Willmar, Minnesota Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Willmar, Minnesota? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,519 per year — at a $181 nightly rate, 41.3% occupancy, and a $72 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 33 active listings, Willmar is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 230.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Willmar?
In Willmar, the headline Airbnb metrics are $18,519 in average annual revenue,41.3% occupancy, $181 ADR, and $72 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Willmar?
Understanding the monthly revenue variations for Airbnb listings in Willmar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Willmar is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Willmar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,868+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,250 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,881 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,029, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Willmar
What Is the Monthly Airbnb Occupancy Rate in Willmar?
Maximize your bookings by understanding the Willmar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Willmar:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Willmar
What Is the Average Airbnb Nightly Rate in Willmar?
Effective short term rental pricing strategy in Willmar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Willmar typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $311+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Willmar
What Is the RevPAR for Airbnb in Willmar?
RevPAR in Willmar is currently $72. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $45 RevPAR.
- Typical properties (Median) generate $64 RevPAR.
- Strong performers (Top 25%) earn $99 RevPAR.
- Best-in-class (Top 10%) achieve $118 RevPAR.
Average Monthly RevPAR Trend in Willmar
RevPAR Insights for Willmar
- The average RevPAR in Willmar is $72. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($118) and bottom 25% ($45) is $73, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Willmar benchmarks. If your RevPAR falls below the median of $64, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $99+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Willmar?
Willmar's peak Airbnb season falls in June, July, August, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, August)
- Revenue averages $3,551 per month
- Occupancy rates average 55.1%
- Daily rates average $198
Shoulder Season
- Revenue averages $2,163 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $187
Low Season (February, March, November)
- Revenue drops to average $1,605 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $185
Seasonality Insights for Willmar
- Airbnb seasonality in Willmar is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Willmar's highest earning potential, with monthly revenues climbing to $3,750, occupancy reaching 59.3%, and ADRs peaking at $205.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,402, occupancy could drop to 25.0%, and ADRs may adjust to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Willmar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Willmar, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Willmar?
Low regulation and minimal registration activity in Willmar, Minnesota, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Willmar to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Willmar?
With a compact short-term rental market, Willmar gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Florida | A beautiful and serene location not far from downtown Willmar, popular for lakeside activities, family gatherings and relaxation. Ideal for those looking to escape the hustle and bustle in a scenic environment. | Lake Florida Park, Fishing and boating, Picnic areas, Trails for hiking and biking |
| Swan Lake | A tranquil area known for its charming lake views and outdoor recreation. Great for families and nature enthusiasts seeking a peaceful retreat. | Swan Lake State Wildlife Management Area, Bird watching, Fishing, Walking trails |
| Kandi Entertainment Center | An entertainment hub in Willmar, featuring a bowling alley, arcade, and dining options. A great spot for groups and families looking for fun and activities. | Bowling alley, Arcade games, Dining options, Event spaces |
| Downtown Willmar | The main commercial area with shops, restaurants, and local events. Perfect for those wanting to experience local culture and community activities. | Willmar Civic Center, Local shops and cafes, Farmers market, Art galleries |
| Green Lake | A popular destination for its beautiful lake and recreational opportunities. Excellent for vacationers looking for water activities and nature. | Green Lake State Park, Boating and fishing, Camping, Swimming areas |
| Murdock Area | A quaint area just outside Willmar with rural charm and access to outdoor adventures. Great for those looking for a rural experience while still close to the city. | Nearby countryside, Agricultural tours, Hiking trails |
| Willmar Lakes Area | A collection of lakeside areas offering numerous recreational activities, perfect for summer getaways. | Multiple lakes for boating and fishing, Picnic spots, Nature trails |
| Bird Island | A small town nearby with access to local events and nature, making it a quaint option for visitors exploring the Greater Willmar area. | Bird Island Historical Society, Local parks, Community events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Willmar offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Willmar?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Willmar
- The Willmar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.9% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Willmar, House properties are the most common (48.5%), reflecting the local real estate landscape.
- Houses represent a significant 48.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.0%) offer potential for unique stay experiences.
Willmar Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Willmar
- The dominant room capacity in Willmar is 2 bedrooms listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.5% of the active Airbnb listings in Willmar, indicating a high concentration in these sizes.
- A significant 39.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Willmar.
Willmar Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Willmar
- The most common guest capacity trend in Willmar vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Willmar STR market, accounting for 60.6% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Willmar.
- On average, properties in Willmar are equipped to host 4.7 guests.
How Do Listings in Willmar Compare on Quality?
Listing quality in Willmar can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Willmar
- At 34.3 photos per listing on average, Willmar hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 39.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Willmar averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Willmar?
Amenity Prevalence
Amenity Insights for Willmar
- Essential amenities in Willmar that guests expect include: Wifi, Smoke alarm, Carbon monoxide alarm, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Willmar: Wifi, Smoke alarm, Carbon monoxide alarm, TV, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Willmar to stay competitive.
Which Airbnb Amenities Boost Revenue in Willmar?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Willmar, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hangers | 84.8% | $20,756 | $5,992 | 246.4% |
Cooking basics | 84.8% | $20,756 | $5,992 | 246.4% |
Cleaning products | 63.6% | $24,927 | $7,306 | 241.2% |
Oven | 75.8% | $22,349 | $6,550 | 241.2% |
Wine glasses | 51.5% | $28,151 | $8,285 | 239.8% |
Bed linens | 81.8% | $21,085 | $6,970 | 202.5% |
Books and reading material | 57.6% | $25,742 | $8,716 | 195.3% |
Freezer | 72.7% | $22,551 | $7,768 | 190.3% |
Room-darkening shades | 51.5% | $26,602 | $9,931 | 167.9% |
Outdoor dining area | 45.5% | $28,070 | $10,560 | 165.8% |
Revenue Impact Insights for Willmar
- Hangers tops the revenue impact list with a 246.4% uplift — listings with this amenity earn $20,756 vs. $5,992 without it.
- Hangers, Cooking basics, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Willmar STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Willmar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWillmar Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Willmar
- The typical guest profile for Airbnb in Willmar consists of primarily domestic travelers (97%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and Italy (1.4%).
- Top languages spoken are English (71.7%) followed by Spanish (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Sioux Falls.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Willmar?
Listings in Willmar average 4.85 out of 5 overall, with about 31.9 reviews per active listing and 54.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Willmar
- With an overall rating of 4.85, Willmar listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 54.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Willmar Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Willmar
- The most common availability pattern in Willmar falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Willmar (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Willmar?
Average Booking Lead Time by Month
Booking Lead Time Insights for Willmar
- The overall average booking lead time for vacation rentals in Willmar is 28 days.
- Guests book furthest in advance for stays during July (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Willmar.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Willmar averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Willmar?
Guests in Willmar stay about 7.7 nights on average, generating roughly 517 reservations and 15.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Willmar
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Willmar
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 15.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (9 nights) and shorten in Oct (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Willmar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
15.2% of total
2 Nights
13 listings
39.4% of total
3 Nights
2 listings
6.1% of total
4-6 Nights
1 listings
3% of total
7-29 Nights
1 listings
3% of total
30+ Nights
11 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Willmar is 2 Nights, adopted by 39.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Willmar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.4% of Willmar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
- A 2-night minimum appears standard (39.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Willmar.
Willmar Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
13 listings
39.4% of total
Moderate
5 listings
15.2% of total
Firm
14 listings
42.4% of total
Strict
1 listings
3% of total
Cancellation Policy Insights for Willmar
- The prevailing Airbnb cancellation policy trend in Willmar is Firm, used by 42.4% of listings.
- There's a relatively balanced mix between guest-friendly (54.6%) and stricter (45.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.4% market standard in Willmar.
- Using a Strict policy might deter some guests, as only 3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Willmar.
How Much Are Airbnb Cleaning Fees in Willmar?
Cleaning fees in Willmar are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Willmar
- 97.0% of listings charge a cleaning fee, making it standard practice in Willmar. Guests expect it and factor it into their booking decisions.
- The gap between the average ($163) and median ($99) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Willmar median of $99. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Willmar Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Willmarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
200' of Lakeshore & Dock on Foot Lake in Willmar!
Entire Place • 3 bedrooms
Family-Friendly | Backyard, Games, Netflix & Lakes
Entire Place • 5 bedrooms
THE LOFT 3 level urban cabin with a HUGE patio!
Entire Place • 3 bedrooms
NEW Peace and Rest on the lake
Entire Place • 5 bedrooms
Cottage by Lakes | Parking + Backyard | 4 min DT
Entire Place • 2 bedrooms
MI CASA- 4 Bd- Mega Playground
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Willmar?
Learn from the best! This table showcases top-performing Airbnb hosts in Willmar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrew | 9 | $218,094 | 312 | 4.95/5.0 |
| Dwijesh | 3 | $114,475 | 77 | 4.89/5.0 |
| Jennifer | 1 | $66,453 | 39 | 4.77/5.0 |
| Jonathan | 1 | $38,391 | 43 | 4.95/5.0 |
| Concepcion | 5 | $25,164 | 59 | 4.52/5.0 |
| Isak | 3 | $22,687 | 142 | 4.93/5.0 |
| Justin | 3 | $22,559 | 15 | 4.86/5.0 |
| Perry | 1 | $20,698 | 47 | 4.91/5.0 |
| Lisa | 1 | $20,612 | 48 | 4.79/5.0 |
| Wendell | 2 | $19,681 | 44 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Willmar.
Who Are the Airbnb Hosts in Willmar?
Willmar is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Willmar
- With 72.7% Superhosts, Willmar has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 84.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 42.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Willmar averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Willmar's Airbnb Market Compare to Nearby Cities?
How does the Willmar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Baxter, Willmar has 2 percentage points lower occupancy and about $241 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lake Shore | 22 | $4,278 | $514.53 | 36% |
| Nisswa | 86 | $4,180 | $452.88 | 36% |
| Crosslake | 87 | $4,162 | $489.20 | 39% |
| Pequot Lakes | 65 | $3,799 | $454.45 | 41% |
| Baxter | 14 | $3,798 | $422.03 | 43% |
| Brainerd | 88 | $3,674 | $355.00 | 43% |
| Little Falls | 11 | $3,646 | $349.78 | 37% |
| Merrifield | 35 | $3,412 | $423.87 | 37% |
| Alexandria | 124 | $3,375 | $420.43 | 38% |
| Corinna Township | 18 | $3,081 | $324.58 | 42% |
Frequently Asked Questions About Airbnb in Willmar
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Willmar.
How much do Airbnb hosts make in Willmar?
Willmar hosts earn about $18,519 per year on average, with an average nightly rate of $181 and RevPAR of $72. Those figures describe the typical revenue environment for active listings in Willmar, Minnesota, not the ceiling for the best operators. Source: AirROI 2026 data, Willmar market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Willmar?
The average Airbnb occupancy rate in Willmar is 41.3%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Willmar?
Listings in Willmar average $181 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Willmar?
Willmar currently has about 33 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Willmar?
AirROI currently classifies the short-term rental regulation level in Willmar as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Willmar?
RevPAR in Willmar is about $72. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Willmar?
At 41.3% occupancy, Willmar can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $18,519, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Willmar?
The average booking lead time in Willmar is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Willmar?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Willmar include Lake Florida, Swan Lake, Kandi Entertainment Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Willmar?
entire_home listings make up 93.9% of the active supply in Willmar. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Willmar compare to nearby Airbnb markets?
Among neighboring markets, Lake Shore posts $51,333 in average annual revenue with 35.9% occupancy, compared to Willmar's $18,519 and 41.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Willmar?
The average Airbnb stay length in Willmar is about 7.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Willmar?
Airbnb listings in Willmar average 4.85 out of 5 overall. About 54.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Willmar?
Hangers and Cooking basics are among the strongest revenue-linked amenities in Willmar. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Willmar?
Yes. About 97.0% of active Airbnb listings in Willmar charge a cleaning fee, and the average fee is $163. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Willmar?
A 72.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.