Airbnb market data · 202612 months to May 2026
Town of Massena, NY Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Massena brought in $18,431 over the 12 months through May 2026, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Massena run through May 2026.
The short answer
Town of Massena Airbnb Market at a Glance
Listings averaged $166 a night and were booked on 37% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.6 times as much as in October, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Town of Massena is the 430th-largest of 509 New York State markets AirROI tracks.
Browse the live Town of Massena Airbnb market See Every Town of Massena ListingRevenue
How Much Do Airbnb Hosts Make in Town of Massena?
Gross bookings per Town of Massena listing averaged $18,431 over the 12 months to May 2026 (New York State average: $36,572), before cleaning, platform and management costs and taxes.
The average Town of Massena listing brought in $3,800 in July, its best month, and $1,440 in October, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Massena's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,470+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn $2,480 or more, roughly $870 a month above the median.
- Typical properties (median) earn about $1,610 a month.
- Entry-level properties (bottom 25%) earn $934 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.6 times what October did
Average revenue per active listing, by month
Town of Massena Airbnb Data by Month
Latest 12 months in the May 2026 data.
July led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $2,220 | 34.7% | $164 | $74 | 64 days | 4.5 nights |
| Jul 2025 | $3,796 | 67.6% | $164 | $122 | 72 days | 7.4 nights |
| Aug 2025 | $3,194 | 61.5% | $163 | $103 | 55 days | 4.3 nights |
| Sep 2025 | $2,413 | 39.0% | $165 | $80 | 28 days | 4.9 nights |
| Oct 2025 | $1,436 | 29.9% | $164 | $46 | 20 days | 4.8 nights |
| Nov 2025 | $1,648 | 37.0% | $164 | $55 | 55 days | 5.5 nights |
| Dec 2025 | $1,825 | 27.3% | $171 | $59 | 39 days | 4.6 nights |
| Jan 2026 | $1,536 | 32.5% | $165 | $50 | 10 days | 5.5 nights |
| Feb 2026 | $1,632 | 32.1% | $166 | $58 | 12 days | 7.5 nights |
| Mar 2026 | $1,604 | 21.0% | $173 | $52 | 16 days | 8.5 nights |
| Apr 2026 | $2,123 | 31.1% | $175 | $71 | 20 days | 6.3 nights |
| May 2026 | $1,566 | 30.7% | $181 | $51 | 58 days | 4.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Town of Massena home could earn, enter its address, bedrooms and guests in the Airbnb profit calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Town of Massena Profitable?
Yes, when it's run well. The average Town of Massena Airbnb took in $18,431 in the 12 months to May 2026, and run by its owner at everyday costs, about $1,070 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,660 a month.
Cleaning it yourself keeps the $940 a year guests pay in cleaning fees, for about $1,150 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $930 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Massena Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $17,491 | $26,930 |
| Cleaning fees guests pay5% of Town of Massena bookings | $940 | $1,450 |
| Gross bookings | $18,431 | $28,380 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Town of Massena listings on Simplified Pricing, 3% for the rest | −$2,530 | −$3,890 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$940 | −$1,450 |
| Utilities and internetAbout 5% of bookings | −$920 | −$1,420 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$370 | −$570 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$550 | −$850 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$5,580 | −$8,450 |
| Left for housing costs, then profit | $12,851about $1,070 a month | $19,930about $1,660 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Massena Airbnb Profit
The estimate starts from Town of Massena's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Massena home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Town of Massena's Top Earners Get There
- More nights booked. The busiest quarter of Town of Massena listings are booked on 52% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of $135 adds about $1,370 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $170 a night or more, against a median of $135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,750 a year.
- Open for the busy months. July brought the average listing about $3,800, against $1,440 in October, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Massena listings average 4.92 stars, and 81% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,370 a month, against $1,540 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Massena?
Town of Massena listings were booked on 37% of the nights they were open over the past year, 3 percentage points below the New York State average (40%) and 4 points below the U.S. average (41%). Occupancy swings from 21% in March to 68% in July.
Across Town of Massena's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 63%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
July was the busiest month in Town of Massena, March the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Massena?
The average nightly rate in Town of Massena, known as ADR (average daily rate), was $166 over the past year, about 56% below the New York State average of $380 and about 50% below the U.S. average of $335. Rates peak in May at about $180 and bottom out in June and August at about $165.
Across Town of Massena's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $250+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $170 or more, about $35 above the median.
- Typical properties (median) charge about $135 a night.
- Entry-level properties (bottom 25%) charge $130 or less, about 6% below the median.
May rates ran 11% above August's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in Town of Massena?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Massena it averaged $68 over the past year, from about $46 in October to about $122 in July.
Across Town of Massena's 21 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $114+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn $67 or more, about $14 a night above the median.
- Typical properties (median) earn about $53 per open night.
- Entry-level properties (bottom 25%) earn $46 or less, about 14% below the median.
July RevPAR was about 2.6 times October's
Revenue per open night (RevPAR), by month
Seasonality
Best and Worst Months for Airbnb in Town of Massena
With only 21 active listings, the monthly pattern in Town of Massena is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in October.
How Far in Advance Do Guests Book Airbnb in Town of Massena?
Guests book Town of Massena stays 44 days ahead on average (about six weeks). July stays are booked furthest out, about 72 days ahead, and January stays closest to arrival, about 10 days. A typical July booking is made in early May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 44 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Massena
None of the 21 active listings in Town of Massena display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Massena.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Massena
AirROI's area guide picks eight Town of Massena neighborhoods that draw short-term rental guests, led by Massena Westside, Massena Downtown and North Massena. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Massena Westside | A peaceful residential area close to the St. Lawrence River, perfect for families and nature lovers. Ideal for guests looking for a quiet, home-like atmosphere. | Massena Town Beach Park, St. Lawrence River, Massena Museum, Robert Moses State Park, Paddleboarding and kayaking on the river |
| Massena Downtown | Offers a local experience with access to shops, restaurants, and cultural sites. A great spot for visitors wanting to explore local life and history of Massena. | Massena Memorial Hospital, Local eateries, Shops and boutiques, Parks and public art installations, Historical buildings |
| North Massena | Close to Altona Flat Rock, a natural area that attracts outdoor enthusiasts. Suitable for guests interested in hiking and wildlife observation. | Altona Flat Rock, Hiking trails, Birdwatching, Fishing spots, Natural landscapes |
| Massena Center | Conveniently located near major roads, this area provides easy access to attractions in and around Massena. Great for travelers who prefer proximity to amenities. | Massena Public Library, Town parks, Community events, Nearby shopping areas |
| Surrounding Rural Areas | Offering unique secluded stays, ideal for those looking to escape urban life. Great for couples or families who want to explore the countryside. | Scenic landscapes, Wildlife viewing, Rural hiking trails, Local farm experiences |
| Lake St. Lawrence | A beautiful waterfront area that attracts fishermen, boaters, and those looking for lakeside recreation. Ideal for summer vacationers. | Fishing and boating, Scenic lakeside views, Parks along the shoreline, Campsite options |
| Massena's Historic District | Rich in history and character, providing a unique experience for those interested in Massena's past and architectural beauty. | Historic homes, Local museums, Cultural festivals, Walking tours |
| Nearby Nature Reserves | Excellent for eco-tourists and nature enthusiasts, offering a chance to explore the natural beauty and conservation areas around Massena. | Nature trails, Wildlife reserves, Educational tours, Photography opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Massena vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 73 km, Town of Malone (51 km away, 32 listings) earned the most per listing, about 53% more than Town of Massena. Ottawa was the busiest, booked on 49% of nights against 37% in Town of Massena.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Cornwall Canada · 14 km | 89 | $12,706 | $138 | 39% |
| Town of Potsdam 32 km | 42 | $21,152 | $175 | 35% |
| South Glengarry Canada · 32 km | 33 | $24,406 | $199 | 39% |
| Town of Canton 46 km | 33 | $21,349 | $323 | 31% |
| Town of Malone 51 km | 32 | $28,258 | $317 | 32% |
| Salaberry-de-Valleyfield Canada · 68 km | 30 | $13,787 | $148 | 34% |
| Clarence-Rockland Canada · 71 km | 54 | $14,566 | $143 | 34% |
| Ottawa Canada · 73 km | 1,721 | $16,510 | $120 | 49% |
Other Airbnb Markets in New York State
- New York Airbnb data 9,776 listings
- Town of East Hampton Airbnb data 1,191 listings
- Town of Southampton Airbnb data 1,101 listings
- Buffalo Airbnb data 860 listings
- City of Saratoga Springs Airbnb data 653 listings
- Town of Brookhaven Airbnb data 576 listings
- City of Rochester Airbnb data 558 listings
- Brooklyn Airbnb data 485 listings
See all 509 New York Airbnb markets
Markets Similar to Town of Massena
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Massena:
- Moreno Valley Airbnb data CA · $164/night · 37.5%
- Cape Girardeau Airbnb data MO · $166/night · 36.2%
- Allentown Airbnb data PA · $171/night · 36.9%
- Lehigh Acres Airbnb data FL · $158/night · 37.1%
- Jackson Airbnb data MS · $159/night · 37.0%
- Baytown Airbnb data TX · $159/night · 37.6%
FAQ
Town of Massena Airbnb FAQ
How much do Airbnb hosts make in Town of Massena?
An active Town of Massena Airbnb grossed $18,431 on average in the 12 months to May 2026, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,480 or more in a typical month.
How much can I make on Airbnb in Town of Massena?
It depends most on the home's size, location and how it's run. The middle half of Town of Massena listings earn between $934 and $2,480 in a typical month, and the top tenth $4,470 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Massena?
Listings in Town of Massena were booked on 37% of available nights over the past year. That compares with 40% for the New York State average. July was the busiest month.
How much does an Airbnb cost per night in Town of Massena?
The average booked night in Town of Massena cost $166 before fees. Half of listings charge between $130 and $170, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Massena?
None of the active Town of Massena listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Massena?
Yes, when it's run well. The average Town of Massena Airbnb grossed $18,431 in the 12 months to May 2026, 50% below the New York State average of $36,572, though with only 21 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,851 a year (about $1,070 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,660 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of Massena?
July paid best over the past year, at $3,800 per active listing, and October paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Town of Massena?
Each night a Town of Massena listing was open to book earned $68 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $114 or more.
How far in advance do guests book Airbnbs in Town of Massena?
Town of Massena stays were booked 44 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Town of Massena?
The average Town of Massena Airbnb stay lasted 5.9 nights over the past year. A listing took 19 reservations over the year on average.
How are Airbnbs in Town of Massena rated?
Guests rate Town of Massena Airbnbs 4.92 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in Town of Massena?
Massena Westside, Massena Downtown and North Massena draw the most short-term rental interest in Town of Massena. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Massena?
AirROI counted 21 active Airbnb listings in Town of Massena as of May 2026. The closest tracked market is Cornwall, 14 km away.
How much are Airbnb cleaning fees in Town of Massena?
In Town of Massena, about nine in ten listings add a cleaning fee, and the typical fee is about $50.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Town of Massena from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.