Airbnb market data · 202612 months to September 2026
La Vergne, TN Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in La Vergne brought in $27,643 over the 12 months through September 2026, across just 28 active listings, so a single property can move that figure.
The short answer
La Vergne Airbnb Market at a Glance
Rates and bookings both trail the Tennessee average. Listings averaged $221 a night and were booked on 38% of available nights, against $320 and 42% for the Tennessee average.
October, usually the best month, brings in about 54% more per listing than January, usually the slowest. With only 28 active listings, a few bookings can reorder the months.
With 28 active listings, La Vergne is the 115th-largest of 167 Tennessee markets AirROI tracks.
Browse the live La Vergne Airbnb market See Every La Vergne ListingRevenue
How Much Do Airbnb Hosts Make in La Vergne?
Gross bookings per La Vergne listing averaged $27,643 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average La Vergne listing brings in $3,200 in October, its best month, and $2,090 in January, its slowest. Both ends are close calls: October leads June by 1%, and January sits just 1% below December, so either pair can swap places in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
Across La Vergne's 28 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,420+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn $4,290 or more, roughly $1,900 a month above the median.
- Typical properties (median) earn about $2,370 a month.
- Entry-level properties (bottom 25%) earn $915 or less, about 39% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earns about 1.5 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
La Vergne Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
October 2025 led on revenue and bookings; nightly rates peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,611 | 36.1% | $173 | $87 | 27 days | 2.6 nights |
| Oct 2025 | $3,923 | 48.1% | $173 | $127 | 22 days | 3.2 nights |
| Nov 2025 | $3,631 | 46.1% | $168 | $121 | 31 days | 3.9 nights |
| Dec 2025 | $2,178 | 32.3% | $170 | $70 | 21 days | 3.4 nights |
| Jan 2026 | $2,443 | 35.0% | $165 | $79 | 7 days | 6.5 nights |
| Feb 2026 | $2,406 | 36.4% | $162 | $86 | 12 days | 5.7 nights |
| Mar 2026 | $2,695 | 39.2% | $175 | $87 | 17 days | 5.2 nights |
| Apr 2026 | $2,520 | 37.4% | $173 | $84 | 17 days | 5.9 nights |
| May 2026 | $3,443 | 41.9% | $212 | $111 | 31 days | 3.7 nights |
| Jun 2026 | $3,448 | 45.3% | $191 | $115 | 36 days | 3.6 nights |
| Jul 2026 | $3,502 | 44.5% | $193 | $113 | 37 days | 5.2 nights |
| Aug 2026 | $2,891 | 38.4% | $192 | $93 | 26 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular La Vergne home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in La Vergne Profitable?
Yes, when it's run well. The average La Vergne Airbnb took in $27,643 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,300 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,390 a month.
Cleaning it yourself keeps the $5,270 a year guests pay in cleaning fees, for about $1,740 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,120 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
La Vergne Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $22,373 | $40,500 |
| Cleaning fees guests pay19% of La Vergne bookings | $5,270 | $9,540 |
| Gross bookings | $27,643 | $50,040 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 79% of La Vergne listings on Simplified Pricing, 3% for the rest | −$3,540 | −$6,420 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,270 | −$9,540 |
| Utilities and internetAbout 5% of bookings | −$1,380 | −$2,500 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$550 | −$1,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$830 | −$1,500 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$280 | −$280 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$11,990 | −$21,380 |
| Left for housing costs, then profit | $15,653about $1,300 a month | $28,660about $2,390 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own La Vergne Airbnb Profit
The estimate starts from La Vergne's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Vergne home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How La Vergne's Top Earners Get There
- More nights booked. The busiest quarter of La Vergne listings are booked on 57% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $145 adds about $1,430 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $250 a night or more, against a median of $145. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,240 a year.
- Open for the busy months. In a typical year, October brings the average listing about $3,200, against $2,090 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. La Vergne listings average 4.82 stars, and 57% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,170 a month, against $2,300 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in La Vergne?
La Vergne listings were booked on 38% of the nights they were open over the past year, 4 percentage points below the Tennessee average (42%) and 3 points below the U.S. average (41%). In a typical year, occupancy climbs to 48% in June and falls to 32% in December.
Across La Vergne's 28 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
June is usually the busiest month in La Vergne, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in La Vergne?
The average nightly rate in La Vergne, known as ADR (average daily rate), was $221 over the past year, about 31% below the Tennessee and U.S. averages (both about $320). Averaged month by month over the past two years, rates peak in May at about $190 and bottom out in September and November at about $155.
Across La Vergne's 28 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $325+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $250 or more, about $110 above the median.
- Typical properties (median) charge about $145 a night.
- Entry-level properties (bottom 25%) charge $77 or less, about half of the median.
May rates run 23% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $221 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in La Vergne?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In La Vergne it averaged $90 over the past year, from about $67 in a typical January to about $106 in a typical June.
Across La Vergne's 28 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $176+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn $121 or more, about $18 a night above the median.
- Typical properties (median) earn about $103 per open night.
- Entry-level properties (bottom 25%) earn $27 or less, about a quarter of the median.
June RevPAR is about 1.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Best and Worst Months for Airbnb in La Vergne
With only 28 active listings, the monthly pattern in La Vergne is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in October and bottom out in January.
Average revenue by month in La Vergne
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in La Vergne in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,090 |
| February | $2,150 |
| March | $2,820 |
| April | $2,580 |
| May | $3,090 |
| June | $3,170 |
| July | $2,980 |
| August | $3,020 |
| September | $2,280 |
| October | $3,200 |
| November | $2,820 |
| December | $2,120 |
How Far in Advance Do Guests Book Airbnb in La Vergne?
Guests book La Vergne stays 23 days ahead on average (about three weeks). June stays are booked furthest out, about 35 days ahead, and February stays closest to arrival, about 11 days. A typical June booking is made in mid-May.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 23 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in La Vergne
None of the 28 active listings in La Vergne display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in La Vergne.
Neighborhoods
Best Neighborhoods for Airbnb in La Vergne
AirROI's area guide picks eight La Vergne neighborhoods that draw short-term rental guests, led by Nashville Highway Area, Lakeview and La Vergne City Center. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Nashville Highway Area | Convenient access to Nashville with plenty of shopping and dining options, making it attractive for visitors. | Sam Davis Home, Shopping Centers, Local restaurants, Parks, Historic sites |
| Lakeview | Serene lake views and outdoor activities, appealing to nature lovers and families. | Percy Priest Lake, Sailing and boating, Parks, Fishing spots, Picnic areas |
| La Vergne City Center | Urban center with a mix of local shops and restaurants, good for short-term stays. | City Hall, Local boutiques, Community parks, Dining options, Public library |
| Historical Downtown La Vergne | Rich in history and charm, attracting those interested in quaint surroundings and local culture. | Historical buildings, Local museums, Quaint cafes, Cultural events, Art fairs |
| Central Park Area | Family-friendly neighborhood with recreational activities and proximity to schools and parks. | Central Park, Playgrounds, Walking trails, Sporting grounds, Community events |
| West La Vergne | Quiet residential area with easy access to major highways, ideal for business travelers. | Local eateries, Convenient access to Nashville, Parks, Community centers, Shopping |
| East La Vergne | Emerging area with new developments and attractions, appealing to a younger crowd. | New shops, Dining options, Recreational areas, Fitness centers, Community parks |
| South La Vergne | Residential charm and a friendly neighborhood vibe, often attractive to families. | Community parks, Sports facilities, Local dining, Family-friendly activities, Cultural events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
La Vergne vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 38 km, Berry Hill (22 km away) earned the most per listing, about 91% more than La Vergne. Franklin was the busiest, booked on 49% of nights against 38% in La Vergne.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Berry Hill 22 km | 132 | $52,806 | $351 | 44% |
| Murfreesboro 22 km | 373 | $26,018 | $204 | 44% |
| Mt. Juliet 24 km | 52 | $45,977 | $342 | 43% |
| Nashville-Davidson 25 km | 5,387 | $47,747 | $347 | 44% |
| Lebanon 32 km | 146 | $24,341 | $213 | 41% |
| Franklin 32 km | 407 | $48,015 | $326 | 49% |
| Hendersonville 35 km | 103 | $39,965 | $277 | 46% |
| Thompson's Station 38 km | 36 | $44,273 | $354 | 43% |
Other Airbnb Markets in Tennessee
- Sevierville Airbnb data 7,430 listings
- Gatlinburg Airbnb data 4,063 listings
- Pigeon Forge Airbnb data 3,400 listings
- Memphis Airbnb data 1,730 listings
- Knoxville Airbnb data 1,145 listings
- Chattanooga Airbnb data 1,081 listings
- Townsend Airbnb data 477 listings
- Cosby Airbnb data 461 listings
See all 167 Tennessee Airbnb markets
Markets Similar to La Vergne
Markets elsewhere in the United States with a similar nightly rate and occupancy to La Vergne:
- Stanton Airbnb data KY · $226/night · 38.3%
- Houston Airbnb data TX · $224/night · 38.0%
- New Albany Airbnb data IN · $222/night · 38.9%
- Brunswick Airbnb data GA · $219/night · 37.7%
- Morgantown Airbnb data WV · $215/night · 38.0%
- City of Niagara Falls Airbnb data NY · $220/night · 39.2%
FAQ
La Vergne Airbnb FAQ
How much do Airbnb hosts make in La Vergne?
An active La Vergne Airbnb grossed $27,643 on average in the 12 months to September 2026, according to AirROI's tracking of 28 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,290 or more in a typical month.
How much can I make on Airbnb in La Vergne?
It depends most on the home's size, location and how it's run. The middle half of La Vergne listings earn between $915 and $4,290 in a typical month, and the top tenth $6,420 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in La Vergne?
Listings in La Vergne were booked on 38% of available nights over the past year. That compares with 42% for the Tennessee average. June is usually the busiest month.
How much does an Airbnb cost per night in La Vergne?
The average booked night in La Vergne cost $221 before fees. Half of listings charge between $77 and $250, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in La Vergne?
None of the active La Vergne listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in La Vergne?
Yes, when it's run well. The average La Vergne Airbnb grossed $27,643 in the 12 months to September 2026, 34% below the Tennessee average of $42,043, though with only 28 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,653 a year (about $1,300 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,390 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in La Vergne?
October usually pays best, averaging $3,200 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in La Vergne?
Each night a La Vergne listing was open to book earned $90 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $176 or more.
How far in advance do guests book Airbnbs in La Vergne?
La Vergne stays were booked 23 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in La Vergne?
The average La Vergne Airbnb stay lasted 4.4 nights over the past year. A listing took 27 reservations over the year on average.
How are Airbnbs in La Vergne rated?
Guests rate La Vergne Airbnbs 4.82 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in La Vergne?
Nashville Highway Area, Lakeview and La Vergne City Center draw the most short-term rental interest in La Vergne. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in La Vergne?
AirROI counted 28 active Airbnb listings in La Vergne as of September 2026. The closest tracked market is Berry Hill, 22 km away.
How much are Airbnb cleaning fees in La Vergne?
In La Vergne, nearly eight in ten listings add a cleaning fee, and the typical fee is about $228.
Method
About This Data
Figures on this page cover 28 active Airbnb listings in La Vergne from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.