Airbnb market data · 202512 months to November 2025
Merrifield, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Merrifield brought in $13,633 over the 12 months through November 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Merrifield run through November 2025.
The short answer
Merrifield Airbnb Market at a Glance
Listings averaged $181 a night and were booked on 39% of available nights.
Timing matters: in December, the best month, the average listing earned about 2.2 times as much as in January, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Merrifield is the 194th-largest of 220 Virginia markets AirROI tracks.
Browse the live Merrifield Airbnb market See Every Merrifield ListingRevenue
How Much Do Airbnb Hosts Make in Merrifield?
Gross bookings per Merrifield listing averaged $13,633 over the 12 months to November 2025 (Virginia average: $33,560), before cleaning, platform and management costs and taxes.
The average Merrifield listing brought in $3,250 in December, its best month, and $1,450 in January, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Merrifield's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,710+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn $3,440 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $2,070 a month.
- Entry-level properties (bottom 25%) earn $874 or less, about 42% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earned about 2.2 times what January did
Average revenue per active listing, by month
Merrifield Airbnb Data by Month
Latest 12 months in the November 2025 data.
December led on revenue. Nightly rates peaked in July and bookings in June, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Dec 2024 | $3,253 | 46.8% | $143 | 46 days |
| Jan 2025 | $1,450 | 21.8% | $145 | 35 days |
| Feb 2025 | $2,130 | 38.8% | $139 | 11 days |
| Mar 2025 | $2,844 | 34.7% | $141 | 30 days |
| Apr 2025 | $3,227 | 50.7% | $142 | 32 days |
| May 2025 | $2,565 | 42.8% | $148 | 40 days |
| Jun 2025 | $2,662 | 55.4% | $151 | 18 days |
| Jul 2025 | $2,443 | 44.4% | $167 | 23 days |
| Aug 2025 | $2,686 | 54.2% | $155 | 23 days |
| Sep 2025 | $1,918 | 36.0% | $157 | 17 days |
| Oct 2025 | $2,971 | 49.2% | $161 | 17 days |
| Nov 2025 | $2,475 | 43.3% | $160 | 55 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Merrifield home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Merrifield Profitable?
Yes, when it's run well. The average Merrifield Airbnb took in $13,633 in the 12 months to November 2025, and run by its owner at everyday costs, about $830 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,390 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Merrifield Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $13,633 | $22,710 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$2,110 | −$3,520 |
| Utilities and internetAbout 5% of bookings | −$680 | −$1,140 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$270 | −$450 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$410 | −$680 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$140 | −$140 |
| Permit and registrationWhere one is required | −$70 | −$70 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$3,680 | −$6,000 |
| Left for housing costs, then profit | $9,953about $830 a month | $16,710about $1,390 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Merrifield Airbnb Profit
The estimate starts from Merrifield's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Merrifield home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Merrifield's Top Earners Get There
- More nights booked. The busiest quarter of Merrifield listings are booked on 58% or more of their nights, against 41% for the median listing. Ten more booked nights a year at the median rate of $110 adds about $1,120 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $165 a night or more, against a median of $110. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,360 a year.
- Open for the busy months. December brought the average listing about $3,250, against $1,450 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,890 a month, against $1,140 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Merrifield?
Merrifield listings were booked on 39% of the nights they were open over the past year, in line with the Virginia average and 2 percentage points below the U.S. average (41%). Occupancy swings from 22% in January to 55% in June.
Across Merrifield's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 73%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 58% or more, roughly four nights a week.
- Typical properties (median) fill about 41% of open nights.
- Entry-level properties (bottom 25%) fill 23% or less, under two nights a week.
June was the busiest month in Merrifield, January the quietest
Share of open nights booked, by month
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Merrifield?
The average nightly rate in Merrifield, known as ADR (average daily rate), was $181 over the past year, about 40% below the Virginia average of $300 and about 46% below the U.S. average of $335. Averaged month by month, rates peak in July at about $165 and bottom out in February and March at about $140.
Across Merrifield's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $245+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge $165 or more, about $55 above the median.
- Typical properties (median) charge about $110 a night.
- Entry-level properties (bottom 25%) charge $48 or less, about 43% of the median.
July rates ran 20% above February's
Average nightly rate (ADR), by month
The 12-month ADR of $181 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Merrifield
With only 19 active listings, the monthly pattern in Merrifield is noisy, since a few long or pricey stays can lift a month; revenue peaked in December and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Merrifield?
Guests book Merrifield stays 25 days ahead on average (about four weeks). November stays are booked furthest out, about 55 days ahead, and February stays closest to arrival, about 11 days. A typical November booking is made in late September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 25 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Merrifield
None of the 19 active listings in Merrifield display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Merrifield.
Neighborhoods
Best Neighborhoods for Airbnb in Merrifield
AirROI's area guide picks eight Merrifield neighborhoods that draw short-term rental guests, led by Mason District, Merrifield Town Center and Tysons Corner. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Mason District | Conveniently located near Washington, D.C., the Mason District offers a vibrant community with various dining, shopping, and cultural options. It's appealing to both tourists and business travelers. | Mason District Park, Shirley Gate Park, Eden Center, Dunn Loring Metro Station, Annandale Community Park |
| Merrifield Town Center | A bustling area with a mix of residential, retail, and office spaces, Merrifield Town Center is growing in popularity, especially among families and young professionals seeking urban conveniences. | Mosaic District, Angelika Film Center, Dunn Loring Park, NOVA (Northern Virginia Community College), Multiple parks and recreational areas |
| Tysons Corner | One of the country's largest business districts, Tysons Corner attracts a plethora of business travelers and shoppers, making it an ideal location for Airbnb hosting. | Tysons Corner Center, Tysons Galleria, Wolf Trap National Park, Meadowlark Botanical Gardens, Great Falls Park |
| Wintergreen Crossing | A suburban neighborhood that appeals to families looking for community and convenience, with good access to parks and schools, making it family-friendly for Airbnb guests. | Mason District Park, Dunn Loring Park, Local eateries, Close proximity to metro stations |
| Greenbriar | Greenbriar is a residential area that is near shopping centers and parks, ideal for families and business travelers who appreciate suburban comfort close to urban amenities. | Greenbriar Park, George Mason University, Nearby restaurants and cafes, Access to I-66 and local transport |
| Columbia Pike | A diverse and vibrant area with a unique blend of cultures, restaurants, and markets. Ideal for guests who enjoy a lively atmosphere and a variety of culinary experiences. | Columbia Pike Farmers Market, Local cafes and restaurants, Parks and community events, Easy access to Arlington and D.C. |
| Falls Church City | Known for its historic charm and community feel. This area is family-oriented with parks and local activities that cater to visitors looking for a peaceful stay near urban attractions. | Cherry Hill Park, Falls Church Farmers Market, Historic buildings, Broad Street shops |
| Forest Glen | A quieter residential area that offers a suburban feel with easy access to parks and local amenities, perfect for those looking for a tranquil home away from home. | Forest Glen Park, Nearby local shops and cafes, Nature trails, Access to metro |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Merrifield vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 12 km, McLean (8 km away, 34 listings) earned the most per listing, about four times as much as Merrifield. Annandale and Tysons were the busiest, each booked on 49% of nights against 39% in Merrifield.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Vienna 4 km | 41 | $21,566 | $159 | 44% |
| West Falls Church 4 km | 41 | $15,603 | $154 | 43% |
| Falls Church 5 km | 82 | $26,235 | $238 | 44% |
| Annandale 5 km | 69 | $23,527 | $181 | 49% |
| Tysons 6 km | 58 | $34,567 | $236 | 49% |
| McLean 8 km | 34 | $55,634 | $449 | 46% |
| Fairfax 8 km | 71 | $18,079 | $214 | 40% |
| Springfield 12 km | 80 | $20,793 | $183 | 41% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,388 listings
- Williamsburg Airbnb data 1,187 listings
- Richmond Airbnb data 1,044 listings
- Arlington Airbnb data 993 listings
- Norfolk Airbnb data 823 listings
- Alexandria Airbnb data 694 listings
- Charlottesville Airbnb data 688 listings
- Lynchburg Airbnb data 526 listings
See all 220 Virginia Airbnb markets
Markets Similar to Merrifield
Markets elsewhere in the United States with a similar nightly rate and occupancy to Merrifield:
- Paducah Airbnb data KY · $173/night · 38.9%
- Norcross Airbnb data GA · $180/night · 40.0%
- Rocky Mount Airbnb data NC · $183/night · 37.8%
- Lafayette Airbnb data LA · $176/night · 38.1%
- Bowling Green Airbnb data KY · $171/night · 38.8%
- Humble Airbnb data TX · $175/night · 38.1%
FAQ
Merrifield Airbnb FAQ
How much do Airbnb hosts make in Merrifield?
An active Merrifield Airbnb grossed $13,633 on average in the 12 months to November 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,440 or more in a typical month.
How much can I make on Airbnb in Merrifield?
It depends most on the home's size, location and how it's run. The middle half of Merrifield listings earn between $874 and $3,440 in a typical month, and the top tenth $5,710 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Merrifield?
Listings in Merrifield were booked on 39% of available nights over the past year. That compares with 40% for the Virginia average. June was the busiest month.
How much does an Airbnb cost per night in Merrifield?
The average booked night in Merrifield cost $181 before fees. Half of listings charge between $48 and $165; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Merrifield?
None of the active Merrifield listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Merrifield?
Yes, when it's run well. The average Merrifield Airbnb grossed $13,633 in the 12 months to November 2025, 59% below the Virginia average of $33,560, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $9,953 a year (about $830 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,390 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Merrifield?
December paid best over the past year, at $3,250 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Merrifield?
Merrifield stays were booked 25 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Merrifield?
Mason District, Merrifield Town Center and Tysons Corner draw the most short-term rental interest in Merrifield. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Merrifield?
AirROI counted 19 active Airbnb listings in Merrifield as of November 2025. The closest tracked market is Vienna, 4 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Merrifield from December 2024 to November 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.