Airbnb market data · 202612 months to September 2026
Rogersville, TN Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Rogersville brought in $15,677 over the 12 months through September 2026, across just 26 active listings, so a single property can move that figure.
The short answer
Rogersville Airbnb Market at a Glance
Rates and bookings both trail the Tennessee average. Listings averaged $146 a night and were booked on 37% of available nights, against $320 and 42% for the Tennessee average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in February, usually the slowest. With only 26 active listings, a few bookings can reorder the months.
With 26 active listings, Rogersville is the 126th-largest of 167 Tennessee markets AirROI tracks.
Browse the live Rogersville Airbnb market See Every Rogersville ListingRevenue
How Much Do Airbnb Hosts Make in Rogersville?
Gross bookings per Rogersville listing averaged $15,677 over the 12 months to September 2026 (Tennessee average: $42,043), before cleaning, platform and management costs and taxes.
In a typical year, the average Rogersville listing brings in $2,130 in July, its best month, and $1,030 in February, its slowest. October runs within 3% of July, so either can come out on top in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
Across Rogersville's 26 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,890+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn $2,750 or more, roughly $1,200 a month above the median.
- Typical properties (median) earn about $1,510 a month.
- Entry-level properties (bottom 25%) earn $826 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Rogersville Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in November 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,801 | 44.3% | $137 | $60 | 30 days | 5.6 nights |
| Oct 2025 | $1,883 | 46.1% | $140 | $61 | 49 days | 3.7 nights |
| Nov 2025 | $2,142 | 52.2% | $139 | $71 | 43 days | 5.7 nights |
| Dec 2025 | $2,015 | 42.6% | $139 | $65 | 24 days | 5.4 nights |
| Jan 2026 | $1,451 | 32.5% | $140 | $47 | 18 days | 7.3 nights |
| Feb 2026 | $841 | 24.3% | $136 | $30 | 17 days | 2.6 nights |
| Mar 2026 | $1,663 | 39.3% | $139 | $54 | 19 days | 6.6 nights |
| Apr 2026 | $1,967 | 46.5% | $142 | $66 | 28 days | 7 nights |
| May 2026 | $2,410 | 41.4% | $153 | $78 | 49 days | 5.3 nights |
| Jun 2026 | $2,382 | 35.6% | $152 | $79 | 28 days | 7.5 nights |
| Jul 2026 | $2,422 | 41.4% | $153 | $78 | 43 days | 4.6 nights |
| Aug 2026 | $1,949 | 34.1% | $150 | $63 | 32 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Rogersville market, enter its address and size in the free Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Rogersville Profitable?
Yes, when it's run well. The average Rogersville Airbnb took in $15,677 in the 12 months to September 2026, and run by its owner at everyday costs, about $900 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,650 a month.
Cleaning it yourself keeps the $1,140 a year guests pay in cleaning fees, for about $990 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $780 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Rogersville Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $14,537 | $26,500 |
| Cleaning fees guests pay7% of Rogersville bookings | $1,140 | $2,090 |
| Gross bookings | $15,677 | $28,590 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 77% of Rogersville listings on Simplified Pricing, 3% for the rest | −$1,980 | −$3,610 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,140 | −$2,090 |
| Utilities and internetAbout 5% of bookings | −$780 | −$1,430 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$310 | −$570 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$470 | −$860 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$160 | −$160 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$4,920 | −$8,800 |
| Left for housing costs, then profit | $10,757about $900 a month | $19,790about $1,650 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Rogersville Airbnb Profit
The estimate starts from Rogersville's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rogersville home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Rogersville's Top Earners Get There
- More nights booked. The busiest quarter of Rogersville listings are booked on 58% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of $135 adds about $1,330 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $165 a night or more, against a median of $135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,450 a year.
- Open for the busy months. In a typical year, July brings the average listing about $2,130, against $1,030 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Rogersville listings average 4.94 stars, and 85% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,380 a month, against $1,310 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Rogersville?
Rogersville listings were booked on 37% of the nights they were open over the past year, 5 percentage points below the Tennessee average (42%) and 4 points below the U.S. average (41%). In a typical year, occupancy climbs to 45% in October and falls to 28% in February.
Across Rogersville's 26 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 58% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
October is usually the busiest month in Rogersville, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Rogersville?
The average nightly rate in Rogersville, known as ADR (average daily rate), was $146 over the past year, about 54% below the Tennessee and U.S. averages (both about $320). Averaged month by month over the past two years, rates barely change through the year, staying between about $135 and $145.
Across Rogersville's 26 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $230+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge $165 or more, about $30 above the median.
- Typical properties (median) charge about $135 a night.
- Entry-level properties (bottom 25%) charge $100 or less, about three-quarters of the median.
Average nightly rate by month in Rogersville
Average nightly rate (ADR), by month, September 2024 to August 2026
What Is the RevPAR for Airbnb in Rogersville?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rogersville it averaged $58 over the past year, from about $37 in a typical February to about $69 in a typical July.
Across Rogersville's 26 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $112+ per open night, about 1.9 times the median.
- Strong performers (top 25%) earn $73 or more, about $13 a night above the median.
- Typical properties (median) earn about $60 per open night.
- Entry-level properties (bottom 25%) earn $29 or less, about half of the median.
July RevPAR is about 1.9 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Best and Worst Months for Airbnb in Rogersville
With only 26 active listings, the monthly pattern in Rogersville is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Rogersville
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Rogersville in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,330 |
| February | $1,030 |
| March | $1,750 |
| April | $1,920 |
| May | $1,990 |
| June | $1,910 |
| July | $2,130 |
| August | $1,810 |
| September | $1,890 |
| October | $2,080 |
| November | $1,830 |
| December | $1,970 |
How Far in Advance Do Guests Book Airbnb in Rogersville?
Guests book Rogersville stays 28 days ahead on average (about four weeks). November stays are booked furthest out, about 47 days ahead, and January stays closest to arrival, about 17 days. A typical November booking is made in late September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 28 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Rogersville
None of the 26 active listings in Rogersville display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Rogersville.
Neighborhoods
Best Neighborhoods for Airbnb in Rogersville
AirROI's area guide picks eight Rogersville neighborhoods that draw short-term rental guests, led by Downtown Rogersville, Cherokee Reservoir and Rogersville Historic District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Rogersville | The heart of Rogersville, featuring historic buildings, dining options, and local shops. Attracts visitors wanting to experience the small-town charm and local culture. | Hawkins County Courthouse, Carter Mansion, Rogersville Heritage Association, Rogersville City Park |
| Cherokee Reservoir | A popular recreational area known for its scenic beauty and outdoor activities. Perfect for nature lovers and those looking to relax by the water. | Cherokee Lake, Boating and fishing, Hiking trails, Picnic areas, Wildlife viewing |
| Rogersville Historic District | A charming area with preserved architecture and rich history. Ideal for guests interested in exploring local heritage and community events. | Historic homes, Local museums, Cultural festivals, Art fairs |
| Surrounding Countryside | Offers a peaceful escape from the city with beautiful landscapes. Appeals to travelers seeking tranquility and outdoor adventures. | Hiking and biking trails, Scenic views, Local farms, Wildlife parks |
| Pioneer Park | A well-maintained park that provides engaging outdoor activities for families and groups. Attracts visitors during warm months for recreation. | Playground, Walking trails, Picnic areas, Seasonal events |
| Local Wineries | The region boasts several wineries that offer tours and tastings, attracting wine enthusiasts and couples. | Wine tastings, Vineyard tours, Beautiful landscapes |
| Outdoor Sports Venues | Rogersville offers various sports fields and courts for active travelers or families looking for outdoor fun. | Softball fields, Basketball courts, Soccer fields |
| Historical Reenactment Sites | This area provides unique experiences through historical reenactments, attracting history buffs and families interested in educational activities. | Civil War reenactments, Historical festivals, Interactive exhibits |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Rogersville vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 55 km, Bean Station (36 km away, 39 listings) earned the most per listing, about 38% more than Rogersville. Kingsport was the busiest, booked on 45% of nights against 37% in Rogersville.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Greeneville 31 km | 78 | $15,567 | $147 | 40% |
| Bean Station 36 km | 39 | $21,559 | $171 | 43% |
| Morristown 38 km | 33 | $19,640 | $168 | 42% |
| Kingsport 40 km | 136 | $20,265 | $170 | 45% |
| Jonesborough 45 km | 60 | $20,935 | $184 | 40% |
| Blountville 54 km | 32 | $12,354 | $163 | 37% |
| Johnson City 54 km | 254 | $20,577 | $157 | 44% |
| Newport 55 km | 97 | $18,455 | $176 | 38% |
Other Airbnb Markets in Tennessee
- Sevierville Airbnb data 7,430 listings
- Nashville-Davidson Airbnb data 5,387 listings
- Gatlinburg Airbnb data 4,063 listings
- Pigeon Forge Airbnb data 3,400 listings
- Memphis Airbnb data 1,730 listings
- Knoxville Airbnb data 1,145 listings
- Chattanooga Airbnb data 1,081 listings
- Townsend Airbnb data 477 listings
See all 167 Tennessee Airbnb markets
Markets Similar to Rogersville
Markets elsewhere in the United States with a similar nightly rate and occupancy to Rogersville:
- North Little Rock Airbnb data AR · $144/night · 36.9%
- Fort Smith Airbnb data AR · $148/night · 36.7%
- Jonesboro Airbnb data AR · $143/night · 37.4%
- Lehigh Acres Airbnb data FL · $151/night · 37.2%
- Mission Airbnb data TX · $142/night · 37.6%
- Baytown Airbnb data TX · $152/night · 37.3%
FAQ
Rogersville Airbnb FAQ
How much do Airbnb hosts make in Rogersville?
An active Rogersville Airbnb grossed $15,677 on average in the 12 months to September 2026, according to AirROI's tracking of 26 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,750 or more in a typical month.
How much can I make on Airbnb in Rogersville?
It depends most on the home's size, location and how it's run. The middle half of Rogersville listings earn between $826 and $2,750 in a typical month, and the top tenth $3,890 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Rogersville?
Listings in Rogersville were booked on 37% of available nights over the past year. That compares with 42% for the Tennessee average. October is usually the busiest month.
How much does an Airbnb cost per night in Rogersville?
The average booked night in Rogersville cost $146 before fees. Half of listings charge between $100 and $165, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Rogersville?
None of the active Rogersville listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Rogersville?
Yes, when it's run well. The average Rogersville Airbnb grossed $15,677 in the 12 months to September 2026, 63% below the Tennessee average of $42,043, though with only 26 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $10,757 a year (about $900 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,650 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Rogersville?
July usually pays best, averaging $2,130 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Rogersville?
Each night a Rogersville listing was open to book earned $58 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $112 or more.
How far in advance do guests book Airbnbs in Rogersville?
Rogersville stays were booked 28 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Rogersville?
The average Rogersville Airbnb stay lasted 6.2 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in Rogersville rated?
Guests rate Rogersville Airbnbs 4.94 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Rogersville?
Downtown Rogersville, Cherokee Reservoir and Rogersville Historic District draw the most short-term rental interest in Rogersville. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Rogersville?
AirROI counted 26 active Airbnb listings in Rogersville as of September 2026. The closest tracked market is Greeneville, 31 km away.
How much are Airbnb cleaning fees in Rogersville?
In Rogersville, about seven in ten listings add a cleaning fee, and the typical fee is about $60.
Method
About This Data
Figures on this page cover 26 active Airbnb listings in Rogersville from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.