Airbnb market data · 202612 months to October 2026
Vernon, TX Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Vernon brought in $17,498 over the 12 months through October 2026, across just 24 active listings, so a single property can move that figure.
The short answer
Vernon Airbnb Market at a Glance
Vernon is cheaper but busier than the Texas average. Listings averaged $158 a night and were booked on 51% of available nights, against $275 and 38% for the Texas average.
July, usually the best month, brings in about 44% more per listing than January, usually the slowest. With only 24 active listings, a few bookings can reorder the months.
With 24 active listings, Vernon is the 372nd-largest of 450 Texas markets AirROI tracks.
Browse the live Vernon Airbnb market See Every Vernon ListingRevenue
How Much Do Airbnb Hosts Make in Vernon?
Gross bookings per Vernon listing averaged $17,498 over the 12 months to October 2026 (Texas average: $28,688), before cleaning, platform and management costs and taxes.
In a typical year, the average Vernon listing brings in $2,890 in July, its best month, and $2,000 in January, its slowest. February runs within 5% of July, so either can come out on top in a given year. The three strongest months bring in 28% of a full year's revenue, where an even calendar would give any three months 25%.
Across Vernon's 24 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,680+ a month, about 1.8 times the typical property.
- Strong performers (top 25%) earn $3,700 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $2,580 a month.
- Entry-level properties (bottom 25%) earn $1,640 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.4 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Vernon Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
March 2026 led on revenue and bookings; nightly rates peaked in August 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $2,019 | 45.8% | $159 | $65 | 49 days | 4.5 nights |
| Nov 2025 | $2,584 | 54.3% | $159 | $86 | 29 days | 8.4 nights |
| Dec 2025 | $2,891 | 57.7% | $158 | $93 | 24 days | 5.3 nights |
| Jan 2026 | $2,358 | 47.8% | $156 | $76 | 12 days | 6.1 nights |
| Feb 2026 | $2,907 | 53.9% | $157 | $104 | 13 days | 10.9 nights |
| Mar 2026 | $3,504 | 68.0% | $156 | $113 | 18 days | 4.1 nights |
| Apr 2026 | $2,794 | 54.4% | $157 | $93 | 16 days | 8.8 nights |
| May 2026 | $2,562 | 48.7% | $159 | $83 | 16 days | 6 nights |
| Jun 2026 | $2,182 | 45.7% | $154 | $73 | 35 days | 9.3 nights |
| Jul 2026 | $2,755 | 28.5% | $162 | $89 | 45 days | 9.1 nights |
| Aug 2026 | $2,978 | 53.4% | $169 | $96 | 39 days | 6.9 nights |
| Sep 2026 | $2,894 | 52.4% | $167 | $96 | 19 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Vernon home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Vernon Profitable?
Yes, when it's run well. The average Vernon Airbnb took in $17,498 in the 12 months to October 2026, and run by its owner at everyday costs, about $920 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,330 a month.
Cleaning it yourself keeps the $1,790 a year guests pay in cleaning fees, for about $1,070 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $790 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Vernon Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $15,708 | $22,530 |
| Cleaning fees guests pay10% of Vernon bookings | $1,790 | $2,560 |
| Gross bookings | $17,498 | $25,090 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Vernon listings on Simplified Pricing, 3% for the rest | −$2,620 | −$3,760 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,790 | −$2,560 |
| Utilities and internetAbout 5% of bookings | −$870 | −$1,250 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$350 | −$500 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$520 | −$750 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$170 | −$170 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$6,410 | −$9,080 |
| Left for housing costs, then profit | $11,088about $920 a month | $16,010about $1,330 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Vernon Airbnb Profit
The estimate starts from Vernon's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Vernon home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Vernon's Top Earners Get There
- More nights booked. The busiest quarter of Vernon listings are booked on 70% or more of their nights, against 51% for the median listing. Ten more booked nights a year at the median rate of $150 adds about $1,520 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $185 a night or more, against a median of $150. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,570 a year.
- Open for the busy months. In a typical year, July brings the average listing about $2,890, against $2,000 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Vernon listings average 4.79 stars, and 33% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,090 a month, against $1,460 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Vernon?
Vernon listings were booked on 51% of the nights they were open over the past year, 13 percentage points above the Texas average (38%) and 10 points above the U.S. average (41%). In a typical year, occupancy climbs to 58% in February and falls to 40% in January.
Across Vernon's 24 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 84%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 70% or more, roughly five nights a week.
- Typical properties (median) fill about 51% of open nights.
- Entry-level properties (bottom 25%) fill 29% or less, under three nights a week.
February is usually the busiest month in Vernon, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Vernon?
The average nightly rate in Vernon, known as ADR (average daily rate), was $158 over the past year, about 43% below the Texas average of $275 and about 53% below the U.S. average of $335. In a typical year, rates peak in August and September at about $165 and bottom out in November and December at about $140.
Across Vernon's 24 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $215+ a night, about 42% above the median.
- Strong performers (top 25%) charge $185 or more, about $35 above the median.
- Typical properties (median) charge about $150 a night.
- Entry-level properties (bottom 25%) charge $130 or less, about 14% below the median.
August rates run 17% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
What Is the RevPAR for Airbnb in Vernon?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Vernon it averaged $85 over the past year, from about $65 in a typical January to about $99 in a typical February.
Across Vernon's 24 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $140+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn $96 or more, about $17 a night above the median.
- Typical properties (median) earn about $79 per open night.
- Entry-level properties (bottom 25%) earn $63 or less, about 79% of the median.
February RevPAR is about 1.5 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Seasonality
Best and Worst Months for Airbnb in Vernon
With only 24 active listings, the monthly pattern in Vernon is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Vernon
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Vernon in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,000 |
| February | $2,770 |
| March | $2,690 |
| April | $2,230 |
| May | $2,630 |
| June | $2,440 |
| July | $2,890 |
| August | $2,640 |
| September | $2,640 |
| October | $2,110 |
| November | $2,190 |
| December | $2,490 |
How Far in Advance Do Guests Book Airbnb in Vernon?
Guests book Vernon stays 29 days ahead on average (about four weeks). August stays are booked furthest out, about 55 days ahead, and February stays closest to arrival, about 9 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 29 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Vernon
None of the 24 active listings in Vernon display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Vernon.
Neighborhoods
Best Neighborhoods for Airbnb in Vernon
AirROI's area guide picks eight Vernon neighborhoods that draw short-term rental guests, led by Vernon Downtown, Lake Vernon and Wichita River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Vernon Downtown | Vernon Downtown is the heart of the city with charming shops, restaurants, and historical sites. It's a prime location for travelers wanting to explore local culture and history. | Vernon College, Graham Drive-In Theater, Wilbarger County Historical Museum, Main Street, Vernon Farmers Market |
| Lake Vernon | Lake Vernon is a popular recreational area where visitors come for fishing, boating, and enjoying the outdoors. Ideal for nature lovers and families seeking leisure activities. | Lake Vernon Park, fishing spots, picnic areas, nature trails |
| Wichita River | The Wichita River area is great for outdoor enthusiasts and offers beautiful views, parks, and scenic walking trails, appealing to those who enjoy nature and photography. | Wichita River Walk, Riverside Park, Vernon Municipal Golf Course |
| North Vernon | This suburban area features quiet neighborhoods and family-friendly amenities. It attracts visiting families and individuals looking for a peaceful stay. | local parks, neighborhood cafes, family activities, quiet streets |
| Bernard Park | Bernard Park is a vibrant community park that hosts various local events and gatherings. Great for visitors wanting to engage with the community. | playground, sports facilities, community events, walkable trails |
| Vernon Industrial Park | An area near industrial sites and businesses, attracting business travelers and professionals visiting for corporate reasons, boosting the need for short-term rentals. | convenience stores, business amenities, meeting spaces |
| Vernon High School | This area is often sought after for its proximity to educational institutions, attracting visiting families during school events and sporting events. | sports events, school activities, local shops |
| Cultural District | This area includes galleries, theaters, and local cultural institutions, drawing visitors interested in arts and culture, making it a vibrant area for hosting. | local theaters, art exhibits, cultural festivals, dining options |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Vernon vs. Nearby Airbnb Markets
Of the three nearby markets in the table, all within 96 km, Medicine Park (96 km away) earned the most per listing, about 83% more than Vernon. None of them fills more nights than Vernon (51%); the busiest, Wichita Falls, reached 45%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Wichita Falls 76 km | 227 | $17,061 | $138 | 45% |
| Lawton 94 km | 337 | $16,591 | $145 | 42% |
| Medicine Park 96 km | 119 | $32,058 | $229 | 41% |
Other Airbnb Markets in Texas
- Houston Airbnb data 9,231 listings
- Austin Airbnb data 8,722 listings
- San Antonio Airbnb data 5,462 listings
- Dallas Airbnb data 4,869 listings
- Galveston Airbnb data 3,902 listings
- Port Aransas Airbnb data 2,553 listings
- South Padre Island Airbnb data 2,447 listings
- Fredericksburg Airbnb data 2,204 listings
See all 450 Texas Airbnb markets
Markets Similar to Vernon
Markets elsewhere in the United States with a similar nightly rate and occupancy to Vernon:
- Dr. Phillips Airbnb data FL · $160/night · 52.1%
- Rochester Airbnb data MN · $159/night · 52.4%
- Fort Wayne Airbnb data IN · $159/night · 48.5%
- Queens Airbnb data NY · $163/night · 48.9%
- Lehi Airbnb data UT · $168/night · 49.4%
- Buenaventura Lakes Airbnb data FL · $177/night · 51.0%
FAQ
Vernon Airbnb FAQ
How much do Airbnb hosts make in Vernon?
An active Vernon Airbnb grossed $17,498 on average in the 12 months to October 2026, according to AirROI's tracking of 24 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,700 or more in a typical month.
How much can I make on Airbnb in Vernon?
It depends most on the home's size, location and how it's run. The middle half of Vernon listings earn between $1,640 and $3,700 in a typical month, and the top tenth $4,680 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Vernon?
Listings in Vernon were booked on 51% of available nights over the past year. That compares with 38% for the Texas average. February is usually the busiest month.
How much does an Airbnb cost per night in Vernon?
The average booked night in Vernon cost $158 before fees. Half of listings charge between $130 and $185, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Vernon?
None of the active Vernon listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Vernon?
Yes, when it's run well. The average Vernon Airbnb grossed $17,498 in the 12 months to October 2026, 39% below the Texas average of $28,688, though with only 24 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,088 a year (about $920 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,330 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Vernon?
July usually pays best, averaging $2,890 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Vernon?
Each night a Vernon listing was open to book earned $85 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $140 or more.
How far in advance do guests book Airbnbs in Vernon?
Vernon stays were booked 29 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Vernon?
The average Vernon Airbnb stay lasted 8.6 nights over the past year. A listing took 18 reservations over the year on average.
How are Airbnbs in Vernon rated?
Guests rate Vernon Airbnbs 4.79 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Vernon?
Vernon Downtown, Lake Vernon and Wichita River draw the most short-term rental interest in Vernon. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Vernon?
AirROI counted 24 active Airbnb listings in Vernon as of October 2026. The closest tracked market is Wichita Falls, 76 km away.
How much are Airbnb cleaning fees in Vernon?
In Vernon, more than nine in ten listings add a cleaning fee, and the typical fee is about $75.
How many tourists visit Vernon, TX?
All of Texas had more than 129 million visitors in 2024, the Office of the Texas Governor (Travel Texas) reports. AirROI estimates 428 Airbnb stays in Vernon, TX in the 12 months to October 2026, which counts bookings and not tourists. See Texas tourism statistics.
Method
About This Data
Figures on this page cover 24 active Airbnb listings in Vernon from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.