Airbnb market data · 202612 months to October 2026
Lillington, NC Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Lillington brought in $18,754 over the 12 months through October 2026, across just 28 active listings, so a single property can move that figure.
The short answer
Lillington Airbnb Market at a Glance
Rates and bookings both trail the North Carolina average. Listings averaged $173 a night and were booked on 37% of available nights, against $320 and 40% for the North Carolina average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in January, usually the slowest. With only 28 active listings, a few bookings can reorder the months.
With 28 active listings, Lillington is the 231st-largest of 298 North Carolina markets AirROI tracks.
Browse the live Lillington Airbnb market See Every Lillington ListingRevenue
How Much Do Airbnb Hosts Make in Lillington?
Gross bookings per Lillington listing averaged $18,754 over the 12 months to October 2026 (North Carolina average: $34,622), before cleaning, platform and management costs and taxes.
In a typical year, the average Lillington listing brings in $2,610 in July, its best month, and $1,310 in January, its slowest. February runs within 5% of January, so either can be the slowest in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
Across Lillington's 28 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,160+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn $2,880 or more, roughly $1,000 a month above the median.
- Typical properties (median) earn about $1,880 a month.
- Entry-level properties (bottom 25%) earn $1,040 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what January does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Lillington Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
December 2025 led on revenue and bookings; nightly rates peaked in August 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,257 | 38.7% | $175 | $73 | 56 days | 2.6 nights |
| Nov 2025 | $2,129 | 40.5% | $173 | $71 | 41 days | 4 nights |
| Dec 2025 | $3,055 | 49.1% | $175 | $99 | 20 days | 8.1 nights |
| Jan 2026 | $1,640 | 26.2% | $172 | $53 | 15 days | 3.3 nights |
| Feb 2026 | $1,415 | 30.1% | $169 | $51 | 24 days | 3.7 nights |
| Mar 2026 | $2,407 | 39.5% | $168 | $78 | 26 days | 5.5 nights |
| Apr 2026 | $2,369 | 42.6% | $168 | $79 | 50 days | 6 nights |
| May 2026 | $2,448 | 43.9% | $171 | $79 | 48 days | 4.5 nights |
| Jun 2026 | $2,270 | 43.3% | $170 | $76 | 42 days | 5 nights |
| Jul 2026 | $2,404 | 38.7% | $176 | $78 | 30 days | 4.4 nights |
| Aug 2026 | $1,974 | 36.8% | $176 | $64 | 33 days | 3.5 nights |
| Sep 2026 | $2,075 | 40.1% | $171 | $69 | 43 days | 3.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Lillington address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Lillington Profitable?
Yes, when it's run well. The average Lillington Airbnb took in $18,754 in the 12 months to October 2026, and run by its owner at everyday costs, about $950 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,470 a month.
Cleaning it yourself keeps the $2,410 a year guests pay in cleaning fees, for about $1,150 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $810 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Lillington Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,344 | $25,070 |
| Cleaning fees guests pay13% of Lillington bookings | $2,410 | $3,700 |
| Gross bookings | $18,754 | $28,770 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Lillington listings on Simplified Pricing, 3% for the rest | −$2,820 | −$4,330 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,410 | −$3,700 |
| Utilities and internetAbout 5% of bookings | −$940 | −$1,440 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$380 | −$580 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$560 | −$860 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$190 | −$190 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$7,390 | −$11,190 |
| Left for housing costs, then profit | $11,364about $950 a month | $17,580about $1,470 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Lillington Airbnb Profit
The estimate starts from Lillington's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Lillington home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Lillington's Top Earners Get There
- More nights booked. The busiest quarter of Lillington listings are booked on 54% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of $170 adds about $1,680 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $210 a night or more, against a median of $170. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,630 a year.
- Open for the busy months. In a typical year, July brings the average listing about $2,610, against $1,310 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Lillington listings average 4.89 stars, and 68% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,400 a month, against $1,560 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Lillington?
Lillington listings were booked on 37% of the nights they were open over the past year, 3 percentage points below the North Carolina average (40%) and 4 points below the U.S. average (41%). In a typical year, occupancy climbs to 48% in April and falls to 25% in January.
Across Lillington's 28 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 70%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 54% or more, roughly four nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
April is usually the busiest month in Lillington, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Lillington?
The average nightly rate in Lillington, known as ADR (average daily rate), was $173 over the past year, about 46% below the North Carolina and U.S. averages ($320 and $335). In a typical year, rates peak in July and August at about $175 and bottom out in January and November at about $150.
Across Lillington's 28 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $235+ a night, about 41% above the median.
- Strong performers (top 25%) charge $210 or more, about $40 above the median.
- Typical properties (median) charge about $170 a night.
- Entry-level properties (bottom 25%) charge $140 or less, about 16% below the median.
July rates run 15% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $173 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Lillington?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Lillington it averaged $67 over the past year, from about $42 in a typical January to about $84 in a typical July.
Across Lillington's 28 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $101+ per open night, about 1.6 times the median.
- Strong performers (top 25%) earn $82 or more, about $19 a night above the median.
- Typical properties (median) earn about $63 per open night.
- Entry-level properties (bottom 25%) earn $45 or less, about three-quarters of the median.
July RevPAR is about twice January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Seasonality
Best and Worst Months for Airbnb in Lillington
With only 28 active listings, the monthly pattern in Lillington is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Lillington
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Lillington in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,310 |
| February | $1,370 |
| March | $1,990 |
| April | $2,320 |
| May | $2,340 |
| June | $2,300 |
| July | $2,610 |
| August | $2,050 |
| September | $2,140 |
| October | $2,080 |
| November | $1,950 |
| December | $2,480 |
How Far in Advance Do Guests Book Airbnb in Lillington?
Guests book Lillington stays 34 days ahead on average (about five weeks). May stays are booked furthest out, about 59 days ahead, and January stays closest to arrival, about 17 days. A typical May booking is made in mid-March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
Airbnb Permits and Registration in Lillington
None of the 28 active listings in Lillington display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Lillington.
Neighborhoods
Best Neighborhoods for Airbnb in Lillington
AirROI's area guide picks eight Lillington neighborhoods that draw short-term rental guests, led by Downtown Lillington, Lillington Greenway and Cape Fear River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Lillington | The heart of Lillington with easy access to shops, restaurants, and local events. Ideal for guests looking for convenience and a taste of small-town life. | Harnett County Courthouse, Lillington Parks, Local eateries, Annual festivals, Nearby rivers for outdoor activities |
| Lillington Greenway | A scenic area with hiking and biking trails, appealing to nature lovers and outdoor enthusiasts. Provides a peaceful escape from the hustle of the town. | Lillington Greenway Trail, Fishing spots, Picnic areas, Wildlife observation, Outdoor sports facilities |
| Cape Fear River | Close to the beautiful Cape Fear River, offering recreational activities like kayaking and fishing. Attractive for families and adventure seekers. | Cape Fear River activities, Parks along the river, Fishing spots, Kayaking rentals, Scenic views |
| Harnett County Historical Museum | A historical area that draws visitors interested in local history. Ideal for those who appreciate culture and heritage tourism. | Harnett County Historical Museum, Historical landmarks, Local history tours, Cultural events, Art galleries |
| Lillington Industrial Park | An emerging area for business travelers and professionals working in the local industries. Convenient for short stays with essential services nearby. | Local business offices, Convenient accommodation for workers, Nearby dining options, Quick access to main roads, Business centers |
| Nearby State Parks | Proximity to state parks offers outdoor adventures, hiking, camping, and nature exploration. Popular with tourists seeking natural experiences. | Raven Rock State Park, Various hiking trails, Nature observation spots, Camping facilities, Picnic areas |
| Community Events Venue | A place hosting community events and gatherings, perfect for visitors attending weddings, reunions, or festivals. | Local community events, Event space for rentals, Concerts and performances, Outdoor festival areas, Accessible amenities |
| Historic Downtown Area | Charming area with historical buildings, shops, and restaurants. Perfect for visitors who enjoy exploring local culture and history. | Historic buildings, Local shops and cafes, Cultural experiences, Walkable area, Annual local festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Lillington vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 44 km, Apex (36 km away) earned the most per listing, about twice as much as Lillington.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Fuquay-Varina 21 km | 120 | $24,999 | $201 | 43% |
| Sanford 30 km | 92 | $25,608 | $233 | 39% |
| Apex 36 km | 111 | $37,439 | $234 | 51% |
| Garner 37 km | 73 | $24,380 | $195 | 47% |
| Fayetteville 39 km | 608 | $16,667 | $153 | 41% |
| Cary 42 km | 329 | $30,069 | $216 | 48% |
| Clayton 43 km | 84 | $23,943 | $201 | 44% |
| Smithfield 44 km | 35 | $24,224 | $179 | 48% |
Other Airbnb Markets in North Carolina
- Charlotte Airbnb data 3,646 listings
- Asheville Airbnb data 1,836 listings
- Raleigh Airbnb data 1,764 listings
- Carolina Beach Airbnb data 1,684 listings
- Wilmington Airbnb data 1,619 listings
- Oak Island Airbnb data 1,615 listings
- Kill Devil Hills Airbnb data 1,224 listings
- Durham Airbnb data 1,187 listings
See all 298 North Carolina Airbnb markets
Markets Similar to Lillington
Markets elsewhere in the United States with a similar nightly rate and occupancy to Lillington:
- Allentown Airbnb data PA · $171/night · 36.9%
- Richmond Airbnb data TX · $178/night · 36.4%
- Fontana Airbnb data CA · $174/night · 35.7%
- Cape Girardeau Airbnb data MO · $166/night · 36.2%
- Brooksville Airbnb data FL · $180/night · 37.1%
- Macon Airbnb data GA · $180/night · 37.1%
FAQ
Lillington Airbnb FAQ
How much do Airbnb hosts make in Lillington?
An active Lillington Airbnb grossed $18,754 on average in the 12 months to October 2026, according to AirROI's tracking of 28 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,880 or more in a typical month.
How much can I make on Airbnb in Lillington?
It depends most on the home's size, location and how it's run. The middle half of Lillington listings earn between $1,040 and $2,880 in a typical month, and the top tenth $4,160 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Lillington?
Listings in Lillington were booked on 37% of available nights over the past year. That compares with 40% for the North Carolina average. April is usually the busiest month.
How much does an Airbnb cost per night in Lillington?
The average booked night in Lillington cost $173 before fees. Half of listings charge between $140 and $210, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Lillington?
None of the active Lillington listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Lillington?
Yes, when it's run well. The average Lillington Airbnb grossed $18,754 in the 12 months to October 2026, 46% below the North Carolina average of $34,622, though with only 28 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,364 a year (about $950 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,470 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Lillington?
July usually pays best, averaging $2,610 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Lillington?
Each night a Lillington listing was open to book earned $67 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $101 or more.
How far in advance do guests book Airbnbs in Lillington?
Lillington stays were booked 34 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Lillington?
The average Lillington Airbnb stay lasted 4.8 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in Lillington rated?
Guests rate Lillington Airbnbs 4.89 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Lillington?
Downtown Lillington, Lillington Greenway and Cape Fear River draw the most short-term rental interest in Lillington. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Lillington?
AirROI counted 28 active Airbnb listings in Lillington as of October 2026. The closest tracked market is Fuquay-Varina, 21 km away.
How much are Airbnb cleaning fees in Lillington?
In Lillington, nearly all listings add a cleaning fee, and the typical fee is about $109.
How many tourists visit Lillington, NC?
All of North Carolina had nearly 40 million domestic visitors in 2024, the North Carolina Office of the Governor reports. AirROI estimates 641 Airbnb stays in Lillington, NC in the 12 months to October 2026, which counts bookings and not tourists. See North Carolina tourism statistics.
Method
About This Data
Figures on this page cover 28 active Airbnb listings in Lillington from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.