What Are the Best Places to Invest in Airbnb in Puerto Rico, United States?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in Puerto Rico, United States spans 30 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Puerto Rico, United States across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. San Juan, Puerto Rico leads by market size with 3,776 active listings and $2,931/month revenue. Across all ranked markets, average occupancy is 41.4% with $2,337/month in average revenue and $215/night ADR. 30 of 30 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in Puerto Rico, United States by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Puerto Rico, United States attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. San Juan, Puerto Rico leads with 3,776 active short-term rental listings and $2,931/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1San Juan, Puerto Rico3,776$2,931$22750.2%Low
2Carolina, Puerto Rico2,106$2,828$20151.5%Low
3Rincón, Puerto Rico1,103$2,792$26939.5%Low
4Cabo Rojo, Puerto Rico912$1,659$19833.2%Low
5Luquillo, Puerto Rico719$2,691$19350.3%Low
6Aguadilla, Puerto Rico652$1,767$16239.3%Low
7Río Grande, Puerto Rico609$3,928$37441.2%Low
8Isabela, Puerto Rico605$2,156$20039.8%Low
9Fajardo, Puerto Rico532$2,088$20240.5%Low
10Aguada, Puerto Rico436$2,014$18238.5%Low
11Río Piedras, Puerto Rico384$3,130$23450.3%Low
12Culebra, Puerto Rico343$3,041$25641.0%Low
13Humacao, Puerto Rico327$2,285$25338.7%Low
14Arecibo, Puerto Rico314$2,029$18638.8%Low
15Loíza, Puerto Rico280$3,058$24346.4%Low
16Dorado, Puerto Rico267$3,827$44041.9%Low
17Ponce, Puerto Rico251$1,363$13539.9%Low
18Isabel Segunda, Puerto Rico237$3,736$32143.1%Low
19Vega Baja, Puerto Rico180$2,520$21240.7%Low
20Lajas, Puerto Rico173$1,591$19030.7%Low
21Toa Baja, Puerto Rico155$1,955$13751.8%Low
22Mayagüez, Puerto Rico141$1,147$13336.5%Low
23Ceiba, Puerto Rico117$2,221$17643.4%Low
24Bayamón, Puerto Rico110$1,922$14749.8%Low
25Caguas, Puerto Rico109$1,734$15840.1%Low
26Guánica, Puerto Rico105$1,525$19734.4%Low
27Salinas, Puerto Rico97$1,825$22131.1%Low
28Guayama, Puerto Rico91$1,785$17939.1%Low
29Isabel II, Puerto Rico88$1,706$18838.4%Low
30Manatí, Puerto Rico87$2,849$22542.5%Low

Most Profitable Airbnb Markets in Puerto Rico, United States by Revenue

The most profitable Airbnb cities in Puerto Rico, United States are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Río Grande, Puerto Rico leads with $3,928/month at $374 ADR and 41.2% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Río Grande, Puerto Rico$3,928609$37441.2%Low
2Dorado, Puerto Rico$3,827267$44041.9%Low
3Isabel Segunda, Puerto Rico$3,736237$32143.1%Low
4Río Piedras, Puerto Rico$3,130384$23450.3%Low
5Loíza, Puerto Rico$3,058280$24346.4%Low
6Culebra, Puerto Rico$3,041343$25641.0%Low
7San Juan, Puerto Rico$2,9313,776$22750.2%Low
8Manatí, Puerto Rico$2,84987$22542.5%Low
9Carolina, Puerto Rico$2,8282,106$20151.5%Low
10Rincón, Puerto Rico$2,7921,103$26939.5%Low
11Luquillo, Puerto Rico$2,691719$19350.3%Low
12Vega Baja, Puerto Rico$2,520180$21240.7%Low
13Humacao, Puerto Rico$2,285327$25338.7%Low
14Ceiba, Puerto Rico$2,221117$17643.4%Low
15Isabela, Puerto Rico$2,156605$20039.8%Low
16Fajardo, Puerto Rico$2,088532$20240.5%Low
17Arecibo, Puerto Rico$2,029314$18638.8%Low
18Aguada, Puerto Rico$2,014436$18238.5%Low
19Toa Baja, Puerto Rico$1,955155$13751.8%Low
20Bayamón, Puerto Rico$1,922110$14749.8%Low
21Salinas, Puerto Rico$1,82597$22131.1%Low
22Guayama, Puerto Rico$1,78591$17939.1%Low
23Aguadilla, Puerto Rico$1,767652$16239.3%Low
24Caguas, Puerto Rico$1,734109$15840.1%Low
25Isabel II, Puerto Rico$1,70688$18838.4%Low
26Cabo Rojo, Puerto Rico$1,659912$19833.2%Low
27Lajas, Puerto Rico$1,591173$19030.7%Low
28Guánica, Puerto Rico$1,525105$19734.4%Low
29Ponce, Puerto Rico$1,363251$13539.9%Low
30Mayagüez, Puerto Rico$1,147141$13336.5%Low

Most Expensive Airbnb Markets in Puerto Rico, United States by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Dorado, Puerto Rico commands the highest Airbnb nightly rate in Puerto Rico, United States at $440/night, generating $3,827/month at 41.9% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Dorado, Puerto Rico$440267$3,82741.9%Low
2Río Grande, Puerto Rico$374609$3,92841.2%Low
3Isabel Segunda, Puerto Rico$321237$3,73643.1%Low
4Rincón, Puerto Rico$2691,103$2,79239.5%Low
5Culebra, Puerto Rico$256343$3,04141.0%Low
6Humacao, Puerto Rico$253327$2,28538.7%Low
7Loíza, Puerto Rico$243280$3,05846.4%Low
8Río Piedras, Puerto Rico$234384$3,13050.3%Low
9San Juan, Puerto Rico$2273,776$2,93150.2%Low
10Manatí, Puerto Rico$22587$2,84942.5%Low
11Salinas, Puerto Rico$22197$1,82531.1%Low
12Vega Baja, Puerto Rico$212180$2,52040.7%Low
13Fajardo, Puerto Rico$202532$2,08840.5%Low
14Carolina, Puerto Rico$2012,106$2,82851.5%Low
15Isabela, Puerto Rico$200605$2,15639.8%Low
16Cabo Rojo, Puerto Rico$198912$1,65933.2%Low
17Guánica, Puerto Rico$197105$1,52534.4%Low
18Luquillo, Puerto Rico$193719$2,69150.3%Low
19Lajas, Puerto Rico$190173$1,59130.7%Low
20Isabel II, Puerto Rico$18888$1,70638.4%Low
21Arecibo, Puerto Rico$186314$2,02938.8%Low
22Aguada, Puerto Rico$182436$2,01438.5%Low
23Guayama, Puerto Rico$17991$1,78539.1%Low
24Ceiba, Puerto Rico$176117$2,22143.4%Low
25Aguadilla, Puerto Rico$162652$1,76739.3%Low
26Caguas, Puerto Rico$158109$1,73440.1%Low
27Bayamón, Puerto Rico$147110$1,92249.8%Low
28Toa Baja, Puerto Rico$137155$1,95551.8%Low
29Ponce, Puerto Rico$135251$1,36339.9%Low
30Mayagüez, Puerto Rico$133141$1,14736.5%Low

Highest Occupancy Airbnb Markets in Puerto Rico, United States

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Toa Baja, Puerto Rico leads Puerto Rico, United States with 51.8% occupancy, $1,955/month revenue, and 155 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 100+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Toa Baja, Puerto Rico51.8%155$1,955$137Low
2Carolina, Puerto Rico51.5%2,106$2,828$201Low
3Luquillo, Puerto Rico50.3%719$2,691$193Low
4Río Piedras, Puerto Rico50.3%384$3,130$234Low
5San Juan, Puerto Rico50.2%3,776$2,931$227Low
6Bayamón, Puerto Rico49.8%110$1,922$147Low
7Loíza, Puerto Rico46.4%280$3,058$243Low
8Ceiba, Puerto Rico43.4%117$2,221$176Low
9Isabel Segunda, Puerto Rico43.1%237$3,736$321Low
10Dorado, Puerto Rico41.9%267$3,827$440Low
11Río Grande, Puerto Rico41.2%609$3,928$374Low
12Culebra, Puerto Rico41.0%343$3,041$256Low
13Vega Baja, Puerto Rico40.7%180$2,520$212Low
14Fajardo, Puerto Rico40.5%532$2,088$202Low
15Caguas, Puerto Rico40.1%109$1,734$158Low
16Ponce, Puerto Rico39.9%251$1,363$135Low
17Isabela, Puerto Rico39.8%605$2,156$200Low
18Rincón, Puerto Rico39.5%1,103$2,792$269Low
19Aguadilla, Puerto Rico39.3%652$1,767$162Low
20Arecibo, Puerto Rico38.8%314$2,029$186Low
21Humacao, Puerto Rico38.7%327$2,285$253Low
22Aguada, Puerto Rico38.5%436$2,014$182Low
23Mayagüez, Puerto Rico36.5%141$1,147$133Low
24Guánica, Puerto Rico34.4%105$1,525$197Low
25Cabo Rojo, Puerto Rico33.2%912$1,659$198Low
26Lajas, Puerto Rico30.7%173$1,591$190Low

How to Choose an Airbnb Investment Market in Puerto Rico, United States

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Puerto Rico, United States tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Puerto Rico, United States

Understanding the regulatory environment is critical for any Airbnb investment in Puerto Rico, United States. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 30 markets ranked on this page: 30 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Puerto Rico, United States

This page ranks Airbnb markets in Puerto Rico, United States across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Puerto Rico, United States.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Puerto Rico, United States.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Puerto Rico, United States and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 100+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in Puerto Rico, United States, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Puerto Rico, United States

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Puerto Rico, United States.

What are the best places to invest in Airbnb in Puerto Rico, United States?

San Juan, Puerto Rico leads this ranking for Puerto Rico, United States with 3,776 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Puerto Rico, United States?

Río Grande, Puerto Rico posts the highest average monthly revenue in this ranking at $3,928. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Puerto Rico, United States?

Toa Baja, Puerto Rico has the highest occupancy rate in this comparison at 51.8%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Puerto Rico, United States?

Dorado, Puerto Rico commands the highest average daily rate at $440 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Puerto Rico, United States have the lowest regulation?

San Juan (Puerto Rico), Carolina (Puerto Rico), Rincón (Puerto Rico) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Puerto Rico, United States in 2026?

The markets ranked here average 41.4% occupancy, and the top performer posts $3,928 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Puerto Rico, United States for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Puerto Rico, United States?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Puerto Rico, United States?

First-time investors in Puerto Rico, United States should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Puerto Rico, United States?

Across the markets ranked here, the average occupancy rate in Puerto Rico, United States is 41.4%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Puerto Rico, United States?

Regulation is one of the most overlooked risks in short-term rental investing. In Puerto Rico, United States, 30 of 30 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Puerto Rico, United States?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Puerto Rico, United States ranking has about 280 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Puerto Rico, United States?

Seasonal markets in Puerto Rico, United States experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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