities
Origin cityShare of guests
New York7.8%
Boston3.9%
Portland1.8%
Chicago1.6%
Los Angeles1.6%

Where Sullivan guests come from: top countries

Share of guests who left reviews

  • United States 97%
  • United Kingdom 1%
  • Germany 1%
  • Austria 0%
Top origin countries in numbers
Where Sullivan guests come from: top countries
Origin countryShare of guests
United States96.6%
United Kingdom0.9%
Germany0.7%
Austria0.5%

Languages spoken by Sullivan guests

Share of guests who left reviews

  • English 71%
  • Spanish 10%
  • German 3%
  • Chinese 3%
  • French 3%
Top languages in numbers
Languages spoken by Sullivan guests
LanguageShare of guests
English71.3%
Spanish9.6%
German3.2%
Chinese2.7%
French2.7%

What Are Airbnb Guest Ratings in Sullivan?

Sullivan Airbnbs average 4.85 stars, and 60% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.74, against 4.95 for check-in.

Check-in scores highest in Sullivan; value is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.86
  • Cleanliness 4.82
  • Communication 4.92
  • Location 4.82
  • Check-in 4.95
  • Value 4.74
Category scores in numbers
Sullivan guest ratings by category
CategoryAverage rating (out of 5)
Accuracy4.86
Cleanliness4.82
Communication4.92
Location4.82
Check-in4.95
Value4.74

Booking patterns

How Guests Book in Sullivan: Stays, Rules and Fees

More than nine in ten Sullivan listings are open to guests more than 180 days a year, but only 7% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 51% of listings; blocked nights include any the host closes off.

Days a year Sullivan listings are open to guests

Share of listings by days a year

  • 271-366 days 44%
  • 181-270 days 48%
  • 91-180 days 7%
Open days in numbers
Days a year Sullivan listings are open to guests
Days a yearShare of listingsListings
271-366 days44.4%36
181-270 days48.1%39
91-180 days7.4%6

Days a year Sullivan listings are booked or blocked

Share of listings by days a year

  • 181-270 days 7%
  • 91-180 days 51%
  • 31-90 days 31%
  • 1-30 days 11%
Booked or blocked days in numbers
Days a year Sullivan listings are booked or blocked
Days a yearShare of listingsListings
181-270 days7.4%6
91-180 days50.6%41
31-90 days30.9%25
1-30 days11.1%9

What Is the Average Length of Stay for Airbnb in Sullivan?

The average Sullivan booking lasts 5.2 nights, longest in April and shortest in January. Listings took about 20 bookings each over the year, some 1,520 in all. More than six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.

Average length of stay by month in Sullivan

Average nights per booking, by month of stay

Two-year average by calendar month.

Sullivan Airbnb Minimum Stay Requirements

43% of listings in Sullivan accept stays of one or two nights; the most common minimum is three nights.

Minimum stay set by Sullivan listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 14% 11 listings
  • 2 Nights 30% 24 listings
  • 3 Nights 42% 34 listings
  • 4-6 Nights 14% 11 listings
  • 7-29 Nights 1% 1 listing

What Cancellation Policies Do Airbnb Hosts Use in Sullivan?

Firm is the most common cancellation policy in Sullivan, used by 42% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about three-quarters of listings use Firm or stricter terms, against 25% on Flexible or Moderate.

Cancellation policies of Sullivan listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 10% 8 listings
  • Moderate 15% 12 listings
  • Firm 42% 34 listings
  • Strict 31% 25 listings
  • Super Strict 30 Days 2% 2 listings

How Much Are Airbnb Cleaning Fees in Sullivan?

86% of Sullivan listings charge a cleaning fee. The typical fee is about $175. Spread over the average stay of 5.2 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.

Median cleaning fee
$175
Average cleaning fee
$197
Listings charging a fee
86.4%
Share of gross revenue
10.8%

Top earners

Top-Earning Airbnbs and Hosts in Sullivan

The top-grossing Airbnb in Sullivan, a four-bedroom home, took in $135,000 over the past year, about 4.1 times the city's average of $32,800.

Fox Beach House! Oceanfront home, sleeps 10! Fox Beach House! Oceanfront home, sleeps 10! Entire home · 4 bedrooms Rated 4.79
Revenue
$135,359
Occupancy
58.1%
Daily rate
$1,145
Downeast Sunset Luxury Lakehouse. Amazing find! Downeast Sunset Luxury Lakehouse. Amazing find! Entire home · 4 bedrooms Rated 4.95
Revenue
$134,888
Occupancy
43.0%
Daily rate
$809
Private Lakefront Estate Near Acadia - 200 Acres Private Lakefront Estate Near Acadia - 200 Acres Entire home · 4 bedrooms Rated 4.96
Revenue
$120,849
Occupancy
52.3%
Daily rate
$884
Lucky Stone Retreat - private beach & Acadia view Lucky Stone Retreat - private beach & Acadia view Entire home · 2 bedrooms Rated 4.94
Revenue
$115,118
Occupancy
51.3%
Daily rate
$520
Oceanfront Estate near Acadia National Park Oceanfront Estate near Acadia National Park Entire home · 4 bedrooms Rated 5.00
Revenue
$82,448
Occupancy
48.4%
Daily rate
$1,441
Private Lakeside Retreat Private Lakeside Retreat Entire home · 3 bedrooms Rated 4.97
Revenue
$81,283
Occupancy
57.0%
Daily rate
$622

Who Are the Airbnb Hosts in Sullivan?

Professional management companies run one in five Sullivan listings and owners run the rest, though 35% of listings have a co-host. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 93% of listings.

Superhosts
60.5%
Professional management
21.0%
Cohosted listings
34.6%
Instant Book enabled
42.0%
Simplified Pricing
92.6%

Nearby markets

Sullivan vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 21 km, Bar Harbor (15 km away) earned the most per listing, about 92% more than Sullivan.

Airbnb markets near Sullivan: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Hancock 7 km91$39,962$31548%
Franklin 9 km41$36,606$29754%
Lamoine 12 km109$52,964$37655%
Gouldsboro 14 km155$42,233$39045%
Bar Harbor 15 km559$63,093$45458%
Winter Harbor 16 km35$32,615$28855%
Trenton 19 km146$58,799$42155%
Steuben 21 km31$35,041$37141%

Other Airbnb Markets in Maine

See all 189 Maine Airbnb markets

Markets Similar to Sullivan

Markets elsewhere in the United States with a similar nightly rate and occupancy to Sullivan:

FAQ

Sullivan Airbnb FAQ

How much do Airbnb hosts make in Sullivan?

An active Sullivan Airbnb grossed $32,804 on average in the 12 months to October 2026, according to AirROI's tracking of 81 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $5,140 or more in a typical month.

How much can I make on Airbnb in Sullivan?

It depends most on the home's size, location and how it's run. The middle half of Sullivan listings earn between $1,770 and $5,140 in a typical month, and the top tenth $9,050 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Sullivan?

Listings in Sullivan were booked on 50% of available nights over the past year. That compares with 44% for the Maine average. August is usually the busiest month.

How much does an Airbnb cost per night in Sullivan?

The average booked night in Sullivan cost $348 before fees. Half of listings charge between $175 and $420, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Sullivan?

None of the active Sullivan listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.

Is Airbnb profitable in Sullivan?

Yes, when it's run well. The average Sullivan Airbnb grossed $32,804 in the 12 months to October 2026, 19% below the Maine average of $40,509. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $20,694 a year (about $1,720 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,070 a month. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Sullivan?

July usually pays best, averaging $8,530 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Sullivan?

Each night a Sullivan listing was open to book earned $180 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $309 or more.

How far in advance do guests book Airbnbs in Sullivan?

Sullivan stays were booked 73 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.

How long do guests stay at Airbnbs in Sullivan?

The average Sullivan Airbnb stay lasted 5.2 nights over the past year. A listing took 20 reservations over the year on average.

How are Airbnbs in Sullivan rated?

Guests rate Sullivan Airbnbs 4.85 out of 5 on average. Guests score check-in highest and value lowest.

What are the best neighborhoods for Airbnb in Sullivan?

Sullivan Harbor, Sorrento and Northeast Harbor draw the most short-term rental interest in Sullivan. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Sullivan?

AirROI counted 81 active Airbnb listings in Sullivan as of October 2026. The closest tracked market is Hancock, 7 km away.

How much are Airbnb cleaning fees in Sullivan?

In Sullivan, 86% of listings add a cleaning fee, and the typical fee is about $175.

How many tourists visit Sullivan, ME?

All of the United States had 72.4 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 1,518 Airbnb stays in Sullivan, ME in the 12 months to October 2026, which counts bookings and not tourists. See Maine tourism statistics.

Method

About This Data

Figures on this page cover 81 active Airbnb listings in Sullivan from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.