Waterfront Gloucester Cottage w/ Private Boat Dock Entire home · 3 bedrooms Rated 4.87 - Revenue
- $118,956
- Occupancy
- 69.4%
- Daily rate
- $405
Airbnb market data · 202612 months to September 2026
Gloucester, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Gloucester brought in $32,585 over the 12 months through September 2026, in line with the Virginia average of $31,211.
The short answer
Gloucester Airbnb Market at a Glance
Listings averaged $272 a night, about 5% lower than the Virginia average of $285, and were booked on 39% of available nights, close to its 39%.
Timing matters: in July, usually the best month, the average listing earns about 2.5 times as much as in January, usually the slowest. With only 39 active listings, a few bookings can reorder the months.
With 39 active listings, Gloucester is the 105th-largest of 219 Virginia markets AirROI tracks.
Browse the live Gloucester Airbnb market
See Every Gloucester Listing
Revenue
How Much Do Airbnb Hosts Make in Gloucester?
Gross bookings per Gloucester listing averaged $32,585 over the 12 months to September 2026 (Virginia average: $31,211), before cleaning, platform and management costs and taxes.
In a typical year, the average Gloucester listing brings in $5,350 in July, its best month, and $2,100 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.3 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $7,130+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $4,640 or more, roughly $1,800 a month above the median.
- Typical properties (median) earn about $2,890 a month.
- Entry-level properties (bottom 25%) earn $1,370 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.5 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $3,400 $5,540 $1,970
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Gloucester Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,428 | 45.4% | $267 | $114 | 42 days | 3.7 nights |
| Oct 2025 | $4,242 | 51.7% | $274 | $137 | 46 days | 3.9 nights |
| Nov 2025 | $3,356 | 44.6% | $265 | $112 | 49 days | 4.2 nights |
| Dec 2025 | $3,000 | 39.7% | $270 | $97 | 44 days | 4.1 nights |
| Jan 2026 | $1,974 | 23.6% | $264 | $64 | 27 days | 3.5 nights |
| Feb 2026 | $2,283 | 33.8% | $259 | $82 | 13 days | 2.8 nights |
| Mar 2026 | $2,294 | 33.2% | $259 | $74 | 32 days | 3.2 nights |
| Apr 2026 | $3,010 | 37.2% | $258 | $100 | 44 days | 3.6 nights |
| May 2026 | $2,923 | 36.7% | $276 | $94 | 72 days | 3 nights |
| Jun 2026 | $4,968 | 51.4% | $282 | $166 | 88 days | 5.1 nights |
| Jul 2026 | $5,154 | 51.1% | $288 | $166 | 87 days | 5.1 nights |
| Aug 2026 | $4,941 | 50.8% | $286 | $159 | 65 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Gloucester home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Gloucester Profitable?
Yes, when it's run well. The average Gloucester Airbnb took in $32,585 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,710 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,770 a month.
Cleaning it yourself keeps the $4,010 a year guests pay in cleaning fees, for about $2,040 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,470 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Gloucester Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $28,575 | $45,940 |
| Cleaning fees guests pay12% of Gloucester bookings | $4,010 | $6,450 |
| Gross bookings | $32,585 | $52,390 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Gloucester listings on Simplified Pricing, 3% for the rest | −$4,320 | −$6,950 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,010 | −$6,450 |
| Utilities and internetAbout 5% of bookings | −$1,630 | −$2,620 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$650 | −$1,050 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$980 | −$1,570 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$330 | −$330 |
| Permit and registrationWhere one is required | −$160 | −$160 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$12,080 | −$19,130 |
| Left for housing costs, then profit | $20,505about $1,710 a month | $33,260about $2,770 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Gloucester Airbnb Profit
The estimate starts from Gloucester's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gloucester home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Gloucester's Top Earners Get There
- More nights booked. The busiest quarter of Gloucester listings are booked on 62% or more of their nights, against 38% for the median listing. Ten more booked nights a year at the median rate of $235 adds about $2,330 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $325 a night or more, against a median of $235. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,860 a year.
- Open for the busy months. In a typical year, July brings the average listing about $5,350, against $2,100 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Gloucester listings average 4.90 stars, and 77% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,370 a month, against $2,720 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Gloucester?
Gloucester listings were booked on 39% of the nights they were open over the past year, in line with the Virginia average and 2 percentage points below the U.S. average (41%). In a typical year, occupancy swings from 24% in January to 56% in July.
The busiest tenth of listings are booked about 4.2 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 81%+ of open nights, 43 points above the median.
- Strong performers (top 25%) fill 62% or more, roughly four nights a week.
- Typical properties (median) fill about 38% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
July is usually the busiest month in Gloucester, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 43% 61% 24%
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Gloucester?
The average nightly rate in Gloucester, known as ADR (average daily rate), was $272 over the past year, about the same as the Virginia average ($285) and about 15% below the U.S. average of $320. In a typical year, rates peak in June and July at about $280 and bottom out in February and November at about $245.
The top 10% charge about 2.8 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $455+ a night, about twice the median.
- Strong performers (top 25%) charge $325 or more, about $90 above the median.
- Typical properties (median) charge about $235 a night.
- Entry-level properties (bottom 25%) charge $160 or less, about two-thirds of the median.
July rates run 16% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $256 $288 $221
The 12-month ADR of $272 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Gloucester?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gloucester it averaged $107 over the past year, from about $68 in a typical January to about $173 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $226+ per open night, about twice the median.
- Strong performers (top 25%) earn $136 or more, about $30 a night above the median.
- Typical properties (median) earn about $108 per open night.
- Entry-level properties (bottom 25%) earn $48 or less, about 44% of the median.
July RevPAR is about 2.5 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $112 $179 $64
Seasonality
Best and Worst Months for Airbnb in Gloucester
With only 39 active listings, the monthly pattern in Gloucester is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Gloucester
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $3,400 $5,350 $2,100
Revenue by month in Gloucester in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,100 |
| February | $2,220 |
| March | $2,380 |
| April | $2,810 |
| May | $3,160 |
| June | $4,610 |
| July | $5,350 |
| August | $4,690 |
| September | $3,510 |
| October | $3,770 |
| November | $3,120 |
| December | $3,110 |
How Far in Advance Do Guests Book Airbnb in Gloucester?
Guests book Gloucester stays 57 days ahead on average (about eight weeks). July stays are booked furthest out, about 84 days ahead, and February stays closest to arrival, about 16 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 50 days 88 days 13 days
The 12-month figure of 57 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Gloucester
None of the 39 active listings in Gloucester display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Gloucester.
Neighborhoods
Best Neighborhoods for Airbnb in Gloucester
AirROI's area guide picks eight Gloucester neighborhoods that draw short-term rental guests, led by Historic Downtown Gloucester, York River and Gloucester Point. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Downtown Gloucester | Charming area with rich history and beautiful colonial architecture, attracting visitors interested in historical tours and local culture. | Gloucester Museum of History, The Courthouse, Colonial Courthouse, Gloucester Main Street, Roberts Park |
| York River | Scenic waterfront area offering a serene environment with views of the York River, perfect for guests looking for relaxation and outdoor activities. | York River State Park, Beaches, Fishing and boating, Charming waterfront restaurants |
| Gloucester Point | Popular for its waterfront access and beaches, Gloucester Point is an appealing choice for families and water enthusiasts seeking fun and sun. | Gloucester Point Beach, York River Beach, Fishing piers, Local dining, Picnic areas |
| Ware Neck | Quaint residential area known for its waterways and family-friendly environment, ideal for guests seeking a quiet retreat with outdoor experiences. | Ware Neck Beach, Kayaking, Outdoor adventures, Nearby restaurants, Nature trails |
| Bena | Scenic village surrounded by nature that provides a peaceful escape from the city. Perfect for guests looking to enjoy tranquility and natural beauty. | Bena Beach, Nature walks, Scenic views, Local wildlife, Community events |
| Achilles | A small community with a sense of rural charm, great for visitors who want a break from urban life while still being close to Gloucester's amenities. | Achilles Beach, Local parks, Farmers markets, Rural landscapes, Fishing spots |
| Mathews County | Adjacent to Gloucester, this area offers beautiful coastal scenery and is perfect for guests interested in exploring Virginia's natural beauty. | Mathews Courthouse, Historic points, Local seafood markets, Scenic drives, Water sports |
| Northern Gloucester | A rapidly growing area with new developments and amenities, attracting both tourists and business travelers looking for modern conveniences in a tranquil setting. | New shopping centers, Parks and recreational areas, Community events, Dining options |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Gloucester Airbnb Listings by Type and Size
Entire homes make up 87% of listings in Gloucester, alongside 5 private-room listings (13%). Houses are the most common property type at 69%, about 4.5 times the share of cabins and other outdoor stays (15%).
Mostly entire homes, with a private-room segment
Gloucester Airbnb listings by room type
- Entire home 87%
- Private room 13%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 87.2% | 34 |
| Private room | 12.8% | 5 |
Listings by property type
Gloucester Airbnb listings by property type
- House 69%
- Cabin/Outdoor 15%
- Hotel/Boutique 8%
- Apartment/Condo 5%
- Others 3%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 69.2% | 27 |
| Cabin/Outdoor | 15.4% | 6 |
| Hotel/Boutique | 7.7% | 3 |
| Apartment/Condo | 5.1% | 2 |
| Others | 2.6% | 1 |
How Many Bedrooms Do Airbnb Listings in Gloucester Have?
Most Gloucester homes are built for groups: 56% of entire homes have three or more bedrooms, though two-bedroom homes are the most common single size (35%). Shares are of the 34 entire homes that give a bedroom count; rented rooms are left out.
Gloucester entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
9%
35%
32%
15%
9%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 8.8% | 3 |
| 2 bedrooms | 35.3% | 12 |
| 3 bedrooms | 32.4% | 11 |
| 4 bedrooms | 14.7% | 5 |
| 5+ bedrooms | 8.8% | 3 |
What Each Home Size Earns in Gloucester
A typical two-bedroom home in Gloucester earned $21,500 over the past year, against $45,200 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 12 | $21,500 | $27,500 | $227 | 42% |
| 3 bedrooms | 11 | $45,200 | $45,200 | $264 | 47% |
How Many Guests Do Airbnbs in Gloucester Sleep?
Gloucester is a group-trip market: 32% of listings sleep eight or more guests, more than the share of the next most common size, four guests (26%). Shares are of the 34 listings with a guest capacity on file (87% of the market).
Gloucester listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
3%
26%
9%
24%
6%
32%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 2.9% | 1 |
| 4 guests | 26.5% | 9 |
| 5 guests | 8.8% | 3 |
| 6 guests | 23.5% | 8 |
| 7 guests | 5.9% | 2 |
| 8+ guests | 32.4% | 11 |
How Gloucester Airbnb Listings Are Set Up
Gloucester hosts set up an average of 3.7 beds per listing. Only 38% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 17
- Beds per listing
- 3.7
- Show exact location
- 38%
What Amenities Do Airbnb Listings in Gloucester Offer?
Fire pits are common in Gloucester: 56% of listings have one, and 51% have a waterfront setting.
Share of Gloucester listings with each common amenity
Guests
Who Books Airbnbs in Gloucester?
Gloucester draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Richmond is the largest source, at about 5% of reviews.
99% of Gloucester guests are domestic
Where guests who left reviews live
- Domestic 99%
- International <1%
Where Gloucester guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Richmond | 4.8% |
| Washington | 3.7% |
| Charlottesville | 3.7% |
| New York | 3.3% |
| Virginia Beach | 1.8% |
Where Gloucester guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 99.3% |
| United Kingdom | 0.4% |
| India | 0.4% |
Languages spoken by Gloucester guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 75.0% |
| Spanish | 9.8% |
| French | 5.4% |
| German | 2.7% |
| Chinese | 2.7% |
What Are Airbnb Guest Ratings in Gloucester?
Gloucester Airbnbs average 4.90 stars, and 77% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched; cleanliness and value for money tie for the lowest, at 4.84.
Check-in scores highest in Gloucester; cleanliness and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.84 |
| Communication | 4.91 |
| Location | 4.92 |
| Check-in | 4.95 |
| Value | 4.84 |
Booking patterns
How Guests Book in Gloucester: Stays, Rules and Fees
About seven in ten Gloucester listings are open to guests more than 180 days a year, but only 33% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 36% of listings; blocked nights include any the host closes off.
Days a year Gloucester listings are open to guests
Share of listings by days a year
- 271-366 days 49%
- 181-270 days 21%
- 91-180 days 26%
- 31-90 days 5%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 48.7% | 19 |
| 181-270 days | 20.5% | 8 |
| 91-180 days | 25.6% | 10 |
| 31-90 days | 5.1% | 2 |
Days a year Gloucester listings are booked or blocked
Share of listings by days a year
- 271-366 days 5%
- 181-270 days 28%
- 91-180 days 18%
- 31-90 days 36%
- 1-30 days 13%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.1% | 2 |
| 181-270 days | 28.2% | 11 |
| 91-180 days | 17.9% | 7 |
| 31-90 days | 35.9% | 14 |
| 1-30 days | 12.8% | 5 |
What Is the Average Length of Stay for Airbnb in Gloucester?
The average Gloucester booking lasts 4.3 nights, longest in June and shortest in February. Listings took about 26 bookings each over the year, some 1,030 in all. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Gloucester
Average nights per booking, by month of stay
Average 3.8 nights 5.5 nights 2.8 nights
Two-year average by calendar month.
Gloucester Airbnb Minimum Stay Requirements
More than seven in ten listings in Gloucester accept stays of one or two nights.
Minimum stay set by Gloucester listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Gloucester?
Firm is the most common cancellation policy in Gloucester, used by 38% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: 56% of listings offer Flexible or Moderate terms, against 44% on Firm or stricter ones.
Cancellation policies of Gloucester listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Gloucester?
Nearly all Gloucester listings charge a cleaning fee. The typical fee is about $143. Spread over the average stay of 4.3 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
- Median cleaning fee
- $143
- Average cleaning fee
- $162
- Listings charging a fee
- 97.4%
- Share of gross revenue
- 12.3%
Top earners
Top-Earning Airbnbs and Hosts in Gloucester
The top-grossing Airbnb in Gloucester, a three-bedroom home, took in $119,000 over the past year, about 3.7 times the city's average of $32,600.
Waterfront Gloucester Cottage w/ Private Boat Dock Entire home · 3 bedrooms Rated 4.87 
Serenity Farm Equestrian Retreat in Historic VA Entire home · 5 bedrooms Rated 5.00 - Revenue
- $80,491
- Occupancy
- 30.5%
- Daily rate
- $741
Severnly Pointe Cottage Waterfront Retreat Entire home · 4 bedrooms Rated 4.90 - Revenue
- $80,162
- Occupancy
- 66.1%
- Daily rate
- $377
Waterfront Historic Mill Hill Entire home · 6 bedrooms Rated 4.92 - Revenue
- $64,461
- Occupancy
- 38.0%
- Daily rate
- $561
Beach Heron Retreat Entire home · 3 bedrooms Rated 4.92 - Revenue
- $63,321
- Occupancy
- 52.9%
- Daily rate
- $271
Historic Farmhouse. Peace & Quiet on 5 acres Entire home · 3 bedrooms Rated 4.93 - Revenue
- $60,095
- Occupancy
- 64.2%
- Daily rate
- $265
Who Are the Airbnb Hosts in Gloucester?
Only 8% of Gloucester listings are classed as professionally managed, though 26% of listings have a co-host. Superhosts run 54% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
- Superhosts
- 53.8%
- Professional management
- 7.7%
- Cohosted listings
- 25.6%
- Instant Book enabled
- 33.3%
- Simplified Pricing
- 82.1%
Nearby markets
Gloucester vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 48 km, Cape Charles (48 km away) earned the most per listing, about 52% more than Gloucester. Newport News was the busiest, booked on 43% of nights against 39% in Gloucester.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Deltaville 21 km | 44 | $30,027 | $300 | 39% |
| Williamsburg 25 km | 1,203 | $14,692 | $236 | 26% |
| White Stone 28 km | 46 | $46,624 | $496 | 36% |
| Kilmarnock 35 km | 31 | $29,298 | $268 | 37% |
| Lancaster 35 km | 31 | $37,363 | $362 | 36% |
| Newport News 39 km | 100 | $22,326 | $200 | 43% |
| Hampton 46 km | 275 | $30,793 | $266 | 39% |
| Cape Charles 48 km | 308 | $49,611 | $462 | 39% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,385 listings
- Richmond Airbnb data 1,044 listings
- Arlington Airbnb data 987 listings
- Norfolk Airbnb data 841 listings
- Alexandria Airbnb data 693 listings
- Charlottesville Airbnb data 687 listings
- Lynchburg Airbnb data 528 listings
- Chincoteague Airbnb data 487 listings
See all 219 Virginia Airbnb markets
Markets Similar to Gloucester
Markets elsewhere in the United States with a similar nightly rate and occupancy to Gloucester:
- Beaufort Airbnb data NC · $273/night · 38.7%
- Bryson City Airbnb data NC · $268/night · 38.5%
- Marfa Airbnb data TX · $265/night · 38.5%
- Buford Airbnb data GA · $268/night · 38.2%
- Hill City Airbnb data SD · $264/night · 38.5%
- Fayetteville Airbnb data AR · $279/night · 38.3%
FAQ
Gloucester Airbnb FAQ
How much do Airbnb hosts make in Gloucester?
An active Gloucester Airbnb grossed $32,585 on average in the 12 months to September 2026, according to AirROI's tracking of 39 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,640 or more in a typical month.
How much can I make on Airbnb in Gloucester?
It depends most on the home's size, location and how it's run. The middle half of Gloucester listings earn between $1,370 and $4,640 in a typical month, and the top tenth $7,130 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Gloucester?
Listings in Gloucester were booked on 39% of available nights over the past year. That compares with 39% for the Virginia average. July is usually the busiest month.
How much does an Airbnb cost per night in Gloucester?
The average booked night in Gloucester cost $272 before fees. Half of listings charge between $160 and $325, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Gloucester?
None of the active Gloucester listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Gloucester?
Yes, when it's run well. The average Gloucester Airbnb grossed $32,585 in the 12 months to September 2026, in line with the Virginia average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $20,505 a year (about $1,710 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,770 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Gloucester?
July usually pays best, averaging $5,350 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Gloucester?
Each night a Gloucester listing was open to book earned $107 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $226 or more.
How far in advance do guests book Airbnbs in Gloucester?
Gloucester stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Gloucester?
The average Gloucester Airbnb stay lasted 4.3 nights over the past year. A listing took 26 reservations over the year on average.
How are Airbnbs in Gloucester rated?
Guests rate Gloucester Airbnbs 4.90 out of 5 on average. Guests score check-in highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Gloucester?
Historic Downtown Gloucester, York River and Gloucester Point draw the most short-term rental interest in Gloucester. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Gloucester?
AirROI counted 39 active Airbnb listings in Gloucester as of September 2026. The closest tracked market is Deltaville, 21 km away.
How much are Airbnb cleaning fees in Gloucester?
In Gloucester, nearly all listings add a cleaning fee, and the typical fee is about $143.
Method
About This Data
Figures on this page cover 39 active Airbnb listings in Gloucester from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.