LakeGaston|SandBeach|View|5000SQFT|Firepit|SmartTv Entire home · 6 bedrooms Rated 5.00 - Revenue
- $206,504
- Occupancy
- 44.5%
- Daily rate
- $1,226
Airbnb market data · 202612 months to October 2026
The average Airbnb in Henrico brought in $52,153 over the 12 months through October 2026, about 51% more than the North Carolina average of $34,622.
The short answer
Henrico earns on price rather than volume. Listings averaged $526 a night and were booked on 36% of available nights, against $320 and 40% for the North Carolina average.
Timing matters: in July, usually the best month, the average listing earns about 5.6 times as much as in February, usually the slowest.
With 81 active listings, Henrico is the 129th-largest of 298 North Carolina markets AirROI tracks. From a year earlier, average revenue rose 12% while the number of active listings grew 17%.
Browse the live Henrico Airbnb market See Every Henrico ListingRevenue
Gross bookings per Henrico listing averaged $52,153 over the 12 months to October 2026 (North Carolina average: $34,622), before cleaning, platform and management costs and taxes.
In a typical year, the average Henrico listing brings in $13,300 in July, its best month, and $2,370 in February, its slowest. The three strongest months bring in 49% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 5.6 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $4,373 | 27.9% | $482 | $141 | 64 days | 3.5 nights |
| Nov 2025 | $4,277 | 30.9% | $476 | $143 | 65 days | 3.2 nights |
| Dec 2025 | $3,615 | 24.1% | $488 | $117 | 43 days | 4.3 nights |
| Jan 2026 | $2,844 | 18.6% | $486 | $92 | 37 days | 4.9 nights |
| Feb 2026 | $2,111 | 17.3% | $472 | $75 | 25 days | 4 nights |
| Mar 2026 | $2,726 | 21.0% | $475 | $88 | 32 days | 4.1 nights |
| Apr 2026 | $4,224 | 29.7% | $472 | $141 | 38 days | 4.9 nights |
| May 2026 | $6,285 | 34.9% | $517 | $203 | 69 days | 4.1 nights |
| Jun 2026 | $11,452 | 55.9% | $587 | $382 | 112 days | 5 nights |
| Jul 2026 | $13,994 | 62.9% | $589 | $451 | 133 days | 5.2 nights |
| Aug 2026 | $9,535 | 50.4% | $565 | $308 | 94 days | 4.5 nights |
| Sep 2026 | $4,926 | 31.3% | $507 | $164 | 83 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Henrico address, run it through the Airbnb income calculator.
Profit
Yes, when it's run well. The average Henrico Airbnb took in $52,153 in the 12 months to October 2026, and run by its owner at everyday costs, about $2,650 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,160 a month.
Cleaning it yourself keeps the $7,240 a year guests pay in cleaning fees, for about $3,250 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,280 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $44,913 | $69,850 |
| Cleaning fees guests pay14% of Henrico bookings | $7,240 | $11,260 |
| Gross bookings | $52,153 | $81,110 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of Henrico listings on Simplified Pricing, 3% for the rest | −$7,120 | −$11,070 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$7,240 | −$11,260 |
| Utilities and internetAbout 5% of bookings | −$2,610 | −$4,060 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,040 | −$1,620 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,560 | −$2,430 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$520 | −$520 |
| Permit and registrationWhere one is required | −$260 | −$260 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$20,350 | −$31,220 |
| Left for housing costs, then profit | $31,803about $2,650 a month | $49,890about $4,160 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Henrico's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Henrico home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,760 a month, against $4,350 for the average one.
Occupancy
Henrico listings were booked on 36% of the nights they were open over the past year, 4 percentage points below the North Carolina average (40%) and 5 points below the U.S. average (41%). In a typical year, occupancy swings from 22% in February to 66% in July.
The busiest tenth of listings are booked about 3.6 times as often as the bottom quarter.
July is usually the busiest month in Henrico, February the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Henrico, known as ADR (average daily rate), was $526 over the past year, about 64% above the North Carolina average of $320 and about 57% above the U.S. average of $335. In a typical year, rates peak in June and July at about $565 and bottom out in October and November at about $440.
The top 10% charge about 2.3 times the rate of the bottom quarter.
June rates run 29% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $526 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Henrico it averaged $218 over the past year, from about $85 in a typical February to about $430 in a typical July.
Per open night, by tier:
July RevPAR is about five times February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $218 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Henrico has one high season, June through August, which makes it a highly seasonal market. Business is slowest from September to April. A listing earns about 3.7 times as much a month in June through August as in December through February.
Average revenue by month in Henrico
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $3,070 |
| February | Low season | $2,370 |
| March | Low season | $3,200 |
| April | Low season | $4,570 |
| May | Shoulder season | $5,570 |
| June | High season | $10,200 |
| July | High season | $13,300 |
| August | High season | $9,570 |
| September | Low season | $4,710 |
| October | Low season | $4,280 |
| November | Low season | $3,620 |
| December | Low season | $3,470 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $11,000 | 57% | $558 |
| Shoulder seasonMay | $5,570 | 33% | $507 |
| Low seasonSeptember–April | $3,660 | 27% | $455 |
Guests book Henrico stays 86 days ahead on average (about three months), so guests here plan well ahead. July stays are booked furthest out, about 127 days ahead, and March stays closest to arrival, about 27 days. A typical July booking is made in early March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 86 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 81 active listings in Henrico display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Henrico.
Neighborhoods
AirROI's area guide picks eight Henrico neighborhoods that draw short-term rental guests, led by Short Pump, Downtown Henrico and Deep Run. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Short Pump | A rapidly growing suburb known for its shopping centers and family-friendly environment. Ideal for guests seeking convenience and access to upscale retail and dining options. | Short Pump Town Center, Deep Run Park, West Broad Village, The Cultural Arts Center, Short Pump Park |
| Downtown Henrico | The heart of the county with a blend of historic charm and modern amenities. Great for guests seeking to explore local history and enjoy cultural events. | Henrico County Historical Society, The Virginia Randolph Museum, Local restaurants and cafes, Henrico Theatre |
| Deep Run | A peaceful residential neighborhood that is perfect for families and long-term rentals. Provides a calm atmosphere while being close to urban amenities. | Deep Run Park, Local schools, Community centers |
| Tuckahoe | A well-established area offering a mix of residential and commercial spaces, convenient for both short and long-term stays, with plenty of local parks. | Tuckahoe Creek Park, Byrd Park, Shopping at Tuckahoe Village |
| Glen Allen | Popular among families and professionals, known for its good schools and community feel. Attractive for guests looking for comfortable stays in a suburban setting. | The Crossings at Short Pump, Crump Park, Local wineries and breweries |
| Sandston | A quiet community with easy access to Richmond and the airport, appealing for business travelers or those visiting the area for events. | Sandston Virginia Historical Society, Local parks, Quick access to Richmond International Airport |
| Highland Springs | A vibrant, residential area that appeals to those looking to explore a diverse community, featuring local shops and family-friendly venues. | Highland Springs Park, Local dining options, Proximity to Richmond |
| Laurel | A small, close-knit community that offers a unique experience for guests wanting to step away from commercial areas and enjoy a more local feel. | Local farms and markets, Laurel Recreation Center, Surrounding nature trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Henrico is an entire home: all 81 listings rent the whole place. Houses account for 98% of the stock; apartments and condos come next at 2%.
Every listing rents the whole place
Henrico Airbnb listings by room type
Houses dominate the property mix
Henrico Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 97.5% | 79 |
| Apartment/Condo | 2.5% | 2 |
Most Henrico homes are built for groups: 93% of entire homes have three or more bedrooms, and five-plus-bedroom homes are the most common size (40%).
Henrico entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 2 bedrooms | 7.4% | 6 |
| 3 bedrooms | 24.7% | 20 |
| 4 bedrooms | 28.4% | 23 |
| 5+ bedrooms | 39.5% | 32 |
A typical three-bedroom home in Henrico earned $30,000 over the past year, against $66,300 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 3 bedrooms | 20 | $30,000 | $29,600 | $353 | 35% |
| 4 bedrooms | 23 | $49,900 | $45,900 | $493 | 35% |
| 5+ bedrooms | 32 | $66,300 | $76,000 | $713 | 37% |
Henrico is a group-trip market: 86% of listings sleep eight or more guests, about 11.7 times the share of the next most common size, six guests (7%).
Henrico listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 1.2% | 1 |
| 4 guests | 3.7% | 3 |
| 6 guests | 7.4% | 6 |
| 7 guests | 1.2% | 1 |
| 8+ guests | 86.4% | 70 |
Henrico hosts set up an average of 7.5 beds per listing, roughly two for every bedroom. Only 28% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Henrico: 49% of listings have one, and 75% have an outdoor dining area.
Share of Henrico listings with each common amenity
Guests
Henrico is a domestic market: every guest who left a review lives in the United States. No single city dominates: Virginia Beach is the largest source, at about 9% of reviews.
100% of Henrico guests are domestic
Where guests who left reviews live
Where Henrico guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Virginia Beach | 9.2% |
| Raleigh | 6.1% |
| Richmond | 4.7% |
| Durham | 3.7% |
| Chesapeake | 3.4% |
Where Henrico guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.7% |
| Canada | 0.3% |
Languages spoken by Henrico guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 83.8% |
| Spanish | 7.1% |
| Polish | 2.0% |
| Russian | 2.0% |
| Sign Language | 1.0% |
Henrico Airbnbs average 4.89 stars, and 63% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.80.
Location scores highest in Henrico; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.81 |
| Communication | 4.93 |
| Location | 4.94 |
| Check-in | 4.93 |
| Value | 4.80 |
Booking patterns
Nearly all Henrico listings are open to guests more than 180 days a year, but only 5% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 46% of listings; blocked nights include any the host closes off.
Days a year Henrico listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 53.1% | 43 |
| 181-270 days | 42.0% | 34 |
| 91-180 days | 4.9% | 4 |
Days a year Henrico listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 4.9% | 4 |
| 91-180 days | 45.7% | 37 |
| 31-90 days | 33.3% | 27 |
| 1-30 days | 16.0% | 13 |
The average Henrico booking lasts 4.5 nights, longest in July and shortest in October. Listings took about 19 bookings each over the year, some 1,550 in all. 84% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Henrico
Average nights per booking, by month of stay
Two-year average by calendar month.
41% of listings in Henrico accept stays of one or two nights; the most common minimum is two nights.
Minimum stay set by Henrico listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Henrico, used by 47% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly two-thirds of listings use Firm or stricter terms, against 31% on Flexible or Moderate.
Cancellation policies of Henrico listings, from most to least flexible
Share of listings by the policy they use
Nearly all Henrico listings charge a cleaning fee. The typical fee is about $300. Spread over the average stay of 4.5 nights, that adds roughly $65 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Henrico, a six-bedroom home, took in $207,000 over the past year, about four times the city's average of $52,200. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
LakeGaston|SandBeach|View|5000SQFT|Firepit|SmartTv Entire home · 6 bedrooms Rated 5.00
Carried Away | 10BR Lakefront, Hot Tub & Game Room Entire home · 10 bedrooms Rated 4.91
GoonDocks Entire home · 6 bedrooms Rated 5.00
Lakefront, Hot Tub, Kayaks, Pool Table & Fire Pit Entire home · 5 bedrooms Rated 4.69
FLIP FLOP INN on PARADISE POINT (Outdoor Oasis) Entire home · 5 bedrooms Rated 4.95
Waterfront, flat lot, family and pet friendly! Entire home · 7 bedrooms Rated 4.97 Only 4% of Henrico listings are classed as professionally managed, though 42% of listings have a co-host. Superhosts run 46% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 85% of listings.
Nearby markets
Henrico earns about as much per listing as Littleton, the top earner of the eight nearby markets in the table, all within 81 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Littleton 7 km | 151 | $50,316 | $522 | 34% |
| Macon 15 km | 46 | $45,922 | $544 | 31% |
| Bracey 21 km | 55 | $45,850 | $498 | 34% |
| Boydton 33 km | 31 | $36,940 | $410 | 32% |
| Henderson 50 km | 53 | $24,285 | $232 | 33% |
| Clarksville 63 km | 63 | $28,068 | $279 | 35% |
| Rocky Mount 63 km | 108 | $16,577 | $183 | 38% |
| Ahoskie 81 km | 35 | $20,424 | $222 | 34% |
See all 298 North Carolina Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Henrico:
FAQ
An active Henrico Airbnb grossed $52,153 on average in the 12 months to October 2026, according to AirROI's tracking of 81 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,470 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Henrico listings earn between $2,560 and $7,470 in a typical month, and the top tenth $12,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Henrico were booked on 36% of available nights over the past year. That compares with 40% for the North Carolina average. July is usually the busiest month.
The average booked night in Henrico cost $526 before fees. Half of listings charge between $345 and $640, so bedroom count and location move the price more than the average suggests.
None of the active Henrico listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Henrico Airbnb grossed $52,153 in the 12 months to October 2026, 51% above the North Carolina average of $34,622. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $31,803 a year (about $2,650 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,160 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $13,300 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Henrico listing was open to book earned $218 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $377 or more.
Henrico stays were booked 86 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Henrico Airbnb stay lasted 4.5 nights over the past year. A listing took 19 reservations over the year on average.
Guests rate Henrico Airbnbs 4.89 out of 5 on average. Guests score location highest and value lowest.
Short Pump, Downtown Henrico and Deep Run draw the most short-term rental interest in Henrico. The neighborhood guide explains what brings guests to each.
AirROI counted 81 active Airbnb listings in Henrico as of October 2026. The closest tracked market is Littleton, 7 km away.
In Henrico, nearly all listings add a cleaning fee, and the typical fee is about $300.
All of North Carolina had nearly 40 million domestic visitors in 2024, the North Carolina Office of the Governor reports. AirROI estimates 1,549 Airbnb stays in Henrico, NC in the 12 months to October 2026, which counts bookings and not tourists. See North Carolina tourism statistics.
Method
Figures on this page cover 81 active Airbnb listings in Henrico from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.