Airbnb market data · 202612 months to October 2026
Las Marías, PR Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Las Marías brought in $20,712 over the 12 months through October 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Las Marías Airbnb Market at a Glance
Rates and bookings both trail the Puerto Rico average. Listings averaged $171 a night and were booked on 31% of available nights, against $235 and 44% for the Puerto Rico average.
January, usually the best month, brings in about 64% more per listing than September, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Las Marías is the 62nd-largest of 67 Puerto Rico markets AirROI tracks.
Browse the live Las Marías Airbnb market See Every Las Marías ListingRevenue
How Much Do Airbnb Hosts Make in Las Marías?
Gross bookings per Las Marías listing averaged $20,712 over the 12 months to October 2026 (Puerto Rico average: $33,819), before cleaning, platform and management costs and taxes.
In a typical year, the average Las Marías listing brings in $3,170 in January, its best month, and $1,930 in September, its slowest. Both ends are close calls: January leads March by 4%, and September sits just 4% below August, so either pair can swap places in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Las Marías's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,560+ a month, about 4.8 times the typical property.
- Strong performers (top 25%) earn $3,480 or more, roughly $2,100 a month above the median.
- Typical properties (median) earn about $1,370 a month.
- Entry-level properties (bottom 25%) earn $427 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 1.6 times what September does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Las Marías Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
January 2026 led on revenue. Nightly rates peaked in May 2026 and bookings in June 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $1,932 | 26.6% | $158 | $62 | 35 days | 4 nights |
| Nov 2025 | $2,304 | 37.8% | $150 | $77 | 31 days | 3.3 nights |
| Dec 2025 | $2,331 | 38.9% | $154 | $75 | 55 days | 4.4 nights |
| Jan 2026 | $3,438 | 44.9% | $155 | $111 | 41 days | 3 nights |
| Feb 2026 | $2,274 | 41.4% | $155 | $81 | 61 days | 3 nights |
| Mar 2026 | $2,944 | 36.7% | $156 | $95 | 27 days | 3 nights |
| Apr 2026 | $2,372 | 34.7% | $159 | $79 | 37 days | 2.9 nights |
| May 2026 | $2,585 | 36.2% | $162 | $83 | 38 days | 4.3 nights |
| Jun 2026 | $2,764 | 46.3% | $153 | $92 | 30 days | 3.8 nights |
| Jul 2026 | $3,038 | 40.6% | $150 | $98 | 53 days | 3.9 nights |
| Aug 2026 | $1,473 | 26.6% | $151 | $47 | 44 days | 3.9 nights |
| Sep 2026 | $1,846 | 30.7% | $149 | $62 | 23 days | 1.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Las Marías listing earns about $1,370 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Las Marías Profitable?
Yes, when it's run well. The average Las Marías Airbnb took in $20,712 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,060 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,720 a month.
Cleaning it yourself keeps the $2,750 a year guests pay in cleaning fees, for about $1,290 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $910 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Las Marías Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $17,962 | $45,460 |
| Cleaning fees guests pay13% of Las Marías bookings | $2,750 | $6,970 |
| Gross bookings | $20,712 | $52,430 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Las Marías listings on Simplified Pricing, 3% for the rest | −$2,860 | −$7,230 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,750 | −$6,970 |
| Utilities and internetAbout 5% of bookings | −$1,040 | −$2,620 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$410 | −$1,050 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$620 | −$1,570 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$210 | −$210 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$7,990 | −$19,750 |
| Left for housing costs, then profit | $12,722about $1,060 a month | $32,680about $2,720 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Las Marías Airbnb Profit
The estimate starts from Las Marías's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Las Marías home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Las Marías's Top Earners Get There
- More nights booked. The busiest quarter of Las Marías listings are booked on 53% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of $110 adds about $1,100 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $165 a night or more, against a median of $110. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,800 a year.
- Open for the busy months. In a typical year, January brings the average listing about $3,170, against $1,930 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Las Marías listings average 4.82 stars, and 55% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,370 a month, against $1,730 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Las Marías?
Las Marías listings were booked on 31% of the nights they were open over the past year, 13 percentage points below the Puerto Rico average (44%) and 10 points below the U.S. average (41%). In a typical year, occupancy climbs to 44% in June and falls to 25% in October.
Across Las Marías's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 83%+ of open nights, 56 points above the median.
- Strong performers (top 25%) fill 53% or more, roughly four nights a week.
- Typical properties (median) fill about 27% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
June is usually the busiest month in Las Marías, October the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 31% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Las Marías?
The average nightly rate in Las Marías, known as ADR (average daily rate), was $171 over the past year, about 27% below the Puerto Rico average of $235 and about 49% below the U.S. average of $335. Averaged month by month over the past two years, rates peak in May and June at about $160 and bottom out in October and November at about $145.
Across Las Marías's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $315+ a night, about 2.9 times the median.
- Strong performers (top 25%) charge $165 or more, about $55 above the median.
- Typical properties (median) charge about $110 a night.
- Entry-level properties (bottom 25%) charge $82 or less, about three-quarters of the median.
May rates run 12% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $171 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Las Marías?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Las Marías it averaged $65 over the past year, from about $64 in a typical September to about $102 in a typical January.
Across Las Marías's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $191+ per open night, about 6 times the median.
- Strong performers (top 25%) earn $67 or more, about $35 a night above the median.
- Typical properties (median) earn about $32 per open night.
- Entry-level properties (bottom 25%) earn $14 or less, about 44% of the median.
January RevPAR is about 1.6 times September's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $65 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Las Marías
With only 22 active listings, the monthly pattern in Las Marías is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in January and bottom out in September.
Average revenue by month in Las Marías
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Las Marías in numbers
| Month | Revenue per listing |
|---|---|
| January | $3,170 |
| February | $2,320 |
| March | $3,050 |
| April | $2,330 |
| May | $2,260 |
| June | $2,600 |
| July | $2,990 |
| August | $2,000 |
| September | $1,930 |
| October | $2,160 |
| November | $2,270 |
| December | $2,520 |
How Far in Advance Do Guests Book Airbnb in Las Marías?
Guests book Las Marías stays 33 days ahead on average (about five weeks). February stays are booked furthest out, about 52 days ahead, and June stays closest to arrival, about 27 days. A typical February booking is made in late December.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 33 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Las Marías
None of the 22 active listings in Las Marías display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Las Marías.
Neighborhoods
Best Neighborhoods for Airbnb in Las Marías
AirROI's area guide picks eight Las Marías neighborhoods that draw short-term rental guests, led by La Playa, El Yunque and Pueblo. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| La Playa | Popular beach area known for its beautiful coastline and recreational activities. Ideal for tourists looking to unwind by the sea and enjoy water sports. | La Playa Beach, Snorkeling, Kayaking, Local seafood restaurants |
| El Yunque | Notable for its lush rainforest and hiking trails. A hotspot for nature lovers and adventure seekers looking for a unique Eco-tourism experience. | El Yunque National Forest, Laguna Grande, La Mina Falls, Hiking trails |
| Pueblo | The town center offers a blend of local culture and tradition, making it attractive for visitors who wish to experience authentic Puerto Rican life. | Local markets, Historic sites, Cultural festivals, Authentic Puerto Rican cuisine |
| Río Mar Beach | A serene beach destination perfect for relaxation and water activities, attracting families and couples alike. | Río Mar Beach, Surfing, Sunbathing, Scuba diving |
| Coffee Plantations | Unique for its coffee culture, attracts tourists interested in agritourism and exploring local coffee production. | Coffee tours, Tasting experiences, Scenic landscapes, Local farms |
| Las Marías Historic Area | Rich in history with colonial architecture and heritage, ideal for tourists interested in culture and history. | Historical landmarks, Local museums, Cultural experiences, Guided tours |
| La Montaña | Attractive for those seeking mountain experiences, hiking, and cooler climates, popular among nature enthusiasts. | Hiking trails, Scenic viewpoints, Nature reserves, Bird watching |
| Local Festivals | Engaging local events that attract tourists, showcasing Puerto Rican culture and traditions throughout the year. | Cultural festivals, Food fairs, Live music events, Arts and crafts exhibitions |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Las Marías vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 29 km, Quebradillas (27 km away, 62 listings) earned the most per listing, about 32% more than Las Marías.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| San Sebastián 12 km | 50 | $18,581 | $140 | 39% |
| Mayagüez 16 km | 125 | $14,717 | $142 | 37% |
| Añasco 18 km | 51 | $23,451 | $221 | 40% |
| Moca 19 km | 58 | $24,715 | $217 | 38% |
| Aguada 26 km | 399 | $26,539 | $192 | 39% |
| Quebradillas 27 km | 62 | $27,353 | $178 | 41% |
| Lajas 29 km | 157 | $21,227 | $208 | 29% |
| Aguadilla 29 km | 595 | $23,642 | $172 | 39% |
Other Airbnb Markets in Puerto Rico
- San Juan Airbnb data 3,386 listings
- Carolina Airbnb data 1,922 listings
- Rincón Airbnb data 1,033 listings
- Cabo Rojo Airbnb data 809 listings
- Luquillo Airbnb data 663 listings
- Río Grande Airbnb data 556 listings
- Isabela Airbnb data 541 listings
- Fajardo Airbnb data 469 listings
See all 67 Puerto Rico Airbnb markets
Markets Similar to Las Marías
Markets elsewhere in the United States with a similar nightly rate and occupancy to Las Marías:
- Mountain View Airbnb data AR · $173/night · 32.0%
- Beattyville Airbnb data KY · $163/night · 33.6%
- Manor Airbnb data TX · $177/night · 33.9%
- Valdosta Airbnb data GA · $192/night · 32.3%
- Snellville Airbnb data GA · $190/night · 33.0%
- Bridgeport Airbnb data CT · $167/night · 35.4%
FAQ
Las Marías Airbnb FAQ
How much do Airbnb hosts make in Las Marías?
An active Las Marías Airbnb grossed $20,712 on average in the 12 months to October 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,480 or more in a typical month.
How much can I make on Airbnb in Las Marías?
It depends most on the home's size, location and how it's run. The middle half of Las Marías listings earn between $427 and $3,480 in a typical month, and the top tenth $6,560 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Las Marías?
Listings in Las Marías were booked on 31% of available nights over the past year. That compares with 44% for the Puerto Rico average. June is usually the busiest month.
How much does an Airbnb cost per night in Las Marías?
The average booked night in Las Marías cost $171 before fees. Half of listings charge between $82 and $165; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Las Marías?
None of the active Las Marías listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Las Marías?
Yes, when it's run well. The average Las Marías Airbnb grossed $20,712 in the 12 months to October 2026, 39% below the Puerto Rico average of $33,819, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,722 a year (about $1,060 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,720 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Las Marías?
January usually pays best, averaging $3,170 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Las Marías?
Each night a Las Marías listing was open to book earned $65 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $191 or more.
How far in advance do guests book Airbnbs in Las Marías?
Las Marías stays were booked 33 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Las Marías?
The average Las Marías Airbnb stay lasted 4 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Las Marías rated?
Guests rate Las Marías Airbnbs 4.82 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Las Marías?
La Playa, El Yunque and Pueblo draw the most short-term rental interest in Las Marías. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Las Marías?
AirROI counted 22 active Airbnb listings in Las Marías as of October 2026. The closest tracked market is San Sebastián, 12 km away.
How much are Airbnb cleaning fees in Las Marías?
In Las Marías, nearly all listings add a cleaning fee. The median fee is $60, and some higher fees lift the average to $86.
How many tourists visit Las Marías, PR?
All of Puerto Rico had 7,486,000 tourist arrivals in 2025, Discover Puerto Rico reports. AirROI estimates 518 Airbnb stays in Las Marías, PR in the 12 months to October 2026, which counts bookings and not tourists. See Puerto Rico tourism statistics.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Las Marías from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.