Vernon, Texas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Vernon, Texas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,185 per year — at a $149 nightly rate, 52.6% occupancy, and a $79 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 20 active listings, Vernon is a micro-market where solid booking activity throughout the year. Supply grew 400.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Vernon?
In Vernon, the headline Airbnb metrics are $19,185 in average annual revenue,52.6% occupancy, $149 ADR, and $79 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Vernon?
Understanding the monthly revenue variations for Airbnb listings in Vernon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vernon is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vernon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,259+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,344 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,180 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,353, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vernon
What Is the Monthly Airbnb Occupancy Rate in Vernon?
Maximize your bookings by understanding the Vernon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vernon:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vernon
What Is the Average Airbnb Nightly Rate in Vernon?
Effective short term rental pricing strategy in Vernon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vernon typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $198+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Vernon
What Is the RevPAR for Airbnb in Vernon?
RevPAR in Vernon is currently $79. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $65 RevPAR.
- Typical properties (Median) generate $73 RevPAR.
- Strong performers (Top 25%) earn $92 RevPAR.
- Best-in-class (Top 10%) achieve $118 RevPAR.
Average Monthly RevPAR Trend in Vernon
RevPAR Insights for Vernon
- The average RevPAR in Vernon is $79. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($118) and bottom 25% ($65) is $53, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Vernon benchmarks. If your RevPAR falls below the median of $73, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $92+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Vernon?
Vernon's peak Airbnb season falls in July, March, December, while the softest stretch is January, April, October. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, March, December)
- Revenue averages $2,831 per month
- Occupancy rates average 57.4%
- Daily rates average $151
Shoulder Season
- Revenue averages $2,466 per month
- Occupancy maintains around 51.7%
- Daily rates hold near $150
Low Season (January, April, October)
- Revenue drops to average $1,925 per month
- Occupancy decreases to average 43.3%
- Daily rates adjust to average $144
Seasonality Insights for Vernon
- The Airbnb seasonality pattern in Vernon shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vernon's highest earning potential, with monthly revenues climbing to $2,966, occupancy reaching 58.7%, and ADRs peaking at $153.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,627, occupancy could drop to 36.2%, and ADRs may adjust to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vernon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Vernon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Vernon?
Low regulation and minimal registration activity in Vernon, Texas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Vernon to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Vernon?
With a compact short-term rental market, Vernon gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vernon Downtown | Vernon Downtown is the heart of the city with charming shops, restaurants, and historical sites. It's a prime location for travelers wanting to explore local culture and history. | Vernon College, Graham Drive-In Theater, Wilbarger County Historical Museum, Main Street, Vernon Farmers Market |
| Lake Vernon | Lake Vernon is a popular recreational area where visitors come for fishing, boating, and enjoying the outdoors. Ideal for nature lovers and families seeking leisure activities. | Lake Vernon Park, fishing spots, picnic areas, nature trails |
| Wichita River | The Wichita River area is great for outdoor enthusiasts and offers beautiful views, parks, and scenic walking trails, appealing to those who enjoy nature and photography. | Wichita River Walk, Riverside Park, Vernon Municipal Golf Course |
| North Vernon | This suburban area features quiet neighborhoods and family-friendly amenities. It attracts visiting families and individuals looking for a peaceful stay. | local parks, neighborhood cafes, family activities, quiet streets |
| Bernard Park | Bernard Park is a vibrant community park that hosts various local events and gatherings. Great for visitors wanting to engage with the community. | playground, sports facilities, community events, walkable trails |
| Vernon Industrial Park | An area near industrial sites and businesses, attracting business travelers and professionals visiting for corporate reasons, boosting the need for short-term rentals. | convenience stores, business amenities, meeting spaces |
| Vernon High School | This area is often sought after for its proximity to educational institutions, attracting visiting families during school events and sporting events. | sports events, school activities, local shops |
| Cultural District | This area includes galleries, theaters, and local cultural institutions, drawing visitors interested in arts and culture, making it a vibrant area for hosting. | local theaters, art exhibits, cultural festivals, dining options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Vernon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Vernon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vernon
- The Vernon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vernon, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
Vernon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vernon
- The dominant room capacity in Vernon is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 75.0% of the active Airbnb listings in Vernon, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vernon.
Vernon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vernon
- The most common guest capacity trend in Vernon vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Vernon STR market, accounting for 45.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vernon.
- On average, properties in Vernon are equipped to host 5.2 guests.
How Do Listings in Vernon Compare on Quality?
Listing quality in Vernon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Vernon
- At 32.5 photos per listing on average, Vernon hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Vernon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Vernon?
Amenity Prevalence
Amenity Insights for Vernon
- Essential amenities in Vernon that guests expect include: Air conditioning, Hot water, Free parking on premises, Smoke alarm, Wifi, TV, Heating, Kitchen, Coffee maker, Coffee. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vernon: Air conditioning, Hot water, Free parking on premises, Smoke alarm, Wifi, TV, Heating, Kitchen, Coffee maker, Coffee.
- Prioritize adding missing essentials: Air conditioning, Coffee.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vernon to stay competitive.
Which Airbnb Amenities Boost Revenue in Vernon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Vernon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Essentials | 65.0% | $22,081 | $13,807 | 59.9% |
Exterior security cameras on property | 35.0% | $24,967 | $16,072 | 55.3% |
Conditioner | 65.0% | $21,366 | $15,135 | 41.2% |
Shampoo | 65.0% | $21,366 | $15,135 | 41.2% |
Patio or balcony | 65.0% | $21,126 | $15,580 | 35.6% |
Dishwasher | 40.0% | $22,407 | $17,037 | 31.5% |
Shower gel | 55.0% | $21,376 | $16,507 | 29.5% |
Luggage dropoff allowed | 30.0% | $22,489 | $17,769 | 26.6% |
Barbecue utensils | 40.0% | $21,930 | $17,355 | 26.4% |
Hangers | 75.0% | $20,079 | $16,501 | 21.7% |
Revenue Impact Insights for Vernon
- Essentials tops the revenue impact list with a 59.9% uplift — listings with this amenity earn $22,081 vs. $13,807 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Vernon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vernon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVernon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Vernon
- The typical guest profile for Airbnb in Vernon consists of primarily domestic travelers (96%), often arriving from nearby Midlothian, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and Canada (2%).
- Top languages spoken are English (85.7%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Midlothian and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Vernon?
Listings in Vernon average 4.9 out of 5 overall, with about 45.7 reviews per active listing and 50.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Vernon
- With an overall rating of 4.9, Vernon listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.98), while Cleanliness (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Vernon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vernon
- The most common availability pattern in Vernon falls within the 181-270 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vernon (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Vernon?
Average Booking Lead Time by Month
Booking Lead Time Insights for Vernon
- The overall average booking lead time for vacation rentals in Vernon is 33 days.
- Guests book furthest in advance for stays during August (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Vernon.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Vernon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Vernon?
Guests in Vernon stay about 7.7 nights on average, generating roughly 434 reservations and 21.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Vernon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Vernon
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 21.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (9.3 nights) and shorten in Aug (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Vernon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
60% of total
2 Nights
5 listings
25% of total
3 Nights
1 listings
5% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Vernon is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.0%) of the Vernon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60% of Vernon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vernon.
Vernon Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
55% of total
Moderate
6 listings
30% of total
Firm
3 listings
15% of total
Cancellation Policy Insights for Vernon
- The prevailing Airbnb cancellation policy trend in Vernon is Flexible, used by 55% of listings.
- The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Vernon may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55% market standard in Vernon.
- Given the high prevalence of Flexible policies (55%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Vernon.
How Much Are Airbnb Cleaning Fees in Vernon?
Cleaning fees in Vernon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Vernon
- 85.0% of listings charge a cleaning fee, making it standard practice in Vernon. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $76 is close to the median ($80), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Vernon median of $80. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Vernon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vernonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vernon Home Big Enough for the Whole Family
Entire Place • 3 bedrooms
Quiet Neighborhood Craftsman
Entire Place • 2 bedrooms
Oaklawn Retreat -4BR-2.5 Bath -Sleeps 8-Patio
Entire Place • 4 bedrooms
Spacious downtown apartment in Vernon!
Entire Place • 3 bedrooms
Ranchette | Pet Friendly | Fenced Yard | Sleeps 12
Entire Place • 3 bedrooms
The Farmhaus
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Vernon?
Learn from the best! This table showcases top-performing Airbnb hosts in Vernon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Meredith | 3 | $101,632 | 291 | 4.90/5.0 |
| Kataluma 85 Bnbs | 2 | $52,486 | 105 | 4.82/5.0 |
| Sue Anne | 3 | $36,397 | 89 | 4.93/5.0 |
| Chris | 1 | $32,994 | 29 | 4.97/5.0 |
| Hunter | 1 | $30,289 | 20 | 4.75/5.0 |
| Candace | 1 | $24,746 | 102 | 4.96/5.0 |
| Amelia Rose | 1 | $22,736 | 23 | 4.78/5.0 |
| Jennifer | 1 | $19,883 | 59 | 4.88/5.0 |
| Tiffany | 2 | $16,951 | 54 | 4.82/5.0 |
| Rick And Sandra | 1 | $16,871 | 89 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vernon.
Who Are the Airbnb Hosts in Vernon?
Vernon is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Vernon
- With 55.0% Superhosts, Vernon has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 65.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Vernon averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Vernon's Airbnb Market Compare to Nearby Cities?
How does the Vernon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Seymour, Vernon has 9 percentage points higher occupancy and about $43 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Graham | 65 | $3,109 | $433.50 | 36% |
| Medicine Park | 112 | $2,281 | $193.69 | 39% |
| Seymour | 16 | $2,098 | $192.85 | 44% |
| Elgin | 15 | $1,600 | $162.19 | 44% |
| Weatherford | 25 | $1,568 | $150.98 | 40% |
| Clinton | 17 | $1,547 | $131.03 | 39% |
| Elk City | 13 | $1,359 | $132.98 | 42% |
| Lawton | 310 | $1,309 | $131.48 | 41% |
| Wichita Falls | 204 | $1,201 | $122.86 | 41% |
| Cache | 28 | $1,176 | $113.17 | 37% |
Frequently Asked Questions About Airbnb in Vernon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Vernon.
How much do Airbnb hosts make in Vernon?
Vernon hosts earn about $19,185 per year on average, with an average nightly rate of $149 and RevPAR of $79. Those figures describe the typical revenue environment for active listings in Vernon, Texas, not the ceiling for the best operators. Source: AirROI 2026 data, Vernon market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Vernon?
The average Airbnb occupancy rate in Vernon is 52.6%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Vernon?
Listings in Vernon average $149 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Vernon?
Vernon currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Vernon?
AirROI currently classifies the short-term rental regulation level in Vernon as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Vernon?
RevPAR in Vernon is about $79. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Vernon?
At 52.6% occupancy, Vernon can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,185, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Vernon?
The average booking lead time in Vernon is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Vernon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Vernon include Vernon Downtown, Lake Vernon, Wichita River. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Vernon?
entire_home listings make up 100.0% of the active supply in Vernon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Vernon compare to nearby Airbnb markets?
Among neighboring markets, Graham posts $37,305 in average annual revenue with 35.7% occupancy, compared to Vernon's $19,185 and 52.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Vernon?
The average Airbnb stay length in Vernon is about 7.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Vernon?
Airbnb listings in Vernon average 4.9 out of 5 overall. About 50.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Vernon?
Essentials and Exterior security cameras on property are among the strongest revenue-linked amenities in Vernon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Vernon?
Yes. About 85.0% of active Airbnb listings in Vernon charge a cleaning fee, and the average fee is $76. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Vernon?
A 55.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.