Airbnb market data · 202612 months to June 2026
North Wilkesboro, NC Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in North Wilkesboro brought in $12,513 over the 12 months through June 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for North Wilkesboro run through June 2026.
The short answer
North Wilkesboro Airbnb Market at a Glance
Listings averaged $159 a night and were booked on 37% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.3 times as much as in June, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, North Wilkesboro is the 275th-largest of 298 North Carolina markets AirROI tracks.
Browse the live North Wilkesboro Airbnb market See Every North Wilkesboro ListingRevenue
How Much Do Airbnb Hosts Make in North Wilkesboro?
Gross bookings per North Wilkesboro listing averaged $12,513 over the 12 months to June 2026 (North Carolina average: $34,622), before cleaning, platform and management costs and taxes.
The average North Wilkesboro listing brought in $2,670 in July, its best month, and $1,160 in June, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across North Wilkesboro's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,660+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $2,610 or more, roughly $1,000 a month above the median.
- Typical properties (median) earn about $1,610 a month.
- Entry-level properties (bottom 25%) earn $723 or less, about 45% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.3 times what June did
Average revenue per active listing, by month
North Wilkesboro Airbnb Data by Month
Latest 12 months in the June 2026 data.
July led on revenue. Nightly rates peaked in May and bookings in October, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jul 2025 | $2,674 | 45.5% | $144 | $86 | 31 days | 4.1 nights |
| Aug 2025 | $2,378 | 46.5% | $144 | $77 | 42 days | 3.9 nights |
| Sep 2025 | $2,348 | 46.4% | $145 | $78 | 68 days | 3.5 nights |
| Oct 2025 | $2,529 | 53.2% | $149 | $82 | 40 days | 3.8 nights |
| Nov 2025 | $1,481 | 35.0% | $145 | $49 | 26 days | 6.8 nights |
| Dec 2025 | $2,299 | 44.2% | $147 | $74 | 44 days | 6.2 nights |
| Jan 2026 | $1,551 | 37.8% | $146 | $50 | 27 days | 4.4 nights |
| Feb 2026 | $1,647 | 42.5% | $169 | $59 | 21 days | 4.2 nights |
| Mar 2026 | $1,856 | 46.2% | $176 | $60 | 29 days | 10.9 nights |
| Apr 2026 | $1,983 | 41.2% | $182 | $66 | 120 days | 4.4 nights |
| May 2026 | $1,370 | 31.3% | $184 | $44 | 45 days | 4.5 nights |
| Jun 2026 | $1,164 | 30.3% | $182 | $39 | 30 days | 25.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one North Wilkesboro address, run it through the Airbnb calculator.
Profit
Is an Airbnb in North Wilkesboro Profitable?
Yes, when it's run well. The average North Wilkesboro Airbnb took in $12,513 in the 12 months to June 2026, and run by its owner at everyday costs, about $660 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,080 a month.
Cleaning it yourself keeps the $1,490 a year guests pay in cleaning fees, for about $780 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $570 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
North Wilkesboro Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $11,023 | $17,860 |
| Cleaning fees guests pay12% of North Wilkesboro bookings | $1,490 | $2,410 |
| Gross bookings | $12,513 | $20,270 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of North Wilkesboro listings on Simplified Pricing, 3% for the rest | −$1,660 | −$2,680 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,490 | −$2,410 |
| Utilities and internetAbout 5% of bookings | −$630 | −$1,010 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$250 | −$410 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$380 | −$610 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$130 | −$130 |
| Permit and registrationWhere one is required | −$60 | −$60 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$4,600 | −$7,310 |
| Left for housing costs, then profit | $7,913about $660 a month | $12,960about $1,080 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own North Wilkesboro Airbnb Profit
The estimate starts from North Wilkesboro's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one North Wilkesboro home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How North Wilkesboro's Top Earners Get There
- More nights booked. The busiest quarter of North Wilkesboro listings are booked on 66% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of $125 adds about $1,250 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $220 a night or more, against a median of $125. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,100 a year.
- Open for the busy months. July brought the average listing about $2,670, against $1,160 in June, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. North Wilkesboro listings average 4.90 stars, and 68% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,690 a month, against $1,040 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in North Wilkesboro?
North Wilkesboro listings were booked on 37% of the nights they were open over the past year, 3 percentage points below the North Carolina average (40%) and 4 points below the U.S. average (41%). Occupancy climbs to 53% in October and falls to 30% in June.
Across North Wilkesboro's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 84%+ of open nights, 51 points above the median.
- Strong performers (top 25%) fill 66% or more, roughly five nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
October was the busiest month in North Wilkesboro, June the quietest
Share of open nights booked, by month
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in North Wilkesboro?
The average nightly rate in North Wilkesboro, known as ADR (average daily rate), was $159 over the past year, about 50% below the North Carolina and U.S. averages ($320 and $335). Rates peak in May and June at about $185 and bottom out in July and August at about $145.
Across North Wilkesboro's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $335+ a night, about 2.7 times the median.
- Strong performers (top 25%) charge $220 or more, about $95 above the median.
- Typical properties (median) charge about $125 a night.
- Entry-level properties (bottom 25%) charge $90 or less, about three-quarters of the median.
May rates ran 27% above August's
Average nightly rate (ADR), by month
What Is the RevPAR for Airbnb in North Wilkesboro?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In North Wilkesboro it averaged $53 over the past year, from about $39 in June to about $86 in July.
Across North Wilkesboro's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $89+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn $68 or more, about $17 a night above the median.
- Typical properties (median) earn about $51 per open night.
- Entry-level properties (bottom 25%) earn $33 or less, about two-thirds of the median.
July RevPAR was about 2.2 times June's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $53 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in North Wilkesboro
With only 22 active listings, the monthly pattern in North Wilkesboro is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in June.
How Far in Advance Do Guests Book Airbnb in North Wilkesboro?
Guests book North Wilkesboro stays 43 days ahead on average (about six weeks). April stays are booked furthest out, about 120 days ahead, and February stays closest to arrival, about 21 days. A typical April booking is made in mid-December.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in North Wilkesboro
None of the 22 active listings in North Wilkesboro display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in North Wilkesboro.
Neighborhoods
Best Neighborhoods for Airbnb in North Wilkesboro
AirROI's area guide picks seven North Wilkesboro neighborhoods that draw short-term rental guests, led by Downtown North Wilkesboro, Yadkin River and Wilkes Mall. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown North Wilkesboro | The heart of the city featuring local shops, restaurants, and historical landmarks. Ideal for visitors wanting to explore the charm of small-town life and local culture. | Wilkes Heritage Museum, Downtown Park, Local Wine and Beer Shop, Historic Court House, North Wilkesboro Baptist Church |
| Yadkin River | Scenic area perfect for outdoor enthusiasts looking for activities like fishing, kayaking, and hiking. Great for nature lovers and those seeking tranquility near the water. | Yadkin River Greenway, Fishing and Kayaking Spots, Local Parks, Picnic Areas, Scenic Overlooks |
| Wilkes Mall | A shopping hub with various retail options and dining establishments, appealing to guests looking for shopping convenience and family-friendly activities. | Wilkes Mall Stores, Local Food Court, Family Entertainment Center, Nearby Grocery Stores, Parks for Children |
| Hiddenite | A quaint community known for its artisan atmosphere and beautiful landscapes, ideal for travelers seeking a quiet getaway with local artisan shops. | Hiddenite Arts and Heritage Center, Local Craft Shops, Scenic Walking Trails, Nearby Vineyards |
| Boone's Cave Park | Natural park with hiking trails, picnic areas, and historic caves. Popular with families and nature-lovers, providing a perfect escape from urban life. | Boone's Cave, Picnic Areas, Hiking Trails, Wildlife Viewing, Kayaking Opportunities |
| Wilkesboro | Adjacent to North Wilkesboro, offers proximity to local sports events and festivals. Attracts visitors looking for local culture and community events. | Wilkesboro Town Park, Annual Events and Festivals, Local Restaurants, Historic Sites |
| Lenoir | Nearby city with a vibrant arts scene, outdoor adventures, and historic sites. Ideal for cultural tourists looking to explore beyond North Wilkesboro. | Lenoir Greenway Trail, Local Art Museums, Historic Downtown Lenoir, Nearby Parks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
North Wilkesboro vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 41 km, Deep Gap (39 km away, 30 listings) earned the most per listing, about 2.7 times as much as North Wilkesboro.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Moravian Falls 11 km | 33 | $23,078 | $210 | 33% |
| Elkin 25 km | 63 | $23,152 | $205 | 40% |
| Purlear 28 km | 54 | $29,133 | $214 | 40% |
| Ferguson 33 km | 45 | $30,520 | $365 | 30% |
| Deep Gap 39 km | 30 | $33,317 | $265 | 41% |
| Jefferson 39 km | 61 | $28,261 | $263 | 35% |
| Sparta 41 km | 64 | $20,597 | $182 | 39% |
| Fleetwood 41 km | 97 | $32,194 | $286 | 38% |
Other Airbnb Markets in North Carolina
- Charlotte Airbnb data 3,646 listings
- Asheville Airbnb data 1,836 listings
- Raleigh Airbnb data 1,764 listings
- Carolina Beach Airbnb data 1,684 listings
- Wilmington Airbnb data 1,619 listings
- Oak Island Airbnb data 1,615 listings
- Kill Devil Hills Airbnb data 1,224 listings
- Durham Airbnb data 1,187 listings
See all 298 North Carolina Airbnb markets
Markets Similar to North Wilkesboro
Markets elsewhere in the United States with a similar nightly rate and occupancy to North Wilkesboro:
- Lehigh Acres Airbnb data FL · $158/night · 37.1%
- Jackson Airbnb data MS · $159/night · 37.0%
- Baytown Airbnb data TX · $159/night · 37.6%
- Fort Smith Airbnb data AR · $156/night · 36.9%
- Moreno Valley Airbnb data CA · $164/night · 37.5%
- Jonesboro Airbnb data AR · $154/night · 36.7%
FAQ
North Wilkesboro Airbnb FAQ
How much do Airbnb hosts make in North Wilkesboro?
An active North Wilkesboro Airbnb grossed $12,513 on average in the 12 months to June 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,610 or more in a typical month.
How much can I make on Airbnb in North Wilkesboro?
It depends most on the home's size, location and how it's run. The middle half of North Wilkesboro listings earn between $723 and $2,610 in a typical month, and the top tenth $3,660 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in North Wilkesboro?
Listings in North Wilkesboro were booked on 37% of available nights over the past year. That compares with 40% for the North Carolina average. October was the busiest month.
How much does an Airbnb cost per night in North Wilkesboro?
The average booked night in North Wilkesboro cost $159 before fees. Half of listings charge between $90 and $220, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in North Wilkesboro?
None of the active North Wilkesboro listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in North Wilkesboro?
Yes, when it's run well. The average North Wilkesboro Airbnb grossed $12,513 in the 12 months to June 2026, 64% below the North Carolina average of $34,622, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $7,913 a year (about $660 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,080 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in North Wilkesboro?
July paid best over the past year, at $2,670 per active listing, and June paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in North Wilkesboro?
Each night a North Wilkesboro listing was open to book earned $53 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $89 or more.
How far in advance do guests book Airbnbs in North Wilkesboro?
North Wilkesboro stays were booked 43 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in North Wilkesboro?
The average North Wilkesboro Airbnb stay lasted 14.6 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in North Wilkesboro rated?
Guests rate North Wilkesboro Airbnbs 4.90 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in North Wilkesboro?
Downtown North Wilkesboro, Yadkin River and Wilkes Mall draw the most short-term rental interest in North Wilkesboro. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in North Wilkesboro?
AirROI counted 22 active Airbnb listings in North Wilkesboro as of June 2026. The closest tracked market is Moravian Falls, 11 km away.
How much are Airbnb cleaning fees in North Wilkesboro?
In North Wilkesboro, more than two-thirds of listings add a cleaning fee, and the typical fee is about $100.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in North Wilkesboro from July 2025 to June 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.