Hermosa, South Dakota Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hermosa, South Dakota? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,813 per year — at a $228 nightly rate, 44.7% occupancy, and a $111 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 47 active listings, Hermosa is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply expanded 176.5% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hermosa?
In Hermosa, the headline Airbnb metrics are $20,813 in average annual revenue,44.7% occupancy, $228 ADR, and $111 in RevPAR, and guests book about 52 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hermosa?
Understanding the monthly revenue variations for Airbnb listings in Hermosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hermosa is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hermosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,882+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,508 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,243 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,245, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hermosa
What Is the Monthly Airbnb Occupancy Rate in Hermosa?
Maximize your bookings by understanding the Hermosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hermosa:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hermosa
What Is the Average Airbnb Nightly Rate in Hermosa?
Effective short term rental pricing strategy in Hermosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hermosa typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $425+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $281 or more.
- Typical properties (Median) charge around $209 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in Hermosa
What Is the RevPAR for Airbnb in Hermosa?
RevPAR in Hermosa is currently $111. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $70 RevPAR.
- Typical properties (Median) generate $95 RevPAR.
- Strong performers (Top 25%) earn $129 RevPAR.
- Best-in-class (Top 10%) achieve $205 RevPAR.
Average Monthly RevPAR Trend in Hermosa
RevPAR Insights for Hermosa
- The average RevPAR in Hermosa is $111. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($205) and bottom 25% ($70) is $135, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hermosa benchmarks. If your RevPAR falls below the median of $95, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $129+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hermosa?
Hermosa's peak Airbnb season falls in August, June, July, while the softest stretch is February, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, June, July)
- Revenue averages $4,471 per month
- Occupancy rates average 56.3%
- Daily rates average $252
Shoulder Season
- Revenue averages $2,627 per month
- Occupancy maintains around 36.8%
- Daily rates hold near $236
Low Season (February, March, December)
- Revenue drops to average $1,494 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $238
Seasonality Insights for Hermosa
- Airbnb seasonality in Hermosa is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hermosa's highest earning potential, with monthly revenues climbing to $4,487, occupancy reaching 58.6%, and ADRs peaking at $254.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,444, occupancy could drop to 16.8%, and ADRs may adjust to $230.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hermosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hermosa, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hermosa?
Low regulation and minimal registration activity in Hermosa, South Dakota, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hermosa to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hermosa?
With a compact short-term rental market, Hermosa gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Hermosa | Central area known for its small-town charm and proximity to outdoor activities. Ideal for travelers looking for a quiet getaway with easy access to local dining and shops. | Hermosa City Park, Custer State Park, Black Hills National Forest, Nearby Mount Rushmore, Historic downtown shops |
| Custer State Park | A major South Dakota attraction with stunning scenery and abundant wildlife. Popular for nature lovers and outdoor enthusiasts seeking hiking, camping, and scenic drives. | Wildlife Loop Road, Needles Highway, Sylvan Lake, Buffalo Roundup, Fishing and camping spots |
| Rapid City | Just a short drive from Hermosa, offers a mix of urban amenities and attractions. Great for guests who want access to city life while enjoying the surrounding natural beauty. | Direct access to Mount Rushmore, Badlands National Park, The Reptile Gardens, Downtown shopping and dining, Water parks and family activities |
| Hill City | Known as the 'Heart of the Hills', this charming town serves as a gateway to many local attractions and outdoor activities. Fantastic for families and adventure seekers. | Custer State Park, Black Hills Central Railroad, Mickelson Trail, Arts and crafts galleries, Dining and wine tasting |
| Keystone | Famous for its proximity to the iconic Mount Rushmore and other attractions. Attracts tourists year-round for its scenic views and historical significance. | Mount Rushmore National Memorial, Rushmore Tramway Adventures, Keystone Historical Museum, Nearby hiking trails, Shopping and dining options |
| Badlands National Park | A visual wonderland of rock formations and fossils, this park attracts visitors interested in geology and unique landscapes. Ideal for nature photographers and hikers. | Badlands Loop Road, Notch Trail, Fossil exhibits, Visitor Center, Wildlife viewing |
| Ellsworth Air Force Base | One of the largest airbases in the U.S., nearby accommodations cater to military families, professionals, and those visiting the area for military-related events. | Base tours, Military history exhibits, Airshow events, Nearby campgrounds |
| Pactola Lake | A beautiful artificial lake surrounded by the Black Hills, popular for water sports and relaxation. Ideal for visitors looking for outdoor recreation and family fun. | Boating and fishing, Pactola Pines Campground, Scenic walking trails, Picnic areas and beaches, Wildlife spotting |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hermosa offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hermosa?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hermosa
- The Hermosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hermosa, Outdoor/Unique properties are the most common (38.3%), reflecting the local real estate landscape.
- Houses represent a significant 25.5% portion, catering likely to families or larger groups.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Hermosa Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hermosa
- The dominant room capacity in Hermosa is 1 bedroom listings, making up 34% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.1% of the active Airbnb listings in Hermosa, indicating a high concentration in these sizes.
- A significant 25.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hermosa.
Hermosa Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hermosa
- The most common guest capacity trend in Hermosa vacation rentals is listings accommodating 8+ guests (23.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Hermosa STR market, accounting for 44.7% of listings.
- 51.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hermosa.
- On average, properties in Hermosa are equipped to host 5.1 guests.
How Do Listings in Hermosa Compare on Quality?
Listing quality in Hermosa can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hermosa
- At 23.3 photos per listing on average, Hermosa hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hermosa averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hermosa?
Amenity Prevalence
Amenity Insights for Hermosa
- Essential amenities in Hermosa that guests expect include: Heating, Smoke alarm, Free parking on premises, Bed linens, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Outdoor furniture, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hermosa: Heating, Smoke alarm, Free parking on premises, Bed linens, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, Bed linens, Air conditioning.
- Consider adding popular differentiators like Fire extinguisher or Outdoor furniture to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hermosa to stay competitive.
Which Airbnb Amenities Boost Revenue in Hermosa?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hermosa, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 76.6% | $25,035 | $6,997 | 257.8% |
Blender | 14.9% | $45,612 | $16,474 | 176.9% |
Dishwasher | 29.8% | $36,683 | $14,081 | 160.5% |
Backyard | 48.9% | $30,084 | $11,929 | 152.2% |
Oven | 38.3% | $32,247 | $13,717 | 135.1% |
BBQ grill | 57.4% | $27,505 | $11,779 | 133.5% |
Books and reading material | 21.3% | $36,807 | $16,491 | 123.2% |
Essentials | 72.3% | $24,499 | $11,174 | 119.3% |
Baking sheet | 25.5% | $34,011 | $16,288 | 108.8% |
Bathtub | 21.3% | $35,180 | $16,930 | 107.8% |
Revenue Impact Insights for Hermosa
- Coffee maker tops the revenue impact list with a 257.8% uplift — listings with this amenity earn $25,035 vs. $6,997 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hermosa STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hermosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHermosa Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hermosa
- The typical guest profile for Airbnb in Hermosa consists of primarily domestic travelers (96%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.5% of guests.
- Key international markets include United States (95.5%) and United Kingdom (0.7%).
- Top languages spoken are English (70%) followed by Spanish (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Minneapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hermosa?
Listings in Hermosa average 4.88 out of 5 overall, with about 45.1 reviews per active listing and 46.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hermosa
- With an overall rating of 4.88, Hermosa listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 46.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hermosa Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hermosa
- The most common availability pattern in Hermosa falls within the 271-366 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hermosa (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hermosa?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hermosa
- The overall average booking lead time for vacation rentals in Hermosa is 52 days.
- Guests book furthest in advance for stays during April (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (55 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Hermosa.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Hermosa averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hermosa?
Guests in Hermosa stay about 3.8 nights on average, generating roughly 860 reservations and 18.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Hermosa
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hermosa
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (9.8 nights) and shorten in Jan (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hermosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
55.3% of total
2 Nights
3 listings
6.4% of total
3 Nights
5 listings
10.6% of total
30+ Nights
13 listings
27.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hermosa is 1 Night, adopted by 55.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.7%) of the Hermosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.7%) caters to monthly stays (30+ nights) in Hermosa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.3% of Hermosa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hermosa.
Hermosa Airbnb Cancellation Policy Trends Analysis (2026)
Limited
8 listings
17.8% of total
Flexible
10 listings
22.2% of total
Moderate
9 listings
20% of total
Firm
17 listings
37.8% of total
Strict
1 listings
2.2% of total
Cancellation Policy Insights for Hermosa
- The prevailing Airbnb cancellation policy trend in Hermosa is Firm, used by 37.8% of listings.
- There's a relatively balanced mix between guest-friendly (42.2%) and stricter (40.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.8% market standard in Hermosa.
- Using a Strict policy might deter some guests, as only 2.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hermosa.
How Much Are Airbnb Cleaning Fees in Hermosa?
Cleaning fees in Hermosa are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hermosa
- About 63.8% of Hermosa listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($93) and median ($50) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hermosa median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hermosa Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hermosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
East Pines :Modern Cabin in nature
Entire Place • 3 bedrooms
Bison Ranch Country Home
Entire Place • 3 bedrooms
*Barndo* w/GameRoom, MassageChair&Hot Tub
Entire Place • 3 bedrooms
Paradise in the Pines
Entire Place • 4 bedrooms
Beautiful Black Hills Cabin Centrally Located.
Entire Place • 2 bedrooms
South Dakota Vacation Rental Near Mount Rushmore
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hermosa?
Learn from the best! This table showcases top-performing Airbnb hosts in Hermosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zena | 9 | $174,328 | 770 | 4.96/5.0 |
| JAckie | 1 | $68,174 | 78 | 5.00/5.0 |
| Matt | 7 | $66,772 | 157 | 4.83/5.0 |
| Clint | 2 | $57,316 | 118 | 4.88/5.0 |
| Jill | 1 | $52,832 | 50 | 4.92/5.0 |
| Kate | 1 | $51,011 | 46 | 4.98/5.0 |
| Jolonda | 1 | $50,149 | 12 | 5.00/5.0 |
| Debbie | 1 | $42,822 | 201 | 4.94/5.0 |
| Matt | 2 | $42,569 | 68 | 4.86/5.0 |
| Evolve | 1 | $41,901 | 36 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hermosa.
Who Are the Airbnb Hosts in Hermosa?
Hermosa is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hermosa
- With 66.0% Superhosts, Hermosa has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 12.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hermosa averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hermosa
These are the highest-grossing professional property management operations in Hermosa, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $41,901 | $310 | 72.6% | 4.83/5 |
| J | 7 | $40,575 | $235 | 29.6% | 4.75/5 |
| Branch Out Glamping | 3 | $28,340 | $207 | 29.7% | 4.63/5 |
Management Company Insights for Hermosa
- The leading management company, Evolve, operates 1 listings with $41,901 in gross revenue — a useful benchmark for what scale looks like in Hermosa.
- Top managers average 4 properties each, suggesting professional management in Hermosa still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.73/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hermosa's Airbnb Market Compare to Nearby Cities?
How does the Hermosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Keystone, Hermosa has 6 percentage points lower occupancy and about $56 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Powder House Pass | 118 | $6,446 | $603.38 | 37% |
| Black Hawk | 21 | $3,464 | $328.31 | 46% |
| Nemo | 21 | $3,232 | $395.12 | 46% |
| Lead | 483 | $3,120 | $363.75 | 36% |
| Whitewood | 20 | $3,006 | $361.87 | 42% |
| Deadwood | 142 | $2,857 | $362.80 | 37% |
| Custer | 287 | $2,791 | $275.51 | 47% |
| Keystone | 94 | $2,778 | $283.89 | 51% |
| Rapid City | 658 | $2,575 | $251.89 | 49% |
| Spearfish | 172 | $2,469 | $305.52 | 41% |
Frequently Asked Questions About Airbnb in Hermosa
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hermosa.
How much do Airbnb hosts make in Hermosa?
Hermosa hosts earn about $20,813 per year on average, with an average nightly rate of $228 and RevPAR of $111. Those figures describe the typical revenue environment for active listings in Hermosa, South Dakota, not the ceiling for the best operators. Source: AirROI 2026 data, Hermosa market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hermosa?
The average Airbnb occupancy rate in Hermosa is 44.7%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hermosa?
Listings in Hermosa average $228 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hermosa?
Hermosa currently has about 47 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hermosa?
AirROI currently classifies the short-term rental regulation level in Hermosa as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hermosa?
RevPAR in Hermosa is about $111. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hermosa?
At 44.7% occupancy, Hermosa can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,813, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hermosa?
The average booking lead time in Hermosa is about 52 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hermosa?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hermosa include Downtown Hermosa, Custer State Park, Rapid City. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hermosa?
entire_home listings make up 95.7% of the active supply in Hermosa. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hermosa compare to nearby Airbnb markets?
Among neighboring markets, Powder House Pass posts $77,353 in average annual revenue with 37.3% occupancy, compared to Hermosa's $20,813 and 44.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hermosa?
The average Airbnb stay length in Hermosa is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hermosa?
Airbnb listings in Hermosa average 4.88 out of 5 overall. About 46.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hermosa?
Coffee maker and Blender are among the strongest revenue-linked amenities in Hermosa. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hermosa?
Yes. About 63.8% of active Airbnb listings in Hermosa charge a cleaning fee, and the average fee is $93. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hermosa?
A 66.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.