Pop Castle, Historic Gem on the Rappahannock River Entire home · 5 bedrooms Rated 4.97 - Revenue
- $178,211
- Occupancy
- 44.1%
- Daily rate
- $1,917
Airbnb market data · 202612 months to September 2026
The average Airbnb in White Stone brought in $46,624 over the 12 months through September 2026, about 49% more than the Virginia average of $31,211.
The short answer
White Stone earns on price rather than volume. Listings averaged $496 a night and were booked on 36% of available nights, against $285 and 39% for the Virginia average.
Timing matters: in July, usually the best month, the average listing earns about 6.3 times as much as in January, usually the slowest. With only 46 active listings, a few bookings can reorder the months.
With 46 active listings, White Stone is the 89th-largest of 219 Virginia markets AirROI tracks. From a year earlier, average revenue fell 6% while the number of active listings grew 24%.
Browse the live White Stone Airbnb market
See Every White Stone Listing
Revenue
Gross bookings per White Stone listing averaged $46,624 over the 12 months to September 2026 (Virginia average: $31,211), before cleaning, platform and management costs and taxes.
In a typical year, the average White Stone listing brings in $12,900 in July, its best month, and $2,040 in January, its slowest. The three strongest months bring in 47% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least four times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6.3 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $4,633 | 37.8% | $469 | $154 | 72 days | 2.9 nights |
| Oct 2025 | $3,923 | 31.1% | $470 | $127 | 47 days | 2.8 nights |
| Nov 2025 | $4,031 | 35.7% | $466 | $134 | 56 days | 3.5 nights |
| Dec 2025 | $3,103 | 25.8% | $442 | $100 | 68 days | 4.4 nights |
| Jan 2026 | $1,887 | 17.5% | $423 | $61 | 36 days | 2.9 nights |
| Feb 2026 | $2,334 | 22.8% | $414 | $83 | 17 days | 4.4 nights |
| Mar 2026 | $2,560 | 24.6% | $413 | $83 | 34 days | 3.6 nights |
| Apr 2026 | $4,992 | 37.3% | $428 | $166 | 52 days | 5.5 nights |
| May 2026 | $6,824 | 41.4% | $503 | $220 | 75 days | 5.5 nights |
| Jun 2026 | $10,474 | 54.3% | $544 | $349 | 73 days | 3.4 nights |
| Jul 2026 | $13,805 | 62.0% | $557 | $445 | 89 days | 4.6 nights |
| Aug 2026 | $10,141 | 57.5% | $536 | $327 | 67 days | 5.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one White Stone address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average White Stone Airbnb took in $46,624 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,430 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,570 a month.
Cleaning it yourself keeps the $6,370 a year guests pay in cleaning fees, for about $2,960 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,100 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $40,254 | $74,820 |
| Cleaning fees guests pay14% of White Stone bookings | $6,370 | $11,830 |
| Gross bookings | $46,624 | $86,650 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 74% of White Stone listings on Simplified Pricing, 3% for the rest | −$5,710 | −$10,600 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$6,370 | −$11,830 |
| Utilities and internetAbout 5% of bookings | −$2,330 | −$4,330 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$930 | −$1,730 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,400 | −$2,600 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$470 | −$470 |
| Permit and registrationWhere one is required | −$230 | −$230 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$17,440 | −$31,790 |
| Left for housing costs, then profit | $29,184about $2,430 a month | $54,860about $4,570 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from White Stone's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one White Stone home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,220 a month, against $3,890 for the average one.
Occupancy
White Stone listings were booked on 36% of the nights they were open over the past year, 3 percentage points below the Virginia average (39%) and 5 points below the U.S. average (41%). In a typical year, occupancy swings from 19% in January to 61% in July.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
July is usually the busiest month in White Stone, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in White Stone, known as ADR (average daily rate), was $496 over the past year, about 74% above the Virginia average of $285 and about 55% above the U.S. average of $320. In a typical year, rates peak in July and August at about $520 and bottom out in November and December at about $400.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
July rates run 29% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $496 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In White Stone it averaged $204 over the past year, from about $66 in a typical January to about $416 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 6.3 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $204 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 46 active listings, the monthly pattern in White Stone is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in White Stone
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,040 |
| February | $2,230 |
| March | $2,970 |
| April | $5,590 |
| May | $6,620 |
| June | $9,970 |
| July | $12,900 |
| August | $9,410 |
| September | $5,120 |
| October | $4,750 |
| November | $3,940 |
| December | $3,440 |
Guests book White Stone stays 64 days ahead on average (about two months), so guests here plan well ahead. June stays are booked furthest out, about 91 days ahead, and February stays closest to arrival, about 29 days. A typical June booking is made in mid-March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 64 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 46 active listings in White Stone display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in White Stone.
Neighborhoods
AirROI's area guide picks five White Stone neighborhoods that draw short-term rental guests, led by White Stone Main Street, Campbell's Creek and Rappahannock River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| White Stone Main Street | Charming small-town experience with local shops and eateries. Ideal for guests looking for a quiet getaway while still being close to the water and outdoor activities. | The White Stone Museum, Local restaurants and cafes, Chesapeake Bay beaches, Nearby parks and trails |
| Campbell's Creek | A peaceful area near the water, great for nature lovers and those seeking tranquility away from the hustle and bustle. | Private beaches, Nature trails, Fishing spots, Peaceful retreats |
| Rappahannock River | Picturesque river area perfect for water sports, fishing, and scenic views. Popular among those wanting nature experiences and beautiful landscapes. | Rappahannock River water activities, Kayaking and boating spots, Scenic riverside parks, Wildlife viewing areas |
| Lancaster Courthouse | Historical area with rich heritage, showcasing Virginia's history and architecture. Attracts history buffs and tranquility seekers. | Historic courthouse, Local historical sites, Small-town charm, Nearby nature preserves |
| Morattico | Quaint fishing village atmosphere with unique charm. Attracts those interested in a peaceful retreat and local culture. | Morattico Waterfront Museum, Local fishing spots, Historical charm, Scenic views |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in White Stone is an entire home: all 46 listings rent the whole place. Houses account for 76% of the stock; cabins and other outdoor stays come next at 9%.
Every listing rents the whole place
White Stone Airbnb listings by room type
Houses dominate the property mix
White Stone Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 76.1% | 35 |
| Cabin/Outdoor | 8.7% | 4 |
| Apartment/Condo | 6.5% | 3 |
| Hotel/Boutique | 4.3% | 2 |
| Others | 2.2% | 1 |
| Unique stay | 2.2% | 1 |
Most White Stone homes are built for groups: 65% of entire homes have three or more bedrooms, and four-bedroom homes are the most common size (28%).
White Stone entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 15.2% | 7 |
| 2 bedrooms | 19.6% | 9 |
| 3 bedrooms | 26.1% | 12 |
| 4 bedrooms | 28.3% | 13 |
| 5+ bedrooms | 10.9% | 5 |
A typical three-bedroom home in White Stone earned $17,100 over the past year, against $68,800 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 3 bedrooms | 12 | $17,100 | $27,600 | $429 | 28% |
| 4 bedrooms | 13 | $68,800 | $63,500 | $589 | 35% |
White Stone is a group-trip market: 50% of listings sleep eight or more guests, about 2.6 times the share of the next most common size, four guests (20%).
White Stone listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 10.9% | 5 |
| 4 guests | 19.6% | 9 |
| 6 guests | 19.6% | 9 |
| 8+ guests | 50.0% | 23 |
White Stone hosts set up an average of 4.7 beds per listing. About three in ten listings (30%) show their exact location on the listing map; the rest show an approximate area.
Waterfront settings are common in White Stone: 72% of listings have one, and 61% have a fire pit.
Share of White Stone listings with each common amenity
Guests
White Stone draws mostly domestic guests: 99% of those who left reviews live in the United States. Richmond alone accounts for 12% of reviews. English is spoken by 72% of guests, and Spanish by 13%.
99% of White Stone guests are domestic
Where guests who left reviews live
Where White Stone guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Richmond | 12.3% |
| Washington | 4.8% |
| Charlottesville | 4.8% |
| Alexandria | 3.3% |
| Virginia Beach | 2.1% |
Where White Stone guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.4% |
| Netherlands | 0.3% |
| France | 0.3% |
Languages spoken by White Stone guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 71.9% |
| Spanish | 13.3% |
| French | 3.7% |
| Italian | 2.2% |
| German | 2.2% |
White Stone Airbnbs average 4.90 stars, and 63% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.82.
Check-in scores highest in White Stone; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.87 |
| Communication | 4.93 |
| Location | 4.94 |
| Check-in | 4.96 |
| Value | 4.82 |
Booking patterns
About nine in ten White Stone listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year White Stone listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 50.0% | 23 |
| 181-270 days | 39.1% | 18 |
| 91-180 days | 10.9% | 5 |
Days a year White Stone listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 10.9% | 5 |
| 91-180 days | 41.3% | 19 |
| 31-90 days | 19.6% | 9 |
| 1-30 days | 28.3% | 13 |
The average White Stone booking lasts 4.4 nights, longest in April and shortest in November. Listings took about 21 bookings each over the year. Nearly six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in White Stone
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly six in ten listings in White Stone accept stays of one or two nights.
Minimum stay set by White Stone listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in White Stone, used by 37% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly six in ten listings use Firm or stricter terms, against 41% on Flexible or Moderate.
Cancellation policies of White Stone listings, from most to least flexible
Share of listings by the policy they use
About nine in ten White Stone listings charge a cleaning fee. The typical fee is about $215. Spread over the average stay of 4.4 nights, that adds roughly $50 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in White Stone, a five-bedroom home, took in $178,000 over the past year, about 3.8 times the city's average of $46,600. Four of the six listings below have five or more bedrooms; the other two have four bedrooms.
Pop Castle, Historic Gem on the Rappahannock River Entire home · 5 bedrooms Rated 4.97
Waterfront panoramic point with pool Entire home · 5 bedrooms Rated 5.00
Serenity on the Bay | Dock | Kayak | Fish Entire home · 4 bedrooms Rated 5.00
Waterfront estate|Sleeps 20+|Dock+Events+Retreat Entire home · 14 bedrooms
Bayfront White Stone Escape w/ Private Beach! Entire home · 6 bedrooms Rated 5.00
Coastal Farmhouse Getaway Entire home · 4 bedrooms Rated 4.94 Professional management companies run one in five White Stone listings and owners run the rest, though 39% of listings have a co-host. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 74% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 51 km, Cape Charles (51 km away) earned the most per listing, about 6% more than White Stone. Deltaville, Gloucester and Cape Charles were the busiest, each booked on 39% of nights against 36% in White Stone.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kilmarnock 8 km | 31 | $29,298 | $268 | 37% |
| Deltaville 9 km | 44 | $30,027 | $300 | 39% |
| Lancaster 21 km | 31 | $37,363 | $362 | 36% |
| Reedville 25 km | 54 | $38,107 | $333 | 38% |
| Gloucester 28 km | 39 | $32,585 | $272 | 39% |
| Heathsville 29 km | 35 | $36,200 | $361 | 37% |
| Onancock 51 km | 54 | $31,044 | $287 | 38% |
| Cape Charles 51 km | 308 | $49,611 | $462 | 39% |
See all 219 Virginia Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to White Stone:
FAQ
An active White Stone Airbnb grossed $46,624 on average in the 12 months to September 2026, according to AirROI's tracking of 46 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,610 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of White Stone listings earn between $1,870 and $7,610 in a typical month, and the top tenth $12,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in White Stone were booked on 36% of available nights over the past year. That compares with 39% for the Virginia average. July is usually the busiest month.
The average booked night in White Stone cost $496 before fees. Half of listings charge between $205 and $555, so bedroom count and location move the price more than the average suggests.
None of the active White Stone listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average White Stone Airbnb grossed $46,624 in the 12 months to September 2026, 49% above the Virginia average of $31,211. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $29,184 a year (about $2,430 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,570 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $12,900 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a White Stone listing was open to book earned $204 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $380 or more.
White Stone stays were booked 64 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average White Stone Airbnb stay lasted 4.4 nights over the past year. A listing took 21 reservations over the year on average.
Guests rate White Stone Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
White Stone Main Street, Campbell's Creek and Rappahannock River draw the most short-term rental interest in White Stone. The neighborhood guide explains what brings guests to each.
AirROI counted 46 active Airbnb listings in White Stone as of September 2026. The closest tracked market is Kilmarnock, 8 km away.
In White Stone, about nine in ten listings add a cleaning fee, and the typical fee is about $215.
Method
Figures on this page cover 46 active Airbnb listings in White Stone from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.