EASY checkout, Remodeled dollhouse w/KING pets ok Entire home · 2 bedrooms Rated 4.92 - Revenue
- $36,835
- Occupancy
- 63.7%
- Daily rate
- $167
Airbnb market data · 202612 months to September 2026
The average Airbnb in Sweetwater brought in $16,978 over the 12 months through September 2026, about 60% less than the Tennessee average of $42,043.
The short answer
Sweetwater is priced below the Tennessee average. Listings averaged $145 a night, about half that average of $320, and were booked on 44% of available nights, close to its 42% occupancy.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in January, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, Sweetwater is the 106th-largest of 167 Tennessee markets AirROI tracks.
Browse the live Sweetwater Airbnb market See Every Sweetwater ListingRevenue
Gross bookings per Sweetwater listing averaged $16,978 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Sweetwater listing brings in $2,360 in July, its best month, and $1,180 in January, its slowest. October runs within 4% of July, so either can come out on top in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in May 2026 and bookings in October 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,925 | 47.6% | $142 | $64 | 42 days | 6.2 nights |
| Oct 2025 | $2,217 | 52.5% | $143 | $72 | 51 days | 3.8 nights |
| Nov 2025 | $1,898 | 49.8% | $143 | $63 | 36 days | 2.6 nights |
| Dec 2025 | $1,617 | 39.3% | $142 | $52 | 26 days | 3.4 nights |
| Jan 2026 | $1,328 | 31.0% | $139 | $43 | 30 days | 6.4 nights |
| Feb 2026 | $1,402 | 35.9% | $137 | $50 | 19 days | 4.7 nights |
| Mar 2026 | $1,638 | 43.0% | $140 | $53 | 29 days | 2.8 nights |
| Apr 2026 | $1,810 | 47.5% | $142 | $60 | 42 days | 5.5 nights |
| May 2026 | $2,257 | 51.6% | $152 | $73 | 32 days | 3.8 nights |
| Jun 2026 | $2,212 | 48.4% | $144 | $74 | 34 days | 3.9 nights |
| Jul 2026 | $2,516 | 49.8% | $146 | $81 | 41 days | 5.7 nights |
| Aug 2026 | $1,914 | 40.4% | $144 | $62 | 27 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Sweetwater market, enter its address and size in the short-term rental calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Sweetwater Airbnb took in $16,978 in the 12 months to September 2026, and run by its owner at everyday costs, about $950 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,360 a month.
Cleaning it yourself keeps the $1,210 a year guests pay in cleaning fees, for about $1,060 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $820 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $15,768 | $22,320 |
| Cleaning fees guests pay7% of Sweetwater bookings | $1,210 | $1,710 |
| Gross bookings | $16,978 | $24,030 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of Sweetwater listings on Simplified Pricing, 3% for the rest | −$2,360 | −$3,340 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,210 | −$1,710 |
| Utilities and internetAbout 5% of bookings | −$850 | −$1,200 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$340 | −$480 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$510 | −$720 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$170 | −$170 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$5,520 | −$7,700 |
| Left for housing costs, then profit | $11,458about $950 a month | $16,330about $1,360 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Sweetwater's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sweetwater home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,000 a month, against $1,410 for the average one.
Occupancy
Sweetwater listings were booked on 44% of the nights they were open over the past year, 2 percentage points above the Tennessee average (42%) and 3 points above the U.S. average (41%). In a typical year, occupancy swings from 28% in January to 56% in October.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
October is usually the busiest month in Sweetwater, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Sweetwater, known as ADR (average daily rate), was $145 over the past year, about 55% below the Tennessee and U.S. averages (both about $320). Averaged month by month over the past two years, rates barely change through the year, staying between about $140 and $145.
The top 10% charge about 1.6 times the rate of the bottom quarter.
Average nightly rate by month in Sweetwater
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sweetwater it averaged $64 over the past year, from about $38 in a typical January to about $76 in a typical July.
Per open night, by tier:
July RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 31 active listings, the monthly pattern in Sweetwater is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Sweetwater
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,180 |
| February | $1,350 |
| March | $1,670 |
| April | $1,800 |
| May | $2,100 |
| June | $2,090 |
| July | $2,360 |
| August | $1,970 |
| September | $1,940 |
| October | $2,290 |
| November | $2,190 |
| December | $1,750 |
Guests book Sweetwater stays 36 days ahead on average (about five weeks). October stays are booked furthest out, about 49 days ahead, and February stays closest to arrival, about 21 days. A typical October booking is made in late August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 36 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 31 active listings in Sweetwater display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Sweetwater.
Neighborhoods
AirROI's area guide picks four Sweetwater neighborhoods that draw short-term rental guests, led by Loudon, Rockwood and Kingston. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Loudon | Loudon is a charming town with great access to Watts Bar Lake, appealing for those looking for a serene lakeside getaway. It's popular for fishing, boating, and outdoor activities. | Watts Bar Lake, Loudon Museum, Briarcliff Marina, Tennessee Valley Winery, Greenback Park |
| Rockwood | A tranquil town surrounded by nature, Rockwood boasts attractions such as parks and access to the Emory River, making it attractive for nature enthusiasts and families looking for outdoor fun. | Emory River, Rockwood Community Center, Bear Hollow Mountain Ranch, Roane County Park, Royal Blue Wildlife Management Area |
| Kingston | Situated near the beautiful Watts Bar Lake, Kingston is popular for those seeking water-based activities and a laid-back lifestyle. It's ideal for families and groups of friends looking to enjoy the outdoors. | Watts Bar Lake, Kingston City Park, Fort Southwest Point, Loudon County Historical Society, Goose Pond Colony |
| Sweetwater | The town itself offers a quaint small-town experience and is located near various attractions, perfect for visitors seeking authenticity in their stay. | Sweetwater Depot and Museum, The Lost Sea, Sweetwater Flea Market, Sweetwater Valley Farm, Calhoun's Restaurant |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 84% of listings in Sweetwater, alongside 5 private-room listings (16%). Cabins and other outdoor stays make up 42% of listings, ahead of houses (32%).
Mostly entire homes, with a private-room segment
Sweetwater Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 83.9% | 26 |
| Private room | 16.1% | 5 |
Cabins lead the property mix
Sweetwater Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 41.9% | 13 |
| House | 32.3% | 10 |
| Hotel/Boutique | 22.6% | 7 |
| Apartment/Condo | 3.2% | 1 |
The most common size among Sweetwater's 25 entire homes with a bedroom count is two bedrooms (12 homes).
Sweetwater entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.0% | 1 |
| 1 bedroom | 40.0% | 10 |
| 2 bedrooms | 48.0% | 12 |
| 3 bedrooms | 8.0% | 2 |
A typical one-bedroom home in Sweetwater earned $17,300 over the past year, against $14,800 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 10 | $17,300 | $16,900 | $130 | 46% |
| 2 bedrooms | 12 | $14,800 | $17,300 | $159 | 42% |
Most Sweetwater listings are sized for couples and small families: 65% sleep four guests or fewer, and just 6% take eight or more.
Sweetwater listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 6.5% | 2 |
| 3 guests | 9.7% | 3 |
| 4 guests | 48.4% | 15 |
| 5 guests | 16.1% | 5 |
| 6 guests | 9.7% | 3 |
| 7 guests | 3.2% | 1 |
| 8+ guests | 6.5% | 2 |
Sweetwater hosts set up an average of 2.4 beds per listing. About a third of listings (32%) show their exact location on the listing map; the rest show an approximate area.
Pet-friendly policies are close to standard in Sweetwater: 77% of listings have one, and 77% offer self check-in.
Share of Sweetwater listings with each common amenity
Guests
Sweetwater draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Nashville is the largest source, at about 2% of reviews.
98% of Sweetwater guests are domestic
Where guests who left reviews live
Where Sweetwater guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Nashville | 1.8% |
| Knoxville | 1.8% |
| New York | 1.5% |
| Chicago | 1.2% |
| Ohio | 1.2% |
Where Sweetwater guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.6% |
| Canada | 1.2% |
| United Kingdom | 0.6% |
| United Arab Emirates | 0.3% |
| Mexico | 0.3% |
Languages spoken by Sweetwater guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 81.8% |
| Spanish | 7.0% |
| French | 2.1% |
| German | 1.4% |
| Telugu | 1.4% |
Sweetwater Airbnbs average 4.93 stars, and 74% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched; location and value for money tie for the lowest, at 4.87. Listings here carry long review histories, about 85 reviews each on average.
Communication scores highest in Sweetwater; location and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.94 |
| Cleanliness | 4.94 |
| Communication | 4.97 |
| Location | 4.87 |
| Check-in | 4.94 |
| Value | 4.87 |
Booking patterns
About two-thirds of Sweetwater listings are open to guests more than 180 days a year, but only 35% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Sweetwater listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 38.7% | 12 |
| 181-270 days | 29.0% | 9 |
| 91-180 days | 32.3% | 10 |
Days a year Sweetwater listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 35.5% | 11 |
| 91-180 days | 29.0% | 9 |
| 31-90 days | 22.6% | 7 |
| 1-30 days | 12.9% | 4 |
Bookings in Sweetwater average 2.8 to 5 nights depending on the month, longest in September and shortest in November. Listings took about 26 bookings each over the year. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Sweetwater
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Sweetwater accept stays of one or two nights.
Minimum stay set by Sweetwater listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Sweetwater, used by 48% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: 55% of listings offer Flexible or Moderate terms, against 39% on Firm or stricter ones.
Cancellation policies of Sweetwater listings, from most to least flexible
Share of listings by the policy they use
More than half of Sweetwater listings charge a cleaning fee. The typical fee is about $57. Spread over the average stay of about four nights, that adds roughly $15 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Sweetwater, a two-bedroom unit, took in $36,800 over the past year, about 2.2 times the city's average of $17,000. All six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
EASY checkout, Remodeled dollhouse w/KING pets ok Entire home · 2 bedrooms Rated 4.92
Carriage House Entire home · 2 bedrooms Rated 4.96
The Barn Cottage - Sunrise Entire home · 1 bedroom Rated 5.00
Archer Suite@ Remedies Inn historic downtown inn Private room · 1 bedroom Rated 4.88
The Hive - Yurt Stay on micro farm Entire home · 1 bedroom Rated 4.97
Sweetwater Farm Stay "1 Mile to Lost Sea" Entire home · 1 bedroom Rated 4.98 Only 13% of Sweetwater listings are classed as professionally managed, though 45% of listings have a co-host. 87% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 87% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 47 km, Tellico Village (21 km away, 33 listings) earned the most per listing, about twice as much as Sweetwater. Maryville was the busiest, booked on 48% of nights against 44% in Sweetwater.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tellico Village 21 km | 33 | $35,513 | $262 | 44% |
| Ten Mile 24 km | 39 | $31,241 | $280 | 37% |
| Lenoir City 31 km | 40 | $26,149 | $199 | 45% |
| Tellico Plains 33 km | 120 | $17,052 | $208 | 33% |
| Spring City 33 km | 67 | $29,950 | $259 | 37% |
| Decatur 39 km | 33 | $29,539 | $267 | 40% |
| Louisville 46 km | 31 | $27,258 | $226 | 46% |
| Maryville 47 km | 127 | $26,219 | $171 | 48% |
See all 167 Tennessee Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Sweetwater:
FAQ
An active Sweetwater Airbnb grossed $16,978 on average in the 12 months to September 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,490 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Sweetwater listings earn between $1,110 and $2,490 in a typical month, and the top tenth $3,410 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Sweetwater were booked on 44% of available nights over the past year. That compares with 42% for the Tennessee average. October is usually the busiest month.
The average booked night in Sweetwater cost $145 before fees. Half of listings charge between $120 and $160, so bedroom count and location move the price more than the average suggests.
None of the active Sweetwater listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Sweetwater Airbnb grossed $16,978 in the 12 months to September 2026, 60% below the Tennessee average of $42,043. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,458 a year (about $950 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,360 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $2,360 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Sweetwater listing was open to book earned $64 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $86 or more.
Sweetwater stays were booked 36 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Sweetwater Airbnb stay lasts about four nights. A listing took 26 reservations over the year on average.
Guests rate Sweetwater Airbnbs 4.93 out of 5 on average. Guests score communication highest and location lowest.
Loudon, Rockwood and Kingston draw the most short-term rental interest in Sweetwater. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in Sweetwater as of September 2026. The closest tracked market is Tellico Village, 21 km away.
In Sweetwater, more than half of listings add a cleaning fee, and the typical fee is about $57.
Method
Figures on this page cover 31 active Airbnb listings in Sweetwater from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.