Monroe, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Monroe, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,737 per year — at a $194 nightly rate, 44.1% occupancy, and a $92 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 42 active listings, Monroe is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 162.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Monroe?
In Monroe, the headline Airbnb metrics are $28,737 in average annual revenue,44.1% occupancy, $194 ADR, and $92 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Monroe?
Understanding the monthly revenue variations for Airbnb listings in Monroe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monroe is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monroe across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,674+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,119 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,605 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,489, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monroe
What Is the Monthly Airbnb Occupancy Rate in Monroe?
Maximize your bookings by understanding the Monroe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monroe:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monroe
What Is the Average Airbnb Nightly Rate in Monroe?
Effective short term rental pricing strategy in Monroe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monroe typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $292+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $237 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Monroe
What Is the RevPAR for Airbnb in Monroe?
RevPAR in Monroe is currently $92. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $57 RevPAR.
- Typical properties (Median) generate $83 RevPAR.
- Strong performers (Top 25%) earn $121 RevPAR.
- Best-in-class (Top 10%) achieve $147 RevPAR.
Average Monthly RevPAR Trend in Monroe
RevPAR Insights for Monroe
- The average RevPAR in Monroe is $92. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($147) and bottom 25% ($57) is $91, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Monroe benchmarks. If your RevPAR falls below the median of $83, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $121+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Monroe Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Monroe?
Monroe's peak Airbnb season falls in June, July, October, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, July, October)
- Revenue averages $3,513 per month
- Occupancy rates average 52.9%
- Daily rates average $199
Shoulder Season
- Revenue averages $3,006 per month
- Occupancy maintains around 47.4%
- Daily rates hold near $197
Low Season (January, February, March)
- Revenue drops to average $2,450 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $199
Seasonality Insights for Monroe
- The Airbnb seasonality pattern in Monroe shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monroe's highest earning potential, with monthly revenues climbing to $3,574, occupancy reaching 54.4%, and ADRs peaking at $205.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,996, occupancy could drop to 35.4%, and ADRs may adjust to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monroe.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Monroe seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Monroe?
Low regulation and minimal registration activity in Monroe, North Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Monroe to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Monroe?
With a compact short-term rental market, Monroe gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Monroe | The heart of Monroe with shops, restaurants, and cultural attractions. A convenient location for guests who want to explore local sights and enjoy a vibrant atmosphere. | Monroe Crossroads Shopping Center, East Monroe Historic District, The Treehouse Vineyards, Counties of Union and Anson Rails-to-Trails, Monroe Aquatics and Fitness Center |
| Lake Twitty | A peaceful and scenic area with access to the lake for fishing, boating, and nature walks. Ideal for guests looking for a tranquil retreat away from the city hustle. | Lake Twitty, Wildlife observation areas, Nature trails, Fishing spots |
| Union County | Offers a mix of rural charm and suburban amenities, appealing to families and travelers seeking a quieter atmosphere while still being close to Monroe's attractions. | Historic downtown areas, Local parks, Wine tasting tours, Historic plantations |
| The Rolling Hills | Located in the suburbs of Monroe, this area is known for its spacious homes and family-friendly environment. Great for larger groups or families vacationing together. | Local parks and playgrounds, Nearby golf courses, Community events and activities |
| Monroe Bypass | A developing area with good connectivity to nearby Charlotte, making it attractive for visitors looking to explore both Monroe and the urban conveniences of the larger city. | Shopping centers, Dining options, High-speed travel access to Charlotte |
| Sardis | A quaint neighborhood that offers easy access to both nature and urban amenities. Ideal for those who want a mix of relaxation and convenience. | Nature walk trails, Community swimming pools, Sardis neighborhood parks |
| Walnut Creek | A peaceful suburban area with family-oriented amenities, perfect for mid-term stays or families visiting local relatives. | Playgrounds, Community events, Family-friendly dining options |
| East Monroe | A diverse area with a rich mix of cultures and dining options, great for food enthusiasts and those wanting to experience local flavor. | Local cuisine, Farmers markets, Cultural festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Monroe offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Monroe?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monroe
- The Monroe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monroe, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 4.8%) offer potential for unique stay experiences.
Monroe Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monroe
- The dominant room capacity in Monroe is 3 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 61.9% of the active Airbnb listings in Monroe, indicating a high concentration in these sizes.
- A significant 54.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monroe.
Monroe Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monroe
- The most common guest capacity trend in Monroe vacation rentals is listings accommodating 6 guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Monroe STR market, accounting for 45.3% of listings.
- 52.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monroe.
- On average, properties in Monroe are equipped to host 4.8 guests.
How Do Listings in Monroe Compare on Quality?
Listing quality in Monroe can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Monroe
- At 31.4 photos per listing on average, Monroe hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Monroe averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Monroe?
Amenity Prevalence
Amenity Insights for Monroe
- Essential amenities in Monroe that guests expect include: Free parking on premises, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monroe: Free parking on premises, Air conditioning, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, Wifi.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monroe to stay competitive.
Which Airbnb Amenities Boost Revenue in Monroe?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Monroe, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Carbon monoxide alarm | 85.7% | $31,394 | $12,795 | 145.4% |
High chair | 16.7% | $52,863 | $23,911 | 121.1% |
Children’s books and toys | 11.9% | $55,256 | $25,153 | 119.7% |
Pack ’n play/Travel crib | 14.3% | $51,166 | $24,998 | 104.7% |
BBQ grill | 54.8% | $37,278 | $18,397 | 102.6% |
Fire pit | 45.2% | $38,700 | $20,506 | 88.7% |
Fire extinguisher | 78.6% | $31,841 | $17,353 | 83.5% |
Hair dryer | 81.0% | $31,449 | $17,211 | 82.7% |
Baking sheet | 50.0% | $37,053 | $20,420 | 81.5% |
Wine glasses | 61.9% | $34,570 | $19,257 | 79.5% |
Revenue Impact Insights for Monroe
- Carbon monoxide alarm tops the revenue impact list with a 145.4% uplift — listings with this amenity earn $31,394 vs. $12,795 without it.
- Carbon monoxide alarm, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Monroe STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monroe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonroe Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Monroe
- The typical guest profile for Airbnb in Monroe consists of primarily domestic travelers (96%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.2% of guests.
- Key international markets include United States (96.2%) and Brazil (1.1%).
- Top languages spoken are English (78.5%) followed by Spanish (14.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Marion.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Monroe?
Listings in Monroe average 4.92 out of 5 overall, with about 56 reviews per active listing and 61.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Monroe
- With an overall rating of 4.92, Monroe listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 61.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Monroe Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monroe
- The most common availability pattern in Monroe falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Monroe (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Monroe?
Average Booking Lead Time by Month
Booking Lead Time Insights for Monroe
- The overall average booking lead time for vacation rentals in Monroe is 36 days.
- Guests book furthest in advance for stays during November (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (45 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Monroe.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Monroe averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Monroe?
Guests in Monroe stay about 5.3 nights on average, generating roughly 1,350 reservations and 32.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Monroe
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Monroe
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 32.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (5.5 nights) and shorten in Feb (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Monroe Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
21.4% of total
2 Nights
16 listings
38.1% of total
3 Nights
2 listings
4.8% of total
4-6 Nights
1 listings
2.4% of total
7-29 Nights
2 listings
4.8% of total
30+ Nights
12 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Monroe is 2 Nights, adopted by 38.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Monroe, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.1% of Monroe hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monroe.
Monroe Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
14.3% of total
Moderate
21 listings
50% of total
Firm
11 listings
26.2% of total
Strict
4 listings
9.5% of total
Cancellation Policy Insights for Monroe
- The prevailing Airbnb cancellation policy trend in Monroe is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (64.3%) and stricter (35.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Monroe.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Monroe.
How Much Are Airbnb Cleaning Fees in Monroe?
Cleaning fees in Monroe are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Monroe
- 88.1% of listings charge a cleaning fee, making it standard practice in Monroe. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $123 is close to the median ($125), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Monroe median of $125. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Monroe Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monroebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wicker Branch LUX Farm & Venue | Sleeps 19
Entire Place • 6 bedrooms
The Homestead Farm House & Party Barn
Entire Place • 5 bedrooms
Lakefront Retreat-Watercraft/Fishing TwiTTy TiMe
Entire Place • 3 bedrooms
Modern Monroe Home, Close to CLT
Entire Place • 3 bedrooms
1 mile to Main Street - Pet Friendly - Fenced Yard
Entire Place • 3 bedrooms
Pool Table*Game Room*Cozy Fire Pit/close to CLT
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Monroe?
Learn from the best! This table showcases top-performing Airbnb hosts in Monroe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brian | 3 | $182,708 | 88 | 4.96/5.0 |
| Elizabeth | 4 | $146,169 | 210 | 4.92/5.0 |
| Amy | 5 | $109,363 | 912 | 4.96/5.0 |
| Adam | 2 | $107,954 | 134 | 4.99/5.0 |
| Brandon | 2 | $95,745 | 147 | 4.96/5.0 |
| Alecia | 3 | $90,508 | 93 | 4.73/5.0 |
| Betsy | 1 | $59,949 | 54 | 4.98/5.0 |
| Elaine | 1 | $42,337 | 62 | 5.00/5.0 |
| Cecilia | 2 | $41,531 | 56 | 4.92/5.0 |
| Susan | 3 | $39,396 | 44 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monroe.
Who Are the Airbnb Hosts in Monroe?
Monroe is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Monroe
- With 78.6% Superhosts, Monroe has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 83.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Monroe averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Monroe
These are the highest-grossing professional property management operations in Monroe, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Adam | 2 | $107,954 | $235 | 65.2% | 4.99/5 |
| Evolve | 1 | $22,281 | $232 | 39.4% | 4.89/5 |
Management Company Insights for Monroe
- The leading management company, Adam, operates 2 listings with $107,954 in gross revenue — a useful benchmark for what scale looks like in Monroe.
- Top managers average 2 properties each, suggesting professional management in Monroe still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.94/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Monroe's Airbnb Market Compare to Nearby Cities?
How does the Monroe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Denver, Monroe has 0 percentage points higher occupancy and about $419 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 15 | $6,779 | $634.71 | 38% |
| Denver | 109 | $6,367 | $613.98 | 44% |
| Troutman | 48 | $5,829 | $487.26 | 42% |
| Mooresville | 367 | $5,827 | $595.09 | 41% |
| Sherrills Ford | 106 | $5,704 | $580.04 | 40% |
| Lake Norman of Catawba | 51 | $5,321 | $533.38 | 43% |
| Chapin | 92 | $4,002 | $400.27 | 43% |
| Murrells Inlet | 386 | $3,541 | $405.72 | 41% |
| Nebo | 86 | $3,418 | $393.41 | 33% |
| DeBordieu Colony | 39 | $3,245 | $957.01 | 23% |
Frequently Asked Questions About Airbnb in Monroe
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Monroe.
How much do Airbnb hosts make in Monroe?
Monroe hosts earn about $28,737 per year on average, with an average nightly rate of $194 and RevPAR of $92. Those figures describe the typical revenue environment for active listings in Monroe, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Monroe market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Monroe?
The average Airbnb occupancy rate in Monroe is 44.1%. June is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Monroe?
Listings in Monroe average $194 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Monroe?
Monroe currently has about 42 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Monroe?
AirROI currently classifies the short-term rental regulation level in Monroe as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Monroe?
RevPAR in Monroe is about $92. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Monroe?
At 44.1% occupancy, Monroe can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $28,737, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Monroe?
The average booking lead time in Monroe is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Monroe?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Monroe include Downtown Monroe, Lake Twitty, Union County. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Monroe?
entire_home listings make up 83.3% of the active supply in Monroe. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Monroe compare to nearby Airbnb markets?
Among neighboring markets, Catawba posts $81,347 in average annual revenue with 38.0% occupancy, compared to Monroe's $28,737 and 44.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Monroe?
The average Airbnb stay length in Monroe is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Monroe?
Airbnb listings in Monroe average 4.92 out of 5 overall. About 61.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Monroe?
Carbon monoxide alarm and High chair are among the strongest revenue-linked amenities in Monroe. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Monroe?
Yes. About 88.1% of active Airbnb listings in Monroe charge a cleaning fee, and the average fee is $123. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Monroe?
A 78.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.