Airbnb market data · 202612 months to July 2026
Harriman, TN Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Harriman brought in $22,114 over the 12 months through July 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Harriman run through July 2026.
The short answer
Harriman Airbnb Market at a Glance
Listings averaged $216 a night and were booked on 41% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.4 times as much as in February, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Harriman is the 142nd-largest of 167 Tennessee markets AirROI tracks.
Browse the live Harriman Airbnb market See Every Harriman ListingRevenue
How Much Do Airbnb Hosts Make in Harriman?
Gross bookings per Harriman listing averaged $22,114 over the 12 months to July 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
The average Harriman listing brought in $4,220 in July, its best month, and $1,740 in February, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Harriman's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,840+ a month, about 2.1 times the typical property.
- Strong performers (top 25%) earn $3,470 or more, roughly $1,200 a month above the median.
- Typical properties (median) earn about $2,260 a month.
- Entry-level properties (bottom 25%) earn $1,300 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.4 times what February did
Average revenue per active listing, by month
Harriman Airbnb Data by Month
Latest 12 months in the July 2026 data.
July led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Aug 2025 | $2,849 | 45.8% | $177 | $92 | 51 days | 4.3 nights |
| Sep 2025 | $2,407 | 39.5% | $180 | $80 | 89 days | 4 nights |
| Oct 2025 | $3,028 | 42.3% | $187 | $98 | 51 days | 2.8 nights |
| Nov 2025 | $2,773 | 38.0% | $191 | $92 | 63 days | 6.4 nights |
| Dec 2025 | $1,974 | 36.9% | $188 | $64 | 25 days | 4.1 nights |
| Jan 2026 | $1,778 | 34.5% | $180 | $57 | 47 days | 8.8 nights |
| Feb 2026 | $1,741 | 38.0% | $183 | $62 | 30 days | 9.9 nights |
| Mar 2026 | $3,243 | 57.9% | $211 | $105 | 36 days | 8.5 nights |
| Apr 2026 | $2,155 | 39.3% | $311 | $72 | 50 days | 4.2 nights |
| May 2026 | $2,614 | 42.6% | $321 | $84 | 45 days | 3.7 nights |
| Jun 2026 | $3,092 | 51.7% | $334 | $103 | 35 days | 2.9 nights |
| Jul 2026 | $4,225 | 58.3% | $349 | $136 | 38 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Harriman address, run it through the free Airbnb calculator.
Profit
Is an Airbnb in Harriman Profitable?
Yes, when it's run well. The average Harriman Airbnb took in $22,114 in the 12 months to July 2026, and run by its owner at everyday costs, about $1,240 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,920 a month.
Cleaning it yourself keeps the $1,980 a year guests pay in cleaning fees, for about $1,410 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,080 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Harriman Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $20,134 | $30,870 |
| Cleaning fees guests pay9% of Harriman bookings | $1,980 | $3,030 |
| Gross bookings | $22,114 | $33,900 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 73% of Harriman listings on Simplified Pricing, 3% for the rest | −$2,670 | −$4,100 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,980 | −$3,030 |
| Utilities and internetAbout 5% of bookings | −$1,110 | −$1,690 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$440 | −$680 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$660 | −$1,020 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$220 | −$220 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$7,190 | −$10,850 |
| Left for housing costs, then profit | $14,924about $1,240 a month | $23,050about $1,920 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Harriman Airbnb Profit
The estimate starts from Harriman's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Harriman home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Harriman's Top Earners Get There
- More nights booked. The busiest quarter of Harriman listings are booked on 60% or more of their nights, against 42% for the median listing. Ten more booked nights a year at the median rate of $165 adds about $1,660 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $230 a night or more, against a median of $165. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,010 a year.
- Open for the busy months. July brought the average listing about $4,220, against $1,740 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Harriman listings average 4.92 stars, and 59% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,830 a month, against $1,840 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Harriman?
Harriman listings were booked on 41% of the nights they were open over the past year, in line with the Tennessee average and in line with the U.S. average. Occupancy climbs to 58% in July and falls to 35% in January.
Across Harriman's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 71%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 60% or more, roughly four nights a week.
- Typical properties (median) fill about 42% of open nights.
- Entry-level properties (bottom 25%) fill 25% or less, under two nights a week.
July was the busiest month in Harriman, January the quietest
Share of open nights booked, by month
The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Harriman?
The average nightly rate in Harriman, known as ADR (average daily rate), was $216 over the past year, about 32% below the Tennessee and U.S. averages (both about $320). Rates swing with the seasons, from about $175 in August and September to about $350 in July.
Across Harriman's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $365+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge $230 or more, about $65 above the median.
- Typical properties (median) charge about $165 a night.
- Entry-level properties (bottom 25%) charge $100 or less, about 61% of the median.
July rates ran 97% above August's
Average nightly rate (ADR), by month
The 12-month ADR of $216 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Harriman?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Harriman it averaged $82 over the past year, from about $57 in January to about $136 in July.
Across Harriman's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $130+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn $107 or more, about $30 a night above the median.
- Typical properties (median) earn about $75 per open night.
- Entry-level properties (bottom 25%) earn $51 or less, about two-thirds of the median.
July RevPAR was about 2.4 times January's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $82 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Harriman
With only 22 active listings, the monthly pattern in Harriman is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Harriman?
Guests book Harriman stays 50 days ahead on average (about seven weeks). September stays are booked furthest out, about 89 days ahead, and December stays closest to arrival, about 25 days. A typical September booking is made in mid-June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 50 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Harriman
None of the 22 active listings in Harriman display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Harriman.
Neighborhoods
Best Neighborhoods for Airbnb in Harriman
AirROI's area guide picks seven Harriman neighborhoods that draw short-term rental guests, led by Harriman Historical District, Roane State Community College Area and Watts Bar Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Harriman Historical District | Rich in history and charm, the Historical District is perfect for guests looking to explore the local culture and heritage. Located near key attractions and dining options. | Harriman Depot, Harriman Arts & Culture Alliance, Roane County Park, Tennessee River, local shops and restaurants |
| Roane State Community College Area | Close to the college, this area is ideal for students, parents visiting, and faculty members. Offers convenient access to educational facilities and events. | Roane State Community College, local dining options, festivals and events, parks nearby |
| Watts Bar Lake | A beautiful destination for outdoor enthusiasts and families. The lake provides ample opportunities for water activities and fishing, drawing in guests seeking a relaxing getaway. | Watts Bar Lake, water sports, fishing spots, picnic areas, nature trails |
| Norris Lake | A hot spot for vacationers looking for scenic views and recreational activities. Perfect for those who enjoy boating, fishing, and spending time in nature. | Norris Dam State Park, water activities, hiking trails, beautiful landscapes |
| Roane County Park | It’s a recreational area that attracts those looking to enjoy outdoor activities and family gatherings, making it appealing for short stays. | trails, playgrounds, picnic areas, sports facilities |
| Downtown Harriman | This vibrant area showcases local businesses, eateries, and community events. Ideal for tourists wanting to experience local life. | local cafes, shops, events and festivals, community parks |
| Kingston, TN | A nearby town that offers its own set of attractions and is close enough for guests visiting Harriman while also providing a quaint town feel. | Lakeside Park, historic downtown, local dining, Kingston Community Center |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Harriman vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 37 km, Tellico Village (34 km away, 33 listings) earned the most per listing, about 61% more than Harriman. Oak Ridge was the busiest, booked on 47% of nights against 41% in Harriman.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Oliver Springs 21 km | 63 | $28,798 | $234 | 37% |
| Oak Ridge 26 km | 78 | $20,460 | $145 | 47% |
| Lenoir City 27 km | 40 | $26,149 | $199 | 45% |
| Ten Mile 31 km | 39 | $31,241 | $280 | 37% |
| Tellico Village 34 km | 33 | $35,513 | $262 | 44% |
| Fairfield Glade 34 km | 69 | $8,881 | $163 | 28% |
| Spring City 37 km | 67 | $29,950 | $259 | 37% |
| Sweetwater 37 km | 31 | $16,978 | $145 | 44% |
Other Airbnb Markets in Tennessee
- Sevierville Airbnb data 7,430 listings
- Nashville-Davidson Airbnb data 5,387 listings
- Gatlinburg Airbnb data 4,063 listings
- Pigeon Forge Airbnb data 3,400 listings
- Memphis Airbnb data 1,730 listings
- Knoxville Airbnb data 1,145 listings
- Chattanooga Airbnb data 1,081 listings
- Townsend Airbnb data 477 listings
See all 167 Tennessee Airbnb markets
Markets Similar to Harriman
Markets elsewhere in the United States with a similar nightly rate and occupancy to Harriman:
- South Bradenton Airbnb data FL · $215/night · 40.9%
- Dolores Airbnb data CO · $215/night · 40.9%
- Columbia Airbnb data MO · $215/night · 40.9%
- Garland Airbnb data TX · $218/night · 40.6%
- Charlotte Airbnb data NC · $215/night · 40.4%
- Georgetown Airbnb data TX · $218/night · 40.4%
FAQ
Harriman Airbnb FAQ
How much do Airbnb hosts make in Harriman?
An active Harriman Airbnb grossed $22,114 on average in the 12 months to July 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,470 or more in a typical month.
How much can I make on Airbnb in Harriman?
It depends most on the home's size, location and how it's run. The middle half of Harriman listings earn between $1,300 and $3,470 in a typical month, and the top tenth $4,840 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Harriman?
Listings in Harriman were booked on 41% of available nights over the past year. That compares with 42% for the Tennessee average. July was the busiest month.
How much does an Airbnb cost per night in Harriman?
The average booked night in Harriman cost $216 before fees. Half of listings charge between $100 and $230, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Harriman?
None of the active Harriman listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Harriman?
Yes, when it's run well. The average Harriman Airbnb grossed $22,114 in the 12 months to July 2026, 47% below the Tennessee average of $42,043, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,924 a year (about $1,240 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,920 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Harriman?
July paid best over the past year, at $4,220 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Harriman?
Each night a Harriman listing was open to book earned $82 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $130 or more.
How far in advance do guests book Airbnbs in Harriman?
Harriman stays were booked 50 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Harriman?
The average Harriman Airbnb stay lasted 5.8 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Harriman rated?
Guests rate Harriman Airbnbs 4.92 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Harriman?
Harriman Historical District, Roane State Community College Area and Watts Bar Lake draw the most short-term rental interest in Harriman. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Harriman?
AirROI counted 22 active Airbnb listings in Harriman as of July 2026. The closest tracked market is Oliver Springs, 21 km away.
How much are Airbnb cleaning fees in Harriman?
In Harriman, nearly all listings add a cleaning fee. The median fee is $80, and some higher fees lift the average to $105.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Harriman from August 2025 to July 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.