Waterfront paradise w/ large outdoor living area Entire home · 5 bedrooms Rated 4.98 - Revenue
- $170,115
- Occupancy
- 41.1%
- Daily rate
- $885
Airbnb market data · 202612 months to October 2026
The average Airbnb in Macon brought in $45,922 over the 12 months through October 2026, about 33% more than the North Carolina average of $34,622.
The short answer
Macon earns on price rather than volume. Listings averaged $544 a night and were booked on 31% of available nights, against $320 and 40% for the North Carolina average.
Timing matters: in July, usually the best month, the average listing earns about 6.7 times as much as in February, usually the slowest. With only 46 active listings, a few bookings can reorder the months.
With 46 active listings, Macon is the 183rd-largest of 298 North Carolina markets AirROI tracks. From a year earlier, average revenue fell 9% while the number of active listings grew 24%.
Browse the live Macon Airbnb market See Every Macon ListingRevenue
Gross bookings per Macon listing averaged $45,922 over the 12 months to October 2026 (North Carolina average: $34,622), before cleaning, platform and management costs and taxes.
In a typical year, the average Macon listing brings in $13,700 in July, its best month, and $2,040 in February, its slowest. January runs within 2% of February, so either can be the slowest in a given year. The three strongest months bring in 52% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6.7 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and bookings; nightly rates peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $4,122 | 24.4% | $488 | $133 | 60 days | 2.7 nights |
| Nov 2025 | $3,975 | 27.0% | $483 | $132 | 73 days | 3.3 nights |
| Dec 2025 | $3,113 | 19.9% | $486 | $100 | 72 days | 4 nights |
| Jan 2026 | $2,812 | 20.1% | $499 | $91 | 39 days | 4.5 nights |
| Feb 2026 | $1,421 | 14.8% | $468 | $51 | 34 days | 2.2 nights |
| Mar 2026 | $1,903 | 17.4% | $465 | $61 | 15 days | 3.2 nights |
| Apr 2026 | $2,969 | 21.4% | $478 | $99 | 28 days | 3.4 nights |
| May 2026 | $5,210 | 31.5% | $527 | $168 | 70 days | 4.7 nights |
| Jun 2026 | $9,191 | 46.6% | $620 | $306 | 96 days | 5.2 nights |
| Jul 2026 | $12,934 | 56.2% | $612 | $417 | 107 days | 5.4 nights |
| Aug 2026 | $10,354 | 51.8% | $583 | $334 | 86 days | 4.4 nights |
| Sep 2026 | $5,203 | 34.4% | $496 | $173 | 90 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Macon home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Macon Airbnb took in $45,922 in the 12 months to October 2026, and run by its owner at everyday costs, about $2,270 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,050 a month.
Cleaning it yourself keeps the $6,970 a year guests pay in cleaning fees, for about $2,860 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,950 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $38,952 | $68,570 |
| Cleaning fees guests pay15% of Macon bookings | $6,970 | $12,280 |
| Gross bookings | $45,922 | $80,850 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of Macon listings on Simplified Pricing, 3% for the rest | −$6,370 | −$11,210 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$6,970 | −$12,280 |
| Utilities and internetAbout 5% of bookings | −$2,300 | −$4,040 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$920 | −$1,620 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,380 | −$2,430 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$460 | −$460 |
| Permit and registrationWhere one is required | −$230 | −$230 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$18,630 | −$32,270 |
| Left for housing costs, then profit | $27,292about $2,270 a month | $48,580about $4,050 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Macon's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Macon home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,740 a month, against $3,830 for the average one.
Occupancy
Macon listings were booked on 31% of the nights they were open over the past year, 9 percentage points below the North Carolina average (40%) and 10 points below the U.S. average (41%). In a typical year, occupancy swings from 16% in January to 61% in July.
The busiest tenth of listings are booked about 3.2 times as often as the bottom quarter.
July is usually the busiest month in Macon, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Macon, known as ADR (average daily rate), was $544 over the past year, about 70% above the North Carolina average of $320 and about 62% above the U.S. average of $335. In a typical year, rates peak in June and July at about $605 and bottom out in February and November at about $455.
The top 10% charge about 2.8 times the rate of the bottom quarter.
June rates run 33% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $544 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Macon it averaged $184 over the past year, from about $67 in a typical January to about $441 in a typical July.
Per open night, by tier:
July RevPAR is about 6.6 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Seasonality
With only 46 active listings, the monthly pattern in Macon is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Macon
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,060 |
| February | $2,040 |
| March | $2,500 |
| April | $3,320 |
| May | $5,330 |
| June | $9,410 |
| July | $13,700 |
| August | $10,800 |
| September | $5,500 |
| October | $4,450 |
| November | $3,790 |
| December | $2,540 |
Guests book Macon stays 71 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 100 days ahead, and March stays closest to arrival, about 16 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 71 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 46 active listings in Macon display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Macon.
Neighborhoods
AirROI's area guide picks eight Macon neighborhoods that draw short-term rental guests, led by Historic Macon, Downtown Macon and Macon State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Macon | A charming area filled with beautiful antebellum homes, museums, and rich history. It's appealing to tourists interested in cultural heritage and Southern architecture. | Hay House, The Allman Brothers Band Museum, Ocmulgee Mounds National Historical Park, Rose Hill Cemetery, Cannonball House |
| Downtown Macon | The heart of the city with a mix of businesses, restaurants, and entertainment venues. Ideal for travelers who want to experience urban life and local attractions. | Maconn City Auditorium, The Grand Opera House, Tickle Hill, Riverside Cemetery, Hargray Capitol Theatre |
| Macon State Park | A natural getaway just outside the city, offering beautiful parks and trails. Great for families and nature lovers looking for recreational activities. | Lake Juliette, Macon State Park Trails, Picnic areas, Fishing spots |
| Tattnall Square Park | A lovely park area that is popular among locals for picnics, community events, and relaxation. Attractive for short-term rentals due to its peaceful ambiance. | Tattnall Square Park, Muse of the Macon Arts Alliance, Historic sites nearby |
| Lake Tobesofkee | A recreational area for water activities and outdoor fun. It attracts tourists looking to spend time on the lake and enjoy water sports. | Lake Tobesofkee, Beach area, Camping grounds, Fishing spots |
| The College Hill Corridor | Home to several colleges, this area is vibrant and attracts students and young people. Popular for group stays and affordable accommodations. | Mercer University, Local cafes, Cultural events, Public art installations |
| The Arts District | A creative hub showcasing local artists, galleries, and performances. This area draws those interested in arts and culture, enhancing the Airbnb appeal. | Macon Arts Gallery, The 567 Center for Renewal, Local theaters, Art festivals |
| North Macon | A suburban area with shopping, dining, and parks. Attractive for families and longer-term stays due to its convenience and amenities. | The Shoppes at River Crossing, Macon Mall, Parks, Family-friendly restaurants |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Macon is an entire home: all 46 listings rent the whole place. Houses account for 91% of the stock; cabins and other outdoor stays come next at 7%.
Every listing rents the whole place
Macon Airbnb listings by room type
Houses dominate the property mix
Macon Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 91.3% | 42 |
| Cabin/Outdoor | 6.5% | 3 |
| Others | 2.2% | 1 |
Most Macon homes are built for groups: 93% of entire homes have three or more bedrooms, and four-bedroom homes are the most common size (43%).
Macon entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 2 bedrooms | 6.5% | 3 |
| 3 bedrooms | 21.7% | 10 |
| 4 bedrooms | 43.5% | 20 |
| 5+ bedrooms | 28.3% | 13 |
A typical three-bedroom home in Macon earned $12,100 over the past year, against $62,500 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 3 bedrooms | 10 | $12,100 | $15,200 | $278 | 30% |
| 4 bedrooms | 20 | $30,600 | $42,300 | $488 | 32% |
| 5+ bedrooms | 13 | $62,500 | $78,700 | $910 | 29% |
Macon is a group-trip market: 80% of listings sleep eight or more guests, about 6.2 times the share of the next most common size, six guests (13%).
Macon listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 5 guests | 4.3% | 2 |
| 6 guests | 13.0% | 6 |
| 7 guests | 2.2% | 1 |
| 8+ guests | 80.4% | 37 |
Macon hosts set up an average of 6.9 beds per listing, roughly two for every bedroom. Only 22% of listings show their exact location on the listing map; the rest show an approximate area.
Waterfront settings are close to standard in Macon: 78% of listings have one, and 76% have a fire pit.
Share of Macon listings with each common amenity
Guests
Macon is a domestic market: every guest who left a review lives in the United States. No single city dominates: Raleigh is the largest source, at about 9% of reviews. English is spoken by 88% of guests, and Spanish by 13%.
100% of Macon guests are domestic
Where guests who left reviews live
Where Macon guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Raleigh | 9.0% |
| Virginia Beach | 6.0% |
| Richmond | 6.0% |
| Washington | 5.3% |
| Smithfield | 3.0% |
Languages spoken by Macon guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 87.5% |
| Spanish | 12.5% |
Macon Airbnbs average 4.81 stars, and 59% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.71, against 4.88 for check-in.
Check-in scores highest in Macon; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.75 |
| Communication | 4.84 |
| Location | 4.87 |
| Check-in | 4.88 |
| Value | 4.71 |
Booking patterns
Nearly all Macon listings are open to guests more than 180 days a year, but only 2% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Macon listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 65.2% | 30 |
| 181-270 days | 32.6% | 15 |
| 91-180 days | 2.2% | 1 |
Days a year Macon listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.2% | 1 |
| 91-180 days | 37.0% | 17 |
| 31-90 days | 43.5% | 20 |
| 1-30 days | 17.4% | 8 |
The average Macon booking lasts 4.3 nights, longest in January and shortest in October. Listings took about 17 bookings each over the year. About eight in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Macon
Average nights per booking, by month of stay
Two-year average by calendar month.
Only 26% of listings in Macon accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Macon listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Macon, used by 52% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly eight in ten listings use Firm or stricter terms, against 20% on Flexible or Moderate.
Cancellation policies of Macon listings, from most to least flexible
Share of listings by the policy they use
Nearly all Macon listings charge a cleaning fee. The typical fee is $266, and some higher fees lift the average to $385. Spread over the average stay of 4.3 nights, that adds roughly $60 a night to what guests pay. For listings that charge one, cleaning fees make up about 15% of gross revenue.
Top earners
The top-grossing Airbnb in Macon, a five-bedroom home, took in $170,000 over the past year, about 3.7 times the city's average of $45,900. Five of the six listings below have five or more bedrooms; the other one has four bedrooms.
Waterfront paradise w/ large outdoor living area Entire home · 5 bedrooms Rated 4.98
Incredible Lake Gaston 8 Bedroom, Boat included* Entire home · 8 bedrooms Rated 5.00
Main Lake, Dock, Firepit, Sundeck, Kayaks Entire home · 5 bedrooms Rated 4.67
Absolute Dream Getaway | Sauna & Pool Table+Views Entire home · 5 bedrooms Rated 4.86
Castaways |Pet-Friendly (Fee) Entire home · 4 bedrooms Rated 4.80
Happy Go Lakey-Amazing views w/ endless amenities Entire home · 5 bedrooms Rated 4.89 Only 9% of Macon listings are classed as professionally managed, though 26% of listings have a co-host. Superhosts run 35% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 87% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 75 km, Henrico (15 km away, 81 listings) earned the most per listing, about 14% more than Macon. Wake Forest was the busiest, booked on 45% of nights against 31% in Macon.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bracey 7 km | 55 | $45,850 | $498 | 34% |
| Littleton 9 km | 151 | $50,316 | $522 | 34% |
| Henrico 15 km | 81 | $52,153 | $526 | 36% |
| Boydton 18 km | 31 | $36,940 | $410 | 32% |
| Henderson 36 km | 53 | $24,285 | $232 | 33% |
| Clarksville 48 km | 63 | $28,068 | $279 | 35% |
| Rocky Mount 66 km | 108 | $16,577 | $183 | 38% |
| Wake Forest 75 km | 112 | $28,668 | $206 | 45% |
See all 298 North Carolina Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Macon:
FAQ
An active Macon Airbnb grossed $45,922 on average in the 12 months to October 2026, according to AirROI's tracking of 46 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,910 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Macon listings earn between $2,210 and $6,910 in a typical month, and the top tenth $11,900 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Macon were booked on 31% of available nights over the past year. That compares with 40% for the North Carolina average. July is usually the busiest month.
The average booked night in Macon cost $544 before fees. Half of listings charge between $310 and $595, so bedroom count and location move the price more than the average suggests.
None of the active Macon listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Macon Airbnb grossed $45,922 in the 12 months to October 2026, 33% above the North Carolina average of $34,622. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $27,292 a year (about $2,270 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,050 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $13,700 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Macon listing was open to book earned $184 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $371 or more.
Macon stays were booked 71 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Macon Airbnb stay lasted 4.3 nights over the past year. A listing took 17 reservations over the year on average.
Guests rate Macon Airbnbs 4.81 out of 5 on average. Guests score check-in highest and value lowest.
Historic Macon, Downtown Macon and Macon State Park draw the most short-term rental interest in Macon. The neighborhood guide explains what brings guests to each.
AirROI counted 46 active Airbnb listings in Macon as of October 2026. The closest tracked market is Bracey, 7 km away.
In Macon, nearly all listings add a cleaning fee. The median fee is $266, and some higher fees lift the average to $385.
All of North Carolina had nearly 40 million domestic visitors in 2024, the North Carolina Office of the Governor reports. AirROI estimates 791 Airbnb stays in Macon, NC in the 12 months to October 2026, which counts bookings and not tourists. See North Carolina tourism statistics.
Method
Figures on this page cover 46 active Airbnb listings in Macon from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.